classroom | Aveda

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new romantic

Aveda reprises the New Romantic movement of the early ‘80s

in its Sublime collection for 2010. Here, a strong shape is

punctuated with rough styling, matte fi nishing and bleached,

“Blonde Ambition” color, all presented with Team Aveda’s

distinct ability to transform raw, hard-core concepts into

images that are stunningly fresh and beautiful.

cut 1. Separate top of hair from perimeter with a curved parting from temple to

behind the ear at the occipital arch, above the occipital bone. Isolate the

top with clips.

2. Begin cutting in Panel 1 at right temple using diagonal graduation. Hold

subsections straight out from head and cut short-to-long around the entire

perimeter. Panel 1 is completely disconnected from Panel 2.

3. Continue taking diagonal sections, right side to left. Cross-check and

repeat on left side, crossing back over in the nape.

4. Wrap dry Panel 2 completely. Take a circular panel from top, including the

point of distribution. This is now Panel 3; clip away. Separate front from

back with an ear-to-ear parting.

5. In the rear top panel, begin disconnection with classic round graduation,

cutting with scissor points to create a softer finish. The diagram illustrates

the angle of partings and lines to be cut. Continue round graduation

throughout the entire panel on back of both sides of head.

6. Continue round graduation into the front top panel, cutting short-to-

long, using shortest hair in rear panel as a guide. Take parallel partings

as illustrated and continue to cross over top of head, bringing hair from

the opposite side of the head into the guideline until you run out of hair.

Continue to elevate each section, creating graduation. Repeat on opposite

side of head, including over-directing hair from the opposite side across

front panel to opposite side.

7. Release circle, Panel 3, from crown and allow it to drop back into place.

Beginning at the center top of head, take horizontal sections, over-direct to

the center point of top of head and deeply point-cut to remove the corner.

Remove additional weight with a freehand technique.

color 1. Divide hair into four traditional quadrant panels from forehead to nape,

then from ear to ear.

2. Using a refined virgin application, take fine slices of foil and apply

Formulas A and B throughout entire cut, beginning in the nape as shown.

3. Progress upward toward the front panels until the entire head is

complete. Process, shampoo, condition, towel dry and apply Formula C

to all strands. Process and remove.

1a. 1b. 2.

3. 4a.

5a. 5b. 5c.

5d.

4b.

6a. 6b.

6c. 7.

1a. 2. 3.1b.

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see the collection!

view more step by steps!

creative direction: Antoinette BeendersVice President Creative Director for Aveda

hair color: Ian Michael Black, Aveda Guest Artist

hair cut/style: Allen Ruiz, Aveda Guest Artist Erminio Fiocca, Artistic Director, Aveda

makeup: Rudy Miles, Aveda Global Make-up ArtistJanell Geason, Aveda Guest Artist

photography: Miguel Reveriego

website: aveda.com

who did it

AVEDA Color Formulas

Formula A Enlightener™ Powder Lightener and Enlightener Creme

Booster + 20 volume Color Catalyst™ Creme Developer

(new growth)

Formula B Enlightener™ Powder Lightener +20-volume Color

Catalyst™ Creme Developer (midlengths and ends)

Formula C Full Spectrum™ Deposit-Only Color Treatment 40 g ØN

Colorless Treatment (Soft Vanilla Beige) + 40 g 10N (Natural

Lightest Blonde) + 1g Light Yellow/Orange Pure Tone + 1g

Light Violet/Blue Pure Tone + Liquid Color Activator (toner)