Near Field Communication: The Print Industry’s Secret Weapo nglga.info/wp-content/uploads/1/2016/08/2016-Graphics-Journal-08-16.pdf · White Pines Golf Club in Bensenville, IL,

August 2016Volume 1

Issue

The Print Industry’s Secret Weapon

Near Field Communication:

Page 10

2 • Graphics Journal — August 2016 http://rpp.ricoh-usa.com©2016 Ricoh. All Rights Reserved.

Great Lakes Graphics Association — www.glga.info • 3

Website: www.glga.infoToll-Free Phone: (855) 522-2210

Joseph [email protected]

Bill GibsonIllinois [email protected]

Brent EckhartIndiana [email protected]

Sharon FlickCommunications ManagerEditorial [email protected]

Debra WarnerMembership Development and Engagement ManagerAdvertising [email protected]

Doris SaywrightIT [email protected]

Staff Contacts

Technical HotlineDo you have questions about a technical process? Call the PIA Technical Hotline at (800) 910-4283.

Free HR HotlineUse the free InfoNow line to get answers from MRA’s HR profes-sionals. Call toll-free 24/7 at (866) 275-6721, or email [email protected].

GLGA Hotlines

Conference and Expo

Events

Member Questions

State News

Near Field Communication: The Print Industry’s Secret Weapon

Stay Interviews: Communicate to Promote Employee Retention

Why Video Helps You Market Your Company

Operating Permit Options

New Products and Services

Membership News

Calendar

The monthly membership magazine for the Great Lakes Graphics Association

Volume 1 / Number 7August 20164

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4 • Graphics Journal — August 2016

CONFERENCE SPEAKERS

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Tuesday, September 20, 2016

10 a.m. Keynote Speaker

11 a.m. - 4 p.m. Education Sessions

12 p.m. - 7 p.m. Expo Hall Open

5 - 7 p.m. Reception

Wednesday, September 21, 2016

9 a.m. - 3 p.m. Expo Hall Open

9 a.m. - 3 p.m. Education Sessions

12 p.m. Legislative Issues Luncheon

�REGISTRATION

Entire ConferenceGLGA Members: $199 Early Bird

On or Before August 19, 2016

Individual Sessions: GLGA Members: $49 per session

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The most remarkable characteristic of our industry is that we are truly passionate about our craft. We care about process improvement, about learning and sharing and most of all, about our clients. This spirit is the driving force behind our daily work at the Great Lakes Graphics Association, and has prompted us to organize the GLGA 2016 Conference and Expo.

CHANGE

The Print Industry is rapidly changing before our eyes. However, one thing remains constant - a solid foundation at the company level provides the best approach to change as the industry changes. Take this opportunity to improve yourself to serve both your company and your clients better.

SPEAKERS

GLGA has assembled some of the most exciting and knowledgeable speakers in the industry. Not only are these individuals experts, they are trendsetters. Often, they are breaking the mold and paving new paths to continue making print relevant and valuable.

EXPO

Please join us in the expo hall as vendors feature the latest technology and equipment to help you be more efficient, effective and profitable. With the wrap-up of drupa in Germany, many vendors will be bringing new technology to the expo to exhibit the newest products and equipment.

NETWORKING

Don’t miss your opportunity to network with the strongest and best-known printers and post-press service providers in the region. GLGA’s Conference and Expo will be the region’s go to meeting in 2016.

PURPOSE

GLGA 2016 Conference & Expo

September 20 & 21, 2016

Stonegate Conference Center

Hoffman Estates, IL

PLATINUM SPONSORS

GOLD SPONSORS SILVER SPONSORS


EVENTS

Record Number of Attendees Have a Ball at Illinois Golf OutingThe Fourth Annual Chicagoland Printers Scholarship Golf Outing held on July 20, 2016, set the stage for another record in attendance as 154 golfers and diners registered for a day of fun, networking and support of Illinois students tracking for a career in Print and Graphics at the college or university level.

White Pines Golf Club in Bensenville, IL, hosted the scramble play with a shotgun start at 12:30 p.m. under a cloudy sky. The afternoon opened up to a rather warm day which kept the beverage cart hopping! The day was topped off with dinner, raffle and spirited awards at the club house. Winners included:

A Sincere THANK YOU to all of the hole sponsors and prize donations. Profits received from the outing help fund Illinois student scholarships on an annual basis through the efforts of the Illinois Graphic Communications Scholarship Program Consortium which GLGA and the Graphic Communications Guild contribute 100 percent of funds received. Donations from The Ben Franklin Club and the Lithographers Club also are received.

Longest Putt Keith Hofer

Closest to the PinTony Dardano, International Label & Printing

Straightest Drive (Men) Jeff Woloshyn, Eltosch-Grafix

Straightest Drive (Women) Beth Gaspari, Speciality Print Communications

Longest Drive (Men) Pat Miehle, Eagle Printing and Thermomography

Longest Drive (Women)Izzy Jordan, Eagle Printing & Thermographing

Closest to the Pin Konica Minolta Specialty Hospitality HoleDerek Gordon, Graphco RYOBI RMGT Joe Martinez, The Buhl Press Bill Kirscht, DMS Packaging Services Jeff Kratohvil, Semper Exeter Paper Co. Pete Spencer, GAFCO

Lowest Gross Sergio Cabral, Tegrant Gene Olejarz, Rider Dickerson Rob Urbanski, Tegrant

Survey Winner Jeff Militante, Canon Solutions America

Grand PrizeDave Deshriver, American Litho

Top left: Mark Friedenauer, Michelle Mutehart, Joe Koch and Ryan Nelis of Hohner Stitching.Top right: Pat Bercini and Dennis Lee of RRD Kirk.Bottom left: Steve VanderVeen, ABS Graphics, Mark Turk, International Label and Printing; and Dave Biddenstadt, Plati-num Converting.Bottom right: Beth Gaspari of Speciality Print Commu-nications and Jeff Woloshyn of Eltosch-Grafix.


One of the most popular member benefits GLGA offers is advice from other members to questions you have. Do you have a challenge that you cannot find the answer to? Go ahead – ask a question! It is likely you will receive many different answers to solve your chal-lenge. This service is confidential for both the individual asking the question and those who respond with an answer.

Check out the archive of past Member Questions and their answer compilations in the Members Only section of our website at www.glga.info. There are more than 250 answer compilations posted in 12 topic areas!

Here are two recent Member Questions and a sample of their answers. To ask your confidential question, please email Sharon Flick at [email protected].

MEMBER QUESTIONS

Get Confidential, Real-World Advice from Experts: Ask Your Question through our Member Questions Service

I have been directed to institute a policy that would require employees to have direct deposit of their payroll checks, in other words no more live checks. I was wondering how other companies handle their payroll. Do you offer direct deposit as an option or is it mandatory? If it is mandatory, how do you address the issue of employees who do not have or use a bank/credit union?

Summary: please check your state laws first. Illinois state law says that an employer shall not require employees to enroll in direct deposit or use payroll cards. Indiana and Wisconsin may (with conditions). 51 responses. Of our Wisconsin- and Indiana-based members who have direct deposit, it was almost evenly split between mandatory vs. optional.

Some responses:

• Years ago it was voluntary but after lost checks or outstand-ing checks, we decided to make it mandatory. It’s working very well. We did get a complaint or two from those who did not have a bank but we had a couple local banks come in at lunch to promote their bank and sign up employees for direct deposit.

• We offer it and tell them that they will get paid faster if the use direct deposit.

• When new hires notify me that they do not have a bank account, I remind them that accounts can typically be set up for as little as $5 at many area banks and retailers such as Wal-Mart sell banking cards that allow direct deposit.

• I love direct deposit but I will not make it mandatory. Over the years we have reduced so many benefits and I consider the option to receive a negotiable check as a sort of an inexpensive benefit.

• We have direct deposit of our payroll checks. We have a relationship with a local bank and the bank offers a $100 bonus for our employees that open a new checking account with them and use direct deposit. We share this informa-tion when we send out our new hire packet.

• Most of our employees appreciate the direct deposit, as it saves them from having to find time to go to the bank to cash their checks.

Our production manager wants to manage all production by himself, which doesn’t seem very effective. He is spread too thin which results in poor communication, minimal coaching for newer staff, and an unwillingness to take time off for himself. As volume increases, it’s causing added stress but he won’t accept the concept of having a working supervisor(s) or any form of assistance. I’d like to know how other companies staff production managers and/or supervisors to be the most effective for all.

Some responses:

• If he doesn’t want you to add help, his ego is getting in the way. You’ll never grow without adding supervision. In the end, there will be more mistakes, more hair pulling, and less net income if he doesn’t accept help.

• We have team leaders in each department. We have someone coordinating with the team leaders. We no longer have a plant manager.

• As the supervisor I was in the same position where I thought I could (had to) do it all on my own…I was wrong. I was over worked, I never took a day off, I was getting burned out and things started falling through the cracks and getting missed which lead to poor quality and missed deadlines. It took a very candid conversation with my mentor for me to fully understand what I was doing to myself as well as the organization. Once we implemented production group leader and qc/scheduler positions the department did a 180; department communication, morale and productivity all improved as a result. The realization that I couldn’t do it all on my own was the best thing to happen to me and the organization.

• I think every operation has different needs and situations. As an owner, you need to ask yourself: What does the operation look like if a key employee or manager leaves, has a long term illness or dies.

• Having one person oversee all your operations is a recipe for disaster but I do have employees here who refuse to delegate and grow and know how difficult this must be.


STATE NEWS

By Bill GibsonIllinois Director

LET US PUT OUR DECADES OF PRINTING INDUSTRY EXPERIENCE TO WORK FOR YOU.

ATTORNEYS AT LAW

411 E. Wisconsin Ave.

Milwaukee, WI 53202

(414) 273-3910

lindner-marsack.com

Labor Relations • Collective Bargaining • Employment Counseling • Regulatory Compliance

Employment Litigation • Employee Benefits • Immigration • Work Injury Defense • Restrictive Covenants

IllinoisLooking back on my June column in the Graphics Journal I wrote about the future of our industry and how PEOPLE are the constant in our ever-changing trade, recognizing the critical importance of bring-ing Millennials or Generation Y (generally defined as those currently between the ages of 18 and 34) into our trade and how imperative it is for our future. In the US, it is estimated that there are 80 million of them. According to Pew Research Center, this means that in 2016-2017 they are expected to surpass Baby Boomers as the largest population segment and have the highest spending power in the country by the year 2017. And, they have a preference for print over digital: in a report by JWT, almost eight out of 10 Millennials — the biggest segment of B-to-B buyers — said print makes them feel more connected than digital.

Selling PRINT and GRAPHICS careers to students is an uphill climb for our educators and guidance counselors both on the high school and college level, and that is where you come in. Through the efforts of a plethora of groups and your Association, we have provided the data to debunk the myth that PRINT is DEAD. Students are now getting the information needed to make an educated career path into the trade by making informed choices. Supporting efforts by the Great Lakes Graphics Association you are helping fund the needed material and communication to prepare the next generation of PRINT and GRAPHICS leaders and employees. That support was very apparent in one of the largest turnouts ever at the Chicagoland Printers Scholarship Golf Outing last month. More than154 players and diners showed up for the fourth annual event and contributed to the Illinois Graphic Communications Scholarship Program Consortium, which reviews scholarship applications and awards funds raised by the outing.

I personally want to thank each and every player, sponsor and specialty sponsor, and dinner guest for your continued help in this worthy cause! Stepping up to the plate and giving back to your industry helps to provide worthy students the opportunity to be leaders at your company!


WisconsinThe modern printing process we embrace today has been around since 1440, when Johannes Gutenberg created the printing press. A major advancement at the time, it allowed people to communicate with one another through the printed word. Gutenberg’s invention fueled trade, improved economic conditions and increased literacy. Some historians even believe it was the single biggest event that helped break Europe out of the Dark Ages and propel the Renaissance.

Since then, most individuals have become accustomed to think print is all about the finished product they hold in their hands rather than the technology it takes to produce it. After all, it is “just ink on paper.” However, many simply do not realize just how much technology goes into manufacturing a printed product. To say we are a technology-oriented industry is an understatement. We utilize so many different types of software and hardware systems to create a printed product that it often puts some “high tech” industries to shame.

However, there are advancements currently shaping the future of our industry that will help people under-stand just how high tech the printing industry really is. From printed electronic tags/labels to smart packag-ing to near field communication (NFC) antennas embedded into paper, people will begin experiencing an entirely different type of print than they ever have before. Although much of what they will experience will still be “(electronic) ink on plastic and paper,” they will never think about print the same way.

The Great Lakes Graphics Association will be giving a great deal of attention to the newest innovations impacting the print industry during the GLGA 2016 Conference & Expo. I encourage you to attend to understand and realize just how phenomenal these innovations are to providing a significant return on investment they provide your current and potential clients. Register today by visiting EXPO.GLGA.INFO.

IndianaI hope everyone is enjoying the summer and recording some profitable months of operating income. I look forward to seeing you at the 2016 GLGA Conference and Expo in September. It will be a great opportunity to learn and network. Make sure you register and put the event on your calendar.

One thing you can be sure of, is that when printers gather conversations don’t go very far before someone asks, “How’s business?” The replies vary between evasive to enthusiastic, but what I never hear is the follow-up question, “Why?” Why is business great? Why is it below expectations? Of course, there are many answers, but I would contend that key elements to a sustained pattern of profitability are 1) Collect data; and 2) Understand data. Or, as Albert Einstein said so succinctly, “Any fool can know, the point is to understand.”

Collecting data is a lot easier than it used to be and there is really no excuse today for not having the number, rate, percentage or ranking for any statistically based question. But what do the numbers mean? How have they changed? How do they compare? It takes some sustained discipline and an analytical mind to fully mine the information that is available to us. If that data dredging, recording and analysis isn’t your forte, there is no shame in that . . . but I would recommend you utilize someone who can organize and present the information.

Remember though, that understanding your world is not enough. You might be running a little faster each year, but if the rest of the herd is progressing even quicker the outlook isn’t good. No one wants to be the last Wildebeest crossing the river. GLGA can be a great partner in providing reliable industry data from across many spectrums. The 2016 Dynamic Ratio Survey and the 2016 Wage and Benefit Survey are great tools for understanding the print universe within which you compete. Ask yourself the question, “How’s business.” Then ask yourself, “Why?”

By Joe LymanPresident

By Brent EckhartIndiana Director


Near Field Communication: The Print Industry’s Secret Weapon

From 1440 when the removable type printing press was created until just recently, if the written word was to succeed it had to be printed. However, for nearly the past two decades, the Internet has slowly chipped away at print’s dominance as the world’s communication medium of choice. Despite its fail-ings and terrible return on investment for clients, low prices and quick turn around times continue to make electronic marketing alluring.

We all are victims of the low return electronic marketing world. Look no further than the inbox of your email account for proof. Email accounts are often littered with hundreds of unwanted electronic messages a day that advertisers hope lead to just one purchase.

Because of this, many in our industry have come to view the Internet as the enemy. After all, electronic communication has eaten away at print’s domi-nance and market share over the past two decades. Granted, there is a very legitimate case to be made for utilizing multi-channel marketing. However, until recently, it has been difficult to put the pieces together to assemble a successful multi-channel marketing campaign and track its success – until now.

Enter near field communications (NFC) technol-ogy. Born as a spin-off of radio frequency iden-tification (RFID) technology, NFC technology was developed

to allow compatible NFC-enabled devices to both power and communicate with otherwise unpowered and passive electronic tags using radio frequencies.

Because of its ability transfer data easily from one device (a NFC tag) to another device (NFC reader), it showed much promise from its incep-tion. However, other cheaper and more easily adaptable technology like barcodes flourished, pushing NFC’s mainstream acceptance back several decades. Now with the emergence of conductive inks, NFC technology has started to emerge as a serious contender.

Until recently, NFC tags were primarily manufac-tured using thin copper strips looped in a concen-tric pattern. However, in the past several years NFC antennas have been able to be manufactured using a number of print processes. Once the antenna is printed, an interface chip (IC) is placed on top of the concentric pattern to form a full circuit.

The IC contains a certain amount of memory that allows a tag to be programmed with informa-tion. Once a NFC-enabled device is place in close proximity to the tag, the chip calls an action for the device to perform. This can include launching a website URL, track items, automate tasks and create shopping carts.

By printing NFC tags, it has opened an entirely new opportunity to reduce the cost of NFC technology and proliferate it in the market place.

“Near Field Communication (NFC) technology has started to have positive impact the print industry in a number of different applications, “ said Dr. Mark Bohan, Business Consultant with Heidelberg USA. “Its ability to combine printed products with electronic communication will not only allow print to easily connect print with the electronic world but also provide clients with analytics and responsive systems. The technology is reshaping customer interaction and the connectivity with electronic media.”

What is ultimately amazing is the ability to bake in NFC chips to paper. ArjoWiggins PowerCoat Paper (www.powercoatpaper.com) has effectively elimi-nated the complexity of creating printed NFC proj-ects. The NFC tags are embedded into PowerCoat Paper and the paper is delivered ready to be printed though a number processes including lithographic offset, screen, flexographic, rotogravure and digital inkjet and toner. Recently, GLGA sent its members and prospects a postcard embedded with a NFC tag to showcase the GLGA Conference & Expo.

“What is ultimately amazing is the ability to bake in NFC chips to paper.”

By Joe LymanPresidentGLGA

The GLGA postcard, with an enlargement of its NFC graphic.

Great Lakes Graphics Association — www.glga.info • 11�

If the cost of NFC tags was a major deterrent in the past, so was the lack of NFC-enabled devices in the market. However, the increase in the purchase of consumer-based smart phones – many that have NFC readers built into the phone - has created a “bring your own device” society.

Those who thought major retailers would replace printed in-store retail signage with television monitors throughout stores need not worry. Those retailers are banking on consumers using their phones to consume electronic messages and communications - and printed NFC tags will power this. By including a NFC tag in printed products, it exponentially increases the value and useful-ness of the communication.

NFC tag programming has become more robust in the recent past. Companies like Purple Deck Media (www.purpledeck.com) are building cloud-based systems that significantly increase mobile users interaction with businesses. These cloud-based manage-ment systems deploy and deliver content to NFC tags, delivering a variety of information such as URLs, videos, custom landing pages, polls, click-to-call, and more. And unlike other types of coding (like barcodes), NFC tags can be reprogrammed from the back-end of the system allowing a user to receive different messages over the course of time.

Perhaps the most powerful feature of NFC technology is its ability to simplify the process of pointing a user to an interactive and engaging experience. With NFC, there are no apps to download, no need to use a phone’s camera and no clunky images to include on beautifully printed products. Typically, NFC campaigns has a simply picture of a smart phone included asking the use to “tap” their phone on the printed piece.

Even more valuable is the analytics collected when NFC tags are used. Unlike other forms of marrying print and electronics (quick response codes and printed watermarks), communication between a NFC tag and a mobile device is a two-way communication. NFC campaigns provide clients with extremely robust analytics allowing them to understand the true return on investment a printed project delivers.

NFC technology is a complex issue, and this article is merely a simple overview of just how powerful it can be for printers. The Great Lakes Graphics Association is holding a session at its upcoming 2016 Conference & Expo to expand its ability to be a game changer for the print industry. To learn more, visit EXPO.GLGA.INFO.

Joe Lyman is the President and CEO of the Great Lakes Graphics Association. The Great Lakes Graphics Association is the trade association dedicated to representing the graphic arts industry throughout Illinois, Indiana and Wisconsin through education, promotion, and public affairs. GLGA is headquartered in Pewaukee, WI, with state directors based in Illinois, Indiana and Wisconsin, and is an affiliate of the Printing Industries of America. Contact Joe at (262) 522-2212 or [email protected].

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Photo of PowerCoat Paper with embedded NFC chip courtesy Arjowiggins Creative Papers.


Have you ever walked through your shop floor among your employees and wondered what’s on their minds? That’s the premise of the “Stay” interview. The purpose is to learn what causes them to stay or, conversely, what might make them leave. Usually, this is accomplished through a discussion that takes place between a manager and a valued employee.

Currently, this is one of the latest HR efforts to reduce turnover and increase employee engage-ment. As the performance review is increasingly viewed as outdated and a multi-generational work-force makes for employees of varying ages with different hot buttons, it’s important that managers, HR professionals and the companies they work for take some time to periodically find out what employees are thinking, what their expectations are and what they believe are the expectations placed on them. Now if this sounds like a few parts performance review, you could be right.

Soap Box Alert!

It amazes me how HR experts (folks much smarter than I…) have researched, recycled and repurposed how

to hone good hiring, increase employee engage-ment and improve employee performance resulting in some very sophisticated tools and methodology which strike me as all being built on sound and frequent communication. Talking and listening, nothing more. Imagine that…but I digress.

As with any process, Stay interviews have their pros, cons and concerns. Managers are often resistant to taking the time from “more important matters” to talk to employees about what they like and dislike about their jobs and the company. Employees frequently are reluctant to speak their minds fearing negative comments may endanger their employment. These viewpoints are most likely symptoms of larger issues that have more to do with how internal communication occurs, setting expectations and how folks are held accountable.

Companies interested in fostering good communi-cation must allow their people to speak their minds and to disagree with management. Consensus is hard to reach and buy-in to a decision that does not reflect a unanimous viewpoint is unlikely unless hearty and honest debate and discussion can take place beforehand.

It is naïve on management’s part to expect employ-ees to be totally satisfied and/or engaged at all times. However, it is management’s responsibility to do its part to see that it occurs as much as possible. That’s where Stay interviews can be helpful.

The Foundation

As I already pointed out, there needs to be an acceptance, not a mere tolerance, to healthy dissen-sion to make Stay interviews effective. If employees do not feel safe expressing their true feelings during the interview and the rest of the year as well, they will not tell you what they are truly feeling about their jobs and the company.

Managers need to be comfortable with the fact that they may be questioned or criticized as part of this discussion and egos need to be set aside and a thick skin adopted. In most statements, even those made in anger, there can be a grain of truth which can be helpful to make the work environment better and allow managers to become better ones. Managers must be willing to listen and objectively evaluate employee comments for those truths, not just react.

By John DubaPrincipalMustard Seed Solutions

HRStay Interviews: Communicate to Promote Employee Retention

“Folks need to know they are listened to and their needs and opinions matter.”

“If you have to convince someone to stay with you then they have already left.”

Shannon L. Alder

“It turns out that you don’t end up with the people you love; by definition, you end up with the ones who stay.”

Andrew Sean Greer, The Path of Minor Planets


The value in allowing folks to speak their minds is the perspec-tive they provide and the truths that may be revealed. Those on the front lines are close to the action and often have a better idea where the inefficiencies lie and where improvements can be made.

If you do not/will not allow this type of free speech, Stay interviews or any other type of communications will not be as effective and valuable as they could be.

Execution

Three elements can contribute to an effective Stay interview: location, open discussion and follow-up.

Choose a neutral place to talk. A manager’s office or even the conference room may not put the employee at ease allowing them to speak their mind. Perhaps the discussion can take place over breakfast or lunch.

Don’t necessarily limit the time of the discussion because you may find an employee becoming more open as the interview progresses. Be reasonable but don’t be too rigid where time is involved. Managers should make sure their schedules allow for flexibility to do so.

Don’t allow the meeting to become a b***h session. Come prepared with questions. Sources for good Stay interview ques-tions are readily available. MRA and SHRM (The Society for Human Resource Management) are just two trusted resources you can look to. For example*:

• What do you like most or least about working here?

• What keeps you working here?

• If you could change something about your job, what would that be?

• What would make your job more satisfying?

• How do you like to be recognized?

• What talents are not being used in your current role?

• What can I do to best support you?

• What can I do more of or less of as your manager?

• What might tempt you to leave?

(*Courtesy of the Society of Human Resource Management)

Ask for clarification when you need more information regard-ing an employee’s responses. Make sure you understand how the employee has responded by summarizing back to them what you heard and make changes to your notes if you initially misinterpret what you were told. Remember, the effectiveness of the Stay interview relies on a manager’s efforts to take the time, make the employee feel comfortable and listen and record the discussion accurately.

After the interview you MUST follow up. If employees never hear any response or see changes, you’ll never get any valuable feedback from them again. Folks need to know they are listened to and their needs and opinions matter. Even in those instances where some of their ideas cannot be implemented, give folks good reasons as to why that is the case.

The Stay interview is just one facet of the care and feeding of your employees. Initial hiring interviews, performance reviews (regard-less of the format), Stay interviews and recognition all require dedicated time and effort and most importantly, copious and meaningful communication. Managers must take the time for all of these to extract the value they can provide. One of management’s roles is to make sure employees have what they need to be success-ful, something you cannot accomplish in an exit interview.

In school they told us no question was a stupid one. Common sense tells us that the easiest way to get information is to just ask. Those companies and managers who take the time to talk to their employees will learn valuable information that will solve problems, create common understanding and decrease turnover and increase employee engagement. Remember, good communication requires active listening skills. A good rule of thumb is, “talk little, and listen a lot”.

Back in the Eighties a band called The Clash wrote and sang a song called Should I Stay or Should I Go. If you are wondering if your employees are whistling that tune, all you need to do is ask them.

John Duba is the principal at Mustard Seed Solutions. His experience includes non-profit and for-profit management, human resources, executive recruiting and consulting. John works with owners and senior management helping them to create work environments that engage employees, and he provides support in leadership and management development, recruitment, performance manage-ment, recognition, retention and overall human resources strategies. Contact John at (414) 617-7854, [email protected].


What can you do in 15 seconds?

• Run 200 meters

• Make 72 million blood cells

• Open a bottle of wine

And for a website visitor, decide on one of two things:

• Engage with you further

• Learn about your competition instead

Captivating your audience is hard. However, videos can improve engagement and capture more opportunities.

The Trend Is Your Friend

The average consumer watches more than 200 videos per month. And not just the grumpy cat variety.

• More than 75 percent of Fortune 500 executives are viewing online video

• More than 70 percent of B2B buyers view video product demonstrations before making a purchase

Plus, videos promote action. Users remember videos better than the written word. They enhance communication and engage your audience.

What Kind Of Videos?

When meet-ing with a new prospect, a sales rep goes through a progression of steps. From

introduction and overview to specific capability details, a rep advances the conversation as more specific needs are uncovered. Effective videos follow that same path.

• Company Overview - An overview video is an ideal way to introduce yourself to prospective customers. Since your audience may or may not know your company, it allows you tell your story, define what sets you apart and spell out your value proposition.

• How To or Explainer - A how to or explainer video takes a diagram, recipe or list of steps and brings the topic to life. It can show your audience how to use your product or service. Effective explainer videos speak to your audi-ence’s pain points, explain why your capability is the best solution to that pain and shows how easy it is to implement.

• Expert - An expert video can cover a wide range of topics. An in-depth explanation of a product or process. A use case or case study. It can bring an implementation plan to life. Expert videos appeal to the subset of your audience who want more detailed education. And it allows you to differentiate yourself from the competition.

Give It A Shot!

Videos engage your audience and allow you to convey your capabilities in a way that written content can’t. It’s a proven way to convert more prospects into buyers. With multiple uses and reasonable expense, videos are a cost effective tool you should add to your marketing mix.

InterEdge Marketing provides B2B companies with online and offline marketing services. Utilizing meth-ods include website optimization, content marketing, social media strategies, direct marketing and lead nurturing, the company helps organizations expand their audience, generate additional leads, increase conversions and drive revenue. Contact John at (630) 442-0040 or [email protected].

By John EdmundsonPrincipalInterEdge Marketing

SALES AND MARKETING

Why Video Helps You Market Your Company

“Videos allow you to convey your capabilities in a way that written content can’t.”

On LinkedIn? Join our GLGA Group.


Technological advances in traditional printing and the advent of digital printing can make it more challenging to know when you need an air permit and which permit is best for your operations.

There are two main activities that may trigger air permitting - construction and operation; each of these comes with its own permitting requirements. Always check to see if you are required to apply for a construction permit before bringing new equip-ment on site. Once a source is installed, an operat-ing permit will be necessary, which is the focus of this article.

Federal Title V operating permits (also referred to as Part 70 permits) are required for any facility that is considered a “major source” of air pollution. For purposes of operating permits only, a major source is a facility that has the potential to emit (PTE) more than 100 tons per year (tpy) of any criteria pollutant: volatile organic compounds (VOC), carbon monoxide (CO), nitrogen oxides (NOx), sulfur dioxide (SO2), particulate matter less than 10 microns (PM10), or more than 10 tons of any indi-vidual hazardous air pollutant (HAP) or more than 25 tpy of combined HAPs. Permitting thresholds are lower for facilities located in non-attainment areas.

Some facilities take limits on material through-puts, hours of operation, or emissions in order to artificially lower their PTE to qualify for a Federally Enforceable State Operating Permit (FESOP). These permits also are called “synthetic minor” permits.

Facilities that do not exceed federal permitting thresholds may still need to acquire a state operat-ing permit. State permitting programs have more options than ever before and are summarized below.

Illinois

All “emission units” are required to secure an air permit or register with the Illinois EPA, even very small sources of air pollution. An “emission unit” is any piece of equipment located at an emission source that has a potential to emit air pollution. Registration of Smaller Sources (ROSS) is for operations that emit less than 5 tpy of combined criteria pollutants. Sources with a potential to emit more than 5 tpy, but whose emissions are less than the threshold for a FESOP, may qualify for a “life-time” operating permit.

Visit http://www.epa.illinois.gov/topics/forms/air-permits/index for more information on the Illinois EPA permitting program.

Wisconsin

ROP Type A Registration Permit is for facilities with actual emissions of less than 25 tpy for criteria pollutants and 6.25 tons per year for HAPs.

ROP Type B Registration Permit is for facilities with actual emissions of less than 50 tpy for criteria pollutants and 12.5 tpy for HAPs.

ROP C Registration Permit for Printers is only available to printers. To qualify for this permit, emissions of each criteria pollutant are limited to 25 tons per year, and HAPs are limited to 12.5 tons per year.

General Operation Permit (GOP) for Printers applies to digital, screen, lithographic web print-ing (both heatset and coldset), and lithographic sheetfed printing.

For more information on Wisconsin permits, visit http://dnr.wi.gov/topic/AirPermits/Options

Indiana

Source Specific Operating Agreement for Surface Coating or Graphic Arts Operations is available to printers with total VOC and HAPs that do not exceed 15 lb/day (7 lb/day in select counties).

Permit by Rule may be used for facilities that qualify for an operating agreement with criteria pollutant and HAP emissions that do not exceed 20% of the major source limits.

Find more on the Indiana permit options at http://www.in.gov/idem/airquality.

Whether you are applying for a state operating permit, or a federal operating permit, all applica-tions will go through your state environmental regulatory agency.

For more information contact Cheryl Moran ([email protected]) at SCS Engineers in Madison, WI, or Ann O’Brien ([email protected]) at SCS Engineers in Chicago, IL.

Cheryl Moran is a Project Manager with SCS Engineers with more than 20 years of experience in the printing industry. She is a Certified Hazardous Materials Manager (CHMM) and has worked with air, water, and waste issues including permitting, environmental recordkeeping, reporting and moni-toring programs, hazardous waste management, environmental compliance audits, and sustainability programs.

By Cheryl MoranProject ManagerSCS Engineers

ENVIRONMENTAL

Operating Permit Options


To have your company, product or service featured in Member News, contact Sharon Flick toll-free at (855) 522-2210 or via email at [email protected]. News will be published as space allows. We reserve the right to edit for length and clarity.

NEW PRODUCTS AND SERVICES

Case Paper’s Paper Pro App Records 4,000th DownloadCase Paper’s free Paper Pro mobile app, which provides swift answers to common paper-sourcing questions, continues to fly off the shelves, recently recording its 4,000 download. The Paper Pro is a handy tool for commercial printers, suppliers, and packaging professionals who need to spec orders, price out options, or calculate quantities and weights. Users can copy data for later use or email the results to a client or prospective customer. The app also includes converters for paper weight, length, and area; caliper conversions (mil to microns); and tables of U.S. domestic paper averages for paper weights and thicknesses. For more information about the FREE Paper Pro app, visit www.paperproapp.com.

EFI Fiery Color Profiler Suite Awarded G7 System CertificationElectronics For Imaging, Inc. has announced that the EFI Fiery Color Profiler Suite, version 4.9, was awarded G7 System Certification from Idealliance. Fiery Color Profiler Suite is the first color management toolset for cut sheet digital print systems that provides G7 calibration, verification of G7 Grayscale compliance, and output profiling integrated with a digital front end (DFE) so no additional software investment or manual entry/upload of data is required. Read more at www.efi.com.

Jorson & Carlson’s GrindTech: Optimum Sharpness Through TechnologyWith the most advanced technology for grinding industrial knives, the GrindTech Edge Technol-ogy, Jorson & Carlson is rapidly becoming the first choice for grinding needs in the US. GrindTech Edge is the most precise method of achieving the highest quality of sharpness. Knives and blades are ground and honed with micro abrasives on custom machines built and modified by Jorson & Carlson to achieve the ultimate burr-free and consistent cutting edge on the market today. Read more at www.jorsonandcarlson.com/services.

Ricoh Announces New Industrial Inkjet Printhead for Label, Packaging and Wide Format Graphic PrintingRicoh has announced the launch of the MH5220, a new Industrial Inkjet Printhead designed for a wide range of printing applications such as labels, packaging and wide format graphics. In the Industrial printing market, there is an increasing demand to meet a wide variety of customer needs such as smaller lot sizes, shorter delivery times and finer image quality. The new MH5220 print-head offers high resolution printing to support its industrial partners and customers. Read more at http://tinyurl.com/gnagn7k.


Please join us in welcoming these new and returning members:

ARJOWIGGINS FINE PAPERS LIMITED1248 Commonwealth Avenue Mayfield Heights, OH 44124 www.arjowiggins.comMark Heise, Applications Engineer (619) 729-1889 [email protected]

Far from being a conventional paper manufacturer, Arjowiggins mainstreams the latest technology breakthroughs into its materials to provide its customers with the pioneering solutions best suited to their needs. Arjowiggins has been at the forefront of the move towards environmentally-friendly papers and papers incorporat-ing security solutions.

CAPITOL BLUE PRINT1313 S. First Street Springfield, IL 62704 www.capitolblueprint.comBrad Books (217) 523-1003 [email protected]

Capitol Blue Print, Inc. was started in 1954 by Frank & Gwen Reed. They were seeking to meet the architectural and engineering needs of the Springfield-area. What started out as a one-machine operation has turned into a successful printing business that has expanded to include color, Xerox, oversize color, blackline, and finishing services. A third generation family business, Capitol Blue Print is a small business with a quality-first, customer-oriented approach. Capitol Blue Print is Springfield’s foremost technology leader in print reproduction.

WELCOME, NEW MEMBERS

HUSCH BLACKWELL LLP33 E. Main Street Suite 300 Madison, WI 53701 www.huschblackwell.comTom Heneghan, Partner (608) 234-6032 [email protected]

Husch Blackwell is an industry-focused, full-service litigation and business law firm with 19 offices across the U.S. and in London. We represent national and global leaders in major industries including energy and natural resources; financial services; food and agribusiness; healthcare, life sciences and education; real estate, development and construction; and technology, manufac-turing and transportation.

MARCELLS PAPER AND METAL4221 W. Ferdinand Chicago, IL 60624 www.marcellspaper.comScott Lowell, President Jeff Lowell, Vice President (773) 265-1200 [email protected]

Your GO-TO Source for fast, professional and proficient recycling services that make sound fiscal sense. For over 37 years, we have taken pride in cultivating and maintaining solid, mutually benefi-cial relationships based on integrity, loyalty and superior customer service. We provide innovative solutions that address and satisfy your recycling needs. At Marcells, our goal is to make recycling work for you.

R & R BINDERY SERVICES499 Rachel Road Girard, IL 62640 www.rrbindery.comEd Beverung, Sales Manager (217) 627-2143 [email protected]

R&R Bindery Service is a purveyor of fine American book binding and finishing.

Webinars

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CALENDAR

Upcoming GLGA Events and ActivitiesTo learn more or to register for any of these programs, visit GLGA’s website at glga.info.

Wisconsin State Golf OutingAugust 10, 2016, Lake Ripley Golf Club, Cambridge, WI. Golf, putting contest, cocktail hour, the traditional steak cook-out, prizes and networking.

GLGA Conference and ExpoSeptember 20-21, 2016, Stonegate Conference Center, Hoffman Estates, IL. Speakers, panel discussions, and a display of technologies and services specifically for the printing industry.

Annual Sporting Clay ShootOctober 12, 2016, Boxhorn Sportsmans Club, Muskego, WI. Enjoy an afternoon of sporting clays and skeet in a beautiful wooded setting, followed by a social hour and dinner. Novices welcome.

Upcoming PIA EventsTo learn more or to register for any of these programs, visit PIA’s website at www.printing.org.

Graph Expo 2016September 25-28, 2016, Orange County Convention Center, Orlando, FL

Color Conference 2016December 3-6, 2016, The Point Hilton Squaw Peak Resort, Phoenix, AZ

2017 President’s ConferenceMarch 12-17, 2017, Hilton Long Beach, Long Beach, CA

TAGA Annual Technical ConferenceMarch 20-22, 2017, Houston Marriott West Loop by the Galleria, Houston, TX

2017 Continuous Improvement ConferenceApril 2-5, 2017, Omni William Penn, Pittsburgh, PA

Upcoming MRA WebinarsTo learn more about these free HR webinars, visit MRA’s website at www.mranet.org. For access, reg-ister for a user log-in to MRA’s website at www.mranet.org. Once you have a log-in, you can view the recordings whenever it is convenient for your schedule.

Dependent Eligibility Audits - Worth the InvestmentAvailable on or after August 18, 2016

Millennials: Are They Really a Different Species?Available on or after September 15, 2016

The Price is Right: Determining Competitive Pay with Market PricingAvailable on or after October 20, 2016


851 Expressway Dr - Itasca, IL 60143 - P 630.227.0400 - www.platinumconverting.com

Platinum Converting is a full-service graphic finishing company offering an expansive menu of services and some of the fastest turnaround times in the industry. We do

“whatever it takes” to get our customers what they need, when they need it. No excuses. Contact us today to see how Platinum Converting can help your business...

FINISH STRONG.

Die Cutting • Folding & Gluing • Film Lamination • UV Coating • Mechanical Binding • Structural Design/CAD • Mounting • Hand Assembly • General Finishing

Great Lakes Graphics AssociationW232 N2950 Roundy Circle E, Suite 200Pewaukee, WI 53072

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Documents

Near Field Communication: The Print Industry’s Secret Weapo nglga.info/wp-content/uploads/1/2016/08/2016-Graphics-Journal-08-16.pdf · White Pines Golf Club in Bensenville, IL,