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New England Health Care Executives Network
Pam Lassiter @[email protected]
Susan LaPlante Dube @[email protected]
Pulse Check
Which social media are you currently using?
What questions brought you this morning?
Mega‐Trends
Growing use globally (but not all sectors all of the time)
Irrelevant whether or not you’re interested; opinions formed regardless
Can leverage or influence it in multiple ways, especially during job change or business development
Using your keywords and SEOs makes a difference …across platforms.
You are being searched by someone
47% of internet users have searched for information about themselves online
> half of all adult internet users have used a search engine to follow others’ footprints.
19% of adult internet users have searched for information about co-workers, professional colleagues or business competitors.
33% of people searchers have sought out someone’s profile on a social and professional networking site.
31% have searched for someone’s photo.
Source: Pew Internet & American Life survey 9/09 & 1/07
Tip #1Search
Yourself
• Are you visible?
• Do you like what you see?
• What’s your current online persona?
DifferentSearch Engine, Different Results
Tip #2Monitor!
As simple as Google ReaderAlerts – Google/YahooSocial Mention
Your Digital ResumePeople do business with, and hire, people!
It’s a first person worldThe Summary is your “message”
This is marketing, make it compellingAll jobs
Take time hereConvey successesThink in terms of skills not work
Volunteer work, especially leadership positionsHonors & Awards
A Picture Is Worth a 1000 WordsUnique picture
Shows something from the environment
Presents a message
Your profile is 7x more likely to be viewed with a picture
Leveraging Links
Your Digital ResumePeople do business with, and hire, people!
LanguagesSomething personalEducation
Certifications, Classes, DegreesAsk for recommendationsAdd Skills and expertise
Skills and Expertise
Important TipsThe entire profile is now searchable
Use keywords (skills and abilities)
Turn off Broadcasts while making major profile updates!
Do not use the default connection request
Join Groups
Update your status
Turn off Broadcasts
Point ‐ Counterpoint
BLOGGING
Writing abilities vs. Changing brand
PERSONAL WEBSITE
Own identity vs. “executive presence”
OPENNESS TO INVITATIONS
Open network vs. Trusted network
Action Steps
What do you want to be known for? (3‐4 words or brief phrases)
What are 3‐4 words that your market would be looking for in a health care executive?
What are 2‐3 Action Steps that you’ll take in the next 2 days to build awareness of you on social media?
Tell Someone
Share your keywords and action steps with 2 others
2 minutes @ to present
1 min @ for feedback
Next person
New England Health Care Executives Network
Pam Lassiter @[email protected]
Susan LaPlante Dube @[email protected]
Responding to LinkedIn Invitations
1. Ignore
2. You call me.
3. Coffee
4. Breakfast/ lunch
Hi Pam,
I'd like to connect with you on LinkedIn.
View ProfileAccept
John Doe, PhD
Director of Operations / Project ManagerGreater Boston Area
(email from “Susan”)Writing today with a networking question :) You're connected on LinkedIn to Jane Doe. Is she someone you know well enough that you could introduce me? I've been tracking what is going on with the sale of the Major Company’s name (link to WSJ article) and understand she has been tapped to lead that organization.
I'm not sure if they've mapped out their strategy yet, but there are some great opportunities now internationally and in college, post‐graduate, and professional education space, building on the movement towards open resources and open courses in US universities.
If Major Company is thinking about this at all, I have some ideas I'd love to share with them.
