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NFC
NEAR FIE
LD C
OMMUNICAT
ION
F E SA
L AL N
AZ
I
SA
GI N
E DE L LY
DA
NI E
L GO
UR
DI N
E
S UN
GO
O K
AN
G
AN
GE L A
ME N
OH
E R
CR
AI G
WR
I GH
T
INTRODUCTION TO NFC
Short Distance Technology
Based on RFID technology
Magnetic Field Induction
Two-way communication
INTRODUCTION TO NFC
OPERAT
ION N
FC
OPERATION NFC
AND NOW IN HOTELS!!!
BEFORE & AFTER
P R E V I O U S LY U S E D M E T H O D S
C U R R E N T & F U T U R E M E T H O D S
ALOFT HARLEM
http://www.youtube.com/watch?v=7iCSAsm7DGs
Aleksandra TruglioDirector of Sales and Marketing | Aloft Harlem
SWOT-OPPORTUNITIES
NFC INTEGRATION
Central Control System NFC Enabled Mobile Device
Hotel PMS System
SWOT-STRENGTHS/OPPORTUNITIES
Empowers the client
Convenient & Simple
Capitalize on innovation
First to market
Improve service offering
SWOT-WEAKNESSES/THREATS
Cost of implementation
Adoption
Unstable technical standards
Security
Troubleshooting
Dependency on mobile carriers
Relaying on a single lock vendor
Credit card companies
Alternatives
QR (Quick Response) code VS
NFC (Near Field Communication)
RFID Difference Barcode$0.5/1 unit. Price $0.005/1 unit.
More than 216 . High capacity Storage capacity 27 .
Low capacity(about 20 letter)
Radio frequency. How to use Visible light(infrared ray)
Possible.(by using satellite or mobile radio communication network)
Informationunderstanding
in real timeImpossible.
Long distance. Distance with reader Close distance.
Read + write. Read/write capacity Only read.
Virtually none. Once up and running, the system is completely automated. Human Capital Large requirements. Laborers must
scan each tags.
High. Durability Low.
High. Security Low.
Alternatives
Advantage of NFC
1. Two-way data communication
2. Security level is high due to encoding system
3. High recognition speed, and low recognition error
Alternatives
Do you think QR code can replace NFC, or NFC can replace QR code?No it will not!!
QR code NFC
Each of them has own features and strengths.So they are not substitutes, but complementary goods of themselves.
Cost and Requirements
NFC to Bluetooth connections
Micro payments Daily activities( vending
machines, copy center)
NFC chip card payments Visa requirements
Kiosk Example
kiosk NFC (VT025)
$960 and up/ per kiosk
NFC tags $0.2 /$1.60 per tag
Costs
Units Item Cost per Unit Total Cost
500 Rooms RFID Signature
Lock
$200 $100,000
9 Hand Held NFC POS
Terminal M3000
$130 $1,170
3 Self Service Kiosk $25,000 $75,000
2 NFC Developer kit $18.95 $37.90
500 Brand logo NFC
Stickers
$1.13 $565
Total Implementation Cost of NFC $ 109,272.90
CONCLUSIO
N
TH
AN
K Y
OU
!