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Building Blocks for Your SuccessLeadership Development Forum for Women

Social Networking:practical applications

• creating content• cost effective media technologies• leverage the viral nature of new media

What to Expect

Cate Indiano

• how do you currently market your organization?

• what channels do you traditionally turn to?

Survey Says...

Print & BroadcastEvents & Tradeshows

Web Blogging, Forums, Microblogging

Social Media & Networks

Channels

Let’s start with Content

What is it?pre and post web 2.0

• let’s take a “story”• how do you tell your story?• you gather content• words, photos, video, audio,

widget, data• what else today should be

included in the story?• related sites (links), keywords,

tags, contact info

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Getting Someone’s Attention

• Style Guide:What’s inside? Q&A

distribute your story

• help them tell the story, make it easy• http://www.helpareporter.com --

submit your story idea and matches up with a reporter that needs a story

• partner organizations, leverage contacts, request external links

SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0

CONTACT INFORMATION:

Client contact Phone #/skype Email IM address Web site

Spokesperson Phone #/skype Email IM address Blog/relevant post

Agency contact Phone #/skype Email IM address Web site

5.3"

NEWS RELEASE HEADLINE Subhead

CORE NEWS FACTS ! Bullet-points preferable

LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates.

PHOTO e.g., product picture, exec

headshot, etc.

MP3 FILE OR PODCAST LINK e.g., sound bytes

by various stakeholders

GRAPHIC e.g., product schematic; market size

graphs; logos

VIDEO e.g., brief

product demo by in-house

expert

MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper”

PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS

Recommendation: no more than 2 quotes per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides

opportunity for Agency to add further value to interested media.

LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc.

These links would also be cross-posted to the custom del.icio.us site.

BOILERPLATE STATEMENTS

RSS FEED TO CLIENT’S NEWS RELEASES

“ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news

TECHNORATI TAGS/“DIGG THIS”

• the social media release or SMR• socialmediarelease.org• definitive-guide-to-social-media• sample of an SMR

a few more thoughts

• where does social networking occur?• on the web• how comfortable are you, creating

content for web?• what platforms are available at no cost:

blog-style: wordpress, typepad, bloggercms: joomla, drupal, plone, opencms, nukedit, type3, zopesocial networks: ning

your website

• what is a blog? the beginning of the conversation...

• blogs rank higher• they come pre-packaged for tags,

keywords, etc.• blogs are constantly changing• easy to use• blogging policy, front & center• shall we take a quick peek at one?

blogging

seo for your website, seo for your social networking presence

• the difference between findability & stickiness

• choose your DOMAIN for optimum findability• consider your title (site & posts)• develop and use keyword list• local and regional seo options• external links count for more, always ask for

them from your partners

Social Media expanded the Conversation!

how many already have a presence in social media?

Social Networking Categories• Profile-based services (eg Facebook,

Linkedin.com)

• Content-focused services (eg Flickr, YouTube)

• White-label networks (build your own social network with ning.com)

• Multi-User Virtual Environments (secondlife)

• Microblogging/Presence update services (twitter, loopt)

• Mobile services (facebook, twitter, youtube)

• by harnessing the viral-ness of the social media, word of mouth strategies offer great potential

• become a fan features on facebook• newsletter referrals via email• sign-ups via your website• twitter following• sms & mms forwards• event notifications on social networks• social media badges in email

newsletters and white papers

• create a youtube channel and encourage the members to post videos

• add meta data and link them back to your site

• create a flickr account with the same idea

• post your presentations on slideshare.net and link them as above

• promote your blog to technorati or news to digg

• use connectors like “share this”

leverage content services

analyze your results• useful metrics

• rss aggregation

• traffic: google analytics, viralheat, trucast, omniture (adobe just purchased), haveamint

• fans or members

• trending topics, mentions, retweets

• ranking: google, technorati

• url shorteners track links20

want to learn more?

The Marketing Technology Training Certificate Program

104 hours of New Media trainingdelivered onsite or online7 college creditsfinal project: a marketing proposal complete with ROIfantastic student kit of books and a flip video camera

need to upgrade your skill set but can’t afford to?check with your state’s incumbent worker training fund!

cate brosseau indiano

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marketing technologies consulting and trainingcertified technical trainer, adobe certified instructorthe marketing technology training certificateauthor, InDesign@Work, wbe, member astd317.955.9300 cate@dm-corp.com

www.desktopmedia-corp.comwww.desktopmedia-training.comlinkedin: www.linkedin.com/in/cateindianodelicious: marketing technology bookmarksskype: desktopmediatwitter: desktopmedianetwork: card.ly/cate_indiano