New model of running shoes

8/12/2019 New model of running shoes

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Project SoleMate

Luis (Antonio) Rivera

Garrett McCloudJoshua Mays

Cameron Alekajbaf

Quynh Le 1

Picture Here


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ExecutiveSummaryProjectTimeline

Project Budget

Project Scope

The Project includes:

The entire process of making a running shoe

(research, design, test, manufacture) Marketing plan for the shoe trucks and retail

storefronts where customers will purchase the shoe

It will not specify:

How the shoe will be distributed outside an initial test

market: Boulder, CO

Any related products such as socks or running clothing Any plan for distance / Internet sales

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Whats in the

presentation?

1. Product Design

2. Market Positioning

3. Product Experience

4. Sales Campaign


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Market Research -

Background 40% of footwear sales:

casual and dress shoes

30% of footwear sales:

athletic shoe segment Main Players: Nike and

Adidas

Top concerns ofrunners:

Injury prevention

Performance

Comfort

Athletic

30%

Casual /

Dress

40%

Other

30%

Footwear Sales

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Market Research Focus

Group Focus group sessions:

Currently active runners

People who do notcurrently run becauseof foot pain

2 week long producttest:

Members selected from

focus groups Try samples for two

weeks

Log results in diary

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SoleMate vs. Competition

SoleMate

Custom fit

One sizing lasts alifetime

(Optional) built inactivity tracker

Mobile shoe truck forsizing / ordering

Competition

Standard sizing

Sizing can vary betweenbrands

Must purchase separatepedometer

Regular retail store oronline purchase

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Design Outer Layer

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Women Custom

Fit Running Shoes

Men Custom Fit

Running ShoeShoes are made

from Recyclable

materials :

Bamboo

Organic Cotton

Organic Wool

Recycled Rubber

Coconut

And more


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Design Insoles

Anatomy of a Running

Shoe

Dr. Scholl's Active Insole

Old Shoes Made New

Solay Removable Mid-Sole

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Fitness TrackerMisfit Wearables- Weight: 0.35 oz

- Battery life: 180 days

- Price: $99

HACALO Run and Walk

Sensor:

- Weight: 10 oz

- Battery: 200 hours

- Price: $35

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Testing In order to test the shoe, we

Prototyped

Human tested

Machine Tested

Refined

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Beta Testing and

Modifications Athletes tested the

shoes. Gave us feedback

Gave us insight

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Final Testing

To simulate long termwear and tear, we usedmachines.

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Manufacturing

Made-to-order process

Manufactured in storeusing robotic

technology

Standard sizes for eachshoe component, fabriccut for each shoe

Fitness trackerpurchased fromexternal supplier

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Procurement

Just-in-time productionstrategy

Long-term contracts

with localmanufacturers anddistributors

Environmentallypreferred materialswhen possible (rubber,recycled polyester,organic cotton)

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SoleMate Trucks

Debut: Boulder, Colorado Most active city in America

Close to other active cities

New Concept: Shoe Trucks will appear at local

5Ks and popular running trails

Shoes on display Feet can be measured for shoes

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Why Buy SoleMate Shoes?

Custom fit prevents pain and injury

Activity tracker

Competitive pricing vs. Nike and Underarmor Eco-friendly

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Documents

New model of running shoes