Newspaper Advertising Technical Specification · 2016. 4. 8. · 4 page tabloid with poster inside Our 4 page tabloid includes front and back pages and a centre double spread when

Newspaper Advertising Technical Specification

Advert Artwork DeliveryAdfast Internet Artwork Delivery Service (now called Qmuli)The use of Adobe Acrobat PDF files in many pre-press workflows has resulted in an initiative from the Newspaper Society to provide a method of transmitting electronic advert artwork in this format. Adfast (now called Qmuli) is the preferred method of advert artwork delivery by DC Thomson. If you want to learn more about Qmuli Adfast look up their website at www.adfast.co.uk or phone their helpline on: 0207 278 4009.

PDF is PreferredPlease ensure saved or exported files for publication are Acrobat 4 (PDF version 1.3). This will avoid potential transparency problems and reduce the possibility of being rejected by Asura (our file-checking software).

TypefacesPlease ensure typefaces are fully embedded or outlined in your PDF prior to sending.

Sending us other file formatsIf you are unable to send your advert in PDF format then please contact us and make prior arrangements so we can accommodate your needs.

Standard Advertising Column Sizes

No. of Columns 1 2 3 4 5 6 7 8

Display/ROP (mm) 34 71 109 146 184 221 259 -

Classified (mm) 30 62 95 128 160 193 226 259

Format: Compact/TabloidFull Page: 335mm deep - Half Page: 165mm

Please do not include cropmarks or registration marks.


ColoursAll colours used with the supplied advert should be defined as CMYK process colours. Pantone or spot colours must be converted to CMYK process colours. Avoid using the over-print function unless it is for vector graphics and/or text reproduced from 100% black or a tint of 100% black.

Photos & Bitmap GraphicsFor photographs and bitmap graphics (non vector artwork) in advertisements: all mono files should be saved as GRAYSCALE JPEGs. All colour files should be saved as CMYK JPEGs. Photographs in particular should be colour-corrected, for newspaper use, to take into account dot gain when published. See below.

Dot Gain & Ink CoverAll artwork prepared for DC Thomson publications should be altered to take into account an average of between 18-26% dot gain. The maximum ink cover on our press, where four CMYK colours overlap, should add up to no more than 240%.

Print ResolutionAt the time of publishing, all photographs or bitmap graphics will be printed at 200dpi. All photos/bitmap graphics must be supplied at a resolution of no less than 200dpi at their final print size.

Please note that failure to take these directions into account will most likely result in poor reproduction.


Colour Management to download the ICC colour profile for use with our newspapers.

Advertisements That Carry EditorialAdvertisements that carry editorial are subject to a number of restrictions. This is to differentiate the advertisement from editorial within our publications.

QueriesIf you require further clarification - please contact the member of staff who manages your account to provide details.

12pt Helvetica Medium in black

Evening TelegraphAll advertisements that carry editorial must have the words ‘ADVERTISING FEATURE’ in black capitals and in a sans serif font such as Helvetica Medium or similar. Text must be no less than 12pt in size. This should be placed at the top of the advertisement, inside the border and be clearly visable. If the advertisement is floating without a border, please ensure the words ‘ADVERTISING FEATURE’ are within the ad size type area.

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https://www.dcthomson.co.uk/wp-content/uploads/sites/47/ISOnewspaper26v4.zip


Tabloid Poster Specifications4 page tabloid with poster insideOur 4 page tabloid includes front and back pages and a centre double spread when completely unfolded opens to a full poster on the backside.

reproduce

POSTER Specification

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spo

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rou

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rollten

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partn

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low

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Sweet!

Usin

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nw

illdram

aticallycu

tth

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hecks.If

you

use

sweeten

erch

eckto

make

sure

itis

heat-stab

le.Swap

icing

for

half-fat

creme

fraiche

and

freshfru

itto

top

you

rcakes!

Moist!

Ifyo

ulike

am

ore

stickycake

add

som

ech

op

ped

ban

ana

or

grated

carrot

instead

of

mo

reb

utter

or

cream.

Ap

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perfect

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pt

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for

cheesecake

recipes

tocu

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eC

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with

ou

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tting

the

taste.C

ho

ose

low

er-Ch

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iscuits

for

the

base

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gin

ger

nu

tm

akesa

lovely

crun

chy

base

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tis

half

the

Ch

eckvalu

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fa

dig

estive.

Countit!C

alculate

the

totalC

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ur

recipe

and

divid

eb

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en

um

ber

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po

rtion

sfo

rsim

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po

rtion

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trol.D

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tom

ore

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rtion

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heart,p

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the

Ch

ecks.

Takecare!

Are

you

alicker?

Ifyo

ucan

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licking

the

spo

on

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bo

wlo

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eb

eaters–

or

eating

freshly-b

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the

min

ute

they

com

eo

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the

oven

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friend

wh

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their

examp

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ING

RED

IENTS

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low

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4eg

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wd

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bakin

gp

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virtually

fat-freefro

mag

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eatth

eo

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180°C/fan

160°C/G

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eatlo

w-fat

spread

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ligh

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ffy.

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eatw

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then

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from

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rack.Wh

enco

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top

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efraich

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drasp

berries.

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aper

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!

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esteaten

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RED

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s■

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fato

liveo

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read■

60gb

row

nsu

gar

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tbsp

heat-stab

leg

ranu

latedsw

eetener

■115g

carrot,fin

ely-g

rated■

60gread

y-to-eat

aprico

ts,cho

pp

ed■

115gw

ho

lemealself-

raising

flou

r

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OD

1Pre-h

eato

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asm

ark4.

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ea

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ent

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TH

EG

RE

ATSC

OTTISH

SLIMM

ERS

BA

KE

OFF!

WITH

more

of usw

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TheG

reat BritishBake

Off than

TheX

Factor, bakingis

fast

becoming

thenation’s

favourite

pastime! W

eall love

cakesand

biscuits, but with

afew

clevertricks

andthe

ever-flexiblePEP

youcan

still bakeup

your

favouritesw

eet,

teatime

treat!

Ifyou

wou

ldlike

toad

vertisein

our

Brid

eofTh

eYear

Sup

plem

ent

onJan

uary

14thth

enp

leasecon

tactB

obG

illonon

01224343154

or07793

597668or

emailb

ob.gillon

@ajl.co.u

k

Th

eN

orth-east’s

favourite

family

new

spap

er

Tabloid Publication

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ContactsNational Advertisement Administration queries:

The Courier (Karen Gillespie) 01382 575184 | Evening Telegraph (Alison Duncan) 01382 575183Sunday Post (Hilary Cunningham) 01382 575121 | Weekly News (Malcolm Stewart) 01382 575302

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343261

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Updated: April 2016

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