NGO and CSR

8/2/2019 NGO and CSR

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ROLE OF NGOS IN

IMPLEMENTING CSR

Nishant- 92022

Piyush - 92024

Rajeev - 92031

Rupali - 92033

Sanjay- 92035


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NGOS

An NGO is a voluntary, non-profit organizationthat operates, contributes to, or participatesin, various projects on education, trainingor other humanitarian activities.

They usually collect donations for runningprograms for disadvantaged or distressedpeople.

The difference is that NGOs operate ondonations, whereas a social business is a self-sustaining business.


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CSR

Corporate Social Responsibility (CSR)programs are the philanthropic programs ofcompanies.

CSR is part of a corporation, which is a profit-maximizing company. A common way ofpracticing CSR is by donating money for socialcauses.

CSR initiatives in any organisation addressboth its own competitive interests and theinterests of wider society.


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FACTS & FIGURES

Indiais estimated to have around 3.3 millionNGOs in year 2009, which is one NGO for lessthan 400 Indians.

According to the government study, therewere only 1.44 lakh registered societies till1970. In the following three decades, thenumber rose to 1.79 lakh, 5.52 lakh, and11.22 lakh.

Maharashtra (4.8 lakh), Andhra Pradesh (4.6 lakh),

UP (4.3 lakh),

Kerala (3.3 lakh),

Karnataka (1.9 lakh),
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/India


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REGISTRATION

Such organizations can be registered under aplethora of Acts such as

The Societies Act, 1860,

Indian Trust Act, 1882, Public Trust Act, 1950,

Indian Companies Act, 1956 (Section 25),

Religious Endowment Act,1863,

The Charitable and Religious Trust Act, 1920, The Mussalman Wakf Act, 1923,

The Wakf Act, 1954,

Public Wakfs (Extension of Limitation Act) Act,1959.


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ParticipatingMinistries/Departments/Government Bodies:

Ministry of Culture

Ministry of Health & Family Welfare

Ministry of Social Justice & Empowerment

Ministry of Tribal Affairs

Ministry of Women & Child Development

Department of Higher Education

Department of School Education & Literacy

National AIDS Control Organisation (NACO)

Council for Advancement of People's Action and Rural T Central Social Welfare Board (CSWB)
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SUCH AS AKSHAYAPATRA

Private-Public Partnership (PPP) Mid-DayMeal Scheme

In 2009 increased donations to Rs. 2000million (200 crores) for a period of 3 years.

Nearly 120 million (12 crore) children are sofar covered under the scheme.

Kingdom of Dreams become Santa thisChristmas for Smile Foundation Kids

NSIC (National Small Industries CorporationLimited) partners with Smile Foundation
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CORPORATE SOCIALRESPONSIBILITY

Why NGOs have interest in the business sector

Shift of power from nation states to MNCs andinternational financial institutions.

The lack of social and environmentalaccountability of MNCs.

The growing anti-corporate globalizationmovement;

Focus change from traditional categories ofcivil and political rights to economic, social ,and cultural rights.
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Engaging MNCs: The Corporate SocialResponsibility Movement

to persuade MNCs to adopt voluntary codes ofconduct and implement business practices.

Engagement and Support

Social Auditing and Reporting

Shareholder Activism

Moral Stigmatization and Shaming Economic Pressure Tactics

CORPORATE SOCIALRESPONSIBILITY


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BRINGING CSR ON INTLAGENDA No Single Actor, of Sector can be expected to

provide for the fulfillment of all Human Rights, orthe solution to all social problems. But ifBusinesses, Civil Society Organizations work

together Its Possible.Push Factors/ Reasons:

Need to address concerns of Consumers and active

Shareholders

Need for Greater Corporate Transparency Desire to address concerns of Trade Unions. Need to address concerns of local communities. Need for responding to Government for their CSR

activities. Desire to keep up with industry leaders in CSR.
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ROLE ON NGOS INBRINGING CSR

NGOs are good enough to support industrialdevelopment by ensuring communityparticipation in developmental process.

Corporate can no longer act as an isolatedeconomic entities operating in detachment ofbroader society.

NGO ensure that CSR to be looked upon asmutual support program that ensure

development of entire community. NGO acts as a moderators and facilitators in

realization of the social need and betterenvironment protection.

NGO HRM formed to develop better rapport


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IS NGOS THE BEST WAY ?

NGO can handle both the drivers :One relates topublic policy. The second driver is the businessdriver.

NGOs enjoy a higher level of public trust than the

business sector and governments and their viewsare treated with respect for their independenceand accuracy.

NGOs frequently work on issues that are directly or

indirectly related to the business community andsocial cause.

Beyond the larger and better known NGOs, thereare literally thousands of smaller NGOs that work

at the local level, but which are often wellnetworked loball .
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DIS & ADVANTAGES

To develop a better rapport with the community inthe implementation of the developmental activitiesthe Non Governmental organizations can playbetter role with the industry and community.

They can help the industrial management inconvincing the expansion program to thecommunity and there by develop a proactive and

social environmental and industrial developmentpolicy.
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Lower operating costs, Enhanced brand imageand reputation, Reduced regulatory oversight,Product safety and decreased liability,Improved financial performance etc are the

benefit to the organisation.
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IS THE SOCIETY REALLYGETTING BENEFITED ?The fact that humankind is using natural resources

at a faster rate than they are being replaced. If thiscontinues, future generations will not have theresources they need for their development. Hence

the current development is unsustainableit cantbe continued for both practical and moral reasons.

The community today needs external agencyintervention in the alleviation of many social

problems like poverty, health, unemployment,community education, homelessness and ecodevelopment programs.

Strategically speaking, business can only flourishwhen the communities and ecosystems in whichthey operate are healthy.
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IS THE SOCIETY REALLYGETTING BENEFITED ?

Businesses are an integral part of the communities inwhich they operate.

Smart firms know that business cant succeed insocieties that are failingwhether this is due tosocial or environmental challenges, or governanceproblems.

The needs of current and future generations cannotbe met unless there is respect for natural systemsand international standards protecting core socialand environmental values.
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ACTIVITIESPAT (YR 2005 06) : RS 250 CR

1. Provide clean drinking water for students of localschools around its seven factories.

2. Partner with the Indian Red Cross which includeblood bank services, ambulance services,immunization and health.

3. Nestle India assists SHIS, ( a social organization )

working in the field of rural development in over1200 villages in the state of West Bengal.

4. Scholarships to deserving students in schools.

5. Nestle scholarships for young business managers.
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NESTLE INDIA LTD CSRACTIVITIES

Water conservation.

setting up in village schools

creation of both direct and indirect

employment that leads to the development ofthe whole community, as well as inclusivegrowth. Economic prosperity .

Dedicated agronomists and veterinarianscontinuously educate farmers with good dairypractices and improved the supply chaininfrastructure for milk collection

As a result of this belief in fairness, honesty,respect for people and the environment, there

is a strong bond of mutual trust with the


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CONCLUSION CSR is frequently used to describe a company's relations with its

wider community. CSR is on the boundary of HR and PR and hence to be managed

so that it is not allowed to slide too far towards PR.

More than excessive use of relationship management techniques

they should make use of strategic relationship managementapproaches such as relationship development, maintenance ofrelation.

After the goal attainment the HR managers should be able toseparate themselves from the community and NonGovernmental Organizations.

The HR managers of the organization should be orienting andexperimenting with NGOs in innovative and new areas.

Human Resource Management has a role in demonstrating the

benefits of workplace practices that both reflect CSR and at thesame time, contribute to organizational efficiency and
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Thank You
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Documents

NGO and CSR