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MUHAMMAD AHMAD ROLL # 33 BBA-7 TH SEMESTER-(2010-14 )

HISTORYA.K Laboratories is the brainchild of Hakeem Muhammad Ahmad, and its inception goes

back to the days when he himself was a student at Tibbia College Lahore. Greatly inspired by the

rich past of Oriental pharmacy and worried over its contemporary downfall, Hakim Ahmad

contemplated on how to evolve this noble profession of service to mankind once again. It was

never too late to accomplish his dreams, and due to his pervasive work into making this

profession a credible one, Hakeem Ahmad finally transformed his vision into reality and founded

A.K Laboratories with the help of his siblings in July 1975. Soon after its inception, the institute

started working on researching on herbal medicines and other natural products to produce result-

oriented pharmaceutical medicines and natural dietary supplements. With the development of R

& D department and induction of devoted staff and qualified scientists, prescriptions and

remedies started reaching the end consumer in a ready to use form. A.K Laboratories is indeed

the philanthropy of one man whose Their age and determination made A.K an influential name

in the industry. Today, the natural herbal products of A.K Laboratories have become the

household items not only inside Pakistan, but their demand is equally high abroad where people

believe in the efficacy of Oriental Medicines.

A.K LABORATORIES PVT LTD is an institute, the foundation of which was laid with the aim

of producing medicines and natural dietary products for optimum health care of human being.

Their exist to promote safe and hygienic herbal products by giving them a status of modern

science for betterment of human life. The remedies used in their pharmaceutical products are

obtained from common herbs and foods. The healing properties of Their medicines have shown

magnificent results in curing a number of common and uncommon diseases Their products range

includes various Murabba Jaats, natural food supplements, herbal oils, effective syrups and

medications for natural beauty and top class compound drugs that are meant for mental

tranquility and a serene life. A.K Laboratories are proud to be the major Oriental Medicines

manufacturers. Today, the natural herbal products of A.K Laboratories have become the

household items not only inside Pakistan, but their demand is equally high abroad where people

believe in the efficacy of Oriental Medicines. arhaba is one of the largest phytoceutical company

engaged in research, development, production and marketing of Health Food Products, Herbal

BZU BHADUR SUB CAMPUS LAYYAH

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Cosmetics, Herbal Remedies and many other OTC products. A.K has a perfect GMP, Quality

Assurance and ISO Quality Management System to meet the customer satisfaction, National &

International standards. Consistent quality products, continuous high standards of service and

affordable prices are playing a major role in the growth of Their business. Their take proactive

steps to ensure that Their products are safe, pure and effective. Their products continually meet

the rigorous certification requirements of National GMP Standards for quality and purity. A.K

has consolidated its image as a (purity and quality) conscious company and has, over the years,

demonstrated its firm commitment to quality and strict adherence to international standards. A.K

takes pride in maintaining a high quality in its products and superior skills and acquiring the

latest in advanced technology. It is conscious of the need to improve efficiency and set new

standard of excellence in the competitive phyto pharmaceutical market for the Theirlfare of

humanity. Research and development is a passion at A.K and for the purpose company is keen to

gain expertise and knowledge in the field of herbal sciences and to stay updated with the global

trends. These expertise and knowledge has always leveraged A.K and the company is

modernizing the old wisdom and knowledge of herbs through current research and development.

Hakeem Muhammad Ahmad (Founder and CEO of company) being the expert herbalist has a

vast vision to provide innovative and affordable Natural Health Care Products for human beings

in Pakistan and abroad. His efforts uplifted the company from a small business to a huge

Neutraceutical project. Making a distinct identity for itself, A.K Laboratories is committed to

provide total customer satisfaction owing to its quality products.

Mission and Vision StatementMission Statement They are committed to achievement of Their goals to produce the

most nutritious natural diets and herbal medicines as a divine service to mankind in the name of

Allah the Almighty. Their shall continue to provide Their consumers with the most innovative

herbal products keeping their natural effect intact.

Vision StatementTheir vision is to dedicate Theirselves towards superior human health and Theirll being of every

household in a scientifically improved natural way.


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A.K ProductsA.K LABORATORIES PVT LTD is an institute, the foundation of which was laid with the aim

of producing medicines and natural dietary products for optimum health care of human being.

The main product to which I focus are • • A.K Honey; and ispagol husk.

A.K Honey Pure honey

is one of the greatest gifts of nature. Nature has created floTheirrs of various kinds, bee

extracts honey out of these floTheirrs and A.K packed this by observing all hygienic principles.

It is not only nTheirishment but also a panacea against all diseases. Honey is a viscous liquid. It

consists of Water 17.07%, Sucrose 5.34%, Fructose 40.05%, Glucose 34%, Ash 0.17%, Minerals

and Proteins. It is the best tonic for human body that rejuvenates various systems and repairs any

damage to the cells. It creates resistance and acts as bulwarks against pathogens in the body.

Recent scientific research has revealed that honey has produced quite healthy results for healing

chronic wounds, including skin diseases. It is also used for eyes. Since long it has been used as

skin beautifier and great facial lotion and natural glycerin. It serves as an effective throat wash. It

activates digestive system and is an effective tonic against intestinal disorders. It is the favorite

nTheirishment of the old people as it preserves their health. It is a good drink in water for

summer and in milk for winter. It is a tonic for children as it promotes their growth, vitality and

strength. Like other products of A.K laboratories, A.K honey is also a household necessity and

remedy all around. Available: 50 gram Tube, 80 gram Jar, 235 gram Bottle, 300 gram Glass, 400

gram Glass, 500 gram Glass, 500 gram Bottle, 1 kg. Pack.


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Also available in: Sidr honey also available in 235 gram bottle and 500 gram glass packing.

Ispaghol HuskWell Ispaghol Husk, which is obtained form Plantago ovata is a harmless product of

vegetable origin and is a natural sTheirce of nonstarch highly soluble carbohydrate fiber

particularly intended for the treatment of constipation and bacillary dysentery. Indications:

Constipation is one of the most common complaints of mankind. Habitual and chronic

constipation is by far the common ones. Liquid paraffin hinders the proper assimilation and

absorption of essential vitamins and minerals whereas no such problem is associated with

Ispaghol husk. Moreover, Ispaghol husk is also an excellent and easy therapy in patients with

intestinal amoebiasis, ulcerative colitis and other ano-rectal diseases. Modern researches have

shown the ability of Ispaghol husk to counter ailments like hypercholesterolemia, obesity etc.

Mode of Action: A.K Ispahol Husk absorbs large quantities of water and assumes a

mucilaginous form which provides soothing and protective effect to the intestinal walls and

seizes the wastes of the organisms as Theirll as carbohydrate and excessive lipoid and cholesterol

molecules. The national cholesterol education programme and adult treatment guidelines of

U.S.A has recently strongly recommended Ispaghol husk as an effective remedy for the

treatment of patients with high cholesterol level. Psyllium (Plantago ovata) belongs to a group of

soluble fibers which includes pectin, mucilage, certain hemicelluloses and potassium that show

cholesterol loTheirring effect when added to the diet. Dosage: Average adult: Two heaped

teaspoonful with a glass of water 2-3 times a day Children: Half to one teaspoonful 2-3 times a

day as per age. Packing:


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Available in 4 gram hanger, 25 gram, 50 gram, 95 gram, 150 gram & 300 gram pack.


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Other products

A.K ALMOND OILA Gift from Nature Description: The almond belongs to the tribe Prunae of the natural order

Rosaceae. It’s botanical name is Amygdalus communis. Active ingredients: Almond oil is a clear

pale yellow, oily liquid having slight and characteristic odTheir with a bland and nutty taste. It

consists chiefly of Olein with a small proportion of Glyceride of Linolic Acid and other

Glycerides. Dosage and Administration: Use as per requirement or as directed by the physician.

Precautions: Keep in cool, dry and dark place. Tightly close the cap after use. Packing: Available

in 10ml, 25ml, 50ml, and 100ml.

A.K OLIVE OIL:A.K olive oil is nutritious, demulcent and mildly laxative. Its massage strengthens the Theirak

parts of the body, soothes inflamed and hurted parts. Also effective for the treatment of duodenal

ulcer. Dosage: 1 to 2 teaspoonful daily with meals. Packing: Available in 25ml, 50ml & 100ml.


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A.K BLACK SEED OIL:Description: After already established oils like almond oil, olive oil and castor oil, A.K

Laboratories present another herbal oil about whom the Prophet (peace and blessings of Allah be

upon Him) told us “Use the Kalonji for indeed, it is a remedy for all diseases except death.

“Keeping in view of the saying of Prophet (peace be upon Him), A.K Laboratories extracted the

Kalonji oil from purest Kalonji (Nigella, sativa).From oil extraction to packing every step is

carefully monitored and high quality is maintained till the end. As A.K Kalonji oil is as pure as

nature it has got mass popularity in every nook and corner of the country. Pharmacological

action: A.K Roghan Kalonji has the following pharmacological actions: Stimulant,

antiphelgmatic, attenuant, suppurative, deterent, diuretic, emmenagogue, lactagogue, uterine

stimulant, anthelmintic, expectorant, antiflatulant, ant dyspeptic, stomach and liver tonic.

Instructions: Keep in cool, dry and dark place away from children. Not recommended for

pregnant women. Consult physician if symptoms persist. Packing: A.K Roghan Kalonji is

available in 25 ml 50ml and 100ml pack. Other oils Includes Castar oil, Mastard oil, Coconut oil

and Tilona oil.

A.K ARQ-E-GULAB - Mild Laxative and Cardio TonicAlso known as “Rose Water” Description: A.K Arq-e-Gluab is one of the most selling products

of A.K Laboratories which through its quality, fragrance and efficacy has surpassed all other rose

waters. It is distilled from fresh roses using special technique which absolutely preserve its

delicate ingredients.


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Following are the active ingredients and pharmacological actions of roses used for the distillation

of A.K Arq-e-Gluab. Dosage and Administration: ADULTS: 2-3 teaspoonful (10-15ml) 2-3

times a day. CHILDREN: 2 teaspoonful (10ml) 2-3 times a day. Infants and newborns: 1/2-1

teaspoonful (2.5-5.0ml) 2-3times a day. FOR EYES: 3-4drops 2-3 times a day.

Contraindications: A.K Arq-e-Gulab is Theirll tolerated. Precautions: Contact physician if

symptoms persist. side effects: Barely causes loose motions. Instructions: Store at cool dry place

and protect from light. Keep out of children’s reach. Packing: A.K Arq-e-Gulab is available in

the following beautiful packs. 1) 25ml dropper 2) 50ml dropper 3) 50ml glass bottle 4) 120ml

plastic bottle 5) 200ml plastic bottle 6) 240ml plastic bottle 7) 800ml plastic bottle.

Refreshing Syrups A.K SHARBAT ANAR (POMEGRANATE SYRUP):A.K pomegranate syrup is refreshing medical syrup


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having pleasant taste. Ingredients: Pomegranate, white sugar food colTheir and preservatives.

Medicinal uses: Acts as liver and cardio tonic. Cooling, refreshing drink and quenches the thirst.

Strengthens the stomach and increases the appetite. Useful in intermittent fevers. Checks nausea,

vomiting and diarrhea. Precautions: Shake Theirll before use. Keep in a cool and dry place.

Nutritive value: Energy: 398 cal/100gm Carbohydrates: 74% Only for medicinal use on

prescription

Sharbat-e-IllaichiSharbat Illachi is made from Elettria cardamomum. This is why the exclusive taste and quality of

Sharbat Illachi never deteriorates. The remarkable quality of this is its natural purity and it is

completely free from any synthetic essence. It is prepared from pure cardamomum extract.

Composition: Refined sugar, Elettaria cardamomum. Sodium Benzoat, Citric Acid and Food

ColTheir. Directions For Use: Their 25ml Sharbat Illachi concentrate into one glass (225ml) of

chilled water and shake Theirll before drinking. Sharbat Illachi can be taken at any time of the

day or night when desired, mixed with water. One bottle (800 ml) of Sharbat Illachi is enough

for 32


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servings. Packing: Available in 500ml and 800ml. Other Syrups includes Rose Syrup, Sharbat

Gulbahar, Sharbat Sandal and Sharbat Imli Alobukhara.

A.K - ResearchResearch is Their asset. It's highly knowledge based and comprises of thorough study and effects

of natural herbs. Their always take care in conducting rigorous experimentation and

authentication of pharmaceutical procedures so that Their valuable customers get the best. Their

R & D department is Theirll equipped with modern research facilities where Their highly

qualified scientists work on diverse natural herbs. The highly qualified professionals are from the

areas of agronomy, botany, microbiology, oncology, bio-technology, pharmacology, chemistry,

clinical pharmacy, and much more. Through the ceaseless quest of Their workforce, Their have

been able to produce the highly result-oriented products that cover almost all the aspects of

human health. Their have been involved in developing natural food supplements like Ispaghol

Husk, Honey, and Herbal Tea (Instant Joshanda). These products are prepared from totally

harmless herbs of vegetable origin, and are truly a natural sTheirce of health cure. Their Ispaghol

Husk is famous among patients of constipation and bacillary dysentery. Their pure honey is the

best tonic that rejuvenates human interior system and repairs damage to the body cells. The

research done on botanical oils has resulted in the production of highly nutrient and effective oils

like almond oil, the high viscosity castor oil, the world famous Kalonji oil which is in fact the

treatment to all the diseases except death as already stated by the Holy Prophet (PBUH). Along

with other oils, A.K's Arq e Ghulab holds the market due to its high quality, fragrance, and

effectiveness over other rose waters available in the market. Their energetic syrups like Sharbat e

Illaichi, Sharbat e Bazori and many more are the result of constant research work. They naturally


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activate the feeling of one's energetic fulfillment that can't be opposed. Their delicious tastes

provide the drinking persons a sense of tranquility and soulful experience. The extensive

research done in the field of beauty care has produced products like A.K's Acne Clean Cream,

Amla Hair Oil, Black Hena etc. to name a few. For infants, young ones, and adults, a vast range

of health products has been manufactured after intense research on traditional herbs and natural

products. Whether it's a matter of pain in the belly among the infants, the irritating coughing or

flu among any age of people, or if someone feels digestion issues, A.K's Honehar Gripe Water,

Joshanda Instant, Gasnil Tablets etc. and many other top of the order oriental medicines serve the

purpose instantly. A.K's rapturous management takes pride in presenting one of kind delicious

food supplements in the form of Murabba Jaats – if added to one's dining table, increase the

taste. Research on Dengue Dengue fever also known as breakbone fever, is an infectious tropical

disease caused by the dengue virus. Symptoms include fever, headache, muscle and joint pains,

and a characteristic skin rash that is similar to measles. In a small proportion of cases the disease

develops into the life-threatening dengue hemorrhagic fever, resulting in bleeding, low levels of

blood platelets and blood plasma leakage, or into dengue shock syndrome, where dangerously

low blood pressure occurs. Dengue is transmitted by several species of mosquito within the

genus Aedes, principally A. aegypti. The virus has four different types; infection with one type

usually gives lifelong immunity to that type, but only short-term immunity to the others.

Subsequent infection with a different type increases the risk of severe complications. As there is

no vaccine, prevention is sought by reducing the habitat and the number of mosquitoes and

limiting exposure to bites. Treatment of acute dengue is supportive, using either oral or

intravenous rehydration for mild or moderate disease, and intravenous fluids and blood

transfusion for more severe cases. The incidence of dengue fever has increased dramatically

since the 1960s, with around 50–100 million people infected yearly. Early descriptions of the

condition date from 1779, and its viral cause and the transmission were elucidated in the early

20th century. Dengue has become a


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global problem since the Second World War and is endemic in more than 110 countries. Apart

from eliminating the mosquitoes, work is ongoing on a vaccine, as well as medication targeted

directly at the virus. Research on Asthma Asthma is the common chronic inflammatory disease

of the airways characterized by variable and recurring symptoms, reversible airflow obstruction,

and bronchospasm.Symptoms include wheezing, coughing, chest tightness, and shortness of

breath. Asthma is clinically classified according to the frequency of symptoms, forced expiratory

volume in 1 second (FEV1), and peak expiratory flow rate. Asthma may also be classified as

atopic (extrinsic) or non-atopic (intrinsic). It is thought to be caused by a combination of genetic

and environmental factors. Treatment of acute symptoms is usually with an inhaled short-acting

beta-2 agonist (such as salbutamol). Symptoms can be prevented by avoiding triggers, such as

allergens and irritants, and by inhaling corticosteroids. Leukotriene antagonists are less effective

than corticosteroids and thus less preferred. Its diagnosis is usually made based on the pattern of

symptoms and/or response to therapy over time. The prevalence of asthma has increased

significantly since the 1970s. As of 2010, 300 million people were affected worldwide. In 2009

asthma caused 250,000 deaths globally. Despite this, with proper control of asthma with step

down therapy, prognosis is generally good.


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Secondary data:

Secondary data consist of Manual, magazines, annual reports and Internet.

Communication strategy:

A.K pvt use different sources communicate their target marketing. A.K Pvt use those sources on

that the more customer attract like TV, NEWSPAPER, BILLBORD and when they launch

secame in all their products use pamphlets to aware their customers. Communication

objective:A.K pvt use different sources to attract their target customer. The objectives of A.K

produce awareness in our customer about new products and also produce awareness to new

customer about A.K products. A.K also tells their customers that A.K provide pure things to their

customers. A.K also give the knowledge of A.K that they give you the energy and good test. A.K

also give message that A.K products are good for health.Communication strategy of

competitor:A.K main competitors is qarshi . qarshi also use the same communication strategy

which adopt the A.K product.Qarshi is also advertising through TV, newspaper, and billboard.

Adds in TV channel:

A.K give adds on different TV channels at different time. A.K management also keep in mind

that their competitors use what channel and what time they give ads. A.K management also

keeps in mind what type of customer they attract and what time they sit before TV. A.K product

different time on different channel to keep in mind the target customer Tv watching time.Maraba

products give adds on ptv home geo ary etc.

Newspaper:

A.K Company advertises their product through newspaper. Large numbers of customers have

reading habbit of newspaper, so A.K use the media of newspaper to attract their customers. A.K

management also keeps in mind that their competitors use what type of newspaper and what time

they give their ads. So after all these analysis A.K select dawn and nawa_e_waqt and women

magazines.

Billboard:


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A.K product attracts their customer through billboard. A.K Company selects the main city in

country and those places where large number of customer easily attract.

Distribution strategy:

A.K Company establishes the distributions channels in each famous city of Pakistan like

Islamabad Karachi Lahore Haripur etc.They also acquired the suitable distribution in each city.

They hire maximum two distributors in a city due to prevent from their own completion. They

provide the margin to the retailer is equal to the interest of band like 7% to 8%. They also paid to

use the shelf to store the product to the retailer for sale to the final consumer. Manufacture

Where houses Distributor Whole seller Retailer Customer


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A.K product uses different channels to distribute their product. First of all the finishing goods

stored in the where house and next step product sending to the distributor and distributor

distribute through different channel to whole seller to retailer and end to purchasing customer.

A.K distribute their product regularly to distribution because their customers satisfy A.K

services. A.K company distribution channel in urban area and rural areas, and the rural areas the

distributor have a responsibilities to distribute the product to all retailer stores. Company target

market in Pakistan all the big and important cities.

PEST ANALYSIS

Political Factors

Monopoly Legislation

According to the Competition Commission of Pakistan, Competition Ordinance, 2007 (CO ‘07)

objective is to enhance economic efficiency and to protect consumers from anti-competitive

behavior1. Briefly, the law prohibits situations which tend to lessen competition such as actions

constituting an abuse of market dominance, competition restricting agreements and deceptive

market practices. So, as Qarshi Industries having monopoly in the Johar Joshanda and Herbal

Medicine industry, it has to abide by all the laws of the Competition Ordinance 2007.

Environmental Protection Laws

Following the environmental protection laws of Environmental Protection Act 1997, Qarshi

gives a lot of importance to the proper waste management from all of its processing units and

operations. Qarshi Industries also acquires all necessary National/International certifications

required to operate in the industry and to ensure best quality products, Qarshi Industries also

has a state-of-the-art Quality Assurance Lab which monitors the entire integration process. The

certificates are as follows2.

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*HACCP (Hazard Analysis & Critical Control Points) —pronounced ‘hassap’—

Is an international food-safety system for preventing microbiological, chemical and physical

contamination along the food supply chain.

*ISO 9001

*ISO 14001

*ISO 17025 (Norway & PNAC)

*Organic Certification

Taxation Policy 3

Taxation in Pakistan

Corporate Tax Rates (Assessment Year 2011)Public Companies 35%Private Ltd. Companies 35%Banking Companies 35%

Foreign Trade Regulations:

In accordance to the Trade Policy 2009-12 of Government of Pakistan, the export of the Food &

Beverages and Pharmaceutical products is allowed with a lot many benefits and support being

provided by Government of Pakistan on export of this category of products. At present Qarshi

Industries is mainly focusing on exporting its products to Middle East.

Employment Laws:

The Employment laws of the Labor Policy 2010, of Government of Pakistan, aims on the

creation of relationship of trust and cooperation between employer and employee under the 3


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least intervention of the state. And it also focuses a lot on dignity of labor, fair balance of

bargaining power, work environment etc. Qarshi Industries follow all the laws relating to the

welfare of its labor and also focuses on laws relating wages, human resource development,

occupational health and safety etc.

Govt. Stability

Pakistan has withstood series of endogenous events, including political uncertainty as being the

most important factor, and other factors are of unprecedented exogenous shocks that have

ranged from financial markets turmoil to climbing global commodity prices. In one way or

another these factors had affected negatively the food & beverages industry in Pakistan, which

has also affected the overall profits of Qarshi Industries.

Economic Factors

Business Cycle

The unprecedented exogenous shocks that have ranged from financial markets turmoil to

climbing global commodity prices. In one way or other these factors had affected negatively the

food industry in Pakistan, which has also affected the overall profits of Qarshi Industries.

Inflation

Actually money supply, interest rates and inflation are closely related. As money supply

increases it results in higher inflation and central bank use interest rates to control the supply

of money in the market. Now a day’s inflation in Pakistan is at a very higher side and that has

resulted in decreased purchasing power of the consumers, which is affecting the Qarshi


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Industries overall sales and profits. And the current inflation rate in Pakistan is around

14%.

Unemployment

Present economic, political, & energy crises in Pakistan has forced many multinationals and

national firms in Pakistan to reduce their workforce considerably resulting in higher

unemployment and thus the ending result is of decreased purchasing power of consumers

would affect the sales and profits of Qarshi Industries. Current unemployment rate in Pakistan

is 6 %.

Socio Cultural Factors

Socio cultural factors are important for the progress of any business organization. These include

population demographics, income distribution, social mobility and lifestyle changes. Qarshi

Industries target market is Pakistan’s both urban & rural population, which includes households

who consume Qarshi products. Qarshi products are popular in households due as there is large

Quality, Taste, brand name, availability and extensive product line.

The income distribution factor affects Qarshi’s business as its products are targeted to people

of middle to upper class where the buying power of consumers is high. Income distribution

factor is important as if there is if there is high income distribution in the country, Qarshi has

higher opportunity to progress its business. The population size is growing and this would have

a positive impact on Qarshi’s market share. Qarshi Industries can make use of their marketing

strategies to grab the market share with high quality products..

Technological FactorsTechnology has made a lot of contribution in the development of the businesses in the today

world. Technological factors which can influence overall development of the business includes

Govt. spending on research in the particular industry, Govt. and industry focus of technological

effort, new discoveries and innovations and speed of technological advancement. Qarshi

Industries has adopted the latest technological measures for the continuous improvement of


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the products and to deliver the quality products to the consumers. For this purpose Qarshi

Industries has its own laboratory for quality assurance purpose and uses latest equipments for

this purpose.

Porter’s five forces modelCompetitive rivals for Qarshi Industries are the companies which are providing the similar

products that includes Mashrobat, Herbal Medicines & Farm Products aimed at the same

customer group. Hamdard, Shezan, Marhaba, Lifestyle and Lasani are major competitors of the

Qarshi Industries as they are offering more of the same kind products which Qarshi is offering.

Qarshi Industries is market leader in both Mashrobat & Herbal Medicines category, but as there

is more demand for these products, the competitors also have a considerable market share in

this industry

There is a threat of new entrants in this business as there are no strict policies which restrict

the entry of new firms. If a company fulfills the basic hygiene and quality standards that can

enter this business and this can be a threat to the Qarshi Industries business

Substitution reduces demand for a product as customers switch to the alternative. Products of

all the above mentioned competitors are substitutes of Qarshi Industries product line as those

products are also easily available in the market.

The bargaining power of buyers depends on whether there is concentration of suppliers, the

cost of switching a supplier is low or involves little risk. In case of Qarshi Industries there are a

number of suppliers available in the market leading to high bargaining power of buyers.

Supplier bargaining power is low in case of food & beverage, & Herbal Medicine industry, as

there are number suppliers in this industry, including different brands and some private label

products. Therefore Qarshi Industries bargaining power is low.


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Opportunities*Rising Popularity of Herbal Medicine*Product Line Extension*Changing Social Trends*Improving the Distribution Network nationwide

Threats:*High Competition*Increasing Inflation directly affects Demand*Government Regulations*Sugar Crises*Economical & Political Uncertainty*Energy Crises


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