Brand Overview

As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course, royals.

The Australian Women’s Weekly is the

country’s most loved and iconic magazine, shaping the lives of

Australian women for over 80 years and earning a special

place in the heart of the nation.

Combining agenda setting news stories with in-depth celebrity and

real-life features, unparalleled royal coverage and a legendary

lifestyle and food offering, integrity and quality are the heart of all The Weekly does and is the key to its enduring success.

Nicole Byers EDITOR-IN-CHIEF

Nicole Byers EDITOR-IN-CHIEF

In a media career spanning over 20 years, Nicole Byers has worked across a number of high profile weekly and monthly magazines both in Australia and the UK – including monthly titles New Woman, SHE and B Magazine as well as music monthly Ministry. Cutting her teeth as a sub-editor, writer and entertainment editor, for the past 10 years Nicole has edited many of the country’s most successful weekly titles, including TV WEEK, NW, Woman’s Day and OK! Magazine. Nicole has been Editor of OK! Magazine for the past seven years and Editor-in-Chief across NW and OK! Australia since 2014, a role that has encompassed print, digital and social platforms across these two well- loved brands.

Samantha TrenowethNEWS EDITOR

Samantha Trenoweth is a journalist with more than 30 years’ experience, writing for newspapers, magazines, books, online and radio. As News and Features Editor for The Australian Women’s Weekly this year she has written features as varied as the Rohingya and Syrian refugee crisis, Nigella Lawson, paralympian Jessica Smith, women changing the face of Judaism, Islam and Christianity, as well as women of the drought and the Tathra fires.

Juliet RiedenEDITOR AT LARGE

Editor of The Australian Women’s Weekly and Managing Editor of The Australian Women’s Weekly one shots on subjects ranging from health, to homes, royals, food, colouring in and finance, Juliet is also the magazine’s Royal Correspondent, books editor and edited its 80th birthday souvenir issue.

At The Weekly in addition to her Editor responsibilities, Juliet has forged impeccable contacts, especially with the royal families in Denmark and the UK and scored global exclusives with HRH Prince Charles and Crown Princess Mary. Juliet’s other exclusive interviews include Magda Szubanski, Maggie Tabberer, Dame Helen Mirren, Julianne Moore, Susan Duncan and more. Juliet’s investigation into Australia’s Hillsong Church was nominated in the 2016 Publish Awards.

PROFILESEditorial

Mattie CronanSTYLE DIRECTOR

Mattie started her tenure with The Australian Women’s Weekly in 2011, and appointed as Style Director in 2013, Mattie continues to lead the fashion team to create concepts for the fashion pages, celebrity shoots and covers – bringing the pages to life.

Growing up in a family of dress makers led Mattie to study Fashion Design at the prestigious East Sydney Fashion Design Studio. After meeting Judith Cook (former InStyle and AWW Style Director) Mattie decided to move into the world of publishing and magazines, a career that has spanned over 13 years.

Mattie has had many great achievements as Style Director at The Weekly. Most notably working as the stylist and the creative vision for the 80th Birthday special Issue cover with Crown Princess Mary photographed in Denmark, a cover which won the team a Maggie award for the Best Lifestyle Cover in 2013.

Fran Abdallaoui FOOD DIRECTOR

With almost 25 years at The Australian Women’s Weekly, Fran began her career at Bauer Media in the Test Kitchen as a young home economist in 1994 triple-testing thousands of recipes for The Weekly’s world renowned cookbooks and the magazine. Honing her skills in food editing earned Fran various roles across the food team and is now food director of The Weekly. Fran enthuses “this really is my dream job, I love all that The Weekly stands for – trust, integrity and incredible heritage. The Weekly’s recipe pages over time have tracked Australia’s culinary history of the home kitchen. It’s shaped what Australian’s cook today! Fran’s multifaceted role as the food ambassador for The Australian Women’s Weekly ensures every recipe published in the magazine is delicious, easy to cook with guaranteed success. Fran regularly presents cooking demonstrations bringing the magazine to life on TV, reader events and video for awwfood.com.au.

Professor Kerryn Phelps MEDICAL PRACTITIONER

Professor Kerryn Phelps is Adjunct Professor at Sydney University in the Faculty of Medicine in the Schools of Public Health and General Practice.Professor Phelps has been a familiar face to many Australians over the last 20 years during which time she has appeared regularly on television, radio and in the print media informing the Australian public on important health issues. Professor Phelps has been the medical practitioner for The Australian Women’s Weekly for over 15 years, and she also writes regular political commentary for Medical Observer Magazine and Australian Wine Selector Magazine.

Delivers a cross platform reach of 2.449m each month

NOW TO LOVE PAGE VIEWS

8,229,682

NOW TO LOVE UNIQUE BROWERS

1,216,598

The Now To Love website provides quality rolling news and commentary, with a strong focus on careers, relationships, fashion, beauty and royals. The site is updated with new content 10 times a day, and breaking news is covered around the clock.

The voice of Australian women. Inspiring women’s

hearts, minds and lives

THE AUSTRALIAN Source: Nielsen DCR, January 2019, Digital

VIDEO & BROADCAST

INSTAGRAM

37,900

TWITTER

15,700

FACEBOOK

568,688

Updated as at 12th February 2019BAKING

FAVOURITESSWEETVEGAN

KITCHENHEALTHY RECIPESFAST & EASY FOOD

FOR FRIENDS

PRINT EXTENSIONS

READERSHIP

1,570,000

FREQUENCY

MONTHLY / 13 issues a year

AUDIENCE

Aged 25-65 core readership 35-50 Over 80% are grocery buyers Majority are tertiary educated Average Household income 94k+

Source: Readership - Roy Morgan December 2018

EVENTS & COMMUNITY

Monthly Food Magazines

BEAUTYWhat’s in? What’s out? And how do I look 10

years younger? The Weekly seeks the answers from leading experts around the world, and translates

all the trends for our readers.

HOMESA woman’s home is her castle. With inspiring at-home articles, clever craft and great buys for all budgets, our homes pages are growing

in popularity.

TRAVELWho doesn’t dream about travel? As the nation

embraces cruising with a passion, so does The Weekly. Every month, we feature a cruising story

along with the latest in travel news.

FINANCEMoney makes the world go round – and our money

page ensures you make the most of what you have. With our leading expert Pam Walkley, founding

editor of Money magazine, all your questions about building wealth will be answered.

NEWSThe first 100 pages of each magazine are devoted to the news, royal and celebrity stories that readers count on each month. We interview the leading experts, the newsmakers, the politicians and the stars – plus real people with the nation’s most compelling stories.

FASHIONWe present inspirational but wearable and affordable fashion, using models of all ages and sizes. From stunning feature shoots to flat-lay wardrobe inspiration, we have our reader’s fashion needs covered.

HEALTH Our readers demand credible, factual and up-to-date information on health. That is why we have Australia’s best-known doctor, Professor Kerryn Phelps, as our medical expert.

FOOD With more than 30 pages of recipes per month, The Weekly’s food pages are a favourite among readers. The emphasis is on delicious recipes that don’t cause stress – there are no complicated ingredients, and use only fresh, seasonal and delicious items you can find in every supermarket. Our pages feature the nation’s most-loved cooks Maggie Beer and Julie Goodwin.

PILLARSEditorial

CHRISTMAS WITH THE WEEKLY: Christmas with the Weekly is truly an integrated

multi- platform sponsorship opportunity. We create a path to purchase by de- coding Christmas, talking directly to

millions of main grocery buyers across TV, Print, Social and Digital channels, headlined and presented with the trusted

brand advocacy of The Australian  Women's Weekly.

Christmas content matches consumer holiday needs and covers baking, entertaining, fashion,

gifts, homes and decorating.

Objectives: · To search for the next upcoming generation of

Australian women, aged 18-34 who are doing inspiring things in the community to benefit others.

· Align The Weekly with a younger reader/audience, remain relatable to younger audience.

THE HIGH TEA PARTY:Australia's biggest magazine brand The Australian Women's Weekly will be partnering with Australia's biggest high tea event series, The High Tea Party.

This series of sell-out events are scheduled to appear across 6 major cities with over 30,000 guests.

Tickets will be available for guest's to enjoy a decadent ballroom high tea with complimentary experiences including

beauty treatments, and fashion shows with each guest receiving a copy of The Australian Women's Weekly.

There will be boutique market stalls for guest's to enjoy a day of shopping and leave with a gift bag

with an abundance of samples.

PILLARSEditorial

WOMEN OF THE FUTURE:The Australian Women’s Weekly, Women of the Future

campaign celebrates young women determined to make a difference in Australia’s future across a variety of industries.

In its 5th year the prize bursary is open to women 18 – 34 years old and the prize pool totalled at

$100,000 shared amongst 3 winners.

Our winners were judged by a high profile panel of Australia’s most influential women including, Lisa Wilkinson (Co-host,

Today Show), Lucy Turnbull (Businesswoman, lawyer and wife of Prime Minister Malcolm Turnbull), Julie Bishop (Foreign

Minister) and Olivia Wirth (Qantas Group Executive).

Australia’s first female Governor-General is Patron of the Women of the Future Awards, the Hon. Dame Quentin Bryce,

the awards is then celebrated with 100 other influential leaders, national legends and high profile stars attended the

Women of the Future luncheon to recognise and acknowledge the finalists and their achievements.

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS

Fashion DRESSES FOR SUMMER:

— The best

shapes and cuts to flatter

all figures

AUTUMN —

Colour Workshop

—New colours of

the season.

WINTER STYLE TRENDS

—Coats, boots, accessories

SPRING —

Shoe Roundup —

Sandals, slides, mules and espadrilles

SUMMER Sunglasses

Latest shapes and styles

SWIMWEAR & cover ups

Beauty SUMMER GLOW MAKE-UP FOR MATURE SKIN

WINTER SKIN AND HAIR

REPAIR

SPRING BEAUTY

CHRISTMAS BEAUTY

Health SKIN CANCER ANXIETY REMEDIES HEALTH

CHECKS YOU SHOULD HAVE

BUT TEND TO AVOID

CHECK YOUR BONE HEALTH

POSITIVE PSYCHOLOGY

WHY LONELINESS

IS SO DANGEROUS

HOW TO BANISH BRAIN

FOG

Food BACK TO SCHOOL

— Dinner meal

prep and easy lunch box

ideas

WINTER —

Traditional recipes from

Australian country kitchens

EASTER LONG SUNDAY LUNCH

—

5 INGREDIENT SLOW

COOKER —

Simple set and forget dinners

JULY COOKING FOR HEALTH

— Celebrating

spring produce

CREATE YOUR BEST

CHRISTMAS EVER

Decorations, food, home-made gifts

CALENDAR 2019Editorial

(bronzers and tanners)

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS

Travel TBC SUMMER ISLAND

GETAWAYS Cook Islands,

Moreton Island, Daydream

Island

TBC GREAT RAIL JOURNEYS The Grand

Hibernian in Ireland and the Rocky

Mountaineer in Canada

Intergenerational cruises for

Mother’s Day and Father’s Day

TBC GREAT PLACES TO VISIT IN AUSTRALIA

Broome, the NT and more

FRAN’S CULINARY CRUISES

Japan and France

Homes ACROSS

THE YEAR–

celeb houses and gardens around the

world.

SHE SHEDS —

Spaces outside the main house

COMMUNITY GARDENS

SMALL SPACE GARDENING

GREEN WALLS—

How to

PETS AND GARDENS

ATTRACTING WILDLIFE FURNISHING

SMALL OUTDOOR

SPACES

Finance RETIREMENT MONEY

MANAGEMENTDIVORCE AND

MONEY

MANAGING CREDIT CARD

DEBT and how to

avoid it in the first place

Lifestyle ASTROLOGY SPECIAL

EASTER CRAFT

CELEB HOMES

HALLOWEEN CRAFT

BEST GARDENS

AROUND THE WORLD

FESTIVE CRAFT

CALENDAR 2019Editorial

FAMILY FINANCE ACROSS THE

GENERATIONS

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS

Themes THE BODY ISSUE EASTER ISSUE

Major Properties

Reader Events HIGH TEA

One-shot editions AUSTRALIAN

WOMEN’S WEEKLY

RETRO ISSUE

ROYAL ISSUE

GUIDE LINES FOR HIGH TEA LOG WITH AWW LOGO

presented by

presented by

AWW logo can change colour but must alway appear centred under High Tea logo

HIGH TEA

HIGH TEA

HIGH TEA

LAUNCH REVEALEVENT

CALENDAR 2019Campaign

INTERNATIONAL WOMEN’S DAY

AUSTRALIANWOMEN’SWEEKLY

RETRO ISSUEROYAL ISSUE

WELCOME SUMMER

CHRISTMAS FOOD AND CRAFT

THE KINDNESS PROJECT

RURAL ISSUE

Paul Gardiner Director of Sales, NSW (02) 9282 8676 PGardiner@bauer-media.com.au

Karen Holmes Head of Key Accounts, NSW (02) 9282 8733 KHolmes@bauer-media.com.au

Will Jamison Head of Direct Sales, VIC (03) 9823 6301 WJamison@bauer-media.com.au

Judy Taylor QLD Head of Sales (07) 3101 6636 JTaylor@bauer-media.com.au

Ben Wiles SA Sales Manager (03) 9823 6387 BWiles@bauer-media.com.au

SALES CONTACTSBauer Media