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NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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Page 1: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

1

NFC Technology and Applications

Assaf SellaCTO Texas Instruments Israel

Feb-2012

Page 2: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

Making Wireless

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NFC – Wireless Connectivity by a Tap

Setup Bluetooth/ WiFi connection

Get on the bus by waiving your NFC phone

Pay by Credit-CardGet and use coupons/loyalty points

Enter Office / Hotel roomPass through Access gate

Share business cards with a touch

Get information by touching smart posters

Use your NFC phone as an event ticket

a0798997
Re arrange the icons, Replace the payment icon, work on fonts, and include pairing
Page 3: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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A New Old Technology

1980s- Smart Cards

ISO/IEC 7816

1998- Contactless Smart Cards- Contactless Credit Cards- RFID tags

Proximity Cards (5-10cm) ISO/IEC 14443 Type A (MIFARE) ISO/IEC 14443 Type B ISO/IEC 14443 Type C (Felica)

Vicinity Cards (1-1.5m) ISO/IEC 15693

2012 (expected)- NFC Phones

NFC-Forum specifications

Page 4: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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How Does It Work?• Near field: R<λ (λ 22m @ fc=13.56MHz)

Source: NFC Forum

• Proximity radio technology– Range: few centimeters– Data rate: 106-848Kbps– Frequency band: 13.56MHz (ISM band)– Power transfer

Mutual Inductance (coupling coeff.)

POWER

DATALoad Modulation

NFC Reader NFC Tag

Field Modulation

Page 5: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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Applications• Technology benefits

– Intuitive tap gesture– Inherent security– Asymmetric cost– Battery-less tag

• NFC in phones: modes and key applications- Reader: pairing, smart-poster

Ease of Use- Peer-to-Peer: data exchange- Card emulation: payment, loyalty cards, ticketing Monetary

• The secure element & system architectureUICC (SIM) Standalone SE Removable SD card

Page 6: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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Mobile Payment Ecosystem

IC provider (NFC/SE)

Handset OEM

MNO Trusted Service

Manager

Service provider

and Issuers

Example revenue model

One time fee or

recurring rent

One time fee or

recurring rent

Setup & Maintenance

fees

Commission

Commercial fees (for offers sent to phone)

“Traditional Model” GSMA 2007- Trusted Service Manager

Commercial fees (for offers sent to phone)

Page 7: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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NFC Market

Nexus S 4G Galaxy IIs Bold 9900 Curve 9360 C7 N9 Sonic U8650

Mobile Connectivity Market NFC Attach Rate

Source: iSuppli

Page 8: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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Observations and Summary• NFC is here• Ease of use is current driver• Mobile wallet application emergingDrivers• Maturity and scale of mobile payment ecosystem• Ratification of NFC-Forum standards• Proliferation of NFC-enabled phones• Connectivity combo IC

– Drive down incremental NFC cost• Mass market e-wallet expected 2013-2014

Page 9: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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Thank You

Page 10: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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Backup

Page 11: NFC Technology and Applications Assaf Sella CTO Texas Instruments Israel Feb-2012 1

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Certification Time Line