News Letter July – September 2016

NewsFor Private Circulation only

Volume 16, Issue 1July - September, 2016

CERA is Star SMEFor CERA, the year 2015-16 was quite a milestone. It bagged

several awards for its exceptional performance at the

corporate and brand level. One of the coveted awards was

the Star SME from the Business Standard. It was decided by

an eminent jury, headed by Mr. R.C. Bhargava, Chairman,

Maruti Suzuki.

CERA CMD was adjudged as Star Performer in the Small and

Medium Enterprise (SME) space. The jury discussed a long

list of companies with sales of less than Rs.1,000 crore, and

Cera Sanitaryware Limited, led by Chairman & Managing

Director Mr. Vikram Somany, emerged as the winner. "CERA

has maintained discipline in financial metrics and gained

market share from big multinationals and strong domestic

incumbents by creating an enduring brand," as per Mr. Rajiv

Memani, Chief Executive Officer, EY India and a member

of the jury.

CERA's revenue CAGR during the past three years has been

over 37%, much above the industry average of 12-14 %. The

main thing that seems to have worked out in CERA's favour is

its strategy to adapt to changing consumer preferences and

position itself as a home solutions provider instead of just a

sanitaryware brand. The jury felt that investment in brand-

building and customer satisfaction is paying off big time.

Mrs. Deepshikha Khaitan appointed Vice Chairman

Mrs. Deepshikha Khaitan, daughter of Mr. Vikram Somany,

has been appointed Vice Chairman of Cera Sanitaryware

Limited, by the Board of Directors, at its meeting held on rd3 May 2016. She is a B.Sc. (Hons) in Economics with LLB

and has a flair for writing and a motto for social service.

She is married to Mr. Abhishek Khaitan, Managing Director,

Radico Khaitan Limited, better known for its famous liquor

brands. She has been on the board of CERA for the last

four years, overseeing the operations of the company.

Mr. Vikram Somany, Chairman and Managing Director, CERA, receiving

the Star SME award from Mr. Nandan Nilekani

Dear Patron,

At CERA, we are quite thankful to you for the support that

we have been receiving for the brand. CERA has performed

exceptionally well in the face of current adverse market

conditions and has garnered a good growth. The past year

was particularly significant because CERA won several

accolades for its corporate and brand performance.

We have exclusively launched ISVEA, an Italian luxury

designer sanitaryware, in India. This strategic alliance will

help CERA boost its product offerings and remain one of

the top players in the luxury sanitaryware segment.

This year's CERA Chairman's Club celebrations were special

due to the presence of CERA's Brand Ambassador and

Bollywood style icon, Ms. Sonam Kapoor.

To provide designs and quality on par with international

standards, we are continuously making technological

upgradations at the sanitaryware and faucetware plants.

We have installed several new machines in both plants to

automate the production processes.

Another notable milestone was the commencement of

commercial production of tiles at our Nellore plant,

through a JV with Anjani Tiles.

Keeping in sync with the latest trends, we launched new

clean rim EWCs and thin rim wash basins. We followed it up

by introducing 'Silk' and 'Duo', a premium range of wash

basins. Along with these, more new products are being

designed to cater to the desires of modern consumers.

We opened two new Style Studios at Chennai and

Thiruvananthapuram and shifted the Kolkata and

Chandigarh studios to new locations with a larger space.

The Style Studios and Style Galleries reinforce CERA's

leadership in the market.

With the opening of a new Style Gallery in Dubai, CERA has

become the first Indian sanitaryware manufacturer to go

multinational.

On the CSR front, we have continued with our activities in

and around Kadi. Read on for these and other interesting

events that took place in the past year.

Vikram Somany

Chairman and Managing Director

With best regards

From the Desk of CMD

2 CERA News July - September, 2016

CERA forays into designer sanitarywareLaunches Italian luxury brand in India

Mr. Erdem Cenesiz said that CERA and ISVEA complement

each other perfectly.

ISVEA was established in 1962 in Italy, the land of fashion

and design. It is well known for its impressive designers

such as Meneghello & Paolelli Associati, Design House,

Simone Valsecchi, OMC2 Design Studios, Ettore Giordano,

Genesis Design Studio and Sevil Acar. Most of the product

ranges of ISVEA have bagged design awards, including the

prestigious Red Dot.

ISVEA creates aesthetic bathroom spaces with maximum

comfort and convenience, combining design with

technology in the most optimum way. The technologically

advanced products include:

• cleaRim WCs, which are rimless WCs for better hygiene

• aquaPlus WCs, which use just 2.7 litres of water

• decorPlus, which are printed WBs

• smartPlus, which come with built-in personal hygiene

• softClose, which are seat covers with noiseless closure

• sterilPlus, which are bacteria-free products

• e-Motion, which are height-adjustable WCs and WBs

ISVEA would be distributed through select outlets

throughout India, so as to cater to those looking

for a luxury range.

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Mr. Vikram Somany, Chairman and Managing Director, CERA and Mr. Erdem Cenesiz, Chairman, ISVEA, congratulating each other at the launch ceremony.

Also present were Mr. Ettore Giordano, Chief Design Officer, Mr. Omer Turker, Executive Board Member, ISVEA, Mrs. Deepshikha Khaitan, Vice Chairman,

Mr. S.C. Kothari, Chief Executive Officer, CERA

Mr. Omer Turker, Executive Board Member, Mr. Erdem Cenesiz, Chairman and

Mr. Ettore Giordano, Chief Design Officer, ISVEA

CERA, India's premium home solutions brand, exclusively

launched ISVEA, an Italian luxury designer sanitaryware

brand, in India. The launch event, held in Mumbai, was

attended by ISVEA Chairman, Mr. Erdem Cenesiz, Executive

Board Member, Mr. Omer Turker and Chief Design Officer,

Mr. Ettore Giordano.

Speaking to the media after the launch, CERA Chairman

& Managing Director, Mr. Vikram Somany explained CERA’s

decision of bringing in a luxury brand. The demand of

architects and developers for a niche product range but

with the distribution and service backup of CERA led

to this strategic step.

CERA ventures into GCC countriesFirst CERA Style Gallery opens in Dubai

CERA, India's preferred premium home solutions brand, has ventured into

overseas marketing and sales operations in a big way. With the opening of

CERA Style Gallery in Dubai, it now caters to GCC countries.

The CERA Style Gallery in Dubai, strategically located on Salah Al Din Road,

displays a select range of sanitaryware, faucets, tiles and wellness products

considering the GCC countries' requirements. CERA has also got a sales team

in Dubai for personalised selling to architects, interior designers, developers

and retailers.

CERA has been growing exponentially in India, and this is the first time that it

is entering the Gulf market with its showroom, distribution set-up and sales

team. Since CERA's sanitaryware and faucetware plants are in Gujarat, it has

a locational advantage for exporting to the Gulf markets. CERA is already

well known in the Gulf, amongst architects, developers, trade partners and

customers, thanks to the huge Indian diaspora.

The launch of CERA was also followed by promotional activities through

events and mass media.

The NRIs have one more advantage: they can see, touch and feel CERA

products in Dubai and order them to be delivered in their hometowns. This

makes the construction of their dream homes, back in India, easier.

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The new CERA Style Gallery in Dubai gets its first billing on the opening day. Seen above are (from left to right) Mr. Abdulla, Mr. Rajeev Chelur, Mr. Gaurang Bhatt,

General Manager Exports, Mr. P.K. Shashidharan, Senior Vice President Marketing, CERA, Mr. Hassan, Mr. Abbey Rodrigues, Senior Vice President Sales,

Mr. Raju Chandrashekhar, Senior Manager Sales, CERA at Dubai and Mr. Sandeep M.

Mr. Mohammed Al Alili, Mr. Rajeev Chelur, Mr. Sandeep M.

and Mr. P.K. Shashidharan, Senior Vice President Marketing,

CERA, sharing a light moment during the opening of

CERA Style Gallery in Dubai

Mr. Abbey Rodrigues, Senior Vice President Sales, CERA,

Mr. E.S. Jose, A2Z Sanitarywares, Kochi,

Mr. P.K. Shashidharan, Senior Vice President Marketing and

Mr. Gaurang Bhatt, General Manager Exports, CERA, at the

opening ceremony of the CERA Style Gallery in Dubai

An invitee looking at the wide

range of CERA products

CERA News July - September, 2016

Flowers Indian Film AwardsCERA sponsors event in Sharjah

Mr. Abbey Rodrigues, Senior Vice President Sales, CERA,

presenting the Actor of the Decade - Female Award to renowned Actress

Ms. Kajal Aggarwal at the Flowers Indian Film Awards 2016 held at Sharjah

Mr. P.K. Shashidharan, Senior Vice President Marketing, CERA, presenting

the Star of the Decade - Male Award to Superstar Prithviraj at the Flowers

Indian Film Awards 2016 held at Sharjah. Also seen is renowned Hindi film

actress Ms. Karishma Kapoor

Mr. Gaurang Bhatt, General Manager Exports, CERA,

presenting the Best Actor – Special Mention Award to renowned Actor

Mr. Indrans at the Flowers Indian Film Awards 2016 held at Sharjah

The Flowers Indian Film Awards were held at the th Sharjah Cricket Stadium on 29 April 2016, to

honour versatile film personalities from the Hindi,

Tamil, Telugu and Malayalam film industries. CERA

sponsored this programme. It was a grand

ceremony attended by a bevy of celebrities and an

audience of over 40,000 spectators. An eminent jury

committee comprising Bollywood and South Indian

film luminaries decided the awards. The event was

telecasted on Flowers Channel.

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CERA opens bigger Style Studio in Kolkata

CERA has launched its touch and feel display

centre, CERA Style Studio in KoIkata, in the

upmarket Topsia Crossing. Spread over 4,500

square feet, this Style Studio showcases CERA’s

latest range of products.

The CERA Style Studio was inaugurated by

Mrs. Ganga Somany in the presence of a large

number of invitees and trade associates

including architects, designers, developers and

dealers.

The launch was followed by an entertainment

evening at the ITC Hotel in Kolkata, which also

saw the top CERA dealers from the East being

honoured for their sales performances. Lamp lighting by Mrs. Ganga Somany , Mrs. Smiti Somany, Mr. Vikram Somany,

and Mrs. G.P. Birla

Mrs. Ganga Somany inaugurating CERA Style Studio at Kolkata

Ar. Raj Agarwal of Raj Agarwal & Associates inaugurating the

Sanitaryware Display Area at CERA Style Studio, Kolkata

Ar. Ajit Jain of Studio WB inaugurating the Tiles Display Area at

CERA Style Studio, Kolkata

Ar. Vivek Rathore of Salient Design Studio inaugurating the Office Area at

CERA Style Studio, Kolkata

Ar. Kamal Periwal of Maheshwari Architects Pvt. Ltd. inaugurating the

Faucet Display Area at CERA Style Studio, Kolkata

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Mrs. Deepshikha Khaitan, Vice Chairman, CERA,

presenting the award to Mr. Vimal Singh Dudhoria

of P.B. Sanitary Centre, Guwahati, Assam

Mr. Lalit Kumar Bohania presenting the award to

Mr. Anup Kumar Panda of Sushila Trading, Jajpur,

Odisha

Mr. Sajjan Kumar Pasari presenting the award to

Mr. Ram Gopal Agarwal of Shyam Iron Udyog,

Jaigaon, West Bengal

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Mr. S.C. Kothari, Chief Executive Officer, CERA,

addressing the trade partners

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Top performers awarded

CERA Executive Director Mr. Atul Sanghvi addressing the press on the

occasion of the opening of CERA Style Studio in Kolkata

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Mr. Abbey Rodrigues, Senior Vice President

Sales, CERA, sharing the plans for Eastern India

with the trade partners

Mr. Anup Kumar Panda of Sushila Trading, Jajpur, Odisha,

receiving the award from Mrs. Smiti Somany

Mr. Suresh Kumar Sahoo of Shree Ganesh Enterprises,

Talcher, Odisha, receiving the award from Mrs.

Deepshikha Khaitan, Vice Chairman, CERA

Mr. Gautam Kedia of Bath-ware, Kolkata, West Bengal,

receiving the award from Mr. Vikram Somany,

Chairman and Managing Director, CERA

Mr. Bijoy Kumar Gupta of Chaturbhuj Sanitary Concern,

Suri, West Bengal, receiving the award from Mr. S.C.

Kothari,Chief Executive Officer, CERA

Mr. Damiano Francovigh, Consul General, Italy,

giving the award to Mr. Chanchal Kumar Das of

Chanchal's, Contai, West Bengal

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Mr. Bijay Kumar Ojha of Ambica Enterprises,

Mayurbhanj, Odisha, receiving the award from Mr. P.K. Shashidharan,

Senior Vice President Marketing and Mr. Abbey Rodrigues, Senior Vice

President Sales, CERA

Mr. Shiv Kumar Shaw of South Calcutta Glass Co.,

Kolkata, West Bengal, receiving the award from Mr. Atul Sanghvi,

Executive Director, CERA

Mr. Vimal Singh Dudhoria of P.B. Sanitary Centre,

Guwahati, Assam, receiving the award from Mrs. Pooja Somany

Mr. Krishna Kant Agarwal of Sani Steels Corporation, Guwahati, Assam,

receiving the award from Mr. Rajan Suraiya

Mr. Sambhu Bharti of Ragi Mercantile Pvt. Ltd.,

Guwahati, Assam, receiving the award from Mr. Ayush Bagla

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CERA, the undisputed market leader in Kerala, opened its company display centre the CERA Style Studio in Thiruvananthapuram.

This is the second Style Studio in Kerala and the tenth in India.

This new display centre is spread over 3,500 square feet and situated on the NH Bypass at Venpalavattom, Anayara,

Thiruvananthapuram. It is meant to give a touch and feel experience to architects, designers, consultants, developers, trade

partners and consumers. It was inaugurated by Mrs. Deepshikha Khaitan, Vice Chairman, CERA, in the presence of a large number

of invited guests from a cross-section of society from all over Kerala.

CERA pioneered the concept of company display centres in the early 2000s to give consumers a real experience of the wide

range of products before purchase. CERA Style Studios are already operational in several cities like Kochi, Chennai, Bengaluru,

Hyderabad, Mumbai, Ahmedabad, Delhi, Chandigarh and Kolkata.

CERA has displayed a wide range of its products at the studio for the customers to feel and select the most suitable products

for them.

The inauguration was followed by an entertainment evening at the Taj.

Style gets one more LandmarkCERA Style Studio opens in Thiruvananthapuram

Mrs. Deepshikha Khaitan, Vice Chairman, CERA, inaugurating

the CERA Style Studio at Thiruvananthapuram. Also seen are

Mr. Abbey Rodrigues, Senior Vice President Sales,

Mr. Jayadeep N., General Manager Sales and

Mr. Atul Sanghvi, Executive Director, CERA


Ar. N. Mahesh of Iyer and Mahesh inaugurating the

Sanitaryware Style Zone at CERA Style Studio,

Thiruvananthapuram

Mr. Mohandas V., Saraswathy Enterprises,

Thiruvananthapuram, inaugurating the Office Area

of CERA Style Studio, Thiruvananthapuram

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Mr. S. Krishnakumar, Managing Director, Nikunjam Constructions Pvt. Ltd., inaugurating the Faucet

Style Zone at CERA Style Studio, Thiruvananthapuram

Mr. Shrikant, Chairman, SFS Homes, inaugurating the

Tiles Style Zone at CERA Style Studio, Thiruvananthapuram

Commitment to excellence rewarded

CERA, India's most preferred home solutions provider, has

bagged The Economic Times A&D Top 100 Brands Award. The

winning brands were chosen on the basis of votes by 4000

architects and interior designers based on popularity, quality and

reputation besides other parameters.

A&D Top 100 A

s

ward

by Economic Time

Gujarat Ratna Award by CNBC

The Gujarat Ratna Awards have been constituted

by CNBC to recognise and honour companies

who have been engaged in innovative activities

and its promotions for more than two decades.

CERA was conferred with the Gujarat Ratna

Award for its contribution to the ceramic

industry in Gujarat.

CERA was conferred with Asia's Most

Promising Brand Award 2016 for the

second time. This award focuses on the

most promising brands throughout

Asia, that have made a mark by steady

growth.

Asia's Most Promising

Brand Award 2016

Hon’ble Chief Minister, Gujarat, Smt. Anandiben Patel presented the CNBC

Bazaar 'Gujarat Ratna Award' to Mr. Atul Sanghvi, Executive Director, CERA

Mr. P.K. Shashidharan, Senior Vice President Marketing, CERA, receiving the

Asia’s Most Promising Brand Award at a function held in Bangkok

It is crucial for a brand to get recognition for its achievements as well as its products and services. In today's fiercely competitive

markets, awards are the means of public recognition. They are the ultimate seal of approval from the consumers and the

industry.

CERA, India's fastest growing home solutions provider, has always been an organisation that focuses on innovative designs and

superior quality of products. CERA's endeavours have been rewarded recently.


CERA a step ahead in technology

CERA has always been a technologically advanced and

innovative organisation. It offers quality products certified by

IAPMO, CE and IGBC, by using advanced technologies in its

manufacturing facilities.

In the sanitaryware manufacturing plant, the new quality

control lab for product testing, certified by IAPMO, ensures

consistency in product quality.

In the faucetware manufacturing plant, the introduction of

3D printing machines has led to faster development of new

designs from concept to production.

An automatic chrome plating unit ensures uniform chrome

plating of faucets which are blemish-free and shiny. The low

pressure die casting machine automates the casting of faucets

giving them even thickness.

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3D printing machine at faucetware plant

Automatic chrome plating unit at faucetware plant

Low pressure die casting machine at faucetware plant

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Clean Rim EWCs

Known for trendsetting innovations, CERA has

launched new clean rim EWCs. With a seamless

appearance, these EWCs ensure better hygiene

by virtue of their rim-free design. They utilise a

revolutionary technology to deliver efficient

flushing results and facilitate easier cleaning.

Being green certified products, they also ensure

conservation of water. An excellent example of

eco-friendly products, clean rim EWCs have

aesthetic and contemporary designs that blend

perfectly into modern bathrooms.

Silk

Silk wash basins are a perfect combination of

design and functionality. These wash basins

feature minimalist flair in sophisticated colours

with superior matte finish. They stand apart yet

heighten the ambience of the bathroom.

Available in vibrant colours, these contemporary

wash basins come in an oval design with a thin

rim, giving them a large bowl area. The fine

craftsmanship and smooth surface make them a

unique fit for your bathroom.

Duo

Duo is a versatile collection of dual colour wash

basins crafted to reflect individual style. These

contemporary wash basins seamlessly merge

style and functionality. Their soft lines and

curves exude an effortless elegance.

Harmonious with the thin rim concept, these

distinctive wash basins give excellent usability in

small dimensions. Combining design and

practicality, Duo wash basins lend a stylish touch

to the bathroom.

New InnovationsCERA brings new innovations in tune with changing times

'Silk' and 'Duo' Wash Basins

CERA has also launched a premium range of wash basins called 'Silk' and 'Duo', an extension of their

thin rim wash basins.


Mr. Omer Turker, Executive Board Member,

Mr. Ettore Giordano, Chief Design Officer, ISVEA,

Mr. Vikram Somany, Chairman and Managing Director, CERA,

Mr. Abhishek Khaitan, Managing Director, Radico Khaitan,

Ms. Sonam Kapoor, Brand Ambassador, Mrs. Deepshikha Khaitan,

Vice Chairman, CERA and Mr. Erdem Cenesiz, Chairman, ISVEA

CERA celebrates success in style

Success is inevitable when every individual performs his

best. At CERA, we value each person's contribution to the

progress of the company and give them due credit. We

believe that CERA's remarkable achievements are not

possible without its dealers, retailers and sales personnel.

To show how deeply we value their commitment, those

who give exemplary performances are rewarded at the

annual sales meet. CERA’s Brand Ambassador,

Ms. Sonam Kapoor gave away the mementos and

awards to the winners.

Lamp lighting by Mr. Abhishek Khaitan, Managing Director, Radico Khaitan

and Mrs. Deepshikha Khaitan, Vice Chairman, CERA, marking the opening of

the sales meet

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Invitees enjoying the gala evening

User friendly, dynamic and vibrant, CERA's new website is even more stylish. Now, one can also take a virtual tour of our

products and buy them online.

Restyle your home with our new website


Ms. Sonam Kapoor presenting the award to Ms. Sujatha Salilan of Brothers

Hardwares and Agencies, Cochin, winner of Hyundai Creta

Ms. Sonam Kapoor presenting the award to Mr. Amit Goyal of Sapphire Sales

Corporation, Pune, winner of Harley Davidson Street

Ms. Sonam Kapoor presenting the award to Mr. Rakesh Kumar Dewasi of

Gourav Marketing, Hyderabad, winner of Benelli TNT 25

Ms. Sonam Kapoor presenting the award to Mr. Mohandas V. of Saraswathy

Enterprises, Thiruvananthapuram, winner of Yamaha YZF-R155

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Trade AwardsThe best performing

dealers are awarded

as they are an

integral part of the

CERA family.


Ms. Sonam Kapoor presenting the award to Mr. Sandeep M. of

Nandanam Sanitaries, Thrissur, winner of Renault Kwid

Ms. Sonam Kapoor presenting the award to Mr. B. Saseendran of

Chaitanya Ceramics and Sanitary Corporation, Anchal, winner of Royal

Enfield Himalaya

Ms. Sonam Kapoor presenting the award to Mr. Mahendra Dubey of

M.P. Associates, Indore, winner of Suzuki Gixxer SF

Ms. Sonam Kapoor presenting the award to Mr. Shamsunder Goyal and

Mr. Amit Goyal of Sapphire Sales Corporation, Pune, winner of Renault

Kwid

Ms. Sonam Kapoor presenting the award to Mr. Rakesh Kumar Dewasi

of Gourav Marketing, Hyderabad, winner of Royal Enfield Himalaya

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Sales AwardsCERA believes that its

sales personnel are its

biggest asset. Their efforts

are at the core of

CERA's growth.

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Mr. B.K. Desai, Deputy General Manager

Sales Administration

Mr. Pratik Vasavda, Deputy Manager

Sales Administration

Ms. Meenali Joshi, Deputy Manager

Business Development

Ms. Lata Sharma, Assistant Manager


Ms. Akshata Ware, Senior Executive


Mr. Munish Mittal, Senior Executive Branding

Mr. Anoop Chacko, Senior Executive Sales

Mr. S. Mahesh, Executive Sales

Mr. Santosh Kumar D., Assistant Manager Sales

Mr. Vivek Kumar Sinha, Senior Executive Sales

Mr. Ruturaj Singh Chundavat, Assistant Manager

Sales

Mr. Nived Raj, Assistant Manager Sales

Mr. Ankit Chandrakar, Deputy Manager Sales

Mr. Amit Bajaj, Senior Executive Sales

Mr. Ravi Pandey, Senior Executive Sales

Mr. Amit Singh, Assistant Manager Sales

Mr. Puneet Pal, Deputy Manager Sales

Mr. Shashank Srivastava, Senior Manager Sales

Mr. Suresh Babu, Manager Sales

Mr. Rahul Bhadauria, Manager Sales

Mr. Lokesh Verma, Assistant General

Manager Sales

Mr. G.V. Chowdary, Deputy General

Manager Sales

Mr. Jayadeep N., General Manager Sales

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Team Performance Award

Team Uttar Pradesh & Uttarakhand

Team Rajasthan

Team Kerala

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Team Andhra Pradesh and Telangana

Team Karnataka

Team Upper North

CERA expands its reachCERA opened several new Style Galleries in a bid to reach maximum number of

customers spread across India. New Style Galleries are opened to attract more

consumers and give them a better opportunity to choose from among the innovative

and premium quality CERA products.

Mrs. Deepshikha Khaitan, Vice Chairman, CERA, inaugurating the CERA Style Gallery at

Palakkal, Thrissur, in the presence of renowned Malayalam Actress Ms. Honey Rose,

Mr. Abbey Rodrigues, Senior Vice President Sales, CERA and Mr. Sandeep M. of Nandanam

Sanitaries, Thrissur

Renowned Malayalam Actress Ms. Honey Rose inaugurating the CERA Style Gallery at

Chavakkad, Thrissur, in the presence of Mr. Sandeep M. of Nandanam Sanitaries, Thrissur

Mr. Abbey Rodrigues, Senior Vice President Sales, CERA, inaugurating the CERA Style Gallery

at Puzhakkal, Thrissur, in the presence of Mr. Sandeep M. of Nandanam Sanitaries, Thrissur,

Actress Ms. Honey Rose, Mr. P.K. Shashidharan, Senior Vice President Marketing, CERA

CERA team along with Mr. Prafulla Kumar Pattnayak of Subhadra Sani Plaza after the

opening of CERA Style Gallery at Bhubaneshwar

Mr. Ratheesh Nair, Senior Manager Sales, CERA and Sri Sri Mangalanandanatha Swamiji from

Adhichunchanagiri Mutt, Chikkaballapur Branch, jointly inaugurating the CERA Style Gallery

at Kolar. Also seen is Mr. Nagraj of Pallavi Hardware and Sanitaries

Mr. Abbey Rodrigues, Senior Vice President Sales, CERA, inaugurating the CERA Style Gallery

at Kothamangalam. Also seen from right to left are Mr. Harish Embanath, Senior Manager

Sales, CERA, Mr. Rinto Thomas of Century Tiles & Sanitary, Mr. Pradeep M.P., Senior Manager

Sales, Mr. Benny K John, Deputy Manager Sales, Mr. Jayadeep N., General Manager Sales,

CERA, Mr. K.K. Varghese, Managing Director, Century Tiles and Sanitary, Ms. Valsamma and

Ms. Vijitha of Century Tiles & Sanitary

Mr. Atul Sanghvi, Executive Director, CERA, inaugurating the CERA Style Gallery at

Hyderabad. Also seen are Mr. Rakesh Kumar Dewasi of Gourav Marketing, Mr. Abbey

Rodrigues, Senior Vice President Sales and Mr. G.V. Chowdary, Deputy General Manager

Sales, CERA

Mr. Chandrasekar, Chairman, Erode Vellalar College, inaugurating the CERA Style Gallery at

Erode. Also seen are Mr. Vijay Kumar Jain, Mr. Chethan Jain, Mr. Ankit Jain and

Mr. Tushar Jain of VIP Tiles and Granites

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Mr. Sekar inaugurating the CERA Style Gallery at Pollachi. Also seen are Mr. Satish, Mr. Suresh,

Mr. Prakash, Mrs. Susheela and Mr. Ramesh of Sri Suyambulingam Enterprises, Pollachi

Mr. K.K. Vijayan, Senior Manager Sales, CERA, inaugurating the CERA Style Gallery at Chennai.

Also seen are Mr. Shankar and Mr. Dinesh of Ganesh Paints & Designer Hardware

Mr. K.K. Vijayan, Senior Manager Sales, CERA, inaugurating the CERA Style Gallery at Chennai.

Also seen are Mr. D. Janakiraman, Mrs. J. Susheela of Vinoth Marbles, Chennai,

Mr. Anand, Deputy Manager Sales, Mr. Rajesh, Assistant Manager Sales, CERA,

Mr. Bhagath Singh and Mrs.Karthika of Vinoth Marbles, Chennai

Mr. Abbey Rodrigues, Senior Vice President Sales, CERA and Mr. Ashok Dubey,

M.P. Associates, jointly inaugurating the CERA Style Gallery at Indore. Also seen are

Mr. Munna Lal Yadav, Mr. Ramesh Mendola and Mr. Vikas Khanna, General Manager Sales, CERA

Mr. G.V. Chowdary, Deputy General Manager Sales, CERA, inaugurating the CERA Style Gallery at

Karimnagar. Also seen are Mr. G. Suman, Deputy Manager Sales, Mr. Hemant Kumar, Deputy

Manager Sales, CERA, Mr. P. Dinesh and Mr. P. Narayana of Noble Tiles Home, Karimnagar

Mr. Vikas Khanna, General Manager Sales, CERA and Mr. Jayantilal D. Mehta, of Ceramic Castle,

after the inauguration of CERA Style Gallery at Ceramic Castle, Mumbai

CERA team with Mr. Diyvesh Kumar, Sunrise Sales Corporation, after the opening of CERA Style

Gallery at Bengaluru

Mr. Omer Turker, Executive Board Member, ISVEA, inaugurating ISVEA showroom at Spacio

Ventures LLP, Cochin, by lighting the lamp. Also seen are Ar. Manoj, Mrs. Deepshikha Khaitan,

Vice Chairman, Mr. Abbey Rodrigues, Senior Vice President Sales, Mr. Pradeep M.P. , Senior

Manager Sales and Mr. Jayadeep N., General Manager Sales, CERA

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ExhibitionsCERA participates in various exhibitions to showcase its flagship products to the relevant audiences and to connect with them

directly. Exhibitions also help brand CERA maintain a high brand recall among end users, influencers and trade partners.

CREDAI Property & Build Tech Show,

Tirupati

CERA participated in the Credai Property

& Build Tech Show at Tirupati.

Consumers visiting the stall took interest

in the displayed products.

Vanitha Veedu Exhibitions

CERA Vanitha Veedu was yet another

exhibition in which CERA continued to be

the title sponsor. It is an exhibition on

architecture, construction and interiors.

It was conducted in Palakkad, Kannur,

Kochi, Thrissur, Kottayam, Trivandrum

and Kozhikode in Kerala.

Actor Nivin Pauly inaugurating the Vanitha

Veedu Exhibition at Kochi. Also seen are Chief

General Manager Mr. V. Sajeev George, M.M.

Publications, Mr. Jayadeep N., General Manager

Sales, CERA

Mr. B.R. Ajith, Chairman, IIA, Kerala, visiting the

CERA stall in the Vanitha Veedu exhibition held

in Thrissur

Shri V.S. Sivakumar, Minister for Health, Family

Welfare and Devaswom, Government of Kerala

inaugurating the Vanitha Veedu Exhibition,

Thiruvananthapuram

Treda Property Show, Hyderabad

CERA participated in the Treda Property

Show that was held at Hyderabad. The

product display from CERA was well-

received by developers and end users.

BWA Property Show, Guntur

CERA participated in the Builders

Welfare Association Property Show held

at Guntur. Thousands of people visited

the stall. Amidst the hustle and

bustle, CERA shined with its new

product range.

Vanitha Veedu Exhibition, Kochi

Vanitha Veedu Exhibition,

Thiruvananthapuram

Mr. G.V. Chowdary, Deputy General Manager

Sales, CERA, explaining the benefits of CERA

products to the visitors


CREDAI Gujcon

CERA participated in CREDAI Gujcon

which is a premium platform for

showcasing its products to different

types of audiences.

A view of the CERA stall at

CREDAI Gujcon, Ahmedabad

CREDAI Trivandrum Property Show

CERA sponsored the CREDAI Trivandrum

Property Show and displayed ISVEA’s

product range.

CREDAI Property Expo,

Vishakhapatnam

CREDAI organised the Vizag Property

Expo held at Swarna Bharathi Indoor

Stadium. Over 60 builders with 400

projects participated in the show. The

show brings together customers,

builders, building materials as well as

financial institutions and banks.

CREDAI Exhibition, Thrissur

CERA sponsored the CREDAI Exhibition,

Thrissur, which promotes real estate

development. It comprises a league of

developers and builders who have, over

many years, earned a reputation of being

trustworthy among buyers and investors

in and around Thrissur.

Seen above are visitors taking a close look at the

ISVEA products

CREDAI Exhibition, Vijayawada

CERA participated in the CREDAI

Exhibition, Vijayawada, that was held at

the Convention Centre. The products

were well appreciated by the visitors.

A view of the CERA Stall at CREDAI Exhibition,

Vijayawada

CREDAI Property and Build Tech Show -

2016, Guntur

CREDAI, Guntur Chapter organised the

'Property and Build Tech Show - 2016'.

It was held at the Siddhartha

Convention Hall.

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Habitat Conclave 2016

The Habitat Conclave 2016 was held

at AES Ground, Ahmedabad. CERA

was the Silver Sponsor of this

prestigious event.

The CREDAI Property Show, Kochi, was

inaugurated by Mr. J. Paul Raj, President,

CREDAI.

Mega Home Decor Expo 2015-16, Bhubaneshwar

CERA participated in The Mega Home Decor Expo 2015-16,

a specialised fair for the construction industry. Visitors

appreciated the growing presence of CERA in Eastern India.

Visitors were seen looking at CERA products and

appreciating their superior quality.


The CERA Vanitha Film Awards is one of the

most awaited award ceremonies honouring

professional excellence in the Mollywood Film

Industry. As before, this year too, CERA was

the on-ground principal sponsor as well as

on-air sponsor on Mazhavil Manorama. Along

with being Kerala's most prestigious cinema

awards, they are the only Malayalam film

awards which give an opportunity to the

audience and readers of Vanitha magazine a

chance to select the most deserving actors

and technicians for the awards.

CERA Vanitha Film Awards

Mr. Abbey Rodrigues, Senior Vice President Sales,

CERA, presenting the Best Actor Award to super

star Prithviraj at the Vanitha Film Awards 2016

Mr. P.K. Shashidharan, Senior Vice President Marketing,

CERA, handing over the most popular award to Nivin Pauly

Mr. Jayadeep N., General Manager Sales, CERA,

handing over the Lifetime Achievement Award to

KPAC Lalitha for her contribution to the Malayalam

cinema. Also seen is popular Malayalam film

actor Nedumudi Venu

www.facebook.com/ISVEA-INDIA


A three-day event was held to commemorate Ar. N. Mahesh's contribution

in the field of architecture in the past 40 years. The event, titled

'MVIRONMENTS', was held at the Trivandrum Club. The key attraction was a

model house designed as net zero energy green building dedicated to the

common man. It was on display near the Kerala Financial Corporation head

office at Vellayambalam.

Ar. N. Mahesh stated that the objective of the event was to provide an

opportunity for people to explore the implementable and environment-

friendly concepts in architecture.

Mvironments – Celebrating

40 years of Ar. Mahesh’s Architecture

Mr. P.K. Shashidharan, Senior Vice President Marketing,

CERA, presenting a memento to Ar. N. Mahesh. Also seen is

Infosys Co-Founder Mr. Kris Gopalakrishnan

Interacting with Retailers. Mr. Abbey Rodrigues,

Senior Vice President Sales, CERA, inaugurating

the Retailers Meet at Indore

Connecting with Retailers and Masons

Mason meet at Patiala Mason meet at Barnala

Hon’ble Chief Minister of Kerala Mr. Oommen Chandy at the Mvironments event

MoU with RIICO

Recently CERA procured land at Rajasthan for putting up a tiles plant.

Mr. P.K. Shashidharan, Senior Vice President

Marketing, CERA, with Ar. Jabeen Zacharia,

Hon’ble General Secretary of IIID at the

‘Design Yatra’ event held in Vadodara

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The introduction of the CERA Style Studio on Wheels is a perfect

example of CERA's strong culture of product and marketing

innovations. The CSS on Wheels is an innovative concept that

brings the actual touch and feel experience of CERA's products

directly to all its customers -- architects, interior designers,

plumbing consultants and developers. It is a display van that takes

the latest collection of CERA to customers' doorstep, at a time

and date convenient to them. The first CERA Style Studio on

Wheels was flagged off by Ar. Hiren Patel at Ahmedabad.

CERA Style Studio on Wheels

Mr. Abbey Rodrigues, Senior Vice President Sales, CERA, welcoming

Ar. Hiren Patel at the flagging off of CSS on Wheels at Ahmedabad

Mr. P.K. Shashidharan, Senior Vice President

Marketing, CERA, addressing participants on

'Evolution of brands' at the event, the

Next Big Leap, organised by Dun & Bradstreet

Ar. Greg Truen and Mr. P.K. Shashidharan, Senior

Vice President Marketing, CERA, at the event to

celebrate World Architecture Day at Ahmedabad

Seen above is Mr. P.C. Surana, Joint Vice President Finance, CERA, signing an MoU in the

presence of Rajasthan Chief Minister Vasundhara Raje Scindia

Ar. N. Mahesh and Mr. P.K. Shashidharan

Senior Vice President Marketing,CERA,

at the IIID event held in Goa

Connecting with Architects

Architects’ visits to CERA Factory

As a part of knowledge sharing CERA invites architects,

traders, builders, plumbing consultants, and contractors

to its factory. Groups of architects from Indore and

Kottayam recently visited CERA factory at Kadi.

Bus Shelter Branding

As part of brand building, CERA did innovative marketing by

branding bus shelters at strategic locations across Gujarat

and Kolkata.

Gujarat Dealers’

trip to Udaipur

For the Gujarat dealers it’s 'Business

with Pleasure'. They set out to Udaipur

to have a brainstorming session on how

to take forward the brand CERA.

Architects from Kottayam at the CERA Style Studio, Ahmedabad, during

their visit to Gujarat. Seen above are (from left to right) Ar. Shintu George,

Ar. Shobak Thomas, Mr. Pradeep M.P., Ar. Jacob Chandy, Ar. Jose K.

Mathew, Ar. John Andrews, Ar. Arjun Rajan and Mr. P.K. Shashidharan,

Senior Vice President Marketing, CERA

(from left to right) Ar. Azad Jain, Ar. Kapil Agarwal, Ar. Rina Agrawal,

Ar. Asha Jain, Ar. Pankaj Agrawal, Ms. Neeti Shrivastava, Ar. Dipti Jain,

Ar. Lokendra Kumar Papalal, Ar. Rajesh Gupta, Ar. Paresh Dubey,

Ar. Prakash Choudhary, Ar. Manoj Bhambri, Ar. Pradeep Madan,

Ar. Pankaj Rokadiya, Ar. Rejeev Arya and Ar. Atool Namjoshi


Stylish choreographer Imran Sardhariya seen with CERA

team when he visited CERA Style Studio, Bangalore

Stylish visitor

CSR activities

Enriching Young Lives

Through Education

The CERA Foundation works ceaselessly to make

education accessible for all children. CERA

supports schools and their students through

various activities aimed at promoting education.

This year 90 students appeared for the board

examinations. A gathering of the students was

held to wish them well in their preparations for

the board examinations. At the Bhavpura

centre, a Meditation and Yog Shibir was held for

the students before their final examinations.

Such initiatives help the students to cope with

the stressful situation of board examinations.

The CERA Foundation, in association with Rotary

Foundation, built two classrooms for a

Computer Laboratory and a Science Laboratory

for the school in Karoli Gam. CERA also

contributed to the building of sanitation

facilities at schools in seven locations including

Sarsav, Ankhol, Visatpura, Dhoria and

Acharasan.

Promoting Healthcare

A medical camp was conducted with the help of Lions Club, Ahmedabad.

Attended by doctors, technicians and medical teams, the camp reached out

to 260 workers, who benefited from various tests like Complete Body

Profile tests (231 nos), X-Rays (282 nos), PFTs (278 nos) and ECGs (279 nos).

A blood donation camp was held in association with the Indian Red Cross

Society of Ahmedabad. Such camps are very helpful in spreading awareness

about the importance of voluntary blood donation.

Another medical check-up camp was also arranged by CERA. ECG

technicians attended to patients with specific complaints. 26 children

were examined by a child specialist.

Corporate Social Responsibility means to take

responsibility for the company's corporate

actions which affect the community and

environment in which it operates. CSR policies

integrate responsible practices and encourage

the company to make a positive impact on the

environment. CERA has embraced a philosophy

that balances the pursuit of profit with a

commitment to ethical conduct.

The meaning of true progress goes far beyond

its financial aspects. CERA believes that

progress also incorporates the responsibilities

of the company towards the community as well

as the actions it takes for the welfare of the

community. CERA is involved in various social

welfare activities and has always considered

social contribution to be a moral duty.

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Students at the pre examination get together organised by CERA Foundation

Medical check-up organised by CERA

Manthan, an NGO for differently-abled girls, along with

the CERA family organised a programme to celebrate the

birthday of Mr. Vidush Somany, the guiding force behind

CERA. The celebrations began with aarti and cake-cutting

by differently-abled girls, followed by cultural

performances. The programme was also attended by

ISKCON priests who sang bhajans. Mr. Abbey Rodrigues,

of the CERA family, gave a musical performance.

Mr. Vikram Somany announced prizes for the

participating girls.

Mr. S.C. Kothari, Chief Executive Officer, CERA, taking a round of Shri J.B.

Upadhyay Deaf and Dumb School on the occasion of stone laying ceremony

for a building that is being constructed with the help of CERA Foundation.

Accompanied by Mr. Hitendra Upadhyay, President, Manavkalyan Mandal,

Mr. Bharatbhai Brahmabhatt, Campus Director and Mr. B.K. Desai, Deputy

General Manager, CERA

CMD visit to ISKCON Temple

Mr. Vikram Somany, Chairman and Managing Director, CERA, at

ISKCON temple, Kolkata


Mr. Abbey Rodrigues and his musical orchestra team performing at Manthan

Birthday Celebration of Mr. Vidush Somany

Students of Manthan

Women empowerment

CERA believes in gender equality and has sizeable

number of women employees.

Women employees of CERA Kadi celebrating International Women’s Day

Trips to exotic destinationsOur best performing dealers, whose efforts help CERA achieve remarkable success, are rewarded with trips to foreign

destinations.

Upper North and Uttar Pradesh dealers striking a pose in front of Niagara Falls, Canada

Delhi dealers during their trip to China

Edited, printed and published by P.K. Shashidharan, Senior Vice President Marketing, Cera Sanitaryware Limited, Madhusudan House, Navrangpura, Ahmedabad 380 006. For private circulation only. For feedback write to [email protected]

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CERA, a name synonymous with style, is now ready to roll out its most exquisite and contemporary range of tiles from its Andhra Pradesh plant based at Nellore. These superior quality tiles, which are brighter and whiter, will enliven the ambience of any space you create.

CERA Tiles now roll out from CERA's Andhra Pradesh Plant

Brighter &

Whiter Tiles from

CERACERA reflects my style.

Documents

News Letter July – September 2016