DRM 2053

Negotiation Techniques

DR HJH AIDA NASIRAH ABDULLAH

UNIVERSITI PERTAHANAN NASIONAL MALAYSIA

1-1 2-1

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Week 2

STRATEGY AND TACTICS OF DISTRIBUTIVEBARGAINING

THREE REASONS NEGOTIATORS SHOULD BE FAMILIAR WITH DISTRIBUTIVE BARGAINING

1. Independent situations require knowing how this works in order to do well

2. Need to know how to counter the effects of the strategies

3. Every situation has the potential to require skills at the “claiming-value” stage

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THE DISTRIBUTIVE BARGAINING SITUATION

• Goals of one party are in fundamental, direct conflict to another party

• Resources are fixed and limited• Maximizing one’s own share of resources is the

goal for both parties

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THE DISTRIBUTIVE BARGAINING SITUATION

Preparation—set a• Target point, aspiration point• Walkaway, resistance point• Asking price, initial offer

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THE DISTRIBUTIVE BARGAINING SITUATION

Party B - Buyer

Party A - Seller

Walkaway Point Target Point Asking Price

Initial Offer Target Point Walkaway Point

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THE ROLE OF ALTERNATIVES TO A NEGOTIATED AGREEMENT

• Alternatives give the negotiator power to walk away from the negotiation If alternatives are attractive, negotiators can:

Set their goals higherMake fewer concessions

If there are no attractive alternatives:Negotiators have much less bargaining power

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THE DISTRIBUTIVE BARGAINING SITUATION

Party B - Buyer

Party A - Seller

Walkaway Point Target Point Asking Price

Initial Offer Target Point Walkaway PointAlternative

Alternative

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FUNDAMENTAL STRATEGIES

• Push for settlement near opponent’s resistance point

• Get the other party to change their resistance point

• If settlement range is negative, either: Get the other side to change their resistance point Modify your own resistance point

• Convince the other party that the settlement is the best possible

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KEYS TO THE STRATEGIES

The keys to implementing any of the four strategies are:

• Discovering the other party’s resistance point• Influencing the other party’s resistance point

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FOUR PROPOSITIONS THAT SUGGESTHOW THE KEYS AFFECT THE PROCESS

1. The higher the other party’s estimate of your cost of delay or impasse, the stronger the other party’s resistance point will be.

2. The higher the other party’s estimate of his or her own cost of delay or impasse, the weaker the other party’s resistance point will be.

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FOUR PROPOSITIONS THAT SUGGESTHOW THE KEYS AFFECT THE PROCESS

3. The less the other party values an issue, the lower their resistance point will be.

4. The more the other party believes that you value an issue, the lower their resistance point may be.

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TACTICAL TASKS OF NEGOTIATORS

• Assess outcome values and the costs of termination for the other party

• Manage the other party’s impressions• Modify the other party’s perceptions• Manipulate the actual costs of delay or

termination

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ASSESS THE OTHER PARTY’S TARGET, RESISTANCE POINT, AND COSTS OF TERMINATING NEGOTIATIONS

• Indirectly Determine information opponent used to set:

TargetResistance points

• Directly Opponent reveals the information

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MANAGE THE OTHER PARTY’S IMPRESSIONS

• Screen your behavior: Say and do as little as possible

• Direct action to alter impressions Present facts that enhance one’s position

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MODIFY THE OTHER PARTY’S PERCEPTIONS

• Make outcomes appear less attractive• Make the cost of obtaining goals appear higher• Make demands and positions appear more or

less attractive to the other party – whichever suits your needs

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MANIPULATE THE ACTUAL COSTS OF DELAY OR TERMINATION

• Plan disruptive action Raise the costs of delay to the other party

• Form an alliance with outsiders Involve (or threaten to involve) other parties who can

influence the outcome in your favor• Schedule manipulations

One party is usually more vulnerable to delaying than the other

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POSITIONS TAKEN DURING NEGOTIATIONS

• Opening offer Where will you start?

• Opening stance What is your attitude?

Competitive? Moderate?

• Initial concessions Should any be made? If so, how large?

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POSITIONS TAKEN DURING NEGOTIATIONS

• The role of concessions Without them, there is either capitulation or deadlock

• Patterns of concession making The pattern contains valuable information

• Final offers (making a commitment) “This is all I can do”

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COMMITMENTS: TACTICAL CONSIDERATIONS

• Establishing a commitment Three properties:

FinalitySpecificity Consequences

• Preventing the other party from committing prematurely Their commitment reduces your flexibility

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WAYS TO CREATE A COMMITMENT

• Public pronouncement• Linking with an outside base• Increase the prominence of demands• Reinforce the threat or promise

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COMMITMENTS: TACTICAL CONSIDERATIONS

• Ways to abandon a committed position Plan a way out Let it die silently Restate the commitment in more general terms Minimize the damage to the relationship if the other

backs off

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CLOSING THE DEAL

• Provide alternatives (2 or 3 packages)• Assume the close• Split the difference• Exploding offers• Deal sweeteners

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DEALING WITH TYPICAL HARDBALL TACTICS

• Four main options: Ignore them Discuss them Respond in kind Co-opt the other party (befriend them)

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TYPICAL HARDBALL TACTICS

• Good Cop/Bad Cop• Lowball/Highball• Bogey (playing up an issue of little importance)• The Nibble (asking for a number of small

concessions to)

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TYPICAL HARDBALL TACTICS

• Chicken• Intimidation• Aggressive Behavior• Snow Job (overwhelm the other party with

information)

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SUMMARY

Negotiators need to:• Set a clear target and resistance points• Understand and work to improve their BATNA• Start with good opening offer• Make appropriate concessions• Manage the commitment process

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