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© Neustar, Inc. / Proprietary and Confidenti
al
1
The Ultimate New York City Address
#dotnycRachel Haot Jeff Neuman
Chief Digital Officer Vice President, Registry Services
City of New York Neustar, Inc.
December 9, 2013
Proprietary and Confidential2
BACKGROUND
• In 2012, the Internet Corporation for Assigned Names and Numbers
(ICANN) opened an application period for new generic top-level domains
(TLDs).
• TLDs are the portion of the URL to the “right of the dot”
(.com, .biz, .us, .net, etc.)
• City of New York, through Department of Information Technology and
Telecommunications applied for its own top-level domain .nyc.
• Neustar awarded contract to manage .nyc through a competitive
procurement
• Passed ICANN initial evaluation and now in “contracting phase”.
Proprietary and Confidential3
WHO CAN REGISTER
• An entity or organization that has a physical
street address in the City
• Individuals whose primary place of residence is
in the City
Proprietary and Confidential4
PHASED LAUNCH
» Phase 1 - Sunrise (45 days) Target date: May 2014
» Businesses, organizations or legal entities that have a registered trademark in the TM Clearinghouse, physical address in the City. If multiple qualified applications received
for same name, an auction will be held to determine registrant.
» Phase 2 – City Government Affiliated (30 days) Target date: June/July 2014
» Government organizations and departments and affiliations such as schools.nyc, doitt.nyc, NYPD.nyc, fashionweek.nyc
» Phase 3 - Landrush (60 days) Target date: August 2014
» Any Individual, Business, Organization or Legal Entity with an address in NYC. If multiple applications received for same string, auction held to determine registrant.
» Phase 4 - General Availability Target date: Oct 2014
» For all prospective registrants who have a physical address in NYC. First come first served process
TARGET TIMELINE
February March April May June/July August September October
Month 1 Month 2 Month 3 Month 4 Month 5/6 Month 7 Month 8 Month 9
Registry Agreement
SignedPre-Delegation Testing Delegation/Notice of Sunrise Start of Sunrise (45 Days)
Sunrise Auctions/
City Government Affiliated (30
days)
Sunrise Names live
Landrush
Begins (60 days) /
1st
Premium Name Auction
Landrush
Ends
General Availability/
Landrush Auctions
Proprietary and Confidential6
LOCAL BUSINESSES & .NYC
Why Register a .nyc Domain Name?
Identify yourself, your business or organization with the power of the city's name.
A regular domain name merely says, I am a business online.
Owning a .nyc web address says:
I am a New York City business
I am a New York City organization
I am a New Yorker
.nyc is the ultimate web address for everything New York.
Proprietary and Confidential7
SAFEGUARDS FOR .NYC
• Nexus Policy with validation and active enforcement
• Sunrise and Trademark claims processes
• Uniform Dispute Resolution policy
• Uniform Rapid Suspension
• Whois Accuracy Program
• No Proxy Registrations
• Acceptable Use Policy
• Malicious Monitoring Program
Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-
time information and analysis to the communications services,
financial services, retail, media and advertising sectors. Neustar
applies its advanced, secure technologies to help its clients promote
and protect their businesses.
KEY FACTS
Headquarters Sterling, VA
Founded 1996
President & CEO Lisa A. Hook
Stock Symbol NYSE: NSR
Employees ~ 1,600
Customers 14,000+
FY 2012 Revenue $831 million
NEUSTAR FACTS
Proprietary and Confidential9
KEEP IN TOUCH
• web: mydotnyc.com
• twitter: @dotnyc #dotnyc
• email: [email protected]
