TOYOTA MOTOR COMPANY

History of the company

The history of Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda.

The first models of Toyota1936 Toyota Standard Sedan AA

1936 Model AB Phaeton 

Characteristics of the company's activities

Toyota was the largest automobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors.

Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year.

Shareholder value of Toyota Motor Corporation is about 613,646.

Toyota Motor Corporation produces vehicles under 5 brands, including the Toyota brand: Hino, Lexus, Ranz, and Scion.

Staff working in the enterprise

Toyota Production System (TPS) is built on the principles of “just-in-time” production. In other words, raw materials and supplies are delivered to the assembly line exactly at the time they are to be used. This system has little room for slack resources, emphasizes the importance of efficiency on the part of employees, and minimizes wasted resources

WORKING AT TOYOTA

Continous Improvement

Challenge

Kaizen

Genchi Genbutsu

Respect for people

Respect

Teamwork

Toyota has a very strong culture called the Toyota Way. The Toyota Way is supported by two main pillars. They are "Continuous Improvement" and "Respect for People“

All Toyota team members, at every level, are expected to use these principles in their daily work and interactions.

Level and structure of employment in the company.

Toyota products

Cars

SUVs

Commercials

Hybrids

Vans

Toyota's production line is very wide which include Hybrid electric vehicles,hydrogen fuel cell. From the cars we mention Pickup Trucks, Luxury-type vehicles(Luxury-type sedans produced under the Toyota brand included the Century, Toyota Crown, and Toyota Crown Majesta), SUVs and crossovers.

Macro environment

Macro environment is one of the sections of external environment that can influence to the economy growth when organization does not have any options with regarding tax policy of company in many republics. The information about what have affected the manufacturing in the past years, as well as what is going to influence in the future clearly showed in the analysis of the macro environment.

Economic30%

Technological13%

Social13%

Demographic8%

Political19%

International16%

Influence of macro en-vironment elements

Economic Technological SocialDemographic Political International

Competition in the market

Leading auto market in 2014 was General Motors (in average) with 200,000 cars per month. Toyota occupied second place with 185,000, and Ford was third with 173,000

General Motors Volkswagen Hyundai Motor0%

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40%

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80%

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100%Main competitors

Quality Price Advertising

SWOT Analysis

External Factors Internal Factors

Opportunities Strengths

1. Positive attitude towards “green” vehicles2. Increasing fuel prices3. Changing customer needs4. Growth through acquisitions

1. Innovative culture2. Brand reputation valued at $30 billion3. Industry leader in production and sales4. Strong brand portfolio5. The leader in “green” cars development

Threats Weaknesses

1. Fluctuating fuel prices2. New emission standards3. Rising raw material prices4. Intense competition5. Natural disasters6. Appreciating yen exchange rate

1. Globally recall campaigns,and temporarily stopped production2. Weak presence in the emerging markets

The strategic objectives

1.The main objectives of Toyota's strategy is to remain competitive

2.Maintaining quality cars

3 Enhance technologies for green-energy cars

5. Effective working capital management

6. To maximize shareholder's wealth and giving them returns on their capital invested

7. Public image in market (national and international)

8. Overcome competition

In conclusion

Toyota is an amazing company and should be revered as such. Toyota has done so much from their start as a little company in Japan that invented the automatic loom.

They continue to be leaders in advances in car technology and different types of engines, which continue to take the world farther into the technological age.

Toyota may be for example in the quality of management, its strategy being used as a model in many companies around the world.

Thank you for attention

The project was realized by Telescu Ion Popa Cristina