NEWSPAPERS ADVERTISING RATES...2016/02/03 · SABAH’la Türkiye’nin yaşam gazetesi Agency comm˚ss˚on ˚s ˚ncluded, V.A.T. ˚s excluded to the pr˚ces. SABAH NEWSPAPER ADVERTISING

NEWSPAPERS

ADVERTISINGRATES

Valid from January 2016

SABAH Page TAKVİM Page

Turkey Edition 2 Turkey and Istanbul Edition 10

Istanbul Edition 3

Günaydın Advertising Rates 4 FOTOMAÇ

Sabah Cumartesi Advertising Rates 5 Fotomaç Advertising Rates 12

Sabah Pazar Advertising Rates 6

Sabah Tatil (Tourism) Advertising Rates 7 YENİ ASIR

Cover & Section Advertising Rates 8 Yeni Asır Advertising Rates 14

DAILY SABAH

Daily Sabah Advertising Rates 16

Technical Details 17-18

CONTENTS

SABAH NEWSPAPER & SUPPLEMENTS

www.turkuvazreklam.com.tr

ADVERTISINGRATES


2 SABAH NEWSPAPER ADVERTISING RATES 2016

COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAYBack Cover 628 762 907

2nd Page 583 707 845

3rd and 5th Pages 536 645 769Centerspread (Two Pages Used) 511 622 742Page 9 (Economy 1st Right Page) 477 620 737Page 7 461 573 684Right Page Before Centerspread & Centerspread Right Page 497 645 769Inside Back Cover 406 529 631Pages 4 & 6 450 587 700

Page 11 (Economy 2nd Right Page) 396 525 625

Economy Pages 8 & 10 383 507 603Economy Right Other Pages 383 507 603Economy Left Pages 373 501 591Sports Right Pages 361 444 521Sports Left Pages 339 415 491Centerspread Left Page 384 468 556Advertising Pages (*) 306 403 462Yellow Pages (**) 243 297 354

(*) No page preference on the advertisement pages and do not merit an advertorial content. (**) No color guarantee for the advertisements published in Istanbul country and other region editions.

NOTES: - No date guarantee is given to advertisements smaller than half page published in 2., 3., 5., 7. and back cover.- 25% price di� erence shall be charged for the Advertorials.- 25% price di� erence shall be charged to publish a full-page ad on page 3.- Non standart advertisments published on single page will be charged at least as 280 clmn/cm ads.

BLACK/WHITE (TL/clmn.cm)Economy Right 310 387 462Economy Left 281 365 435Preferred Page 226 286 341Yellow Pages 207 264 315Advertisement Pages 220 275 330

FIXED ADVERTISEMENTS (TL)Colored 1st PageBanner (9 clmn x 5 cm) 57.000 80.000 97.000Banner (9 clmn x 7 cm) 80.000 110.000 135.000Banner(9 clmn x 10 cm) 115.000 154.000 189.000Next to logotype (3 clmn x 7 cm) 33.000 46.000 56.000Page Bottom (9 clmn x 5 cm) 75.000 100.000 123.000Right Bottom Corner (2 clmn x 10 cm) 19.000 26.000 30.000Back Cover Next to logo (4 clmn x 4 cm) 13.500 18.000 22.000

Note: Fixed ads will be eligible to budget discounts only. Managing editor’s approval is required and they do not merit any publication guarantee.

• Black/White Ads. used in color pages will be invoiced at the rates applicable for color ads.

TURKEY EDITION

Agency commission is included, V.A.T. is excluded to the prices.

3SABAH NEWSPAPER ADVERTISING RATES 2016

ISTANBUL EDITION

COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAYCity Edition

Economy Right 299 371 440

Economy Left 277 342 407

Preferred 244 295 350

City + Country Edition

Economy Right 363 452 537

Economy Left 337 416 497

Preferred 297 361 427

BLACK/WHITE (TL/clmn.cm)

Preferred

City + Country Edition 211 259 305

City Edition 190 233 275

ADVERTISING PAGES (TL/clmn.cm)

Colored

City + Country 226 271 322

City 205 246 294

Country 55 67 78


City + Country 188 228 271

City 172 212 250

Country 34 40 49

• Black/White ads used in color pages will be invoiced at the rates applicable for color ads.



COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAY

Turkey EditionBack Cover 215 260 273

2nd Page 199 244 252

Centerspread (*) 197 228 237

3rd and 5th Pages 193 224 233

4th and 6th Pages 185 217 224

Right Pages Before Centerspread 182 213 220

Left Pages Before Centerspread 174 206 215

Other Pages 143 167 173

TV Boxes (1 clmn x 5 cm) � xed 1.787 2.230 2.322

Istanbul Edition 102 118 123


Turkey Edition 130 150 155

Istanbul Edition 85 99 104

FIXED ADVERTISEMENTS (TL)

COLORED 1st Page WEEKDAYS SATURDAY SUNDAY

Banner (9 clmn x 5 cm) 18.000 20.000 23.000

Banner (9 clmn x 7 cm) 25.000 27.000 30.000

Banner (9 clmn x 10 cm) 34.000 38.000 42.000

Next to Logotype (4 clmn x 7 cm) 6.500 8.000 9.000

Page Bottom (9 clmn x 10 cm) 20.000 22.000 25.000

Right Bottom Corner (2 clmn x 10 cm) 4.000 5.000 5.500

(*) For Centerspread ads the maximum width shall be 15 cm.• Back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads.• Ads on Istanbul edition do not merit a page quarantee.

GÜNAYDIN ADVERTISING RATES

SABAH’la Türkiye’nin yaşam gazetesi



SABAH CUMARTESİ ADVERTISING RATES

COLORED (TL/clmn.cm)

Turkey Edition SATURDAY

Back Cover 319

2nd Page 282

Centerspread (*) 270

3rd and 5th Pages 243

Inside Back Cover 237

7th and 9th Pages 237



Centerspread and Right Pages Before Centerspread 212

Centerspread and Left Pages Before Centerspread 205

Other Pages 190

Istanbul Edition 135

BLACK/WHITE

Turkey Edition 147


FIXED ADVERTISEMENTSCOLORED, 1st Page TL

Banner (9 clmn x 5 cm) 22.000



Next to Logotype (2 clmn x 9,5 cm) 9.000

Page Bottom (9 clmn x 10 cm) 24.000

Right Bottom Corner (2 clmn x 10 cm) 6.500

• Ads on Sabah Cumartesi in Istanbul edition do not merit a page quarantee.• Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads.

(*) Ads occupying both pages.



SABAH PAZAR ADVERTISING RATES



Turkey Edition SUNDAY

Back Cover 428

2nd Page 322

Centerspread (*) 309






Centerspread and Right Pages Before Centerspread 263

Centerspread and Left Pages Before Centerspread 260

Other Pages 232


BLACK/WHITE

Turkey Edition 176







Page Bottom (9 clmn x 10 cm) 27.000


• Ads on Sabah Pazar in Istanbul edition do not merit a page quarantee.• Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads.

(*) Ads occupying both pages.


SABAH TATİL (TOURISM) ADVERTISING RATES



Back Cover 126

2nd Page 119


Centerspread right page &right page before the centerspread

101

Centerspread left page & left page before the centerspread

94


Other Pages 77









WEEKDAY SATURDAY SUNDAYHALF COVER COVER HALF COVER COVER HALF COVER COVER

GÜNAYDIN (TL)Turkey 86.705 115.606 102.653 136.871 107.873 143.830

Istanbul City 56.414 75.218 66.695 88.927 70.001 93.335

Ankara City 42.018 56.024 50.108 66.811 52.602 70.136

SABAH CUMARTESİTurkey - - 126.721 168.961 - -

Istanbul City - - 82.355 109.806 - -

Ankara City - - 61.766 82.355 - -

SABAH PAZARTurkey - - - - 162.968 217.291

Istanbul City - - - - 106.133 141.510

Ankara City - - - - 79.455 105.940

SABAH TATİLTurkey - - - - 107.873 143.830

Istanbul City - - - - 70.001 93.335

REGIONAL SUPPLEMENTSSabah Ankara 32.504 43.339 35.754 47.672 37.921 50.561

Sabah Akdeniz 18.853 25.137 20.737 27.649 22.037 29.383

Sabah Güney 18.853 25.137 20.737 27.649 22.037 29.383

Egeli Sabah 29.254 39.005 32.179 42.905 34.128 45.504

COVER ADVERTISING RATES

SECTION

TURKEY EDITION (TL) HAFTA İÇİ CUMARTESİ PAZAR4 pages 95.000 120.000 145.000 8 pages 170.000 220.000 255.000

Regional Editions (TL)Istanbul City 56.024 71.683 86.646

Ankara City 30.343 38.695 45.654

Izmir City 24.080 29.647 35.215 Antalya City 24.080 29.647 35.215 Adana City 24.080 29.647 35.215

• Cover and Section rates are not eligible to discount terms.• Section prices in the regions are applicable for four pages.

Bölgenin en iyi gazetesiBölgenin en iyi gazetesiBaşkent’in güçlü sesiBaşkent’in güçlü sesiileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileileile

Bölgenin en iyi gazetesiBölgenin en iyi gazetesi Bölgenin güçlü sesiBölgenin güçlü sesi

SABAH’la Türkiye’nin yaşam gazetesi

TAKVİM NEWSPAPER

ADVERTISINGRATES



10 TAKVİM NEWSPAPER ADVERTISING RATES 2016

COLORED (TL/clmn.cm) WEEKDAYS WEEKENDBack Cover 367 431

2nd Page 348 410

3rd and 5th Pages 295 345

Centerspread (Two Pages Used) 267 313

Preferred 211 253

Inside Back Cover 258 302

Other Pages 186 224

COLORED (TL/clmn.cm) WEEKDAYS WEEKENDEconomy Pages 145 177

Yellow Pages (City+Country) 119 158

Country Edition 37 47


Economy Pages 193 231

Yellow Pages 156 198

Social Ads. (Death, Thank, Condolence etc.) 78 99

Legislation Ads. 87 119

Tourism Pages 74 90

Education Pages 87 106


Economy Pages 127 154

Yellow Pages (City+Country) 104 133

Social Ads. (Death, Thank, Condolence etc.) 61 78

Country Edition 25 40

FIXED ADVERTISEMENTS (TL)

Next to logotype (3 clmn x 6 cm) 10.000 12.000

Right Bottom Corner (2 clmn x 10 cm) 9.000 11.000

Banner (9 clmn x 5 cm) 27.000 32.000

Banner (9 clmn x 7 cm) 40.000 47.000

Banner (9 clmn x 10 cm) 57.000 67.000

TURKEY EDITION

ISTANBUL EDITION


FOTOMAÇ NEWSPAPER & SUPPLEMENT

ADVERTISINGRATES



12 FOTOMAÇ NEWSPAPER ADVERTISING RATES 2016

Colored 167 220 242

Black/White 133 179 198

COLORED (TL/clmn.cm)TUESDAY-WEDNESDAY

THURSDAY-FRIDAYSATURDAY-SUNDAY

MONDAYAFTER DERBY

Back Cover 348 463 5102nd Page 310 406 4463rd and 5th Pages 325 426 4697nd Page 282 369 406Inside Back Cover 251 325 358After Centerspread 216 268 294Other Pages 179 230 253

FIXED ADVERTISIMENTS (TL)Banner (9 clmn x 5 cm) 22.400 28.500 31.300Banner (9 clmn x 7 cm) 31.300 40.000 44.000Banner (9 clmn x 10 cm) 44.000 56.000 61.400Next to logotype (2 clmn x 6.5 cm) 15.000 19.000 22.000Right Bottom Corner (2 clmn x 10 cm) 11.200 14.400 15.800

BLACK/WHITE (TL)St. x Cm. 150 191 210

• For Black/White ads, no page preference is off ered.

COLORED (TL/clmn.cm)İstanbul 140 191 210Ankara 62 76 84İzmir 46 55 61Adana 21 26 29Antalya 21 26 29

BLACK/WHITE (TL/clmn.cm)İstanbul 123 152 167Ankara 54 63 70İzmir 22 46 51Adana 18 23 25Antalya 18 21 23

• Ads. on regional editions do not merit a page and date guarantee.

TURKEY EDITION

REGIONAL EDITIONS

İDDAA SUPPLEMENT (TL/clmn.cm) TABLOID FRAMER.


YENİ ASIR NEWSPAPER

ADVERTISINGRATES



14 YENİ ASIR NEWSPAPER ADVERTISING RATES 2016

FIRST PAGE (2 clmn x 10 cm fixed)

(TL) WEEKDAY WEEKEND

1.936 2.266

PREFERRED PAGES (TL/st.cm)

WEEKDAY WEEKEND

COLORED 56 70

BLACK/WHITE 33 40

YELLOW PAGES (TL/clmn.cm)

WEEKDAY WEEKEND

COLORED 29 33

BLACK/WHITE 25 30

TOURISM & EDUCATION (TL/clmn.cm)

TOTALclmn/cm

Colored Black/White

Weekday Weekend Weekday Weekend

Between 50-100 42 48 23 29

Between 101-250 36 44 21 25

Between 251-500 31 40 19 23

Larger than 501 28 31 18 19

TOTALclmn/cm

Colored Black/White


Between 50-100 23 24 19 21

Between 101-250 19 22 16 18

Between 251-500 17 19 15 16

Larger than 501 16 17 13 15

Note: The tari� excludes annual budgetary size.

Colored Black/White


16 18 15 16

Colored Black/White


21 23 15 16

Colored Black/White


11 12 10 11

COMMERCIAL AD ON SMALL ADS (TL/clmn.cm)

ENTERTAINMENT ADS (TL/clmn.cm)

SOCIAL ADS. (TL/clmn.cm)

MEMBER ADS. (TL/clmn.cm)

At least 30 - 50 ads. 50% discount

At least 51 - 90 ads. 50% discount

Smaller than 30 clmn/cm 27

30 clmn/cm 24

Weekday (B/W) 13

• At least 3-7 ads in a month will subject to 10% discount.•At least 8-10 ads will subject to an extra 20% discount.• Ads larger than 45 clmn.cm will subject to an extra 10% discount.

• Death, condolences, thanks etc.

DAILY SABAH NEWSPAPER

ADVERTISINGRATES



16 DAILY SABAH NEWSPAPER ADVERTISING RATES 2016

Edirne

Kırklareli

İstanbul

Yalova

Bursa Bilecik

Sakarya

Düzce

Bolu

ZonguldakKastamonu

Sinop

Samsun

Ordu GiresunTrabzon

ArtvinArdahan

Kars

Iğdır

Ağrı

Muş

Bitlis

BatmanSiirt

Bingöl

Van

HakkariŞırnak

Mardin

ŞanlıurfaGaziantep

Kilis

Hatay

OsmaniyeAdana

Mersin

KaramanAntaya

BurdurMuğla

Aydın

İzmir

Manisa

Uşak

Denizli

Kütahya

Afyon

Eskişehir

KonyaNiğde

Aksaray

Nevşehir

Kırşehir

KırıkkaleYozgat

Kayseri

K.Maraş

Malatya

Adıyaman

Tunceli

Erzincan

GümüşhaneBayburt Erzurum

Elazığ

Diyarbakır

ÇorumAmasya

Tokat

Sivas

Çankırı

Isparta

AnkaraBalıkesir

Çanakkale

Karabük

Bartın

Kocaeli

TekirdağRize

COLORED (clmn.cm) TL.

First Page 136

Back Cover 80

2nd, 3rd and 5th Pages 72Centerspread (Two Pages Used) 62Before Centerspread 56Other Pages 52

SPACE DISCOUNT RATESFull Page (477clmn.cm) %15

Half Page (234 clmn.cm) %10

BLACK/WHITE (clmn.cm)Other Pages 44

• Black/white ads before centerspread will be invoiced at the rates applicable for color ads. • The delivery dead-line is two days before the publication date until 2.00 pm.• Ads showld be prepared by a vector graphics software.

Agency commision is include, V.A.T. is excluded.

DAILY SABAH ADVERTISING RATES

DISTRIBUTION REGIONS

17ADVERTISING RATES 2016

For submitting ads to Sabah Advertisement Booking Department in CD, through e-mail or FTP, following points should be duly taken into consideration:

The original copy of the advertisement should be sent in PDF. You can seek the necessary settings from [email protected]. Document title should include the publication and date but no Turkish characters, and strictly come up with the program extension (e.g. adtitle _sbh28june.pdf)

- Advertisement visuals should be TIFF (CMYK)

- Advertisement fonts should be TTF or OTF.

- You should strictly s eek the confirmation from [email protected] address after submitting your ads through Mail or FTP.

E-MAIL FOR SABAH THE NEWSPAPER AND OTHER TURKUVAZ MEDIA NEWSPAPERS E-Mail: [email protected]: ftp://polaris.tmgrup.com.tr User ID: ilan Password: ilan

E-MAIL FOR YELLOW PAGES E-Mail: [email protected]: ftp://polaris.tmgrup.com.tr User ID: seri.ilan Password: 03Kelebek

ATTENTION: You may get technical support on transition of ads form [email protected]

PAGE and COLUMN SIZES

BROADSHEAT (STANDARD) PAGESColumn 1 2 3 4 5 6 7 8 9

cm 3.3 6.9 10.6 14.2 17.9 21.5 25.1 28.8 32.4

PENORAMIC ADS (Larger than 9 column)Column 10 11 12 13 14 15 16 17 18

cm 38.2 41.8 45.4 49.1 52.8 56.4 60 63.2 67.5

SARI SAYFALAR - YELLOW PAGESColumn 1 2 3 4 5 6 7 8 9 10

cm 3.1 6.4 9.6 12.9 16.2 19.4 22.7 26.0 29.2 32.4

PAGE HEIGHT: 53 cm.

TABLOIDFull Page: 25 cm x 32.4 cm Half Page - Horizantal: 25 cm x 16 cm

Half Page - Vertical: 12 cm x 32.4 cm Spread Double Pages: 53 cm x 32.4 cm

TECHNICAL DETAILS

ADS SUBMISSION STANDARDS

18 ADVERTISING RATES 2016

1. Advertisements on the first page of Sabah newspaper shall require the prior approval of the managing editor and do not merit any day and publication guarantee.

2. The page depth shall be net 32.4 cm x 53cm

3. For advertisements occupying both pages in the middle section, minimum width shall be 10 columns. Mini-mum size to merit a day and publication guarantee on that shall be 18 columns x 26cm.

4. For colored and S/B advertisements with preferences, no page guarantee is o� ered for ads smaller than 360 columns/cm.

5. No page choice is available in color or black&white ads with preferences in Istanbul edition.

6. Size changes are allowed up until 10.00 am one day in advance to the publication date for all ads in Turkey edition and preferred ads in Istanbul edition.

7. Ads on advertisement pages do not merit a publication date guarantee due to technical reasons.

8. Any verbal booking shall not be taken into consideration unless a confirmed written order follows it.

9. Unless ads sent in digital media are transferred to our booking department in line with our advertisement trans-mission standards, the liability in connection therewith shall be borne by the advertiser.

10. Size changes for commercial and classified ads page in Istanbul edition are allowed up until 3.00pm one day in advance to the date of publication date.

11. Size changes and cancellations for weekly supplements are allowed up until three days in advance to the publi-cation date, and up until 4.00pm two days in advance to the publication date for Gunaydın.

12. Visuals of advertisements should be delivered to Sabah by 3,00pm and 7,00pm the day immediately before the publication date for Turkish and Istanbul editions, respectively. No liability is assumed in case of a delay.

13. It is the advertiser that shall be liable for any changes not notified in writing.

14. For colored ads, proofs on newspaper paper and identical to the original size should be sent. Unless proofs are delivered one day in advance to the publication date, the advertiser shall be liable for the consequences thereof.

TECHNICAL DETAILS

TECHNICAL SPECIFICATION

Documents

NEWSPAPERS ADVERTISING RATES...2016/02/03 · SABAH’la Türkiye’nin yaşam gazetesi Agency comm˚ss˚on ˚s ˚ncluded, V.A.T. ˚s excluded to the pr˚ces. SABAH NEWSPAPER ADVERTISING