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SALES STRATEGYFOR

SALES STRATEGYFOR

VIKRANT SHAH 65VIKRANT SHAH 65

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SALES STRATEGIES

Low Cost Proposals

Pre / Post Sales Services

Customized Packages to Recruiters

Incentives according to Performance

Customized Advertisements

Affiliation with many top recruiters

Huge database

Good Customer Relationship

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ANNUAL REVENUES

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12%12%

VACANCY

LISTINGS GREAT

PLACES TO WORK

31%31%RESUME

ACCESS

DATABASE

13%13%HOT VACANCIES

3115

13

1229

15%15%CUSTOMISED

SALES PORTFOLIO

29%29%OTHERS

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97 98 99 00 01 02 03 0497 98 99 00 01 02 03 04

2.43

16.66

36.98

96.44

379

907

1996

999

In 1st

Quarter

* ALL FIGURES ARE IN Rs.LAKHS .

Year

SALES REVENUE ( 97 04 )

FIGURE FOR 2010 : Rs .2320 LAKHS.

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QUARTERLY REVENUES (2010)

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SALES TARGETS

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SALES FORCE

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CONCLUSION

Greatlyreducedsearchandtransaction cost forcompanies.

Incentives basedon performanceprovidedmotivation.

Maintaining relationshipsinducedloyalty.

Lowcostandmore benefitsattractedmorecustomers.

Establisheda brand name byaffiliating withhighprofile

recruitersandincreased job speakindex.

Overthepastdecade , naukri.comhas been booming with

success , starting small but graduallyoccupying amajorshare

owing totheiroutstanding salesstrategy.

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QUESTION ?

Isthesales forcestillthemain driverof businessgeneration asithad been since2001orIsthe

naukri.com brandstrong enoughto generate businesswithoutproportionate growthin thesales force ?

No , thesales forceis nomorethemain driverof business generation.

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