ORIGIN PASSION & BELIEFS VICENZA - ITALY, 15 - 18 MAY 2015

A PROJECT BY NOT JUST A LABEL

NOT JUST A LABEL (NJAL) IS THE WORLD’S LEADING DESIGNER PLATFORM FOR SHOWCASING AND NURTURING TODAY’S PIONEERS IN CONTEMPORARY FASHION

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ORIGIN PASSION & BELIEFS THE FIRST EDITION

!THE STORY !Launched in 2014, OPB is a partnership between Fiera di Vicenza S.p.a., the leading organiser of trade shows and premium events in the jewellery sector and NOT JUST A LABEL (NJAL), the world’s leading platform for supporting emerging fashion designers. Conceived to reinvigorate and support the world-famous industrial and artisanal eco-systems in Italy, OPB takes place in a custom-built 15,000 sqm pavilion in Vicenza, Italy. Renowned for its 700-year history of traditional manufacturing, this area remains vital to the global design, fashion and luxury industries today. !The aim of OPB is to bring together traditional and regional manufacturing houses with NJAL's innovative, emerging design talents from five continents. The collaboration provides designers with the unique opportunity to network with the fashion's most esteemed craftsmen and industry buyers. !The coming together of visionary design with production houses, will plant seeds for a fashion industry of the future, encourage slow fashion and support both the craftsmen of the Veneto region and the emerging designers who attend the showcase.

THE ETHOS !What sets OPB apart from other trade events is its unwavering focus on creativity and fine craftsmanship. The event fosters not only the commercial side of fashion, but encourages exhibitors to communicate their full artistic vision to buyers and visitors, pushing towards an industry where customers value the story behind their fashion purchases. !OPB aims to not only plant seeds of inspiration for the future, but to introduce a new wave of artistic innovation to the Veneto region, its craftsmen, and to provide a unique platform for fashion’s most talented up-and-coming designers.

ORIGIN PASSION & BELIEFS 15 - 18 MAY 2015 !Origin Passion & Beliefs (OPB) 15 - 18 May 2015 is the unique trade fair that brings together Italy’s 100 most distinguished manufacturers and suppliers with NJAL’s 100 most innovative emerging fashion design talents from five continents. OPB shines the world’s spotlight on pioneering emerging fashion design, and is a hub where new business opportunities emerge and creativity is truly supported.

ORIGIN PASSION & BELIEFS THE STORY AND ETHOS

ORIGIN PASSION & BELIEFS INSIDE THE EVENT

FIERA DI VICENZA !Fiera di Vicenza S.p.A. is the acclaimed organiser of trade events in the jewellery sector, hosted in state-of-the-art exhibition spaces in Vicenza, Italy. Fiera di Vicenza is a vital protagonist with strong leadership ambitions in the luxury and lifestyle sector. !Matteo Marzotto, the President of Fiera di Vicenza, is the sixth generation of an Italian textile dynasty, who gained international renown with his turnaround of luxury brands Valentino and Vionnet. !“We aimed to create an international hub for the best artisans and craftsmen in Italy to enable them to best promote their products,” he said of the company’s decision to launch Origin Passion & Beliefs. !

NOT JUST A LABEL !NOT JUST A LABEL (NJAL) is the world’s leading designer platform for showcasing and nurturing pioneers in contemporary fashion. Set up in 2008 to infuse new life into the fashion system, today NJAL represents over 17,000 designers in 110 countries. !The platform helps designers to gain exposure in the fashion industry at no cost, and increase their earnings from wherever they are based in the world through its revolutionary online shop. !Stefan Siegel, a native South Tyrolean — the German speaking part of the very TriVeneto region grew up in this area infused with high-end luxury manufacturing, and has driven NJAL’s commitment to promote fashion that is sustainable, supporting local communities and artisans.

ORIGIN PASSION & BELIEFS THE ORGANISING PARTNERS

FOR BUYERS !OPB hosts a diverse array of fashion designers’ work, giving exclusive access to up-and-coming fashion designers, to stay ahead of trends. !Exhibited over the four days will be a wide selection of menswear, womenswear, leather goods, footwear, accessories and jewellery, including a broad range of price points, both ready-to-wear and bespoke styles, and sustainable fashion. !

FOR THE PUBLIC !From bespoke fine jewellery, to modern street-wear, to tailored womenswear, OPB offers an exclusive and unique shopping experience, letting you shop never-before-seen styles and support emerging talent.

WHAT OPB HAS TO OFFER !Exhibiting designers will benefit from exposure to international press and buyers, as well as the design councils, schools and fashion incubators who will be showcasing their activities alongside the 100 designers and 100 manufacturers. !An extensive programme of educational workshops and events will spark the vital exchange of expertise between traditional crafts and innovative creativity that is at the event’s heart, creating the blueprint for a new model of regional development, sustainable production and ethical approach to the fashion, jewellery and accessory sectors.

“History was written. A massive brainstorm of ideas, collaborations, exchange of experiences, approaches, tactics, contacts, workshops… It’s unbelievable what a hundred minds put together are capable of, when you give them the proper environment and people to work with. People from five continents standing united for the same goal is not something you can witness every day.”

“100 of the best designers and creative souls from all over the world exchanging ideas.” !

“After one of the most incredible weeks of my life, the future of fashion looks prettier and brighter. For us who believe in passion, hard work, creativity and love, the sky is the limit.”

ORIGIN PASSION & BELIEFS WHO BENEFITS

ORIGIN PASSION & BELIEFS A DESIGN BY NJAL DESIGNER

JULIA DEVILLE, NEW ZEALAND

SUPPLIERS & MANUFACTURERS !Origin Passion & Beliefs will host the Veneto region’s and Italy’s most distinguished businesses from the manufacturing and production sector. Fiera di Vicenza S.p.A. works with Italy’s leading trade organisations, to distinguish the most iconic family-owned businesses to showcase their work at OPB. !These suppliers and manufacturers are vital to the event’s aim to build long-term innovation strategies for the Veneto region, and the future of Italian luxury manufacturing. !!INSTITUTIONAL BODIES & UNIVERSITIES !The participation of design councils, universities, schools, trade bodies, support platforms and fashion incubators will make Origin Passion & Beliefs a nucleus of open dialogue and a synergistic approach to sharing knowledge. !International initiatives and platforms will showcase their projects, talents and ideas. This will foster a network of like-minded individuals, reaching beyond the norm, and representing far-reaching geographic regions. !

ORIGIN PASSION & BELIEFS FURTHER EXHIBITORS

100 EMERGING DESIGNERS !NOT JUST A LABEL (NJAL) scours the globe’s fashion weeks, events and institutions in its search for the most brilliant emerging fashion design talent. The creative and cultural diversity of NJAL’s artistic community will be represented at OPB by designers singled out for their commitment to supporting authentic craftsmanship. !Besides the payment of an administration fee, the entirety of participating designers’ costs will be covered, ensuring the event truly reflects the most pioneering and successful fashion design, regardless of funding or politics. !Exhibiting designers will benefit from exposure to international press and buyers, as well as the design councils, schools and fashion incubators in attendance. !An extensive programme of educational workshops and events will spark the vital exchange of expertise between traditional crafts and innovative creativity that is at the event’s heart. !!

ORIGIN PASSION & BELIEFS NJAL’S ONE HUNDRED

ORIGIN PASSION & BELIEFS THE NJAL WORKSHOP SERIES

What is included - A 12 square metre booth - Art direction and installations - Booth design, fitting and setup, as well as dismantling To apply to be part of OPB 2015, please email origin@notjustalabel.com to ask for an application form.NJAL and its partners will require a contribution of £500 (inclusive of VAT), to guarantee a place in OPB 2015 !!!!

DESIGNERS !To apply, designers should make sure their NJAL profiles are up to date with their latest collections, information and contact details. NJAL’s Scouting Team will handpick the 100 designers in November 2014, and contact them directly if they have been chosen. !What is included: - A 12 square metre booth, providing an ideal setting for showcasing your brand - Art direction and installations - Booth design, fitting and setup, as well as dismantling - Accommodation in a 4* Hotel - Return flights from wherever they are from - Airport transfers and transfers to and from the Fair throughout the event !!Considering NJAL will book 100 different flight connections from all over the world, a system that guarantees that each of the one-hundred designers will fully commit to the project had to be found. Therefore, NJAL and its partners have decided to take a contribution from all selected designers of £500 (inclusive of VAT), to make sure the organising partners can start booking flights from January 2015 and thus reducing the overall costs.

HOW TO BE PART OF ORIGIN PASSION & BELIEFS !NJAL will handpick each participant on their ability to change the shape of fashion’s future landscape. The NJAL Team are looking for those who have proven that they push the boundaries in terms of design, innovation and use of materials. !

INSTITUTIONAL BODIES & UNIVERSITIES !NJAL are also calling all design councils, institutional bodies, development agencies, universities and NGOs to showcase their organisations and projects. !NJAL will be selecting 20 institutional bodies and universities from around the globe to take in OPB 2015. !To apply, please provide a brief proposal of how your organisation would like to take part in OPB 2015. Organisations are invited to present their organisations via their activities, research work and represented talent, rather than purely promoting their businesses. !!!!!

ORIGIN PASSION & BELIEFS HOW TO APPLY

THE VENETO REGION !The Veneto region’s rich historical and cultural heritage makes it the most visited region in Italy, attracting 63 million tourists every year. With over 40% of all high-end and luxury manufacturing for Europe coming from Veneto, this is where the Well Done in Italy label finds its utmost expression. !From the Alps towards the Adriatic Sea, the Veneto region’s prolific network of production facilities includes thousands of luxury manufacturing businesses and boasts over 700 years of tradition in manufacturing and craftsmanship. !!

CONTACTS !NOT JUST A LABEL Stefan Siegel Robert Cavell-Clarke origin@notjustalabel.com +44 20 7739 4636 !FIERA DI VICENZA Ada Tessaro Patrizia Rovaris ada.tessaro@vicenzafiera.it +39 04 4496 9850 !!

!PLAN YOUR VISIT TO ORIGIN PASSION & BELIEFS !Origin Passion & Beliefs will take place in Vicenza, at the heart of Italy’s luxury manufacturing industry. The city of Vicenza is located in the Veneto region in Northern Italy, ideally situated 60km west of Venice and close to the iconic culturally infused cities such as Treviso and Verona. !Fiera di Vicenza S.p.a.Via dell’Oreficeria, 1636100 Vicenza, Italy www.vicenzafiera.it www.originfair.com !

ORIGIN PASSION & BELIEFS PLAN YOUR VISIT

ORIGIN PASSION & BELIEFS THE ONE HUNDRED, MAY 2014

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