JOHN PLAYER

GOLD LEAFSTAY AHEAD

NEW MODERN PACKSAME TRUSTED TASTE

JPGL Rural Development Support(5 D Consumer Engagement)

1st April, 2014 to 31st May, 2014

1-2 Many Consumer Engagement JPGL Float Activity

(Gujjar Khan Market)19th May, 2014

Activity Objective:

This activity will act as a catalyst in rural growth of JPGL in terms of volume, distribution and off take. Also to generate brand mileage along with trial, through innovative consumer engagement touch pint.

(1-2-Many Consumer Engagement) Target Consumer & Mechanics

TARGET CONSUMER

Primary: Own Franchise (FF & SPL) Secondary: Marlboro UHW

MECHANICS

Target for Brand Ambassadors 100 Smokers/Day/Float

RESOURCE

4 BA’s (3 Existing and 1 Additional)

John Player Gold Leaf 4

(1-2-Many Consumer Engagement) Target Consumer & Mechanics

CONSUMER CONTACTS DONE AT 5-D ANIMATION FLOAT 105 Consumers Contacts

CONSUMER VISITED 5–D ANIMATION FLOAT 90 Consumers visited 5-D animation

Steps for Consumer Contact at Selective Channel

1.Prospecti

ng of Potential Consumer

2.Introductio

n to Consumer

3.Sales

pitch & Video

Showing4.Elaborate

Unique feature of Gold

Leaf Pack

5.Consumer

Data Collection

6.Take

Consumer in Float for experience

the 5-D animation

7.Closing

Call

Steps for Consumer Contact at Selective Channel

Selective Channel for engagement of the

Consumer

BA is engaging Consumer for Gold Leaf 5-D

Animation

Gold Leaf Float Unit for 5-D Animation

Comms Team and SPV with TL

Consumers are enjoying 5-D Animation of Gold Leaf

5-D Animation of Gold Leaf

BA’s is engaging Consumer for 5-D Animation and Consumer Contact

BA’s is engaging Consumer for 5-D Animation and Consumer Contact

BA’s is engaging Consumer for 5-D Animation and Consumer Contact

All consumers experienced and enjoyed first time this “Gold Leaf 5-D Animation”.

Consumers are also liking “Gold Leaf New Modern Pack” and says about it that it is very attractive pack because of its attributes like four golden lines, metal brush design, john player logo and signature.

“Gold Leaf New Modern Pack” pack is a Unique Pack with same trusted taste as compare to all Cigarettes brands.

Consumers advised that these different type of promotional activities PTC should run for their valued consumers.

Consumer Feedback regarding to Gold Leaf New Pack

Thank You!