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1 1 October 2005 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 2 October 2005 New Zealand NARTD market presents a significant growth opportunity Source: AC Nielsen scantrack. MAT to 14-Aug-05. Market share based on volume. CSD 58% CSD 43% Juice 26% Juice 26% Water 9% Water 10% Energy 3% Energy 13% FMlk 5% FMlk 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Volume Value - - 94% Sports - 57% 31% Energy 15% 37% 35% Water 5% 45% 31% Juice 15% 7% 76% CSD House- brands Frucor CCA Market Shares CCA has growth potential with <40% share in the major non- CSD categories

New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

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Page 1: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

1

1October 2005

New Zealand & Fiji

George AdamsManaging Director, New Zealand & Fiji

13 October 2005

2October 2005

New Zealand NARTD market presents a significant growth opportunity

Source: AC Nielsen scantrack. MAT to 14-Aug-05. Market share based on volume.

CSD 58%

CSD 43%

Juice 26%

Juice 26%

Water 9%

Water 10%

Energy 3%

Energy 13%

FMlk 5%FMlk 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Volume Value

--94%Sports

-57%31%Energy

15%37%35%Water

5%45%31%Juice

15%7%76%CSD

House-brandsFrucorCCA

Market Shares

CCA has growth potential with <40% share in the major non-CSD categories

Page 2: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

2

3October 2005

CCA Outgrowing the market in all but one category

Source: AC Nielsen scantrack. MAT to 14-Aug-05. Growth based on volume.

MAT Volume Growth

-10%0%

10%20%30%40%

50%60%

CSD Water Energy Sports &Lifestyle

Juice

CCA Rest of Market

4October 2005

Consumer preference changing

NZ NARTD Market - 2004

Other7%

Juice24% Sugar

CSD49%

Water7% Diet

CSD13%

NZ NARTD Market - 2005

Juice25%

Other10%

Sugar CSD43%

Water8%

Diet CSD14%

NARTD volume growth 6% Growth driven by Diet CSDs and Non-Carbonated

Source: AC Nielsen scantrack. MAT to 14-Aug-05. Shares based on volume.

Page 3: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

3

5October 2005

Our Success Continues to be Driven by Execution of our Pillars of Growth

1. Product and package innovation

2. Non-carbonated beverage expansion

3. Growing product availability through cold drink

placements and outlet expansion

4. Customer service improvement

5. Revenue management and cost discipline

6October 2005

Changing preferences being met through innovation and focus on diets and non-carbonated beverages

Water - Pump & Kiwi Blue1H Volume +44%Pump #1 single serve brand

Energy - E2Energy, Lift Plus and Lift Plus SugarFree

E2 Energy 1/3 size of Lift Plus Energy category +50% H1V entrenched as category leader but CCA making inroads - combined YTD Market share in petroleum 28.1% vs 20% last year.

L&P Sweet AsLaunched late in H1Contributed to L&P 1H growth +12%

Near Water - AquashotLaunched July ’044 flavours – Apple, Berry, Lime, MandarinLatest market share in Flavoured Water in Petroleum is 24%

Page 4: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

4

7October 2005

L & P Successes delivers 12% growth

Reinvigorated this CCA owned brandRepackagedKiwi iconography

Supported launch of “Sweet As” sugar free variantH1 12% growth overall

Australasian Television awards – 5 top awardsKodak Gongs (best in advertising across the whole of the Asia Pacific region)

8October 2005

L & P award winning advertising

Page 5: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

5

9October 2005

World First – Coke Raspberry

In a global first for the Coca-Cola System, New Zealand launched ‘Coke with Raspberry’ and ‘diet Coke with Raspberry’ in June 2005 It was the first time that the Coca-Cola flavour and the diet Coke flavour have been launched simultaneouslySales are in line with expectationsEarly 2006 rotation planned

10October 2005

20.7% 20.5% 20.0% 19.8% 19.5% 19.4% 19.0% 19.2% 19.2% 19.3% 19.4% 19.6% 19.8%20.3%

12.5% 12.6% 12.7% 12.5% 12.6% 12.4% 12.6% 12.6% 12.8% 13.0% 12.9% 13.2% 13.4% 13.6%

4.6% 4.7% 5.0% 5.2%5.7% 6.1% 6.4% 6.7% 6.9% 7.0% 7.1% 7.2% 7.5% 7.6%

1.9% 1.9% 1.9% 1.9% 2.0% 2.1% 2.2% 2.2% 2.3% 2.4% 2.4% 2.2% 2.1% 2.1%

20.1%20.7% 21.1%

21.6% 21.8%22.3% 22.7% 23.1% 23.3% 23.3% 23.5% 23.3% 23.0%

22.5%

7.5% 7.4% 7.5% 7.5% 7.5% 7.5% 7.3% 7.2% 7.1% 7.1% 7.1% 7.1% 7.0% 6.9%

3.0% 2.9% 2.6% 2.5% 2.2% 1.9% 1.7% 1.6% 1.4% 1.3% 1.1% 0.9% 0.8% 0.7%

3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.2% 3.3% 3.4%3.4% 3.5% 3.6% 3.6% 3.7% 3.8% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.6%4.6% 4.4% 4.3% 4.2% 4.1% 3.9% 3.8% 3.7% 3.7% 3.6% 3.6% 3.5% 3.4% 3.4%

8.3% 8.0% 7.8% 7.7% 7.4% 7.1% 6.8% 6.4%5.8% 5.5% 5.2% 5.0% 5.0% 4.9%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

12 SEP 04 10 OCT 04 07 NOV 04 05 DEC 04 02 JAN 05 30 JAN 05 27 FEB 05 27 MAR05

24 APR 05 22 MAY05

19 JUN 05 17 JUL 05 14 AUG05

11 SEP 05

T. JUST JUICE T. FRESH UP T. CITRUS TREE T. TWISTT. KERI T. KERI THEXTONS T. KERI SPLICE T. SIMPLY SQUEEZEDT. CHARLIES T. GOLDEN CIRCLE TOTAL CONTROLLED LABEL

MAT Fruit Juice/Drinks Brand Shares | Grocery

Maintained excellent juice market share over past 12 months despite heavy competition

Keri Brand #1

Page 6: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

6

11October 2005

2nd Half 3L pack innovation to restore value to category

Move focus away from price competition exclusively to packaging and priceLaunch of Easy Grip bottle a competitive advantage for CCA according to consumer researchPrice increase of 16% in September 2005Some volume decline anticipated, but positive profit contribution

12October 2005

Easy Grip Bottle Ad

Page 7: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

7

13October 2005

Targeting 2,500 (16%) Net New Customers1,500 non-traditional new business1,000 cafés – HORECA strategy

New Customers Being Won For The Business

0200400600800

10001200

Jan Feb Mar Apr May Jun

New Customers Target

14October 2005

Bars and Pubs being targeted with mini mixers – a $12m opportunity annually

175ml TCCC and 150ml Schweppes mixers

Mini Mixer Conversion Targets

0

50

100

150

200

250

300

350

400

450

500

1 2 3 4 5 6 7 8 9 10

Months

Num

ber o

f Out

lets

0

2

4

6

8

10

12

14

Volume Per Outlet Per Week

Target OutletsActual OutletsTarget VPOActual VPO

Page 8: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

8

15October 2005

Reinvigorating the C&L channel

In October 2005 we established a new 50 seat National Contact CentreChanged sales model to conceptual sell

ResultSales staff spend quality time with customers, understanding the needs of their business and how best to grow it

Promotions, ranging, asset placement etc

C&L channel in growth

16October 2005

Auckland Automated Warehouse to reduce costs and improve customer service

Key Benefits – Payback of 5.8 years on $80m investmentEliminating the costs of up to 5 external warehousesReduce the costs of multiple handling of productCreate efficient warehouse system with single pick face for the upper North IslandReduce heavy vehicle movements of up to 30%Reduce working capital

Operational early 2008

Page 9: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

9

17October 2005

Fiji continues to deliver excellent growth and returns for CCA and the outlook remains very positive

Market share 80% - 4 out of 5 products consumed by Fijian’s are CCA productsSignificant progress made in cooler location, focusing on increasing self service availability from 33% to 49% of coolers this year. Product and pack innovations, particularly cans, contributing to growth.

YTD SeptemberROCE in excess of 30% Volume growth of 11% EBIT growth 26%

18October 2005

First half performance effected by change of ownership of Progressives and juice pricing.

CSD decline due to Progressive supermarkets shifting focus to profit rather than revenue and volume growth. Combined with the lower retail price of juice cost the business 6% EBIT v PY

COGS increase ahead of NSR increase

High value product strategies slower off the ground than planned e.g. Mini Mixers

Page 10: New Zealand & Fiji...1 October 2005 1 New Zealand & Fiji George Adams Managing Director, New Zealand & Fiji 13 October 2005 October 2005 2 New Zealand NARTD market presents a significant

10

19October 2005

Improved outlook for 2nd half of 2005

Juice value issue addressed in OctoberNew agreement on promotional strategy with Progressive will help to deliver Q4 volume growth of 6%Cross channel price increase of 5% taken in July to fully recover COGS increaseProduct Launches in last quarter include Coke Citra and Keri Fruit Freshers2nd half NZ$ EBIT improvement expected on PY with Full Year expectations for volume and EBIT in line with 2004

20October 2005

Confident outlook for 2006

In the event that the transaction is completed, CCA welcomes the arrival of Woolworths in Q1 – excellent relationship in AustraliaJuice market returns to long term profitabilityStrong new product pipeline for both Carbonated and Non carbonated categoriesCoke Zero in the pipeline for early in Q1C&L momentum to grow driven by Sales Force Effectiveness programmeContinued focus on outlet development, volume per outlet growth and cooler placement