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The ability to create interactive video is becoming more and more available to artists and designers and as a result of that we are beginning to see common design patterns emerge.
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Non-linear storylines
by Vidzor
Video as a format no longer has to be linear.
It is becoming a lean-forward, non-linear, interactive experience and standard storylines
are now obsolete.
We have identified four key interactive patterns.
several videos with a fixed timeline but different content
jump between videos without interruption
common audio track
options to change the course of the story
choose-your-own-adventure
a hub to different videos
notion of time is not applicable
no definite end
IKEA ad experience
viewer is given choices to leave at certain points but ultimately comes back to it
same ending