New Product Development Management

NPDM 11Mohsen SADEGHI

Department of Graduate School of Management and Economics

Sharif University of Technology

Product Lifecycle Management:PLM systems’ principals

New Challenges

Complex ProductsKnowledge flow in enterprise CollaborationConcurrenceWorldwide production Different types of files to be stored and managed

Tendency to have a proper data management

Industrial/technical tendencyOperational difficulties to be resolved

Managerial tendencyStrategic roadmap of collaboration and

document management

PLM basic concepts

Product Lifecycle management is “a strategic business approach that applies a

consistent set of business solution in support of the collaborative creation, management, dissemination, and use of product definition information across the extended enterprise from concept to end of life-integrating people, processes, business, systems, and information”

Information system

Startegy

Business layer

Functional layer

Application layer

Technique layer

Technology

Infrastructure

Components

Organization

Process (KM)Business viewpoint

Information system

viewpointInformatics system viewpoint

Data

Info

rma

tion

PLM model

PLM Functionalities

Document managementproduct information to be stored in different viewpointshelps manufacturers control information, ensure data accessibility, and manage the product development process throughout the life of a product.

PLM Functionalities

Collaboration managementvirtual collaborative workspaces

Program Manager SalesMarketing

Engineering SupportMfg.

Project Z

Product Team 2

Product Team 1

Project Y

Project X

Supplier A

Supplier B Supplier C

Partner

FIREWALL

PLM Functionalities

Collaboration management

To enable employees, suppliers, and customers to work together on projects through Web-based workspaces, project plan development, milestone tracking, activity assignment and management, and discussion forums.

PLM Functionalities

Knowledge management

PLM Functionalities

Product development management

PLM Functionalities

PLM Functionalities

PLM Functionalities

PLM Functionalities

Others :Project managementCommunication managementVersion management Diversity managementFeedback for design and manufacturingReuse of knowledge

Production vs Design process

Maintenance

Marketing Design IndustrialisationQuality

Insurance

CommercialManufacturing and assemblyLogistics Quality

Production process (supply chain)

Product developement process

Traditional product development system

SupplierSupplier

Supplier

Distributed Mfg

Distributed Mfg

Distributed Mfg

Customers

Customers

CustomersDesign Partner

Design Partner

Design Partner

Engineering

Procurement

Marketing Sales

Manufacturing

Service

Email

FTP

Courier

ProposalsCustomer Requirements

Part DesignsBoMs

Changes

CustomConfigurations

RequirementsDesign Feedback

Field Notices

ModelsDrawings

Simulations

ConceptsRequirements

Market RequirementsBrochures, Data Sheets

Preferred PartsApproved Vendors

Feasibility FeedbackTooling Designs

Work InstructionsNC Programs

Customer Concerns

Failure Reports

User, Service Manuals

SneakerNet

Traditional product development system

Design Partner Customers

Distributed MfgSupplier

Engineering

Procurement

Marketing Sales

Manufacturing

Service

ProposalsCustomer Requirements

Part DesignsBoMs

Changes

CustomConfigurations

RequirementsDesign Feedback

Field Notices

ModelsDrawings

Simulations

ConceptsRequirements

Market RequirementsBrochures, Data Sheets

Preferred PartsApproved Vendors

Feasibility FeedbackTooling Designs

Work InstructionsNC Programs

Customer Concerns

Failure Reports

User, Service Manuals

PLM architecture

CoreCustomisation

Database

WorkflowEngine

Process Models

Product Models

PLM’s Interface and Usage Services

Modeling Framework

API

Data Treatment

Data Base

PLM commercial systems editors

Windchill (PTC)

Enovia and Smarteam (Dassault Systems)

TeamCenter (Unigraphics UGS, Siemense)

Agile (Oracle)

Audros

Advitium (Lascom)

SAP

Acess Control

Document management

Product structure

Folders

PLM and other IS

Different systems for information management in enterprise,

ERP, CAD, CAM, Marketing, …

Solution:

Integration

Interface

Data center

Between different partners and suppliers

PLM automation

SGDTCATIA V5 Smarteam

Product model evolution in PLM

Generic Configurat

ion

Specific Configurat

ion

Exemplary Product

Product offer Evolution

Product Versioning

Maintenance of

fabricated product

Evolution thought time

axis

Virtual Product

Physical Product

PLM challenges

PLM system definition !!Interoperability between systems Infrastructure and securityEvolving systemsPLM dependency PLM implementation