NAWBO California Fall 2010 Newsletter

NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS v CALIFORNIA v FALL 2010

Business partnerships provide a variety of benefits to women entrepreneurs.For example, women with complementary skill sets or ways of thinkingcan partner to offer their customers a more well-rounded offering or expe-

rience. Women with similar interests and business styles can partner to offer theircustomers more options. While some entrepreneurs rush forward into a partner-ship, throwing caution to the wind, others take their time, evaluating every minutedetail of a potential partner before signing the papers. Both types of processes canyield a successful partnership—however, due diligence is essential in improvingthe odds that a partnership will work well for both partners. Continuing research from delves into the intricacies of business collaboration—

and reveals important steps to follow. Based on professional market research ofmore than 3,500 women in business, research has shown that each of five uniquetypes of business owners has a unique approach to running a business and to han-dling the other details of her life—and therefore each one has a unique combina-tion of needs. This article outlines surprising trends in creating partnerships, aswell as an outline for practicing due diligence before cementing a business union.Research revealed that while some business owners “went on gut instinct” when

Leaders from all of the NAWBOCalifornia chapters met onboard the Queen Mary in

Long Beach on October 25, 2010, forthe bi-annual NAWBO-Californiaboard meeting. The meeting coincid-ed with The Women’s Conference®

2010 held the following day acrossthe Long Beach harbor at the con-vention center.Chapter leaders from the nine

WOMEN IN PARTNERSHIPS:THE IMPORTANCE OF DUE DILIGENCEby jane out of the box IN THIS ISSUE

continued on page 7

continued on page 10

Owners of California Business. Power. Influence.™

Women in Partnerships . . .1

NAWBO-CA BusinessLeaders Meet In LongBeach . . . . . . . . . . . . . . . . . . .1

President’s Message . . . . .2

Women in History:A Timeline . . . . . . . . . . . . . . .3

AT&T Loans For Wireless Solutions . . . . . . .3

Business Inclusion Program in Los Angeles . .4

Meet The California Chapter Presidents . . . . . .4

NAWBO-CA’s NewestCorporate Partner . . . . . . .5

Dates & Info To Remember . . . . . . . . . . .5

NAWBO CaliforniaCorporate Partners . . . . . .7

Hot Off The Presses . . . . .8

Meet The CaliforniaExecutive Board . . . . . . . . .9

NAWBO California BusinessLeaders Meet In Long Beach

NAWBO-CaliforniaNational Association ofWomen Business Owners

714-832-5012www.nawbo-ca.org

2

NAWBO means business. Get involved.

PRESIDENT’S MESSAGECarla Cobb Davis, President, NAWBO-California

BizBox Technology LLC, www.bizboxtechnology.com

NAWBO CA Business Leaders:

Efficiency tends to deal with Things; Effectiveness tends to deal with People.We manage Things, we lead People. —Admiral Grace Hopper

Welcome chapter leaders and NAWBO membersto our newly formatted NAWBO-California e-newsletter published and produced by Jerri

Hemsworth of Newman Grace MarketingCommunications & Brand Specialists.SUCCESS starts with talent and this group of women

have “it!” Our NAWBO-California Board of Directorsexecutive committee and team have talent, drive, businessacumen and passion in spades! Our first priority on our agenda is to bring additional

statewide VALUE to our chapter leaders and their mem-bers. To demonstrate the dedication of your ExecutiveTeam the following strategic planning initiatives wereaccomplished over a series of six plus hours of conferencecalls and committee planning. We could not have accom-plished the following without our facilitator, BarbaraMark, president of Full Circle Institute, Inc. Here is a briefsynopsis of our Executive Committee strategic plan:

WHO ARE WEA consortium of California chapters—a unique organiza-tion of women business owner executives.

ROLE OF NAWBO-CALIFORNIAWe are the state focal center that supports Californiachapters by offering board, public policy and leader-ship training for chapter leaders and members.• Board training is in planning stage and will be intro-

duced in modules• Public Policy training will commence at the Public

Policy Legislative Days in March• Leadership training via internet—in planning stage

(but close)

We facilitate information sharing by providing:• A newly-formatted newsletter• NAWBO-California chapter members a place to have

their book launchings featured

• Best practices for chapter leaders • Parliamentary procedure tips—planning stage

We facilitate relationship building by:• Having a NAWBO-CA LinkedIn group that members

can join to help build connections

We have a history that:• Provides the continuity necessary to strengthen the

NAWBO brand and sustain pride in the organization

We provide a new, robust California website that offersinformation, such as:• An online directory for member businesses• An online Certified Women Owned Business directory• Easy access to procurement contract searches• Online International Business Directory• Online banner advertising opportunities• New and renewal chapter member announcements• California Public Policy updates• Tax and insurance information• Much MORE to come.

The new website development is thanks to Sandy Allan,Technical Operations Solutions, Inc., NAWBO-CA VP ofTechnology.

ROLE WITH NATIONALNAWBO-California is an additional means to contribute tothe California chapters through training, support andbrand identity for NAWBO National. A note of thanks to Tammie Fletcher, NAWBO-CA

Administration Manager who will be assisting with theimplementation of the above plans.I applaud the plans the Executive Committee has laid

out and look forward to the excitement-filled unfolding ofthe new, progressive NAWBO-California 2010-2011. •

3

AT&T Provides Cash-Strapped SmallBusinesses With LoansFor Wireless Solutions

With access to capital among their biggest chal-lenges, cash-strapped small businesses gotsome good news recently from AT&T.

Through its financing subsidiary, AT&T Capital Services,the company is now providing loans to small businesseslooking to deploy new wireless solutions or upgradeexisting ones.Cathy Martine, AT&T Executive Vice President, AT&T

Business Solutions, made the announcement during herkeynote speech at the annual Women Impacting PublicPolicy Conference in Washington DC in late September.Until recently, AT&T Capital Services financing had

focused on traditional wired communications solutions,including office phone systems and equipment, highspeed Internet, maintenance and associated software. “With more than 25 years experience in communica-

tions financing, we know the challenges that small busi-nesses face and understand that today, perhaps morethan ever before, access to capital is critical to sustainingtheir operations,” Martine said. “Our goal is to providesmall businesses with access to new options for fundinggame-changing wireless solutions, to help them innovateand grow and, ultimately, to serve as a catalyst to jump-start this critical engine for U.S. economic recovery.”Since recently introducing wireless solutions financing,

AT&T Capital Services has closed loans totaling severalhundred thousand dollars, with deals totaling severalmillion dollars in the pipeline. The organization financestransactions as small as $1,000 in support of organiza-tions purchasing AT&T business solutions.AT&T Capital Services was established in 1984 to

finance business customer purchases of AT&T productsand services by converting one-time, upfront costs intomonthly payments. “In recent months, we’ve made loans to small busi-

nesses to meet a variety of needs,” said Anthony Lewis,President of AT&T Capital Services, “ranging fromsmartphones and other mobile devices equipped withfleet management or GPS tracking applications to therollout of netbooks and laptops embedded with mobilebroadband and Wi-Fi capabilities. Bottom line, AT&T isin a position to meet the communications needs of small

1890

Wyoming joins the Union as the first state with

voting rights for women.

1910 Washington grants the vote to women.

1911California grants the vote to women.

For more than 70 years, the generations of suffra-

gists who helped secure women the right to vote

moved from the radical margins to the mainstream—

eventually winning Woodrow Wilson’s support in 1917

by aggressively picketing the White House. The move-

ment had endured through both the Civil War and

World War I, culminating in a dramatic tie-breaking

vote in Tennessee, the 36th state to ratify the amend-

ment on August 18, 1920.

Flash forward…and the National Association of

Women Business Owners-California is still advocating

for the voice of women and women business owners

around that state!

201110th Annual NAWBO-California

Public Policy Summit!March 7th & 8th

Sheraton Grand Hotel, Sacramento

Annually, the leaders of the California chapters meet in

Sacramento with California’s legislators about issues

that affect our businesses and the California economy.

This event includes a Procurement Expo & Networking

Mixer, a six-hour conference and luncheon with legisla-

tors from the Women’s Caucus as well as issues

experts covering a wide variety of topics critical to

business and economic growth for the state.

Watch your email for details! To be added to our dis-

tribution list, email: [email protected]

WOMEN IN HISTORY:A TIMELINE

continued on page 7

www.nawbo-ca.org

The Los Angeles Chapter of the National Associationof Women Business Owners (NAWBO-LA)announced that Mayor Antonio Villaraigosa’s office

has rolled out the City’s Business Inclusion Program inconnection with various indicators reflected in its recentsurvey, LA Speaks! Greater Los Angeles Area 2010Business Survey Results. NAWBO-LA is committed to thesuccess and growth of the greater Los Angeles businesscommunity—a region where more than 509,000 women-owned businesses reside—the largest women-owned business community in the country. The survey was developed and conducted by KH

Consulting Group (KH) as a pro-bono project for NAWBO-LA and eight other participating organizations. More than2,000 small business owners responded to the survey.

The City of Los Angeles has a policy to provide variouscategories of women and minority owned businesses an“equal opportunity” to participate in the performance ofcity contracts greater than $100,000 and encourages ven-dors and suppliers who bid on such contracts to make a“Good Faith Effort” or “GFE” to include and reach out tothose businesses, pursuant to various published GFErequirements. However, the survey revealed that more

than 1,000 respondents found the GFE approach in theCity of Los Angeles to be ineffective in assisting their busi-ness to work with other firms and does not garner thedesired outcomes, best efforts notwithstanding.In response, the City is launching the Business Inclusion

Program which will be based on three principals:Outreach, Monitoring and Accountability. This programwill expand the city’s pool of potential bidders to includemore small and minority-owned local businesses, whichthe mayor called “the lifeblood of the Southern Californiaeconomy.”“As these businesses prosper, so does the city,”

Villaraigosa said.“This is exactly the kind of action we were hoping for

in both commissioning and releasing the survey results,”stated NAWBO-LA President Madelyn Alfano, and ownerof Maria’s Italian Kitchen. “Our membership and smallbusinesses in LA spoke and the City not only listened, buthas taken action.”

The specifics of the survey results will be rolled outthroughout the year at NAWBO-LA sponsored events. For more information on the events, please go towww.labusinessfair.com.•

meet the californiachapterpresidents

Christina S. Loza, Esq.

Loza & Loza, LLP

Patent, Trademark, and

Internet Law Firm

Business Owner for 5 years

Madelyn Alfano

Maria's Italian Kitchen

Privately-Owned Italian

Restaurant Chain


Kathy Dawson

Dawson & Dawson

National Search &

Staffing

Boutique National

Search & Staffing Firm


Paula Lee

National Analytical

Laboratories, Inc.

Environmental

Consulting & Testing

for Hazardous Materials


INLAND EMPIRE LOS ANGELES ORANGE COUNTY SACRAMENTO

Business Inclusion Program Announced by Los Angeles Mayor

NAWBO CA Business Leaders:

Set your goals high and don’t let anybody tell you no.—Muriel Siebert—

4

Dates & Info To RememberUpcoming filing due dates for tax exempt organizations with

fiscal years ended 6.30.2010:

November 15, 2010 due date to file completed returns

n Form 990 or 990-EZ (Federal Return of Organization

Exempt from Income Tax)

n Form 100 (California Exempt Organization Annual

Information Return)

n Form RRF-1 (California Registration/Renewal Fee

Report to the Attorney General))

November 15, 2010 due date to file first extension

applications and payment

n Form 8868 (Automatic 3-month Application for

Extension of Time to File an Exempt Organization

Return); no payment required

n Form 3539 (CA payment for Automatic Extension for

Corps and Exempt Orgs); payment of $10 filing fee

required

If you are a California nonprofit corporation, a Statement of

Information, Form SI-100 needs to be filed by the end of the

calendar month during which your original Articles of

Incorporation were filed with the Secretary of State. The fee

for filing the Statement of Information is $20.00, payable to

the Secretary of State. The state has stopped mailing

Statement of Information forms and starting in 2009, require

organizations to go online at https://businessfilings.sos.ca.gov

and to complete the form, print it, and mail with required fee

to the Secretary of State, Business Programs Division, PO Box

944230, Sacramento, CA 94244-2300.•

www.nawbo-ca.org

Christine McDannell

Social Starfish

Social Media

Marketing Firm


Barbara Mark, Ph.D.

Full Circle Institute

Leadership

Development and

Executive Coaching


Maeda Palius

Palius + O'Kelley

Certified Public

Accountants


Deborah Shea

Hellbent Marketing

Marketing, Website

Design, Packaging, and

Branding Firm


Colleen King

Colleen King Insurance

Personal Shopper

for Insurance


SAN DIEGO SAN FRANCISCO SANTA BARBARA SILICON VALLEY VENTURA COUNTY

A MESSAGE FROM

NAWBO-CA’s Newest Statewide Corporate Partner

At Bank of America, we know that small businesses are the

backbone of the U.S. economy and the primary creator of

new jobs. We serve more than 4 million small business cus-

tomers—over 12 percent of U.S. small businesses and more

than any other bank, with a full range of conventional bank-

ing products and services and special programs to help

businesses that might not otherwise be able to access finan-

cial services. We also help small, medium-sized and diverse

businesses by purchasing their goods and services, and we

have pledged to purchase $10 billion in products and servic-

es from those suppliers over the next five years. We hope

our partnership with NAWBO in California will enable us to

do even more.

For further information on small business bank programs

and supplier relations opportunities visit: http://www.nawbo-

ca.org/html/bank_of_america.asp

Janet Lankin

President, Bank of America California

5

6

Thank you to the NAWBO-California Corporate Partners

pairing up with other entrepreneurs, others partnered withfamily members they’d known for years, or put their poten-tial partners through a strict rubric before joining with them.While it is entirely possible for a partnership to work outfine without intense upfront evaluation, good chemistry andgut instinct are not the be-all, end-all. That’s why it is essen-tial that business owners carefully evaluate the qualities oftheir potential partner before proceeding. The more depend-ent an entrepreneur will be on her partner for personal andprofessional well-being (including income, stress level, andfreedom), the more important a thorough consideration ofthat individual’s qualities will be. For example, a writer whoneeds an editor may hire one more quickly knowing that ifthey do not work well together, the writer will maintain con-trol over her book and can end the partnership quickly, withonly time and a little money lost. When the partnership islonger-term, however, or when the partners are reliant oneach other’s ability to produce an income, thorough due dili-gence can save headaches, heartaches, time and money later.The amount of due diligence a business owner puts into

finding the right partner depends, also, on how well hergut instinct usually serves her. For example, if a businessowner tends to see the best in people and to give them thebenefit of the doubt, she should require herself to performa higher level of due diligence. Depending on the situa-tion, this may include extensive reference checking oreven a request to examine the potential partners’ personalor business finances. On the other hand, if a businessowner has partnered successfully many times and foundher instincts consistently “spot on,” she may need toinvest less time and effort—although any decision thataffects a business’ future still merits at least some research. The bottom line: research shows that many business

owners have been burned through partnering with thewrong individual. While it is possible to have a successfulpartnership based solely on luck and good chemistry, It isimperative that a business owner perform at least somedue diligence before leaping into the business equivalentof marriage, to save herself from future headaches,heartaches, lost time and lost money.•Michele DeKinder-Smith, is the founder and CEO of LinkageResearch, Inc, a marketing research firm with Fortune 500clients. She parlayed this entrepreneurial knowledge and expe-rience into founding Jane Out of the Box, a company that pro-vides female entrepreneurs with powerful resources. Michelewas recently named to the NAWBO national board of directors.Copies of her book, “See Jane Collaborate,” are available at www.seejanecollaborate.com. http://www.janeoutofthebox.comArticle Source: http://www.articlealley.com/article_1815694_15.html

businesses that are challenged by tight budgets.”Small businesses interested in finding out more about

opportunities afforded by AT&T Capital Services, shouldcontact their authorized AT&T Sales representative. If theydon’t have an authorized AT&T representative, they cancall 866-323-6955.Small businesses looking to find information about

other AT&T products and services can visit the AT&TSmall Business page. For free business resources such aswebinars, white papers, training, case studies and bestpractices, they can visit www.att.com/smallbusinessinsite. Additionally, real-time information can be found on the

AT&T Small Business Facebook page and AT&T SmallBusiness Twitter channel.•

THE IMPORTANCE OF DUE DILIGENCEcontinued from page 1

AT&T PROVIDES CASH-STRAPPED SMALLBUSINESSES WITH LOANS continued from page 4

The 24-Hour Customer: New Rules for Winningin a Time-Starved, Always-Connected EconomyBy Adrian Ott

www.24HourCustomer.com

NAWBO Silicon Valley

Time has become the new competitive

differentiator. In today’s turbulent busi-

ness landscape you’re not just competing

against other products. You’re competing

with everything else for a share of your

customer’s time and attention-an increas-

ingly scarce commodity in our culture of

multitasking, busy schedules and infor-

mation overload.

In her new book The 24-Hour Customer: New Rules For

Winning In A Time-Starved, Always-Connected Economy,

Adrian C. Ott, a CEO of top Silicon Valley consulting firm

Exponential Edge, explains that the old adage “time is

money,” is no longer adequate. Customers now value time

more than money.

Although time factors into daily decisions, it is one of the

most consistently overlooked but biggest opportunities in

the executive toolbox. Executives spend countless hours

determining demographics, pricing and product functionali-

ty, yet relatively little effort is devoted to understanding how

time shapes customer decision-making. A product or service

that conflicts with a competing time priority or takes too

long to purchase or consume will get passed over,

Time-Value Economics (Time-onomics) is about the hidden

but powerful forces that drive behavior in today’s

always-connected, information overloaded economy.

A Time-onomics mindset presents unique opportunities

for executives to innovate breakthrough offerings, gain prod-

uct adoption, and create competitive advantage. Through a

unique framework, Ott reveals that customer time and atten-

tion are divided into four different quadrants: time magnets,

time savers, time minimized and time on autopilot. Through

these different quadrants, Ott demonstrates the ways in

which companies can profit from a greater understanding of

why and how their customers' purchase and consumption

decisions involve evaluations of time relative to value (Time

Value Tradeoffs).

Filled with fascinating case studies and examples from

leading edge companies such as Nike, Johnson & Johnson,

Cisco, and iPhone application start ups, The 24 Hour

Customer goes beyond the traditional notion of time man-

agement to explain how time affects the decisions and

actions of consumers.•

Resonate: Present Visual Stories That Transform AudiencesBy Nancy Duarte

www.duarte.com

NAWBO Silicon Valley

Duarte Design, one of the

world’s leading agencies

focused on professional and

business presentations, has

announced the publication of

Resonate: Present Visual Stories

that Transform Audiences, a

new book by CEO Nancy

Duarte that demonstrates the

role of fundamental elements of dramatic storytelling struc-

ture in the creation of modern presentations by business

people and other communicators.

As a recognized leader in the presentation design field,

Duarte’s agency has been hired to help global organizations

and thought-leaders, including many high tech clients, for-

mer Vice President Al Gore, and TED. Duarte draws on more

than 20 years in presentation design and inquiry to under-

stand how storytelling—humanity’s most important, innate,

and ancient form of complex communication—operates in

modern presentations. Resonate shows readers how to

leverage the same techniques used in film and literature to

transform presentations into dramatic journeys, to captivate

and connect with audiences, to persuade and to inspire.

In an age when slide and multimedia presentations have

emerged as one of the dominant forms of communication in

the world today—used in everything from product launches

to documentaries—Resonate addresses the very real problem

of presentation illiteracy. Almost every business deal is decid-

ed based on a presentation, yet most are boring and ineffec-

tive—potentially wasting millions of dollars spent on product

development, marketing, and advertising. The techniques and

teachings in Resonate are important to any presenter who

seeks to move audiences to understanding and action.•

7

NAWBO CALIFORNIA AUTHORSHOT OFF THE PRESSES

8

NAWBO CA President

Carla Cobb Davis

BizBox Technology LLC

www.bizboxtechnology.com

Business Training/Promotion

Through Technology


NAWBO CA President-Elect

May Pon

M. Butterfield-Brown &

Associates, Ltd.

www.bbatax.com

Tax Preparation & Planning


NAWBO CA

Immediate Past President

Betsy Berkhemer-Credaire

Berkhemer Clayton, Inc.

www.berkhemerclayton.com

Retained Executive Search


meet the californiaexecutiveboard

VP of Technology

Sandy Allan

Technology & Operational

Solutions

www.tops-us.com

Call Center, Product

Fulfillment/Administration


VP of Education

Rachel Owens

Succession Strategies

www.succession-strategies.com

Business Training and

Promotion Through

Technology

Business Owner for over 16 years

NAWBO CA Newsletter

Jerri Hemsworth

Newman Grace Inc.

www.newmangrace.com

Marketing and Brand

Specialists


State Administrator

Tammie Fletcher

Associate Management &

Event Solutions

Non-Profit Organization

Management


Secretary/PR

Adrienne Moch

Adrienne Moch

Writing & Editing

www.adriennemoch.com

Business Writer and Editor


Treasurer

Jennifer Dizon

Hood & Strong LLP

www.hoodstrong.com

Full-Service Regional Public

Accounting Firm


VP of Public Policy

Mary Griffin

Griffin & Associates

www.mjgriffin.com

Legislative & Governmental

Advocacy

Business Owner for over 30 years

VP of Corp. & Econ Dev

Ursula C. Mentjes

Sales Coach Now

www.salescoachnow.com

Sales Training and Coaching

for Entrepreneurs


NAWBO California is a Consortium of Nine NAWBO Chapters Located in California

Inland Empire

Los Angeles

Orange County

Sacramento

San Diego

San Francisco

Santa Barbara

Silicon Valley

Ventura County

NAWBO means business. Get involved.

chapters, which include Inland Empire, Los Angeles,Orange County, Sacramento, San Diego, San Francisco,Santa Barbara, Silicon Valley and Ventura County, gatheredfor a full day of discussions and networking. The leaders,which included NAWBO-CA President Carla Cobb Davisand President-Elect May Pon, discussed many topics relat-ing to chapter governance, best practices and productivity,as well as engaged in lively discussions with the Nationalleaders of the organization, Helen Han and Kelly Scanlon. Rachel Owens, VP of Education and Orange County

chapter member, gave attendees a “sneak-peek” of theBoard Training module that NAWBO-California is soon tolaunch. The module is designed to help members ofNAWBO become trained and certified to be active boardmembers not only in NAWBO, but in other outside non-profit boards as well.Mary Griffin, VP of Public Policy and NAWBO

Sacramento member, gave the leaders a legislative update,noting that the next few months in Sacramento politicsguarantees to be interesting since a lot of legislators willbe new due to term limits.

NAWBO San Francisco member, Barbara Mark, of Full CircleInstitute, reviewed the 2010 strategic plan of NAWBO-CA.Sandy Allan, VP of Technology and member of NAWBO

Ventura Co., presented an update of the new forthcomingNAWBO-CA Web site and all of its new features.Ursula Mentjes, VP of Corp. Economic Development

and NAWBO Silicon Valley member, updated the attendeesof the progress she has made with informing and educat-ing existing and potential corporate partners on the valuesof NAWBO-California.The leaders then enjoyed a presentation by corporate

partner Anthem Blue Cross about the new developmentsin their healthcare reform advancement as well as its newWeb site devoted to women’s health. Corporate partner Bank of America outlined its Supplier

Diversity and Development program and its benefits tosmall business.The networking flowed well into the evening after the

meeting adjourned with the leaders pledging to tirelesslymaintain the energy of promoting women business own-ers in the state.•

NAWBO CALIFORNIA BUSINESS LEADERS MEET IN LONG BEACHcontinued from page 1

Documents

NAWBO California Fall 2010 Newsletter