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8/3/2019 Nirala Presentation
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Innovative Practices by Nirala
Sweets
Presented By :Adeel Ahmad
Amir Khan
Kashif Rajani
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Video Clip
http://nirala.exe/http://nirala.exe/8/3/2019 Nirala Presentation
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Vision Statement
To be an innovative and
pioneer company continuouslyoffering unique products andinteresting service concepts
others cannot even dream of.
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Historical OverviewMr. Taj Din migrated from India in 1948
Capital Base of ONLY Rs. 200!!!
Initial Human Resource of 2 individuals
Breakfast was Niralas Initial Product Line
Fleming Road was the first business location
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Historical OverviewIn late 1960s, Mr. Farooq Ahmad joined the business
when his father Mr. Taj Din felt ill.
He realized the importance of packaging
Later Mr. Faisal Farooqs contribution was instrumental
in differentiating the two Niralas one that operated inLahore only to the one that operates globally
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Progress Towards BettermentExtended the product line
More outlets added to the chain
Strategic direction and goals marked
First professional manager hired in 1997
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Nirala TodayDairy and Namkeenz introduced
Annual Sales of over 75 million pieces of sweets
Over 600 employees
Over 25 outlets in 8 major cities of Pakistan as well asUAE
Market Leader setting industry standards and norms
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Customer Satisfaction Index
8.527.92 7.88
6.07
7.857.47
6.32
7.21
8.28
9.07
7.66
8.929.34
8.798.30
9.19
8.17
10.00
8.859.39
8.428.94
0.00
2.00
4.00
6.00
8.00
10.00
12.00
JR DHA TWN MM SP HC KHI RWP ISB FSD Average
Branch Location
Scale
of+10
to
-10
Quality Index Sales Staff Index
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Product Portfolio
Sweets
Sugar Free
Cold Range
Salties
Dairy Products
Rabri Milk
Flavored Kulfi
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Transformation
New Look of Outlets
Metamorphosis from shop to hang out
Seating Arrangement
Western Milieu
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New Customized PackagingTin Packaging
Handmade Collection
Wooden Boxes
Wedding Range
Special Occasions Range
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Competitive AdvantageHiring professional managers
Vast geographical coverage
Feedback from customers
Focus on ambience
Variety of Packaging
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Forces Driving InnovationsResearch and Development
Findings for products not currently launched bycompetitors
Sugar-Free
Flavored kulfiDesi GheePasteurized milk
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Forces Driving InnovationsAdvertising and Marketing
Conducts market survey
Finds untapped markets
Focus Groups marketing study
Ads on public transport and roads
Projection as a modern hang out
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Forces Driving InnovationsQuality control department
Centralized production
Hygienic preparation of products
Transportation in fridge fitted vans
Chemical testing of products
Ensuring food quality
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Recommendation
Implementation of MIS
Written codes of ethics
More branches in Islamabad and Karachi
Fully automated manufacturing process
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Questions & Answers
Thank You