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1
1October 2005
New Zealand & Fiji
George AdamsManaging Director, New Zealand & Fiji
13 October 2005
2October 2005
New Zealand NARTD market presents a significant growth opportunity
Source: AC Nielsen scantrack. MAT to 14-Aug-05. Market share based on volume.
CSD 58%
CSD 43%
Juice 26%
Juice 26%
Water 9%
Water 10%
Energy 3%
Energy 13%
FMlk 5%FMlk 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Volume Value
--94%Sports
-57%31%Energy
15%37%35%Water
5%45%31%Juice
15%7%76%CSD
House-brandsFrucorCCA
Market Shares
CCA has growth potential with <40% share in the major non-CSD categories
2
3October 2005
CCA Outgrowing the market in all but one category
Source: AC Nielsen scantrack. MAT to 14-Aug-05. Growth based on volume.
MAT Volume Growth
-10%0%
10%20%30%40%
50%60%
CSD Water Energy Sports &Lifestyle
Juice
CCA Rest of Market
4October 2005
Consumer preference changing
NZ NARTD Market - 2004
Other7%
Juice24% Sugar
CSD49%
Water7% Diet
CSD13%
NZ NARTD Market - 2005
Juice25%
Other10%
Sugar CSD43%
Water8%
Diet CSD14%
NARTD volume growth 6% Growth driven by Diet CSDs and Non-Carbonated
Source: AC Nielsen scantrack. MAT to 14-Aug-05. Shares based on volume.
3
5October 2005
Our Success Continues to be Driven by Execution of our Pillars of Growth
1. Product and package innovation
2. Non-carbonated beverage expansion
3. Growing product availability through cold drink
placements and outlet expansion
4. Customer service improvement
5. Revenue management and cost discipline
6October 2005
Changing preferences being met through innovation and focus on diets and non-carbonated beverages
Water - Pump & Kiwi Blue1H Volume +44%Pump #1 single serve brand
Energy - E2Energy, Lift Plus and Lift Plus SugarFree
E2 Energy 1/3 size of Lift Plus Energy category +50% H1V entrenched as category leader but CCA making inroads - combined YTD Market share in petroleum 28.1% vs 20% last year.
L&P Sweet AsLaunched late in H1Contributed to L&P 1H growth +12%
Near Water - AquashotLaunched July ’044 flavours – Apple, Berry, Lime, MandarinLatest market share in Flavoured Water in Petroleum is 24%
4
7October 2005
L & P Successes delivers 12% growth
Reinvigorated this CCA owned brandRepackagedKiwi iconography
Supported launch of “Sweet As” sugar free variantH1 12% growth overall
Australasian Television awards – 5 top awardsKodak Gongs (best in advertising across the whole of the Asia Pacific region)
8October 2005
L & P award winning advertising
5
9October 2005
World First – Coke Raspberry
In a global first for the Coca-Cola System, New Zealand launched ‘Coke with Raspberry’ and ‘diet Coke with Raspberry’ in June 2005 It was the first time that the Coca-Cola flavour and the diet Coke flavour have been launched simultaneouslySales are in line with expectationsEarly 2006 rotation planned
10October 2005
20.7% 20.5% 20.0% 19.8% 19.5% 19.4% 19.0% 19.2% 19.2% 19.3% 19.4% 19.6% 19.8%20.3%
12.5% 12.6% 12.7% 12.5% 12.6% 12.4% 12.6% 12.6% 12.8% 13.0% 12.9% 13.2% 13.4% 13.6%
4.6% 4.7% 5.0% 5.2%5.7% 6.1% 6.4% 6.7% 6.9% 7.0% 7.1% 7.2% 7.5% 7.6%
1.9% 1.9% 1.9% 1.9% 2.0% 2.1% 2.2% 2.2% 2.3% 2.4% 2.4% 2.2% 2.1% 2.1%
20.1%20.7% 21.1%
21.6% 21.8%22.3% 22.7% 23.1% 23.3% 23.3% 23.5% 23.3% 23.0%
22.5%
7.5% 7.4% 7.5% 7.5% 7.5% 7.5% 7.3% 7.2% 7.1% 7.1% 7.1% 7.1% 7.0% 6.9%
3.0% 2.9% 2.6% 2.5% 2.2% 1.9% 1.7% 1.6% 1.4% 1.3% 1.1% 0.9% 0.8% 0.7%
3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.3% 3.4%3.4% 3.5% 3.6% 3.6% 3.7% 3.8% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.6%4.6% 4.4% 4.3% 4.2% 4.1% 3.9% 3.8% 3.7% 3.7% 3.6% 3.6% 3.5% 3.4% 3.4%
8.3% 8.0% 7.8% 7.7% 7.4% 7.1% 6.8% 6.4%5.8% 5.5% 5.2% 5.0% 5.0% 4.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
12 SEP 04 10 OCT 04 07 NOV 04 05 DEC 04 02 JAN 05 30 JAN 05 27 FEB 05 27 MAR05
24 APR 05 22 MAY05
19 JUN 05 17 JUL 05 14 AUG05
11 SEP 05
T. JUST JUICE T. FRESH UP T. CITRUS TREE T. TWISTT. KERI T. KERI THEXTONS T. KERI SPLICE T. SIMPLY SQUEEZEDT. CHARLIES T. GOLDEN CIRCLE TOTAL CONTROLLED LABEL
MAT Fruit Juice/Drinks Brand Shares | Grocery
Maintained excellent juice market share over past 12 months despite heavy competition
Keri Brand #1
6
11October 2005
2nd Half 3L pack innovation to restore value to category
Move focus away from price competition exclusively to packaging and priceLaunch of Easy Grip bottle a competitive advantage for CCA according to consumer researchPrice increase of 16% in September 2005Some volume decline anticipated, but positive profit contribution
12October 2005
Easy Grip Bottle Ad
7
13October 2005
Targeting 2,500 (16%) Net New Customers1,500 non-traditional new business1,000 cafés – HORECA strategy
New Customers Being Won For The Business
0200400600800
10001200
Jan Feb Mar Apr May Jun
New Customers Target
14October 2005
Bars and Pubs being targeted with mini mixers – a $12m opportunity annually
175ml TCCC and 150ml Schweppes mixers
Mini Mixer Conversion Targets
0
50
100
150
200
250
300
350
400
450
500
1 2 3 4 5 6 7 8 9 10
Months
Num
ber o
f Out
lets
0
2
4
6
8
10
12
14
Volume Per Outlet Per Week
Target OutletsActual OutletsTarget VPOActual VPO
8
15October 2005
Reinvigorating the C&L channel
In October 2005 we established a new 50 seat National Contact CentreChanged sales model to conceptual sell
ResultSales staff spend quality time with customers, understanding the needs of their business and how best to grow it
Promotions, ranging, asset placement etc
C&L channel in growth
16October 2005
Auckland Automated Warehouse to reduce costs and improve customer service
Key Benefits – Payback of 5.8 years on $80m investmentEliminating the costs of up to 5 external warehousesReduce the costs of multiple handling of productCreate efficient warehouse system with single pick face for the upper North IslandReduce heavy vehicle movements of up to 30%Reduce working capital
Operational early 2008
9
17October 2005
Fiji continues to deliver excellent growth and returns for CCA and the outlook remains very positive
Market share 80% - 4 out of 5 products consumed by Fijian’s are CCA productsSignificant progress made in cooler location, focusing on increasing self service availability from 33% to 49% of coolers this year. Product and pack innovations, particularly cans, contributing to growth.
YTD SeptemberROCE in excess of 30% Volume growth of 11% EBIT growth 26%
18October 2005
First half performance effected by change of ownership of Progressives and juice pricing.
CSD decline due to Progressive supermarkets shifting focus to profit rather than revenue and volume growth. Combined with the lower retail price of juice cost the business 6% EBIT v PY
COGS increase ahead of NSR increase
High value product strategies slower off the ground than planned e.g. Mini Mixers
10
19October 2005
Improved outlook for 2nd half of 2005
Juice value issue addressed in OctoberNew agreement on promotional strategy with Progressive will help to deliver Q4 volume growth of 6%Cross channel price increase of 5% taken in July to fully recover COGS increaseProduct Launches in last quarter include Coke Citra and Keri Fruit Freshers2nd half NZ$ EBIT improvement expected on PY with Full Year expectations for volume and EBIT in line with 2004
20October 2005
Confident outlook for 2006
In the event that the transaction is completed, CCA welcomes the arrival of Woolworths in Q1 – excellent relationship in AustraliaJuice market returns to long term profitabilityStrong new product pipeline for both Carbonated and Non carbonated categoriesCoke Zero in the pipeline for early in Q1C&L momentum to grow driven by Sales Force Effectiveness programmeContinued focus on outlet development, volume per outlet growth and cooler placement