WIPJam @ mHealth SummitDecember 2012

Panel Topic: Security and Privacy

Moderator: Lisa Peterson, Director, Mobile Business Development

Real Intelligence, Better Decisions

Neustar Information Services

Company Background

A trusted, neutral provider of real-time information, analysis, and registry

services for the Internet, Telecommunications, information services,

financial services, retail, media and advertising sectors. Neustar applies

its advanced, secure technologies in identification, location, and

evaluation to help its customers promote and protect their businesses.

• Approximately 1,500

employees worldwide

• Corporate headquarters in

Sterling, VA (USA)

• Offices in North America,

Europe, and Asia

• FY2011 Revenue:

US$620.5 Million

• Stock Symbol: NYSE: NSR

• www.neustar.biz

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Mobile Is A Game Changer» mHealth application and content providers are tapping into

the unique characteristics of mobile to enable patients to access care and medical information anytime, anywhere

Immediate &

Dynamic

Always On &

Reach

Rich &

Interactive

Personalized &

Contextual

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Need Medical Help?

iPhone Free Health & Fitness Apps

Juniper Research estimates 44 M

downloads of mHealth apps by

end of 2012, and 142 M by 2016.

There are Thousands of Apps For That!

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Mobile Drives More Information Access & Sharing

Improved data collection,

accuracy

Increased Efficiency

Lower Costs

Real-time Decisions

Remote Consultation/Care

Relevant Notices/Alerts

Personalized Content

Identity theft/insurance fraud

Big Brother

Increased Costs

Personal safety

Incorrect Medical Information

Security breaches

Balancing security and privacy risks with personal health information with the benefits of mHealth

is critical ; all involved have accountability

Third Party Access

© Neustar Inc. / Proprietary and Confidential6

Big Brother Pizza Scenario» http://www.youtube.com/watch?v=-zh9fibMaEk

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According to a 2011 World Health Organization report, governments cite issues related to data

privacy and security and the

protection of individual health information as two of the top barriers to the

expansion of mHealth.

© Neustar, Inc. / Proprietary and Confidential8

Topics For Panelists» What industry regulations/policies must developers be aware of

when it comes to securing PHI data?

» Do mHealth apps receive more scrutiny then others (e.g. games?) Are there standards/regulations specific to mobile?

» Discuss new concerns that mobile presents related to PHI data, validity of information and sources, security, patient privacy…

» A key advantage of mobile is the ability for the doctor to communicate with the patient on a 1:1 basis in a remote setting vs. coming into a doctor’s office. What security measures need to be considered for this type of communication?

» What if the health workers are using their own devices (BYOD)? What can be done to protect/secure the PHI data?

© Neustar, Inc. / Proprietary and Confidential9

Topics For Panelists» What are best practices related to identity

verification/authentication/authorization?

» Location based applications are hot. What role does mobile location play in mHealth?

» Many health care providers want to leverage mobile to deliver personalized information to their customers relative to their health status/treatments – what type of customer data can be used? What are the industry practices for opt-in/opt-out?

» Are there best practices established for mobile finance/payments that can be leveraged by mHealth?