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lars r kristiansen
mobile evangelist
mobiletech
Mobilt medieinnhold Q3-2012© TNS Forbruker & Media Q3-2012
Mobilt medieinnhold Q3-2012
Mobilt medieinnhold Q3-2012© TNS Forbruker & Media Q3-2012
Bruk av mobilt medieinnhold 2005-2012
11 11 11 11 109 9 9
10 10 10 11 12 12 1112 13
1415
1719
2324
27
29
32
34
40
44
47
4 4 4 4 3 3 4 4 5 4 4 5 5 5 5 6 68
911
12
1517
19
22
2527
32
36
40
0
10
20
30
40
50
Ukentlig
Daglig
9
Mobilt medieinnhold Q3-2012© TNS Forbruker & Media Q3-2012
Sammendrag
Bruken av mobilt medieinnhold stiger enormt fra kvartal til kvartal. Den økende bruken av smarttelefoner øker
tilgjengeligheten til «nyheter» i en helt annen grad enn tidligere i historien. Forbruker & Media viser at i det i Q3-2012
var omtrent 1.990.000 personer eller 47% av befolkningen som brukte minst en mobil innholdsleverandør i løpet av
en uke.
40% eller 1.701.000 personer brukte minst en mobil innholdsleverandør daglig
VG Mobil har 829.000 daglige brukere, NRK Mobil/YR Mobil har 816.000 og Dagbladet Mobil 472.000 daglige brukere
50% menn og 43% kvinner bruker mobilt medieinnhold minst ukentlig
68% av alle personer i internettbefolkningen 15 år+ eier smarttelefoner.
Gigantic gap between time and money
spent
23% of the time consumers spend on media is spent on mobile. 1% of the brand advertising spend is
spent on mobile
62% of all major brand marketers have increased their mobile ad spending – and 72% plan to do it. Kilde IAN (Interactive Advertising Bureau – the global organization for online advertising) mars ‘12
28.01.2013 NetCom Snapshot - Self Service
Mobile Pages
Source: Gartner Group, Forrester, Morgan Stanley
Mobile Internet
Mobile Apps
Hybrid Apps
Mobile Advertising
Mobile Marketing
Mobile Messaging
Positionering
SMS
MMS
LBS
Location Based Services
Triangulering
mCommerce
Mobile Social Media
HTML5
CSS3UMTS
SMS Mobilpenge
Native Apps
2D Barcode
Scanning
CloudQR
Datamatrix
Windows MobileAndroid
iOS
Symbian
BadaBlackberry
Sharing
3GP
MP4Google Maps
Widgets
Content
Mobile Router
Convergence
Permission
VOIP
RSS
Responsive Web
Java
AJAXFlash LiteJQuery
SmartPhone
Tablet
Touchscreen
Idle Screen
Bluetooth
XML
Subscription
AlertsMSISDN
UDID
CPCCPM
Gateway
GPRS
HDSPA
IVR
J2ME
Keyword
MO
MT
NFC
MVNO
XHTML Streaming
Banner ads
SEO
Mobile MarketingMobile Internet
Mobile Apps
Hybrid Apps
Mobile Advertising
Mobile Messaging
Positionering
SMS
MMS
LBS
Location Based Services
Mobile Social Media
SMS
Native Apps
2D Barcode
QR
Sharing
Google Maps
Content
Permission
Bluetooth
Alerts
Keyword
MO
MT
Streaming
Banner ads
Mobile Internet
Mobile Apps
Hybrid Apps
Mobile Advertising
Mobile Marketing
Mobile Messaging
Positionering
SMS
MMS
LBS
Location Based Services
Triangulering
mCommerce
Mobile Social Media
HTML5
CSS3UMTS
SMS Mobilpenge
Native Apps
2D Barcode
Scanning
CloudQR
Datamatrix
Windows MobileAndroid
iOS
Symbian
BadaBlackberry
Sharing
3GP
MP4Google Maps
Widgets
Content
Mobile Router
Convergence
Permission
VOIP
RSS
Responsive Web
Java
AJAXFlash LiteJQuery
SmartPhone
Tablet
Touchscreen
Idle Screen
Bluetooth
XML
Subscription
AlertsMSISDN
UDID
CPCCPM
Gateway
GPRS
HDSPA
IVR
J2ME
Keyword
MO
MT
NFC
MVNO
XHTML Streaming
Banner ads
SEO
Samtykke
DB
Push SMS
Outdoor
TV
Web
App
App
Store
Native
App
Share
Sign up
Informasjon
Bestill
Kjøp
Click2call
Call back
Konkurranse
Bookmark
Ikon
MA
RK
ET
ING
CA
LL 2
AC
TIO
N
Scan kode
Tips en venn
SMS til venn
Video
URL / SMS
Router
Banner
Kupong
Customer Life Cycle
Confirm customer’s choice
Take care and build
relationship
Cross- and up sell
Proactive renewal
Save customers
wanting to leave
Nice ending,
permission to
recontact
Regain lost customers
m.netcom.no
NetCom Start Page
+/- 70’ unike users – 85% returning visits
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
1
August 2012
UniqueUsers Sessions PageViews
28.01.2013 NetCom Snapshot - Self Service
Mobile Pages
Mitt NetCom vs MinApp vs Min Side (desktop web)
Self Service comprises automated services where a
customer can access and control their
account, obtain help, order new products, receive
offers and recommendations and share them across
their social network.
analysys mason 2012
Self Service benefits
Analysys Mason says mobile operators
can;
Reduce calls to customer service (20%)
Create loyal customers
Increase the average consumption per
customer (18%)
28.01.2013
Mitt NetCom hybrids
Collecting e-mail addresses – takes time and money
Collecting permissions, per subject is technically demanding
Communicate where users are spending most time!
Mitt NetCom
Web App
Mitt NetCom
Android Hybrid
Mitt NetCom
Windows Hybrid
NetCom Startside
Web App
28.01.2013 NetCom Snapshot - Self Service
Mobile Pages
28.01.2013 NetCom Snapshot - Self Service
Mobile Pages
44%
35%
1% 4%
1%
1% 0% 14%
Smartphone only
Android
iOS(Apple)
BlackBerry(OS)
Symbian
Windows Phone 7 or HigherWindows Mobile 6.5 or LowerDon't Know
Mobile optimization - several layers TNS Local Report 2012 - Norway
27%
25%18%
13%
12%
2% 1%1%
1%
Market share
Nokia
Apple
Sony Ericsson
Samsung
HTC
LG
Huawei
Blackberry
Motorola
Use
Device Detection
Optimize before serving
client
En bedre hverdag
NorgesGruppen
Norges største handelshus
• NOK 55,7 milliarder i driftsinntekter 2010
• 9. største selskap i Norge
• 2.350 butikker
• 27.000 medarbeidere
• 36,9 % markedsandel innen dagligvare
Mobilen – et viktig verktøy i kjøpsprosessen!
Nyheter Self-checkout
Handleliste
Vouchers
Tilbud
Oppskrifter
Produktinfo
Erfaringer
Mer digitalt
– Kunden er ”alltid på”
Mer personlig
– Tettere relasjoner til kunde: ”Min side, mine tilbud, mine oppskrifter, min handleliste”
Mobil blir kundens fjernkontroll i butikk
– Mobile vouchers, sjekker tilbud hos konkurenter, personlig kommunikasjon
Kommunikasjon blir mer målrettet
– Trumf: relevante dialog og samtykkebasert
WEB app /
mobil WEBHybrid app
Native app
QR koderInnhenting av mobile samtykker
Varslingstjenester
Bestillingstjenester
Kampanjer for nye smaker og maskiner
P46
QR code in DM’s leads to Elkjøp version
Create Onse Publish Everywere
med Web Apps og Hybrider
Terminaldetekter og optimaliser serverside
og få god UX og høy fart48
