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    There will be much to discuss at SIBOS

    2008. Last year, the banking industry was

    gaining momentum. This year, it is rebuild-

    ing trust. There is no more important task.

    As no bank is an island, the first step to-

    wards bolstering our industrys credibility

    is to restore trust between financial insti-

    tutions. This is more than a matter of re-

    furbishing balance sheets. It is about build-

    ing confidence in the financial system by

    strengthening its operational infrastruc-

    ture. And it involves overhauling the com-

    plex web of institutional relationships thatmake that infrastructure function.

    Network management has a vital part

    to play in that agenda. In this SIBOS edi-

    tion of News for Banks, we show (on pag-

    es 5 6) how we have fine-tuned our own

    approach to relationship management to

    get a more integrated picture of our coun-

    terparties. We believe that our efforts will

    result in additional opportunities for both

    ourselves and the institutions we do busi-

    ness with. Meanwhile, we continue to in-

    vest in our platform. Offshoring is often

    sold simply as a response to cost pressuresbut we prefer to see our service centres in

    India and Poland as sources of fresh talent

    (pages 10 11). For us, the ultimate meas-

    ure of success in offshoring lies in how

    far we can hone our effectiveness and, of

    course, pass on the benefits to our busi-

    ness partners.

    Adroit use of technology can also help

    to build confidence. In the back office,

    better reporting systems (see pages 7 8)

    could reduce the scope for errors and mis-

    trust. In the front office, an innovative

    approach to delivering equity structured

    products lets advisors create the exact

    solution that their client is looking for

    (pages 1617). Certain solutions, though,

    continue to build on tradition. Our annual

    seminar for partner banks (pages 1213)

    is now in its thirty-first year. In a time of

    upheaval, I like to think that such events

    help to forge the trust that will underpin

    our industrys recovery.

    Rebuilding trust

    2 Network management

    The future of custody; the network

    reloaded; and real-time reporting

    9 Analysts in action

    Research feeds into products

    10Talent-spotter

    How UBS went offshoring

    12Cloudy outlook

    The view from Wolfsberg

    14Reserves seminarWhere central bankers convene

    15Blue sea thought

    Indexing the worlds sea freight

    16Made to measure

    Bespoke structured products

    18In brief

    News from around the world

    Stephan ZimmermannChief Operations OfficerUBS Global Wealth Management &Business Banking

    News for BanksUBS Newsletter for Banks and Financial Institutions Autumn 2008

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    2 UBS News for Banks / Autumn 2008

    Network management

    The custodial challengeConsolidation and proliferating business lines are reshaping the custody sector,say industry experts from Thomas Murray, a ratings and information consultancy

    The words paradigm shift should be

    applied only to a science or an industrythat is undergoing radical change. That

    could now be the case in the custody sec-

    tor. Institutional investors are adopting

    new techniques and products, prompting

    custodians to embrace completely new

    business lines. The implications for net-

    work managers at custodial banks are pro-

    found. New skills and organizational struc-

    tures are required. New channels need to

    be opened and new relationships forged

    if banks are to succeed in this new era of

    competition. There are certainly risks for

    custodians in this new world but, by thesame token, there are considerable oppor-

    tunities for institutions that can get their

    service offering right.

    Casting the network wider: custodians are well placed to expand their service offering

    Banks operate via a network when they

    do not perform the operation themselves.Effectively, this is a form of outsourcing.

    Banks offering a global service almost al-

    ways outsource some functions; nobody

    can do everything, everywhere. The

    traditional functions that are outsourced

    include cash clearing (also called corre-

    spondent banking) and custody. In coun-

    tries where a global bank has too small a

    footprint to justify a self-clearing operation

    via a branch or subsidiary, it opts to use

    the services of a local provider. There are

    therefore buyers (for instance the global

    custodians) and sellers (the domestic agentbanks). Naturally, the buyer seeks the best

    quality at the cheapest price, while the

    seller seeks to maximize revenue and

    mitigate risk. This can give rise to tensions

    between the global custodians, as buyers

    of services, and the local agent banks,as providers. Owing to the global nature

    of banking, banks are both sellers and

    buyers a Swiss bank could be a buyer of

    services in Uruguay and a seller of services

    in Switzerland. Banks often negotiate

    services reciprocally I will buy your service

    if you will buy mine but this may not

    always make for the best solution.

    Managing the network

    The business of network management

    grew out of these diverse relationships.

    To provide services, global banks aredependent on third-party providers. Tradi-

    tionally, network management consisted in

    conducting due diligence surveys of third-

    party providers and negotiating fee scales.

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    Network managers spent their time

    flying round the world carrying out due

    diligence. Network management in thisguise is essentially a cost centre. The real

    benefits only arrived when global banks

    started to leverage their network by

    booking business from multiple locations.

    The same network could then support

    business originating from all the major

    financial centres in the US, Europe and

    Asia Pacific.

    Growing cash, securities and FX flows

    increase the value of the global network.

    The institutions that carry these flows have

    significant placing power in the money

    markets or in stock lending, for example.This value attaches to the network, so

    it is no longer a cost centre but a major

    enabler and, if properly utilized, a signifi-

    cant revenue generator. Global networks

    are now valuable components of the bank

    that complement existing business lines

    or create new ones.

    Trends and drivers

    Europes single currency started a period

    of consolidation in network relationships.

    Banks could appoint a single counterparty

    for their euro cash clearing, instead ofone for each national currency. For a time,

    banks still had to worry about which cen-

    tral bank held their counterpartys funds

    but the advent of Target 2 for Cash has

    made this issue less relevant. Monetary

    union in other parts of the world lies fur-

    ther ahead and will probably not play a

    part in custody sector consolidation over

    the medium term.

    In tandem, infrastructure consolidation

    will continue to move ahead at a steady

    pace. One of the roles of the custodian,

    either as a domestic agent bank or as a

    global provider, is to mitigate the risk that

    resides at the central securities depository

    (CSD) level. One of the major risks is deal-

    ing with the wide variety of CSDs in

    Europe.If procedures, tax and legal arrange-

    ments were harmonized across all the

    CSDs, then a major component of this risk

    would fall away. This provides a considera-

    ble incentive to consolidate Europes CSDs.

    However, no roadmap yet exists. As one

    pointer to the future, Euroclear has re-

    cently announced the acquisition of Nor-

    dic Central Securities Depository (NCSD).

    In another move, seven CSDs outside the

    Euroclear group have also recently an-

    nounced the Link-Up Markets, a central

    facility to allow interoperability betweenthem. All CSDs in the Eurozone were

    obliged to decide by July 4, 2008 whether

    to remain independent or support the

    European Central Banks Target 2 for

    Securities (T2S) initiative which envisages

    a consolidation of all settlement across

    the Eurozone.

    Euroclear has positioned itself as a new

    competitor in this business. It is offering an

    alternative to the traditional agent banks,leveraging the CSDs in its group to provide

    settlement and asset servicing from its

    single CSD platform. Euroclear is attempt-

    ing to disintermediate the agent banks in

    Europe. Some are fighting back; others

    are beginning to accept the inevitable. The

    recent sale of NCSD to Euroclear by the

    Swedish banks will have a dramatic impact

    on their domestic custody business. As

    Euroclear will probably seek to disinterme-

    diate the local agent banks in Sweden and

    Finland, the sale of NCSD is a better way

    of extracting value from the business thanif the European Central Bank were to na-

    tionalize it away via T2S. Since custodians

    provide access to infrastructure, custodians

    will have to reshape themselves as the in-

    frastructure itself consolidates.

    The pursuit of alpha is a further chal-

    lenge for the custody business. To sup-

    plement long-only products, investors are

    moving into an ever-wider range of prod-

    ucts and asset classes. As a result, cash

    custodians now have to deal with ex-

    change traded derivatives, OTC derivatives,

    private equity, property, and commodities.At the same time, new strategies such as

    130/30 require custodians to account for

    and value short positions, sometimes us-

    ing systems that were explicitly designed

    to prevent short positions even arising.

    Worse still, the large institutions that used

    to buy hedge fund units are now starting

    Custodians will have toreshape themselves as theinfrastructure consolidates

    Network management evolves from cost centre to enabler

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    4 UBS News for Banks / Autumn 2008

    to replicate hedge fund strategies, so that

    they can control the associated risks them-

    selves. In this way, asset managers are

    behaving increasingly like investment

    banks. As they do so, they demand from

    their counterparties the kind of support

    that was previously provided to traders.

    The new paradigm

    To plug the gaps in custodian service pro-

    visions, institutions have signed up with

    prime brokers. But this solution carries its

    own risks, given that the institution is now

    doing business with an investment bank

    rather than a custodial institution. The cus-

    todians need to win back the business lost

    to the prime brokers but they can only do

    this by offering a full range of services

    including middle office trade processing

    and risk management, pricing and valua-tion of complex derivatives including inte-

    grated collateral management and full

    administrative support for short positions.

    All these new requirements take custodi-

    ans into new territory. As with the tradi-

    tional cash and custody services, where

    they have no in-house capability, the cus-

    todians will need to outsource the solu-

    tion. However, outsourcing the solution for

    exchange traded derivatives, or OTC deriv-atives or other complex products, requires

    a new type of network management. New

    channels need to be opened to allow the

    custodians to win the business back from

    the prime brokers.

    One such business is that of hedge

    funds. These are major drivers of trading

    volumes and there are significant revenues

    to be made from meeting their service re-

    quirements. However, there can also be

    significant risks when dealing with hedge

    funds. The custodian community has tradi-

    tionally steered clear of such risks but theprime brokers have been cunning in struc-

    turing their product offering to provide

    low-risk solutions (see chart).

    Notice that the up and down arrows

    in the chart cancel each other out across

    the product offerings thereby eliminating

    market risk. This is how the prime brokers

    have been able to service the hedge funds

    without incurring excessive risk for them-

    selves. However, this structure is only pos-

    sible if the prime broker operates in all the

    product lines custody, derivatives and

    collateral management. If the service pro-vider operates in only one of these prod-

    uct lines or if it processes equity products

    in a separate silo to fixed income products,

    then it will not be able to structure these

    flow trades. As more and more institu-

    tional investors (pension funds, insurance

    companies and so on) begin to emulate

    the strategies of hedge funds in pursuit of

    alpha, then those that cannot offer the full

    range will lose business to those that can.Clearly custodians can provide securi-

    ties lending through their traditional net-

    works. What they are lacking is the asset

    swap capability supported by the deriva-

    tives stream and quite often the repo

    capability provided by the collateral man-

    agement stream. These streams re-

    quire new channels to be opened by

    the network management teams of the

    custodian.

    Fortunately, this challenge may not be

    as difficult as it seems. Custodians are very

    adept at operating through the traditionalinfrastructures, be they central counter-

    party clearing houses (CCPs) or CSDs. This

    is a familiar world. The new OTC deriv-

    ative products are beginning to mature

    and adopt infrastructure models similar to

    those found in the traditional cash mar-

    kets. As nobody would contemplate set-

    tling the high volume of securities traded

    at an exchange on a bilateral basis, every-

    body settles on a multilateral basis via a

    CSD. The same is becoming commonplace

    in the world of OTC derivatives. There are

    a number of third-party solutions for theOTC derivatives world that provide services

    essentially similar to those of a CSD. How-

    ever, these solutions have been designed

    by investment banks for investment banks.

    If the custodians are to join the party,

    therefore, their network managers need to

    lead the charge by opening up these new

    channels for their banks.

    The new channels mean that the tradi-

    tional arrangement of cash and securities

    networks combined as transaction bank-

    ing will be replaced by the new paradigm

    of separate networks for each of the prod-uct lines and asset classes. If the custodian

    bank can then provide an integrated solu-

    tion across all these products, it becomes

    impossible to lift individual solutions out

    and sell them off as Deutsche Bank or

    Nordea have done. Custody and its net-

    work management cease to be a monoline

    business and truly embrace the complexity

    that their customers demand.

    Thomas MurraySimon Thomas CEO & Chief Rating Officer

    [email protected]

    Tim Reucroft Director of [email protected]

    New channels need to beopened to allow the custodi-ans to win the business backfrom the prime brokers

    Chart: Controlling the risks

    Source: Thomas Murrray

    Typical transaction ows between hedge fund and prime broker

    Securities Lender

    Custody

    Cash

    Equity

    Repo Trader

    Collateral Management

    Cash

    Bond

    Asset Swap

    Derivatives

    Bond

    Equity

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    5UBS News for Banks / Autumn 2008

    Network management

    The network reloadedEveryone benefits when network managers take an all-in view ofcounterparty banks, argues Martin Steinbach, UBSs head of global servicesfor financial institutions

    In your view, what are the main issues

    facing network managers today?

    Steinbach: The biggest challenge hasntchanged. It consists in striking the right

    balance between managing relationships

    and getting the best service for your bank.

    On one hand, you may want to give a cer-

    tain bank a contract because they might

    be in a position to reward you with other

    business. On the other, your own opera-

    tions and product units just want to sign

    up the best-in-class providers. A second

    challenge is quite simply to find the best-

    in-class provider.

    Why is that?Detailed due diligence is labour-intensive

    both for ourselves and our service provid-

    ers. Making the process as efficient and

    cost-effective as possible is a major head-

    Martin Steinbach: we strive to take a holistic view of each relationship

    ache for all network managers. As can be

    the diplomatic issues arising from service

    reviews.

    How important are cost considerations

    in counterparty reviews?

    Clearly cost pressures are bearing down

    heavily on the whole sector. Banks have

    responded by concentrating their business

    with fewer service providers. In return for

    funnelling more business through those

    providers, they negotiate keener pricing.

    This process is quite similar to what the

    auto industry did some decades ago. Fol-

    lowing Japanese practice, car makers cut

    the number of their component suppliersbut deepened their interdependency on

    the chosen few that remained. The proc-

    ess started later in banking, but the trend

    is clear. This consolidation is most dramatic

    on the cash clearing side. In the past,

    banks tended to open cash accounts fairly

    indiscriminately, just to please a counter-party. But those days are over. At UBS,

    cash clearing in most major currencies is

    already centralized, as is much of our cash

    management. And wed like to get an

    even better overview of our cash accounts

    and balances round the world.

    What about custody?

    Custody has always been a more concen-

    trated sector than cash, owing to its com-

    plexity and capital intensity. In addition,

    UBS started to consolidate its custody

    activities quite early, when we startedworking with the infrastructure-type enti-

    ties such as SIS (now Swiss Financial Mar-

    ket Services) and Euroclear, the European

    settlement system for securities transac-

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    tions. And were consolidating further,

    now that we take a group-wide approach

    to network management.

    Speaking of a group-wide approach,

    how has network management

    changed at UBS to deal with the

    trends you mention?

    I would say that network management

    has become a discipline in its own right.

    A key step forward was the start-up of a

    commercial services group within our in-

    vestment bank. This unit has the man-date to negotiate the best possible prices

    and terms for cash and custody services.

    Effectively, this is a purchasing depart-

    ment. Manufacturing companies have al-

    ways seen purchasing as a key function,

    but bankers have taken longer to adopt

    that mind-set. More recently, we set up a

    central committee to coordinate cash and

    custody relationships across all our busi-

    ness activities wealth management and

    business banking, investment banking,

    and asset management. Before we go into

    a particular market, we try to harmonizeour requirements across all our business

    groups so that we can present a common

    negotiating stance on terms and pricing.

    The economic benefits can be considera-

    ble, amounting to several million dollars in

    just one recent instance.

    Thats good, but whats in it for your

    counterparties?

    I think everyone benefits when a business

    relationship goes forward on a more ob-

    jective, professional footing. On our side,

    we seek to provide the right informa-tion for reviews and to base all decisions

    on the appropriate indicators. Yes, were

    tough negotiators and, as a service pro-

    vider ourselves, we experience exactly the

    same from our counterparties. But, once

    a relationship is established, we can of-

    fer transaction volumes that are more than

    worthwhile.

    If the benefits are so clear, why did

    it take so long to set up a group-wide

    approach to network management?

    There was informal collaboration and con-

    sultation across our business groups long

    before we established the group-wide net-

    work management committee. But the

    decision to move to a more formal struc-ture could not be taken lightly. One rea-

    son is that a centralized approach to net-

    work management involves certain costs.

    If a business unit negotiates a mandate in-

    dependently, it can move faster and might

    even get a service package that is more

    closely tailored to its particular needs. So

    coordination involves compromise. Human

    factors are also significant. Centrally coor-

    dinated network management is not wide-

    spread in our industry. So people have to

    be educated to accept it.

    Id imagine that centralized decision-

    making leans heavily on information

    management

    Exactly so. On the sell side, we get a lot

    of information from our customer relation-

    ship management system. Capturing

    transactions on the buy side and tracking

    what we pay in fees is more difficult. Thats

    because the data sources are more dispa-

    rate and depend more on manual proc-

    esses. The exception is cash clearing, at

    least in our main currencies, where we

    have an electronic data feed and know ex-actly what our outgoings are. The upshot

    is that, where we previously had a buy

    view and a sell view of a particular

    counterparty, we can now get a more inte-

    grated picture. And this helps us improve

    the overall relationship.

    A final question how does centralized

    network management fit into UBSs

    The Bank for Banks concept?

    Network management focuses on cash

    and custody relationships, while The

    Bank for Banks covers the entirety of ourrelationships with other institutions, in-

    cluding everything from corporate finance

    to fund management (see box). The com-

    mon element is that we strive to take a

    holistic view of each relationship. We see

    this as the best way to find synergies be-

    tween ourselves and partner banks, result-

    ing in more intensive discussions and op-

    portunities for growth.

    Martin Hood News for [email protected]

    About the Bank for Banks

    UBS. The Bank for Banks provides

    financial institutions with a wide range

    of modular services that draw on the

    expertise of all UBSs business groups.

    At present, these services are grouped

    into six streams comprising cash/

    currency, securities, asset management,

    private banking, corporate finance, and

    trade and export finance. The serviceoffering is delivered through market-

    ing hubs in Switzerland, New York, and

    Hong Kong.

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    Network management

    The real-time advantageHow improved reporting standards could allay liquidity fears andcut systemic risk

    Trust is in short supply in todays finan-

    cial markets. The trouble in this hypothe-

    tical case started when a bank sent a

    multi-billion payment order to its cashclearing provider. The payment was due

    to a central bank as part of a repurchase

    agreement. Unfortunately, the banks

    account had insufficient funds, leading

    the clearer to queue the payment order

    in its risk system. A series of inbound

    payments funding the account were re-

    ceived during the day, but not enough to

    release the payment.

    Client bank and clearer were in frequent

    contact throughout the day and, a few

    minutes before market close, they agreed

    that a partial payment would be releasedto the central bank taking the banks

    overdraft with the clearer to its limit. Late

    in the business day, the central bank, ob-

    viously nervous about the well-publicized

    When the clock is ticking, it helps to have an instant overview of your positions

    subprime exposures of the originating

    bank, raised questions about the partial

    payment and threatened to exclude the

    originating bank from the next days repoauction a move that might awkwardly

    crimp its funding activities. Unless, that is,

    the clearer could confirm that the problem

    was operational and not caused by liquid-

    ity constraints. Finally, the central bank

    extended the payment deadline for the

    remaining amount to early next morning

    which, again, put the onus on the clearer.

    Decision time

    Later that evening, the clearers manage-

    ment bit the bullet. They decided to make

    the required payment, even though thisresulted in a very significant additional

    credit exposure. Not to do so, they judged,

    might endanger their client and create

    knock-on effects throughout the market.

    Later the next day, however, the issue

    resolved itself quietly when the client bank

    reconciled its accounts and discovered

    two funding payments that had failed toarrive on the value date.

    This story shows how fall-out from the

    credit crisis can ripple through to the op-

    erations areas of commercial banks. We

    now ask what mitigating actions could

    have been taken in the above case. Lastly,

    we take a look at how such risks might be

    contained in future through technical im-

    provements. The incident described above

    shows that, when banks have little trust in

    each other, a relatively trivial break-down

    in the funding process could cause a po-

    tentially fatal chain reaction. Further, thatoperational processes are typically not

    robust enough to withstand a temporary

    lack of liquidity in a nervous market envi-

    ronment. Two observations stand out:

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    Process fragmentation along the

    liquidity/settlement chain deprives

    management of an end-to-end view

    (eg funding activities are not reconciled

    in time with actual settlement of fund-

    ing transactions).

    Information is lacking on the actual

    status of a transaction at every point in

    the value chain.

    What is causing these two issues and why

    have they not been better addressed?When seeking answers, its useful to take

    a holistic view of the settlement value

    chain. The first problem is silo thinking.

    Organizations tend to be fragmented

    along the value chain for the more effi-

    cient division of labour. For example, the

    cash management team reports positions

    to the trading floor where funding trans-

    actions are executed. These are in turn

    settled by a settlements team. In return

    for economies of scale, the organiza-

    tion gives up a big-picture overview of the

    front-to-back process, smooth informa-tion flow between different parts of the

    organization and optimal use of available

    information.

    A second challenge is infrastructure

    complexity. Most banks operate complex

    legacy infrastructures. Yet systems need to

    be able to exchange information interac-

    tively along the entire value chain.

    The problem is compounded by an his-

    torical lack of universal interbank reporting

    standards. Until recently, at least, banks

    had no interbank reporting standard that

    could fulfil all their needs regarding infor-mation content, timing and delivery chan-

    nel. Existing reporting standards either

    lacked specific information or allowed too

    much variation in the interpretation of the

    standards or were not fully interactive.

    Then there are the vested interests.

    Clearers can and do benefit when less-

    than-transparent reporting of cash posi-

    tions prevents their clients from manag-

    ing their balances effectively. The resulting

    free balances generate interest revenues

    for the clearing institution. Such incen-

    tives may somewhat mute the clamour formore transparent and comprehensive

    reporting solutions.

    Nevertheless, a number of measures are

    available that could help to resolve the is-

    sues of process fragmentation and insuffi-

    cient information. Reporting solutions are

    prominent among them. In the case dis-

    cussed above, the client bank could not

    see whether funding payments had actu-

    ally been received on his nostro account

    and only learned the true position one

    day later, when reconciling the end-of-

    previous-day account statement. Intradayaccount reporting that included transac-

    tion details would have filled in this infor-

    mation gap.

    The chart (below) provides an overview

    of the most commonly available reporting

    solutions. Within the banking world,

    SWIFT is the standard for most settlement-

    related reporting. Proprietary e-banking

    type solutions may provide more integra-

    tion along the value chain but not neces-

    sarily the depth of integration required to

    interoperate effectively with the systems of

    client banks. Depending on the numberof nostro relationships, a proprietary

    reporting solution may not be effective un-

    less it is capable of integrating information

    from various providers.

    In some areas, industry utilities have

    carved out a space as providers of business

    process outsourcing services that include

    related reporting such as trade confirma-

    tion matching. The drawback to most of

    these solutions is that they focus narrowly

    on a specific element in the settlement

    value chain and therefore may not meet

    client needs in all three reporting dimen-sions, namely information content, timing,

    and channel.

    Solutions

    In our opinion, one solution to watch is

    SWIFTNet Cash Reporting. This is the first

    format to provide an interbank reporting

    standard that spans the entire settlement

    value chain, is interactive and capable of

    carrying all the required information. On

    both the supply and demand side, the

    take-up of SWIFTNet Cash Reporting has

    been relatively slow so far. This reflects thesignificant infrastructure investment and

    system integration that are required to

    fully exploit its benefits.

    On the supply side, the challenge is two-

    fold. First, there is the considerable techni-

    cal challenge of collecting all transaction-

    related information across various business

    lines and making it available through a sin-

    gle channel. Then there is the commercial

    headache involved in giving up the bene-

    fits of todays less-than-fully transparent

    reporting in exchange for potential future

    market differentiation and client gratitude.On the demand side, the challenge con-

    sists mainly in the required infrastructure

    investment. That said, systemic stresses,

    as seen in our case study above, suggest

    that real-time cash reporting is soon likely

    to win a growing volume of support across

    the industry. As always, the market will

    decide.

    Ties TiessenUBS Global Wealth Management &Business Banking, Cash Custody Solutions

    [email protected]

    Systems need to be ableto exchange informationinteractively alongthe entire value chain

    Chart: The road to real time

    Source: UBS

    Overview of reporting solutions

    TradeExecution &Capture

    TransactionProcessing &Enrichment

    CashManagement

    Funding &CollateralManagement

    Settlement& PaymentExecution

    NostroReconciliation

    Investigations& ClaimsManagement

    Channel

    SWIFTNet Accord

    Timing

    Content/Format

    SWIFTMT941/942

    Misys Treasury

    Traiana

    GTSS

    FXALL Settle-ment Center

    SWIFTNet E&I

    SWIFTMT900/910/942

    SWIFTMT940/942/950

    SWIFTNet E&I

    SWIFTNet Cash Reporting

    Integrated proprietary e-banking solutions

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    Research

    Less carbon, similar return

    Launched in March, the UBS Europe

    Carbon Optimized Index contains the

    same 600 companies as its benchmark,the DJ Stoxx 600 Index. It matches the

    benchmarks sector weightings, but

    overweights carbon-efficient companies

    and underweights the carbon-ineffi-

    cient ones, based on data from Trucost,

    an environmental research organiza-

    tion. The carbon footprint of the index

    is therefore 3040% lower than the

    benchmarks but offers similar returns.

    The index thus offers an alternative to

    existing green investments that ei-

    ther use a negative screening process

    (excluding high-carbon sectors suchas oil and gas altogether) or focus on

    solution providers such as alternative

    energy companies.

    New directionsResearch is more than ever a source of competitive advantage and new products

    Sometimes traditions can mask radical

    upheavals. Market observers might have

    concluded that nothing had changed

    when the 2008 Thomson Extel Survey

    named UBS as the top Pan-European Bro-kerage Firm for Equity and Equity-Linked

    Research for an eighth consecutive year.

    But they would be mistaken. Over the past

    decade, the securities research business

    has been through wrenching overhauls to

    its regulatory and compliance regime, as

    well as its economic model.

    The way sell-side research is done may

    have changed, but its importance is grow-

    ing as clients demand increasingly custom-

    ized investment solutions. Indeed, fund

    managers continue to rely on broker re-

    search to a greater extent than commonlyacknowledged. Getting the answers to

    their questions still depends on deep

    industry knowledge, backed by access

    to corporate management, sector exper-

    tise and contacts. The research business

    is polarizing. On one hand, the number

    of specialized boutiques is growing fast.

    On the other, the large research depart-

    ments maintained by the major investment

    banks are gaining increasing prominence

    as idea factories.

    With 600 analysts, associates, strategists

    and economists covering companies thatrepresent more than 90% of total global

    market capitalization, UBS views research

    as a key source of competitive advantage

    for its clients. Coverage is global and cross-

    Research contributed to UBSs new European carbon-optimized stock index

    asset, serving the needs of a wide range

    of client institutions including traditional

    money managers, hedge funds, pension

    funds, insurance companies, and sover-

    eign wealth funds. The banks teams haveproduced many high-impact studies within

    the past year, including George Magnuss

    widely publicized work on the Minsky

    moment (see News for Banks, Summer

    2008 edition) and several studies on food

    prices and inflation.

    In keeping with the industry trend to-

    wards differentiated thinking, UBS re-

    searchers have launched a Global Bearreport, which is a fortnightly selection of

    sell-rated ideas from analysts around the

    world.

    Complex issues

    Meanwhile, the Q-Series covers complex

    issues that affect investment decisions. A

    recent study looked at the marginal cost of

    oil production, helping investors to identify

    where the floor for oil prices might lie.

    Research does not stop with research.

    UBS analysts have also collaborated with

    the banks derivatives experts to launcha number of research-driven structured

    products that include the Constant Matu-

    rity Commodities Index (CMCI), an innova-

    tive index product that addresses irritants

    such as volatility and roll yield. (See News

    for Banks, Autumn 2007 edition.) Another

    research-backed product, the Europe Car-

    bon Optimized Index (see box), caters to

    increasing investor concerns about climate

    change. The research business has come a

    long way in eight years, but UBSs inten-

    sive focus on clients and ideas remains a

    constant.

    Mark Steinert UBS Investment BankGlobal Head of Equity [email protected]

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    10 UBS News for Banks / Autumn 2008

    Offshoring

    The talents of two citiesHow UBS went to Hyderabad and Krakow and found what it was looking for

    Offshoring is about tapping into new

    sources of skill and talent. When UBSopened its India Service Centre (ISC) at

    Hyderabad in 2006, a single newspaper

    advertisement attracted some 15,000 job

    applications in just the first week. In the

    early stages, the recruitment and selection

    team dealt with this challenge by inter-

    viewing first-round candidates en masse

    over selected weekends. One surprise

    was that parents sometimes accompanied

    their grown-up offspring to the interview.

    In India, the familys opinion of a future

    employer counts. Up to 100 people per

    month were hired, with the result thatthe ISC is now up to almost 1,900 full-

    time UBS employees who are active in a

    number of roles, from IT infrastructure

    through securities research.

    UBS in Poland: offshoring is more about tapping into new sources of skill than cutting costs

    Several general trends are highlighted

    by UBSs first centrally coordinated ventureinto offshoring which can be defined as

    the transfer of business processes to a pro-

    vider located outside a firms home coun-

    try, typically in a location with surplus

    talent. This is an important point. Lower

    costs are still a motivating factor for off-

    shoring ventures, but, these days, criteria

    such as access to skills and talent, as well

    as higher efficiency, have moved to the

    forefront when companies decide to move

    activities offshore.

    Knowledge processingA second trend is that offshoring is no

    longer just about IT. The range of activi-

    ties now regularly offshored encompasses

    both business and knowledge processes,

    from complex processing to analytics and

    research. The former category, known asbusiness process offshoring (BPO), com-

    prises specific business tasks that often

    involve executing either complex or stand-

    ardized processes. Sample BPO functions

    include back-office work, billing, purchas-

    ing, payments processing, trade finance

    operations, and payroll administration.

    BPOs more advanced sister, knowledge

    process offshoring (KPO), consists of

    processes that demand research, judg-

    ment, analysis and decision-making skills.

    Sample KPO work includes management

    information system (MIS) reporting, busi-ness research, financial modelling, and

    product design. As the banking industry

    is heavily impacted by knowledge-based

    economies and their workers, offshoring

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    becomes an increasingly important re-

    source for the sector.

    Would-be offshorers have an increas-ingly wide range of destinations to con-

    sider. While India and offshoring were

    once almost synonymous, other countries

    have made headway in marketing their

    attractions. China, the Philippines, Roma-

    nia, Malaysia, and others now vie for the

    jobs and investments that offshoring con-

    tracts bring.

    The UBS offshoring story started in

    2005, when the companys group exec-

    utive board decided on a multi-hub ap-

    proach. It created a Group Offshoring unit

    in its Corporate Center to coordinate thebuilding of wholly owned offshoring sub-

    sidiaries known as captives. The team

    would also work with the banks three

    business groups to select and move func-

    tions to these centres. After an extensive

    economic and risk-based selection process,

    the core project team selected India as the

    first location. The UBS India Service Cen-

    tre (ISC) at Hyderabad, a city with a pop-

    ulation of 7 million on the Deccan Plain,

    was completed in a bare nine months and

    opened its doors in March 2006.

    Client benefits

    The Hyderabad centre supports UBS busi-

    ness units worldwide by providing both

    knowledge and business processes that

    range from research on single securities to

    the processing of over-the-counter deriv-

    atives for institutional clients. It also hosts

    a cohort of IT infrastructure specialists as

    part of a global hub arrangement. Bene-

    fiting from the experience of other west-

    ern firms in India such as McKinsey, UBSs

    Group Offshoring unit has developed ge-

    neric services such as presentation prep-aration, creative design, and web page

    development that can be used on a pay-

    as-you-go basis by business units world-

    wide. This saves time, as well as money

    that might otherwise go to external agen-

    cies and consultancies.

    Building on its successful experiencein Hyderabad, the UBS offshoring team

    next identified a need for a captive in cen-

    tral Europe. The location was mandated

    here by the need for staff fluent in Ger-

    man and French among other European

    languages.

    With the asset management units

    fund services business as launch user, the

    group executive board approved the cre-

    ation of a Poland Service Centre (PSC) in

    Krakow on February 7, 2007. The project

    team selected Poland because it possesses

    the largest working population in CentralEurope, as well as one of the youngest.

    With half the population under the age

    of 34, and 2 million students enrolled

    at university, Poland produces almost

    400,000 graduates per year from 126

    institutes of higher education, including

    35 universities. Already operational and

    opening officially in the course of 2008,

    the PSC will support some 250 job roles.

    Like its Indian sister, it supports a number

    of business and knowledge-based func-

    tions and will carry out typical back-office

    activities.UBS has brought home a number of

    lessons from its offshoring journey. First,

    the human resources function has to

    be robust in all areas if it is to weather

    the frenetic dynamics of some offshore

    labour markets. Recruitment, on-boarding,

    and retention all need to be thoroughly

    proven. Secondly, culture counts. Inevi-table frictions are greatly mitigated by

    better cultural understanding and integra-

    tion. Culture implies not only adjusting to

    different national cultures, but also the in-

    tegration of new service centre employees

    into the firms own culture. At UBS, the

    challenge has been to integrate across cul-

    tures Indian, Polish, American, British,

    Swiss while also accommodating the

    very different business cultures of the in-

    vestment bank, wealth management, and

    asset management arms. Thirdly, firm-wide

    metrics need to be developed that gobeyond mere headcount numbers and

    savings and take account of the qualita-

    tive and long-term benefits of offshoring.

    Ultimately, the primary measure of suc-

    cess in offshoring is how far the company

    can hone its efficiency and effectiveness

    and, of course, pass on these benefits to

    its clientele.

    Kevin D. StringerUBS Corporate Center, Group [email protected]

    The primary measureof success is how far thecompany can hone itseffectiveness and pass onthe benefit to its clients

    Building on success in Krakow

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    Conferences

    Outlook cloudyRecovery from the banking and credit crisis willtake years, warned George Magnus at this yearsInternational Banking Seminar

    Continuity: Wolfsberg has been home to IBASEM for thirty-one years

    Low stratus obscured the sun on the

    first day of IBASEM 2008 (see box). The

    sombre skies provided a suitable backdrop

    for George Magnuss economic outlook,

    which headed up the days programme.

    If the current crisis were just about

    liquidity, we would have sorted it by now,

    said UBSs senior economic advisor. But

    doubts about solvency as well as liquidityare now stalking the financial sector, as

    they did during Americas savings and

    loan imbroglio and Japans more recent

    banking crisis.

    The bad news is that the path to recov-

    ery will be protracted. This is no short,

    sharp shock, like the 1998 Asia crisis or

    the post-2001 slump. As markets shrink

    from providing the credit needed to allevi-

    ate the downturn and keep troubled lend-

    ers in business, governments and central

    banks are stepping in to prevent a vicious

    circle of deleveraging and damage to thereal economy. By effectively nationalizing

    the securities repo market, the Fed is doing

    a great job of preventing such a melt-

    down, Magnus said.

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    Despite these efforts, growth rates

    are set to suffer. During the last years of

    the boom, some 40% of Americas GDP

    growth came from FIRE, an acronym en-

    compassing finance, insurance, and real

    estate sectors that are now out for the

    count. In Britain, FIRE may have burnedan even bigger hole, having accounted for

    more than half of the UKs GDP growth

    in recent years.

    Mind the gap

    If the developed economies sneeze,

    who will catch a cold? Skeptical that de-

    coupling will save the global economy,

    Magnus expects growth to slow also in

    emerging economies. With output gaps

    widening in most of those countries, in-

    flation is also shaping up as a global af-

    fliction. Supply shortages are not the onlyreason for price rises; monetary expansion

    is also a significant factor, in both the de-

    veloped and developing world. That is not

    to say, however, that the policy response

    should be the same everywhere. Ideally,

    the developing world should tighten to

    keep already rampant inflation within

    check. By contrast, the developed countries

    should keep the monetary spigot open, to

    ease the strain on their shell-shocked

    financial systems. The good news for the

    US and the UK is that accelerating inflation

    rarely, if ever, follows a banking crisis.All this raises the question of how the

    banking crisis itself will play out. The Scan-

    dinavian experience of the early 1990s

    provides a few hints, Magnus believes.

    Benchmark eventIBASEM is the International Banking Seminar, an annual event for clients of

    UBS. The Bank for Banks. The 2008 iteration took place from May 19 22 at

    Wolfsberg, Switzerland. Some thirty delegates converged on the rural canton of

    Thurgau from banks as far afield as the US, China, Vietnam, and almost everywhere

    in between. This year, participants heard presentations on a wide range of topics

    in banking and economics. Like many of their predecessors, they also took time out

    to visit the nearby Rhine Falls. Much water has flowed over those celebrated

    cascades since the first IBASEM convened thirty-one years ago. Meanwhile, the price

    of a barrel of oil has risen from less than $15 to more than $120. But some things

    remain the same. IBASEM is still a pre-eminent venue for exchanging ideas and

    views and simply getting to know people better.

    George Magnus issues FIRE warning

    House prices declined by one-quarter in

    Sweden and almost one half in Finland,

    peak to trough. Equity markets lost evenmore, while GDP contracted by almost 8%

    in Finland and by roughly 2% in Sweden

    and Norway, peak to trough. It then took

    about four years to rebuild personal sav-

    ings. Restoring the banking sector to rude

    good health required a few more years.

    The upshot, concludes Magnus, is that

    a Japan-style lost decade can probably be

    averted. That said, the effects of the crisis

    itself and the associated regulatory back-

    lash could be long-lasting. And the US and

    European financial systems will achieve a

    Scandinavian-style resolution of their prob-lems only if regulators and market partici-

    pants continue to play their cards right.

    For more detail, see George Magnuss

    UBS Economic Insights Deleveraging:

    a different kind of downturn,June 2008.

    The upshot is thata Japan-style lost decadecan probably be averted.That said, the effects of thecrisis itself and the asso-ciated regulatory backlashcould be long-lasting

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    Mobilizing the reservesCentral bankers convene to discuss how best to invest their trillions

    Put yourself in the well-polished brogues

    of a central banker. Sovereign institutionssuch as your own preside over a staggering

    $13 trillion worldwide that is one out of

    every 12 investible dollars on the planet.

    Burgeoning reserves may seem enviable,

    but they also bring outsize headaches.

    How do you keep up the value of your

    holdings when the dollar, long the worlds

    favourite reserve currency, is fraying at the

    edges? And how do you respond to politi-

    cians who would like you to pay more into

    the public purse?

    All these questions help to explain why,

    every June, central bankers from all overthe world converge on the UBS Reserve

    Management Seminar (see box). In keep-

    ing with the collaborative spirit of the

    event, a central feature is the survey of

    central bank investment practices. Com-

    piled by UBSs relationship managers for

    sovereign institutions over the past decade,

    these statistics provide a valuable picture

    of whats changing and whats not in the

    otherwise understated world of central

    banking.

    Introducing this years survey, confer-

    ence organizer Terry Keeley noted thatonly 3% of respondents still invest exclu-

    sively in US treasuries or deposits, down

    from almost one-third just five years ago.

    But its too soon to sound the dollars

    death-knell. As Keeley noted, the green-

    Central bank investment strategies may be less conservative than the architecture suggests

    back remains overwhelmingly the largest

    reserve holding. At the same time, only alimited number of European and Middle

    Eastern central banks have made a signif-

    icant move towards the euro. This year,

    only 12% of respondents said they would

    increase their euro holdings, sharply down

    from 45% in 2006 07. More than one-

    third said they would not change their cur-

    rency allocation.

    Other forms of diversification are pop-

    ular, though. Many sovereign institutions

    have parlayed some of their dollar hold-

    ings into higher yielding US agencies a

    category that includes paper issued by thefederal mortgage institutions and even

    corporate debt. Almost one-fifth of re-

    spondents, including the Swiss National

    Bank, now invest in equities, up from 2%

    only five years ago.

    Futures and forwards

    A growing familiarity with derivatives is

    also evident. Some 70% of respondents

    use them in managing their portfolios, up

    from just over one-half in 2002. The most

    common instruments are bond contracts,

    eurocurrency futures, foreign exchangeforwards, interest rate and currency swaps,

    and OTC options for foreign exchange and

    gold, in that order.

    Speaking of gold, the first signs of a re-

    think may be evident. Back in the 1990s,

    it became fashionable to sell down hold-

    ings of bullion. So far, the rally in goldprices has prompted only a handful of cen-

    tral banks to make significant purchases

    although China has picked up roughly

    as much as Austria sold. But 7% of this

    years respondents said they planned to

    increase their gold holdings. Thats more

    than twice the number who favoured a

    higher weighting of equities. In a world of

    change, some central bank traditions are

    remarkably durable.

    Martin Hood News for Banks

    [email protected]

    Conferences

    14 UBS News for Banks / Autumn 2008

    About the ReserveManagement Seminar

    First held in 1995, the Reserve Manage-

    ment Seminar brings together partici-

    pants from central banks and sovereign

    institutions worldwide. Taking place

    this year at Thun, Switzerland from

    June 1 6, the seminar attracted repre-sentatives from more than 70 sovereign

    institutions, which collectively manage

    three-quarters of the worlds total

    reserves.

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    Blue Sea thinkingA new index on sea-freight derivatives helps investors tap into the China story

    In the same week that UBS launched

    its Blue Sea index on freight derivatives,the 203,512-tonne bulk carrier China

    Steel Team was booked to carry iron ore

    from Brazil to China. At a record-break-

    ing $303,000 per day, the freight rate

    was more than three times higher than

    the ships last fixture, just one month pre-

    viously. China Steel Team is one of fewer

    than 600 Capesize bulk carriers in the

    world. And as the name of this particu-

    lar one suggests, Chinas prodigious appe-

    tite for raw materials is keeping all of them

    busy. Thats not surprising, when you con-

    sider that Baosteel, Chinas leading steelproducer, needs 150 ship-loads of ore

    every year to feed its blast furnaces.

    Statistics like these explain why sea

    freight rates are rocketing, particularly for

    dry bulk cargoes such as iron ore or coal.

    According to Simpson Spence & Young, a

    consultancy, average dry bulk freight rates

    reached almost $220,000 per day in May,

    up from $80,000 or below in January

    and a previous long-term average of

    $15,000 $20,000. Capacity shortage is

    responsible for part of this squeeze but

    a lack of tonnage is not the whole story.Even if the 185 or so Capesizers on order

    could be delivered tomorrow, ports and

    cargo terminals are too choked with ship-

    ping to allow them to load and unload

    The sea may be calm but the freight rates are volatile

    Solutions

    on time. The upshot is a rising trend in

    freight rates, coupled with spectacular vol-atility; the benchmark Baltic Exchange sea

    freight index for dry commodities sagged

    by more than a third between November

    last year and mid-January 2008 on fears

    of a US recession, although it has since

    bounced back.

    That volatility, of course, has already

    attracted banks, hedge funds, and other

    financial institutions. So far, would-be

    investors have looked to the existing mar-

    kets for sea-freight derivatives, which are

    based mainly on futures and forwards on

    the principal reference indices. What waslacking, however, was a packaged instru-

    ment that offered a balanced exposure to

    a representative spectrum of the dry-bulk

    freight market. It was this gap that UBS

    sought to fill when it launched its Blue Sea

    Index on May 22.

    Congestion factor

    UBS Blue Sea is the first fully integrated in-

    dex to be benchmarked on the most ac-

    tively traded dry-bulk forward freight

    agreements. FFAs are non-standardized

    over-the-counter forward contracts basedon one of several underlying freight indi-

    ces. They are agreed between two parties

    for a specific route, for a specific delivery

    rate and a specific vessel type. The index

    also incorporates a Port Congestion Fac-

    tor that takes into account the effect onfreight derivative prices of loading or un-

    loading delays in more than 60 iron ore

    and coal ports worldwide.

    The index is aimed primarily at investors

    who are interested in freight as a generic

    asset class. In addition, shipowners and

    charterers could use the index to hedge

    their total exposure to freight rates. For

    this purpose, sub-indices are also available.

    These are based on the three categories of

    bulk carriers that comprise the main index,

    namely the Capesize giants and the hand-

    ier-sized Panamax and Supramax types.Its too early to say which types of

    investor will make the most intensive use

    of the new index. But Blue Sea has cer-

    tainly captured the attention of industry

    experts. Lloyds List, the longest-standing

    daily newspaper for the maritime industry,

    commented as follows: This new UBS

    initiative deserves to be watched as it may

    introduce a new level of sophistication to

    the freight derivatives market by opening

    it up to investors who are not necessarily

    freight professionals. The Blue Sea Index is

    indeed blue sky thinking.

    Ilija MurisicUBS Investment Bank, Hybrid Derivatives [email protected]

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    Solutions

    Engine of empowermentHow an online tool adds wow to the art of designing and distributingequity structured products

    Equity Investor puts bespoke structured products at your fingertips

    Like many investors in troubled times,

    Rob Muster is in two minds. Although he

    retired two years ago from an executive-

    level job at an insurance firm, he keeps in

    touch with the markets and runs his own

    portfolio. Some of the bombed-out

    finance stocks harbour quite a bit of value,

    he suspects. But the current volatility

    makes him nervous and he didnt build his

    career at a blue-chip life company by

    taking uncontrolled bets.The situation, he judges, calls for a prod-

    uct with some measure of downside pro-

    tection but, in the past, few such gizmos

    appealed to him. Either the minimum in-

    vestment would be too high or the tenor

    would be too long. He doesnt want to

    invest 2 million and hed prefer not to be

    locked in for a year. Still, he might as well

    arrange a meeting with his helpful client

    advisor, Pia Esempio, to see what she has.

    Muster is pleasantly surprised. Over a

    cup of coffee, Esempio shows him a variety

    of investment possibilities some with

    higher upside, such as the PERLES Plus\Bo-

    nus Certificates, and others that lean moretowards yield enhancement, such as Kick-

    in GOALs\Reverse Convertibles. Right there

    on her laptop, she explains, she can build

    a matrix of potential real-time yields across

    over 200 underlying securities and six dif-

    ferent structured product categories. And,

    no, he doesnt have to invest 2 million.

    Indeed, the minimum can be just 50,000.

    Tenors can be short too: anything down to

    one month for selected products.

    Wow, Muster thinks, this is a different

    experience. Esempio could echo that senti-

    ment. Since her bank adopted UBSs

    Equity Investor tool (see box), her clients

    have shown markedly more interest instructured products. Thats not surpris-

    ing, as shes now able to offer products

    that exactly match their market views and

    risk appetites. In short, she feels empow-

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    UBS Equity Investor at a glance

    UBS Equity Investor is an online interface that enables advisors to create equity-based

    instruments that exactly match client needs. Products available through Equity Inves-

    tor include GOALs (reverse convertibles), BLOCS (discount certificates with or without

    a barrier) and PERLES Plus (bonus certificates). Used by UBS client advisors across

    Europe and Asia for a number of years, the Equity Investor application is now also

    available to UBSs partner institutions. The tool integrates several key components:automated real-time pricing for products that UBS makes markets in; access to re-

    search and tutorials on product structures; and straight-through transaction process-

    ing and the after-sales service required for equity products.

    ered. It certainly wasnt like this just a few

    years ago. Creating a new structured prod-

    uct used to involve a lot of manual screen-checking and phoning as often it still

    does. If only, people like Esempio used to

    sigh, structured products could be sum-

    moned up on demand, like a genie out of

    a lamp.

    That very wish, in fact, motivated the

    development of UBS Equity Investor. Its

    predecessor, FX Investor, was deployed as

    early as 2002. This online tool went far

    towards establishing foreign exchange as

    an asset class in its own right among pri-

    vate clients. A particular attraction of FX

    Investor is that it allows client advisorsto structure their own double-currency

    deposits (DOCUs) effectively deposits

    matched to a currency call option. As

    investors built up huge cash positions dur-

    ing the post-2001 market meltdown, the

    DOCU became the right product at the

    right time. (See The discreet charm of the

    DOCU in News for Banks 1/2006).

    Technical challenges

    The question now was whether UBS could

    apply the technology of FX Investor to eq-

    uity structured products. That was no sim-ple task. While foreign exchange is one of

    the most highly standardized commodi-

    ties on the planet, equities are less homo-

    geneous than the cheeses of France. Thus

    structured products on equities must take

    account of the underlying securitys physi-

    cal settlement requirements, corporate

    actions, dividends, varying exchange open-

    ing hours and regulatory environments.

    The technical challenges also included

    automated real-time pricing for the instru-

    ments on offer, straight-through transac-

    tion processing, and full integration withthe banks risk-management systems.

    Equity Investor also had to mesh with

    KeyInvest, a suite of databases that serves

    as the shop window for all UBSs invest-

    ment products. Advisors refer to KeyInvestto check if a structured product already ex-

    ists that will fit their clients needs. If not,

    they can then use Equity Investor to create

    one.

    Client advisors were quick to take ad-

    vantage of the tool when UBS rolled out

    Equity Investor within the firm in 2003. A

    special version was also deployed in the

    banks Asia Pacific region, where it soon

    established itself. Accumulators a struc-

    tured product designed to let investors buy

    shares efficiently over a period of time in a

    moderately buoyant market proved a hitduring last years bull run in Hong Kong.

    The next step was to offer the tool to

    its partner institutions. The first third-party

    users signed up late last year. Which is why

    the wholly fictional Rob Muster is nowmeeting with the gracious and efficient

    (but no less imaginary) Pia Esempio.

    Muster still hasnt finished his coffee but

    hes already fairly certain what kind of

    structure would suit him. Hed like a return

    of around 10%, and so Esempio suggests

    that they invest in a banking sector index

    via a three-month reverse convertible with

    a 25% risk buffer.

    If the index trades sideways during the

    next three months, Muster will receive an

    above-market rate of return. After three

    months, the parameters can be re-alignedto generate 10% for the next three

    months, depending on market conditions

    at the time. The instrument will perform

    less well than the index only if, against

    expectations, the index should rise dramat-

    ically over the period. And, even if the

    index should fall below the specified strike

    price, he will lose less than if he held the

    underlying stocks. Muster agrees, and the

    deal is done in seconds. Yes, this was a

    really different experience, he thinks. And

    the coffee wasnt bad either.

    Gavin StanleyUBS Investment Bank, Derivatives [email protected]

    Specially created products make for a superior client experience

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    18 UBS News for Banks / Autumn 2008

    FX fanfare

    UBS was named as Best Banks Platform

    (for e-tools and service) and Best Bank forPost-Trade Services in Profit & Loss maga-

    zines Digital FX Awards 2008. Regarding

    the Best Banks Platform award, the mag-

    azine said: Years of experience clearly

    count for UBS. Since we started awarding

    client segment service trophies in 2004,

    UBS has won this prize every year and

    2008 is no different. True, this is partially

    because the bank has an excellent service

    model for its banking brethren which

    relies upon offline and online services, but

    as we have repeatedly stated UBS does

    the simple things really well.

    In brief

    Seminar for sovereigns

    The inaugural UBS Sovereign Wealth

    Fund conference took place in Abu

    Dhabi in April. Attended by represent-

    atives from 25 sovereign institutions

    around the world, the event covered

    topics such as best practices for sov-

    ereign wealth funds, asset allocation

    and the implications of strategic equity

    holdings. Keynote speeches addressed

    topics including public relations, private

    equity, and cross-border capital flows.

    According to financial services consul-

    tancy Cerulli, sovereign wealth fundshave allocated an estimated $1.3 trillion

    to external managers for investment in

    global capital markets. This amounts

    to about 44% of the funds total esti-

    mated assets. The event was one of the

    first to focus expressly on the needs of

    sovereign wealth funds.

    Works outing

    Some 60,000 artists, collectors, gallery owners and curators converged on Switzerland

    this June for the 39 th Art Basel. Sponsored by UBS for the past 15 years, the event is

    widely recognized as a leading forum in the international art world. The 300 exhibiting

    galleries were selected from 1,000 or more applications. The galleries showed works

    by more than 2,000 artists. Art Basel Miami Beach, a sister event, is scheduled for

    December 4 7, 2008.

    Face to face with 300 exhibitors at Art Basel

    Bridge to the Netherlands

    UBS has signed an agreement to acquire the VermogensGroep, an independent

    Amsterdam-based wealth manager. This transaction will create one of the foremost

    wealth management firms in the Netherlands. VermogensGroep serves wealthy

    private clients, foundations and institutions in the Dutch market with 38 staff work-

    ing in Amsterdam. The firm manages client assets of approximately 4 billion and

    an additional 10 bil lion assets under administration. The core business of Ver-

    mogensGroep is the provision of its wealth intelligence and control solution (consist-

    ing of investment management, monitoring and reporting services) to ultra-high net

    worth clients. VermogensGroep will be fully integrated into UBSs operations over

    time. Closing of the transaction remains subject to regulatory approval.

    Cash call

    Cash being a global business, UBS gath-

    ered participants from a dozen or so

    countries at its second International

    Cash Seminar, which took place at Thun,

    Switzerland, in July. The first day opened

    with a presentation and intensive work-

    shop on liquidity management, including

    a session on collateralized funding and

    liquidity strategies. A guest speaker fromthe Swiss National Bank contributed a

    central bank perspective on the topic. The

    second days sessions focused on global

    cash infrastructure and settlement risk.

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    19UBS News for Banks / Autumn 2008

    Inflation investigated

    Rising prices will have a mixed effect on emerging markets corporates, conclude

    UBS Investment Bank analysts in a new study entitled What will inflation mean for

    Global Emerging Markets? Food and energy costs, the main culprits behind rising

    inflation, tend to have a stronger effect in emerging markets than they do in devel-

    oped countries, say the researchers. Rising inflation has a negative impact on equity

    markets as it raises the equity risk premium and reduces the quality of earnings.

    Companies that outperform in this environment are ones with pricing power, where

    fixed costs benefit from long-term pricing contracts, or ones with some leverage but

    limited refinancing needs. The upshot: materials, energy and financials are likely to

    do relatively better than IT and healthcare in these markets.

    Administrative accolade

    UBSs Fund Services unit was recentlynamed Americas Fund Administrator of

    the Year (Offshore) by ICFA Magazine, an

    industry journal. Part of the banks asset

    management arm, Fund Services is a dedi-

    cated fund administrator that provides

    tailored and flexible services for retail and

    institutional funds, as well as for hedge

    funds and alternative investment vehicles.

    Its administration centres are located in

    Canada, the Cayman Islands, Ireland,

    Luxembourg, Poland, Switzerland and the

    UK, with additional offices in Hong Kong

    and New York.

    News for Banks is a quarterly newsletter for banks and financial institutions worldwide

    Published by: UBS AG, P.O. Box, 8098 Zurich, Switzerland. E-mail: [email protected]: Sylvia Goepfert, Kathrin Wolff Schmandt, Markus StraessleEditorial board: Sylvia Goepfert, Manfred Kroeller, Markus Straessle, Reto Gadient, Kathrin Wolff SchmandtEditor: Martin HoodPhoto credits: Getty 1, 2, 7, 9, 14, 15, 17, 19; Kursiv 3, 18; Erwin Zueger Photography 5, 6, 12, 13; UBS 10, 11, 16; Art Basel 18Layout: UBS AG, Procurement/Publishing, Basel

    Copyright: UBS 2008 Printed in Switzer land. Reproduction or quotation is permitted on request provided the source is stated.

    While the facts in this publication have been carefully researched, UBS cannot be held responsible for their accuracy.The opinions expressed may differ from official UBS views. This publication is for information only and is not intended as an offer, or a solicitationof an offer, to buy or sell any investment or other specific product or service from any person in any jurisdiction. Certain products and services aresubject to legal restrictions and cannot be offered worldwide on an unrestricted basis.

    Bankers are forever

    James Bond fans will remember 2008 for

    two reasons. May marked the centennial

    of Ian Fleming, the secret agents crea-

    tor, while the latest 007 film debuts in No-

    vember. This could be the moment, then,

    to highlight two connections albeit tenu-

    ous between UBS and the prolific author

    of spy novels. In 1935, at the age of 27,

    Ian Fleming joined the City of London firmRowe & Pitman, an antecedent firm of

    todays UBS. As history relates, however,

    Fleming was to find his mtier in a differ-

    ent field. He left the firm to join naval

    intelligence in 1939. For its part, Rowe &

    Pitman made do without his services

    until it was bought by SG Warburg in

    1986. Swiss Bank Corporation then

    absorbed Warburg shortly before its own

    merger with Union Bank of Switzerland.

    The Bond franchise and the bank have

    crossed paths on just one other occasion:

    a UBS gold vault featured briefly in Gold-finger, the Bond film first screened in 1964.

    As Auric Goldfinger might have said, once

    is happenstance but twice is coincidence.

    Show in Shanghai

    A selection of works from the UBS Art Collection was exhibited at the Shanghai Art

    Museum from June 6 to July 20, 2008, marking a new milestone for the collection.

    Entitled Memories for Tomorrow, the exhibition featured memorials of past events

    and visions for the future. Works from the collection have already been shown at the

    Museum of Modern Art (MoMA) in New York, at the Tate Modern in London, at muse-

    ums in Sydney and Melbourne as well as at the Mori Art Museum in Tokyo. Further

    exhibitions are planned for later this year and 2009.

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    UBS2008.

    ThekeysymbolandUBSareamongtheregisteredandunre

    gisteredtrademarksofUBS.

    Allrightsreserved.

    PrintedinSwitzerland.

    August2008.

    82319E-0803

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