NEW ORLEANS - MGMA...Host focus group (live or virtual) 1 included annually, 20% discount on additional Complimentary interview/30-second ad on MGMA Small Talk podcast 1 included annually

N E W O R L E A N SO c t . 1 3 - 1 6 , 2 0 1 9

E X H I B I T O R P R O S P E C T U S

2 THE ANNUAL CONFERENCE EXHIBITOR PROSPECTUS

P R O S P E C T U S C O N T E N T S :

WHY PARTICIPATE? 3

ATTENDEE SNAPSHOT 4

MGMA CORPORATE MEMBERSHIP 6

EXHIBITING 7

ADVERTISING AND SPONSORSHIP 10

EXHIBITOR FAQS 12

FUTURE CONFERENCE DATES 13

CONTACT US 14

M G M A1 9 | T H E A N N UA L C O N F E R E N C E

3THE ANNUAL CONFERENCE EXHIBITOR PROSPECTUS

RESERVE YOUR SPACE TODAY Call us: 877.275.6462, ext. 1800 | Email us: [email protected] | Visit us: mgma.com/marketingsolutions

Some products are subject to sales taxes. Ask your account manager for details.

Offering exhibitors more than 14 hours of exhibit hall time and access to a variety of face-to-face and social networking interactions, The Annual Conference is the premier educational and networking event for medical group practice leaders.

This high-energy event brings together medical practice managers, administrators, directors and C-suite professionals from medical practices of all sizes and specialties from across the country — creating powerful exhibiting, sponsorship and conference-specific advertising opportunities to personally introduce your services to the gatekeepers of medical group practices.

W H O AT T E N D S ?

Conference attendee responsibilities include:

• Financial management

• Business operations

• Billing and coding

• Strategic planning

• Marketing

• Human resources

• Ancillary services

S H O W L O C AT I O N

New Orleans Ernest N. Morial Convention Center | 900 Convention Center Blvd. | New Orleans, LA 70130

W H Y PA R T I C I PAT E ?


AT T E N D E E S N A P S H OT

Conference attendees are medical group practice leaders with extensive decision-making power. With our long history and proven track record, we’ve helped MGMA partners build meaningful relationships with some of the most influential members in the industry.

Plus, one-third of our conference attendees are new each year, allowing you to showcase your solutions and services to an evolving audience for additional brand exposure.

AV E R A G E AT T E N D E E P R O F I L E

TOP 10 MEDICAL SPECIALTIES:

RADIOLOGY

ORTHOPEDICS

OPHTHALMOLOGY

GASTROENTEROLOGY

SURGERY

FAMILY MEDICINE NEUROLOGY

OB/GYNCARDIOLOGY

PEDIATRICS

4,100 total healthcare industry professionals

40% first-time attendees

91%

of attendees had sole responsibility, shared responsibility or input on purchasing decisions.

86%

of attendees spent 30 minutes or more interacting with exhibitors in the Exhibit Hall.




AV E R A G E A N N U A L C O N F E R E N C E AT T E N D E E S N A P S H O T

*Data displayed is a representative sample of the full attendee population of past MGMA Annual Conferences. For some data elements, displayed data sample size is a percentage of the entire attendee population.

ATTENDEES BY TITLE*

32%Other

14%Director

23%C-suite/ vice president

31%Administrator/manager

ATTENDEES BY SPECIALTY TYPE*(Based on those attendees who selected “medical practice” for organization type)

61%Single specialty

3%Multispecialty (Primary care only)

36%Multispecialty

(Primary and specialty care)

ATTENDEES BY ORGANIZATION TYPE*(Based on attendee employment relationship)

30%Other

organization

9%Academic

7%Service organization

54%Patient care

ATTENDEE COUNT BY FTE*

21%151 or more

5%51-75

8%76-150

11%26-50

20%11-25

35%1-10

ATTENDEES BY YEARS OF EXPERIENCE*

49%19+ years

15%11-15 years

11%0-5 years

ATTENDEES BY GEOGRAPHICAL REGION*

23%Eastern

19%Midwestern

37%Southern

21%Western

14%6-10 years

11%16-18 years

AT T E N D E E S N A P S H OT


M G M A C O R P O R AT E M E M B E R S H I P

MGMA corporate membership is your company’s exclusive gateway to discounted marketing, advertising and exhibiting opportunities. Through your MGMA corporate membership, you can also take advantage of industry information, career tools and data resources for use in your own daily work.

MGMA CORPORATE

MEMBERSHIP

MGMA PREMIER CORPORATE

MEMBERSHIP

Annual investment $5,000 $50,000

MGMA Vendor Directory (online) Unlimited categories Unlimited categories

Individual members 5 included Unlimited

Exhibit booth discount ✓ ✓

Advertising discount 10% 20%

MGMA Career Center discount 10% 20%

Sponsorship discount 10% 20%

List rental discount 10% 20%

Vendor-produced webinar discount 10% 20%

Complimentary full member list (direct mail or e-blast) 1 use included annually 2 uses included annually

MGMA Annual Conference Marquee Sponsor with two attendee list sends Available for 10% discount Included annually

Priority points for booth selection at conference 5 plus 2X points for additional sponsorship buys

50 plus 3X points for additional sponsorship buys

Additional complimentary Exhibit Hall badges (where exhibiting) 1 per 10’x10’ booth 2 per 10’x10’ booth

Corporate member seal use* ✓ ✓

Inclusion on MGMA corporate events calendar ✓ ✓

Access to VIP lounge at MGMA Annual Conference ✓ ✓

MGMA Spring Conferences Sponsor with one attendee list send Available for 10% discount Included with each MGMA Spring Conference if exhibiting

Complimentary guest registration — MGMA Annual Conference (if exhibiting) 2 included

Use of MGMA Annual Conference sponsor seal included annually

MGMA Annual Conference VIP Member Roundtable ✓

Host focus group (live or virtual) 1 included annually, 20% discount on additional

Complimentary interview/30-second ad on MGMA Small Talk podcast 1 included annually

Complimentary full-page ad/sponsored content in MGMA Connection magazine 1 per year

CUSTOMIZE YOUR MGMA CORPORATE MEMBERSHIP EXPERIENCE. ASK US ABOUT MGMA EXECUTIVE PARTNERSHIP. Contact us at 877.275.6462, ext. 1800 or [email protected].

CORPORATE MEMBER SEAL*




E X H I B I T I N G

SAVE ON CONFERENCE EXHIBITING AND SPONSORSHIP

when you become an MGMA corporate member. See page 6 for details.

B O O T H S I Z E S

The Annual Conference Exhibit Hall offers a variety of booth sizes. All exhibit spaces are priced per 10’ x 10’ booth. Booth spaces are available in any configuration of 10’ x 10’, such as 20’ x 20’, 30’ x 30’, 50’ x 50’ and larger models. No tabletops are available.

N O N - M E M B E R B O O T H B E N E F I T S :

• Exhibit space during the conference.

• Two Complimentary Exhibit Hall badges per 10’x10’ exhibit booth, which may be used by the exhibiting company’s personnel. Additional exhibitor badges are available for a fee.

• Promotion of the exhibitor via a digital booth where attendees can view company/product information.

• Recognition in onsite attendee materials (If contracted by the onsite materials deadline. Exhibitors are responsible for providing all company information using the MGMA online tool).

• Roster of conference attendees that does not contain any contact information.

M G M A C O R P O R AT E M E M B E R B O O T H B E N E F I T S :

• All non-member booth benefits

• One additional complimentary Exhibit Hall badge per 10’x10’ exhibit booth (3 total badges per 10’x10’ booth), which may be used by the exhibiting company’s personnel. Additional exhibitor badges are available for a fee.

• Access for badged exhibitors from your company to the VIP Lounge at MGMA19 | The Annual Conference.

• 5 additional points, plus 2 times sponsor points, toward booth selection at MGMA20.


E X H I B I T I N G

M G M A P R E M I E R C O R P O R AT E M E M B E R B O O T H B E N E F I T S :

• All non-member booth benefits

• Two additional complimentary Exhibit Hall badge per 10’x10’ exhibit booth (4 total badges per 10’x10’ booth), which may be used by the exhibiting company’s personnel. Additional exhibitor badges are available for a fee.

• Access for badged exhibitors from your company to the VIP Lounge at MGMA19 | The Annual Conference.

• 50 additional points, plus 2 times sponsor points, toward booth selection at MGMA20.

• Participation in the exhibit hall Interactive Game

• Marquee sponsor of the 2019 conference

• 2 full conference guest registrations

• Use of the Annual Conference sponsor seal for your marketing and promotions

• Participation for 1-2 executives at the VIP roundtable discussion

• Opportunity to conduct a focus group, roundtable or discussion group with conference attendees


when you become an MGMA business member. See page 6 for details.

FIRST-TIME EXHIBITOR? New exhibitor benefits include a floor cling in the main aisle and new exhibitor recognition in the conference materials and online booth.

Visiting one of the new exhibitor booths will also be a mandatory stop on the conference trail map.




E X H I B I T I N G


when you become an MGMA business member. See page 6 for details.

B O O T H P R I C E :

Price per 10’x10’ booth is determined based on the date on which MGMA receives the completed Exhibit Application. To receive discounts, partners, Corporate Members and Premier Corporate Members must have an active status with MGMA at the time of completing the Exhibit Application and at the time of the conference start. Prices below are before discounts.

If an inline, corner booth is selected, an additional $400 fee will apply. If a 10x20, endcap booth is selected, an additional $750 fee will apply. (No member discounts on corner or endcap fees).

ONSITE REGISTRATION RATE (contract must be received by October 8, 2018):

NON-MEMBER $4,925 per 10’x10’ booth

CORPORATE MEMBER

$3,925 per 10’x10’ booth

PREMIER CORPORATE MEMBER $3,500 per 10’x10’ booth

STANDARD REGISTRATION RATE (all contracts received on or after October 9, 2018):

NON-MEMBER $5,395 per 10’x10’ booth

CORPORATE MEMBER $4,405 per 10’x10’ booth

PREMIER CORPORATE MEMBER $3,900 per 10’x10’ booth


A DV E R T I S I N G A N D S P O N S O R S H I P

S P O N S O R S H I P A N D A D V E R T I S I N G PA C K A G E S

In 2019, The Annual Conference sponsorship and advertising package program will allow your company to determine the level of investment, exposure and reach that best suits your marketing goals.

Choose from among these packages:

L E V E L C O M PA R I S O N $ 3 0 ,0 0 0

M A R Q U E E

$1 4 , 5 0 0

I M PA C T

$ 9 , 5 0 0

E N H A N C E D

Marquee Sponsor Recognition (all exposure promoting the show, pre-show, onsite, post show)

✓

Booth Hanging Sponsor Signs (with sponsor seal)

✓

Trail Map Sponsorship ✓

Points to Use Towards Additional Marketing Opportunities

50 20

Enhanced Attendee Roster with EHR and Practice Management System Demo Graphics

✓

Points Toward 2020 Booth Selection 100 20 10

Use of Attendee List e-blast and direct mail

e-blast or direct mail

e-blast or direct mail

Hanging Text Flag with Booth Number in Lobby Walk OR (3) consecutive 3x3 door clings upon entry doors in Lobby B1

✓ ✓ ✓

Full Page Exhibit Hall Guide Ad ✓ ✓ ✓

Traffic Builder Game Participant in the Exhibit Hall

✓ ✓ ✓

Full Page MGMA19 Conference Planner Ad ✓

Additional Exhibitor Badge(s) 2 1

See page 11 for complete package details and descriptions.

MGMA Corporate members receive a 10% discount on conference sponsorships and advertising. MGMA Premier Corporate members receive

Marquee sponsorship included.




A DV E R T I S I N G A N D S P O N S O R S H I P

PAC K AG E S

M A R Q U E E C O N F E R E N C E - W I D E M A R Q U E E S P O N S O R S H I P – $ 3 0 , 0 0 0 (Limited to 15 companies)

This premier sponsorship positions your brand at the highest level of engagement and exposure with exclusive access to attendees before, during and after the show. As a conference sponsor, your brand will be billed with top recognition throughout the event. You’ll have first and exclusive access to choose marketing opportunities on the show site that positions your company as a thought-leader in the industry.

I M PA C T A - L I S T E X P O S U R E D E S I G N E D F O R YO U R B R A N D – $ 1 4 , 5 0 0

This hard working package puts your brand in the middle of the action on-site and points attendees to your booth throughout the show. With the traffic builder game, drink tickets and a people mover sign in high traffic spots, attendees will gain exposure to your brand and will be seeking out your booth!

E N H A N C E D E X H I B I T E N H A N C E M E N T S D E S I G N E D F O R YO U – $ 9 , 5 0 0

The enhanced exhibitor package allows you to reach attendees prior to the show and keep them engaged onsite. Use the attendee list included to engage your customers prior to conference and reap the benefits on site with the traffic builder game and an Exhibit Hall Guide Ad.

STAND-ALONE MARKETING OPPORTUNITIES AVAILABLE TO ALL EXHIBITORS FOR PURCHASE

Exhibit Hall Guide 1/2 Page Ad (horizontal | vertical options available)

$ 2,500

Experience Tickets (50 minimum) Starts at $750

Floor Cling Ad | High Traffic $1,500

Traffic Builder Game Paricipant $995

1 Time Direct Mail List Use $995

MARQUEE AND IMPACT ADDITIONAL MARKETING OPPORTUNITIES

Education Session 25

Atrium Cling | Registration Arrival Branding 20

Meals Sponsorship 15

SPARK Session Spot + Graphic Recording + Extended Exposure

15

200 Branded Experience Tickets 10

Conference Walkway Branding 10

Daily News Digital Ad 10

SPARK Session Spot + Graphic Recording 10

Escalator Cling 10

Mobile App Rotating Banner Advertisement 10

Stand-alone Meter Board 10

15-Second SPARK Tower Video Message 10

Product Sneak Peek 5

Additional Attendee List Use 5

Online Floorplan Banner Ad 5

15-sec Exhibit Hall Announcement 5

50 Experience Tickets + Listing on Experience Map Game

5

3’x3’ Floor Cling Ad 5

Branded Attendee Item inserted into Registration Bags (Sponsor produces item)

5

POINTS


E X H I B I TO R FAQ S

W H E N C A N I P U R C H A S E A B O O T H F O R

N E X T Y E A R ’ S C O N F E R E N C E S ?

TODAY! Find the online exhibitor contract at mgma.com/AC19-BOOTHS. To hold your booth space, a 50% deposit is required at the time of booth assignment.

H O W I S B O O T H S PA C E A S S I G N E D ?

Executive Partners, Premier Corporate Members and Marquee conference sponsors are the first to select their booths, followed by on-site booth assignments in order of points earned. Remaining booth assignments are based on the date that the contract is received.

E X H I B I T O R S E R V I C E K I T

While booth extras are not included in your exhibitor contract, we recommend that you include them in your show budget. More detailed information will be available to contracted exhibitors in the online Exhibitor Service Kit which will be available in June 2019.

The service kit will include a list of MGMA-approved suppliers. To ensure the best conference experience and service, please plan to work only with these approved suppliers.

TIP: MGMA recommends that you include booth extras in your show budget

FIND THE ONLINE EXHIBITOR CONTRACT AT mgma.com/AC19-BOOTHS




E X H I B I TO R FAQ S

W H E R E C A N I F I N D E X H I B I T O R H O T E L

R E S E R VAT I O N I N F O R M AT I O N ?

Exhibitor housing details will be available on the website. Your main logistics contact will receive an email once this information is available.

Experient is the Official Housing Provider for MGMA. If you receive a phone call regarding room reservations, it is not from Experient. Improper solicitation of hotel reservations from any company or housing provider other than Experient is not approved by MGMA. Rooms secured outside of Experient cannot be guaranteed and are made at your own risk. Please contact us with any concerns.

W H AT I F I N E E D M O R E T H A N M Y

A L L O T T E D N U M B E R O F E X H I B I T

R E G I S T R AT I O N S ?

MGMA Corporate and Premier Corporate Members

receive additional complimentary badges. For an

additional fee of $450 per badge, you may add

personnel to staff your booth beyond the two

complimentary badges that you’ll receive per

10’ x 10’ space.

W H AT A R E T H E C A N C E L L AT I O N R U L E S

A N D P O L I C I E S ?

All cancellation rules and policies are defined in your exhibitor contract.

TIP: All exhibitors are required to send MGMA a completed liability insurance certif icate

FUTURE CONFERENCE DATES

MGMA20 | The Annual ConferenceOct. 25 - 28, 2020Henry B. Gonzalez Convention CenterSan Antonio


CALL: 877 275 6462, EXT 1800

EMAIL: busdevelop@mgma com

VISIT: mgma com/marketingsolutions

F O R M O R E I N F O R M AT I O N about which conference exhibiting and sponsorship opportunities are right for you, contact the MGMA Corporate Relations team.

R E A DY TO G E T S TA R T E D? C O N TAC T U S !

A L R E A DY H AV E A C O N TA C T ? Feel free to reach out to one of our dedicated Corporate Relations team members for assistance:

S U S A N PA U L I N S C H U B E R T

Senior Manager Corporate Relations877 275 6462, ext [email protected]

D O U G C O L L I E R

Senior Account ManagerCorporate Relations877 275 6462, ext [email protected]

E R I N S TA R K

Senior Account ManagerCorporate Relations877 275 6462, ext [email protected]

L I N D S E Y M E R E D I T H

Account Representative877 275 6462, ext 2081lmeredith@mgma com




N OT E S

V I S I T: mgma.com/marketingsolutions

C A L L : 877.275.6462, ext. 1800

E M A I L : [email protected]

MG MA CORPOR ATE RE L ATIONS

A B O U T M G M A

Medical Group Management Association (MGMA) is the

premier association for professionals who lead medical

practice Since 1926, through data, people, insights, and

advocacy, MGMA empowers medical group practices to

innovate and create meaningful change in healthcare

With a membership of more than 40,000 medical practice

administrators, executives, and leaders, MGMA represents

more than 12,500 organizations of all sizes, types, structures

and specialties that deliver almost half of the healthcare

in the United States

Documents

NEW ORLEANS - MGMA...Host focus group (live or virtual) 1 included annually, 20% discount on additional Complimentary interview/30-second ad on MGMA Small Talk podcast 1 included annually