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8/14/2019 Nirala Group Pakistan
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University Of Management and Technology
8/14/2019 Nirala Group Pakistan
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University Of Management and Technology
PRESENTED BY:
RAJA QASIM JAMIL
AWAIS FAREED
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University Of Management and Technology
Over half a century ago, the foundation of Nirala
was laid in Lahore, Pakistan, with the commitment
to provide people with delectable quality delights.
The great journey started when Taj Din migrated
from Amritsar, India, to Lahore and started a small
breakfast shop in the inner city of Lahore in 1948.
The passion for quality, distinctiveness and hardwork set by our founder is the spirit we seek as our
guiding principle.
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University Of Management and Technology
VISION The vision is to make Nirala a global brand, a
brand recognizable for its uniqueness and
quality in ethnic food market all around theworld. In this perspective it consider its self as
an innovative and a pioneer company,
continuously offering unique products and
interesting service concepts that others
havent even dreamt of.
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University Of Management and Technology
CORE VALUES The core values of Nirala organization which theyconsider the Spirit of Nirala have not changed overthe past half century. Those values and traditions
which have made the brand Nirala a market leaderfor the past 60 years are: Continuous Improvement Innovation
Integrity Team work and Social Responsibility
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University Of Management and Technology
PRODUCTS Mithai
Snacks
Dairy
Beverages
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University Of Management and Technology
Nirala Group of
Companies Anmol Co. N Design N Restaurants
Nirala Canada Ltd. Nirala Dairy (Pvt) Ltd. Nirala Snacks (Pvt) Ltd. Nirala (Pvt) Ltd. Nirala (UK) Ltd.
Porshe Pakistan Taj Trading LLC VCS (Pvt) Ltd.
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University Of Management and Technology
COMPETITORS AREA WISE:
LAHORE
Gourmet
Fazal Sweets
ISLAMABAD-RAWALPINDI
Jameel Sweets
Fresco SweetsKARACHI
Qasr-e-Sheeren
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University Of Management and Technology
Geographic
LAHORE, ISLAMABAD. RAWALPINDI,KARACHI,MULTAN, SIALKOT, GUJRANWALA,
PESHAWAR
INTERNATIONAL:
DUBAI and SHARJAH
SEGMENTATION
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University Of Management and Technology
TARGET MARKET In Target Market of NIRALA, it has different
products in Different Markets e.g
Sweets, Restaurants, Beverages, Dairy. IT IS BASICALLY MULTIPLE
SEGMENTATION.
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University Of Management and Technology
VALUE CHAIN Inbound Logistics:
Pure Desi Ghee, Hight Quality Dry Fruit, Milk, Rice
Operations: More than 20% of Mithai Production is Carried out at Automated Plants.
Snacks are also prepared on modern machines.
Milk production Plant is situated in Tandlianwala near Faislabad wheremore than 300,000 liters of milk is Processed per day.
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University Of Management and Technology
Outbound Logistics:
N DESIGN is a Packaging Co. working under the Umbrella
of NIRALA which is offering 80 different types of Packaging.
It includes traditional paper and cardboard, tin, wood, glass
and handmade Paper.
Customized Packaging
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University Of Management and Technology
Marketing and Sales: Nirala Dairy and Snacks are sold at more than 30000 retail shops across more
than 50 cities of Pakistan.
Supply and Distribution department of NIRALA ensures timely and effective
distribution of the products to the chain of Nirala Sweets stores spread all
across Pakistan. NIRALA is emphasizing more on Print Media and Outdoor Advertisements.
Supporting Activities: MIS Department
HRDepartment
Store and Procurement Department.