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NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett Director, NMR plc [email protected]

NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

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Page 1: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

NMR milk recording: current situation and future prospects

ICAR 2017

Know your cows, know your business

Ben BartlettDirector, NMR [email protected]

Page 2: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

Page 3: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

The GB milk recording market

Know your cows, know your business

Page 4: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

NMR Recording

Page 5: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Range in performance across NMR herds

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- The top 10% of NMR herds measured in LTDY terms achieve an average LTDY of 14.78 litres per day of life- The bottom 10% achieve just 5.8 litres/day

Page 6: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

- The top 10% of NMR herds measured on calving interval achieve a herd average of 378 days

- The bottom 10% have an average of over 480 days

Page 7: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

HORIZON SCANNINGHORIZON SCANNING

Page 8: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Market demands from UK MRO’s• More integration• More bespoke• Better decision support and action lists• Ability to demonstrate return on investment• Aid compliance with processor requirements

Know your cows, know your business

Page 9: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

NMR approach• Bundling to achieve integration• Bespoke offerings – farm specific settings for action

lists• Third party links

– On line reporting• Producers registered• Third parties registered

• Benchmarking• Unlock more from the milk sample

Know your cows, know your business

Page 10: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Bundling

• Linkage of different testing and data recording services – Bulk milk and individual cow milk– Blood/tissue testing services– Bespoke data recording

• Individual farm ‘decision tree’

Know your cows, know your business

Page 11: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

Sample type Frequency Reliability Outcome Value Example

Bulk milk Quarterly or every sample

Alert + Urea

Bulk milk Quarterly or every sample

Action ++ Inf disease

Indiv cow (DHI)

Monthly Alert + Energy balance

Individual cow (DHI)

Monthly Action +++ PD, SCC, Johne’s

Page 12: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

GB herds tested through NML (bulk milk samples)

NMR Herds CompetitorMRO’s

Nonrecording

Page 13: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

BUNDLING

Selective Dry Cow therapy report

Page 14: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Going beyond traditional ‘Action Lists’

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- Fertility- Lameness- Mastitis - Disease

- Actual .v. predicted milk yield- Calving ease- Antibiotic use

Page 15: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

The cull list…….

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Page 16: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Benchmarking

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Securing and maintainingengagement through benchmarking

Page 17: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

Page 18: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

Page 19: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Getting more from the milk sample –interrogating spectral data

• Looking to identify cows suffering from negative energy balance in early lactation to allow action to be taken before energy status has an effect on future fertility and production

Know your cows, know your business

Page 20: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Know your cows, know your business

Page 21: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Negative Energy Balance (NEB)

Know your cows, know your businessSource: EBVC

Page 22: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

How do we do it?

MIR spectra from

individual cow milk samples

Prediction equations

Energy Balance

Page 23: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

BCS and Energy Balance

Page 24: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Individual Cow Results…

Know your cows, know your business

Page 25: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Conclusions• Growing demand for a new generation of innovative

milk recording services..……• MRO’s need to challenge themselves – and challenge

their suppliers……..• Change is a constant – and those that respond most

effectively to change will succeed

Know your cows, know your business

Page 26: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett
Page 27: NMR milk recording: current situation and future …...2017/06/03  · NMR milk recording: current situation and future prospects ICAR 2017 Know your cows, know your business Ben Bartlett

Thank you……

Know your cows, know your business