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ConferenCe
The only comprehensive digital marketing event in the Middle East
OUTREACHThe Digital Marketing Summit
16 - 17 November 2016 | Grosvenor House Hotel Dubai, United Arab Emirates
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Introduction
The 2nd Annual Outreach – The Digital Marketing Summit, took place at the Grosvenor House Hotel on nov 16-17 2016.
The 2 days event was buzzing with inspiration, knowledge and expert advice, while focussing on various aspects of digital marketing including Social Media, Affiliate, Influencer, Web design, Mobile Marketing, Display Ads and Online Behavioral Targeting.
The key highlights of the Summit included exciting and Inspiring entrepreneur Talks about embracing and translating failures into success, the event pepped up with the startup rAP Session that unleashed the success stories of startup companies and their digital campaigns. The leadership panel gave perspective on the Digi Marketing. Keynote from IBM focused on future of marketing personalization, what are the key steps to unravel fast changing customer behavior.
Key Outcomes
• More than 30 presentations engaging across Content Marketing, Display Advertising, Social Media, online Behavioral Advertising, Data Driven Marketing, Affiliate Marketing, Influencer Marketing, Web design, email Marketing, Mobile Marketing, Virtual and Mixed reality in Marketing
• Participantslearntfromfirsthandexperiencesofeminentandaspiringentrepreneurs;
- Her excellency Sara Al Madani, Board Member, Sharjah Chamber of Commerce and Industry, Board Member of shjSeen, founder, rouge Couture
- Joy Ajlouny, Co-founder, fetchr
- Luma Bourisly, founder and Vision Creator, KoooT.com
• DavidParkinson-HeadofDigitalMarketing(MENA&India),NissanMotors,discussedthecasestudyonhow to navigate the challenges of bringing together physical aspects and activity elements to create immersive experiences and determine the value of deep experiences in making consumers feel closer to your product
• ClydeDeSouza,Author,VRFilmmakerexplainedhowcompaniesarecombiningVirtualRealityandAugmented reality to influence marketing campaigns
• RolandAbiNajem,DigitalMarketingConsultant,MinistryofInformation-KuwaitunveiledhowHowsocialmedia is impacting governance around the world?
• CasestudybyCristianCITUSeniorDirector,Group,DigitalStrategy,DHL,gaveanunderstandingonhowDHL is making the most of digital marketing
• RafaelPrandini,RealTime&CommercialExperiencesDirector,Coca-Colaexplainedwhatarethemainlearnings from the real time marketing plan for rio 2016?
Conference In Numbers
Attendees Days Speakers&Panelists
150 2 40+
Hours of Knowledge Sharing and Learning
Hours of networking
18+ 5
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KEY SPEAKERS at the EVENT
Her Excellency Sara Al Madani Board Member, Sharjah Chamber of Commerce and Industry Member of shjSEEN Founder, Rouge CoutureBrand Ambassador, NIVEA
Per Caroe IBM Marketing CloudGlobal Evangelist
Antoine Caironi, Twitter MENA Sr. Client Partner,
Cristian CITUDHLSenior Director, Group Digital Strategy
Rafael PrandiniCoca-ColaReal Time & Commercial Experiences Director
Fahd Khater Skyhigh AdvertisingManaging Director
John ConlonVisaDirector, Digital, Visa Performance Solutions
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Testimonials Job Title
GeographyConference Experience
“ Excellent cross-section of presentations and information dissemination. Very informative & instructive “
Gulf Development & Construction (Inma) LLC
“ Very informative, knowledge to think. “
Juma Al Majid Group
“ Profound and relevant discussions. Took my digital ‘IQ’ to a next level. Very productive and well organized. “
Coca-Cola Brazil
“ Great event, liked the fact that lots of speakers with varied backgrounds. Short impactful presentations. “
Visa
found it important for business
felt it’s a key event in the region
found it important for professional development
felt it brought valuable knowledge and market insight
Whilst 70% rated the event EXCELLENT, 20% rated it GOOD
55% interested in attending next year with 40% still undecided
85% would recommend this event to a colleague
All Sponsors said this event helped them to penetrate new market
80%
20%
60%
70%
22% Directors / VP / Ceo
18% Snr. Managers / Specialists
17% Account/ Caegory / Brand Manager
16% Head of Marketing
12% Marketing executives / Assistants
6% BDM / Sales
5% Web / PPC Specialists
4% others
68% UAE
7% Qatar
4% Saudi
5% India
6% europe
3% Kuwait
3% egypt
4% others
Suggestions for 2017
• Trendsincustomerbehavior• PredictiveAnalysisforDigital• IoT• DigiMarketingandStrategyDevelopments• Changesinsocialmedia• ChallengesfacedonB2Bmarketingfordigital
marketers• DataDrivenMarketing
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Participating Companies
4BYTe Ltd
AddBloom Digital Agency
Afia International Company - egypt (AICE)-EG
Al fahim Group
Al fujairah national Insurance Company
Alamar foods Company
Alpha Communications
Alshaya Trading Co. WLL
BP Middle east
Careem
Centrepoint, Landmark Group
Cleveland Clinic Abu Dhabi
Coca-Cola
D2M Solutions fZe
Dabur International
DHL
Direction Dose
Dominos Pizza International
esybuy
etisalat
exaalgia IT Solutions
fetchr
flynas
food Quest
GulfDevelopment&Construction(INMA)LLC
Henkel Polybit Industries Limited
Higher Colleges of Technology
IBM Marketing Cloud
IBM Marketing Cloud/ resemble Systems
IffCo
Imdaad LLC
Intigral
Intigral
Janam TV
Juma Al Majid Group
KoooT.com
Kuwait food Company (Americana)
Latitude Digital Marketing
Lithium
LuLu Group International
Mahindra Group
Mediaquest
Ministry of Information-Kuwait
MTMGROUP
Mubadala Development Company PJSC
national Bank of Abu Dhabi
network
nissan Motors
ooredoo
Qatar Airways
Querlo
rakbank
SeMPo/ Digital Vidya
Sharaf DG
Sharjah Chamber of Commerce and Industry
Sky high Advertising
Sky news Arabia
Talise Wellness, Jumeirah
Talkwalker SArL
Tanfeeth
TheBritishUniversityin Dubai
Twitter MenA
Tyron Multimedia Ltd.
UAEExchange
Uber
UnitedSugarCompany
Visa
Vr filmmaker
Xebec Digital
Zurich Insurance
Premium Silver Sponsor
Gold Sponsors
Silver Partner
Bronze Partner
Official Online Media Partners
Digital Marketing PartnerOfficial Technology Transport Partner Hospitality Partner
Sponsors & Partners
Media Partners:
TM
OUTREACHThe Digital Marketing Summit
The Next Annual
November 2017 | Dubai, U.A.E
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for program and speaking details please contact:Welma WilliamsDeputy Production Director
Fleming.T: +971 4609 1566f: +971 4609 1589e: [email protected]
for sponsorship enquires:John PaulBusiness Development Director
Fleming.T: +91 97 3118 3803f: +91 80 4900 5100e: [email protected]
for attending enquires:Mudassir NazirSenior Project Manager
Fleming.T: +91-9739320436f: +91 80 4900 5100e: [email protected]
for attending enquires:Manohar BharwaniHead of Middle east Marketing
Fleming.T: +971 4609 1570f: +971 4609 1589e: [email protected]
ABOUTFleming.
Striving hard to offer our clients “critical business connections,“ we have grouped our different identities into one powerful brand. As Fleming., our aim is to work as a global unit, ensuring that you have the competitive advantage that comes with choosing a company that‘s willing to reinvent by offering the best in conferences, trainings,exhibitionsandonlineconferences;becauseweunderstandthatchangeis the only constant thing in this universe.
