Notable amongst the main reasons given for switching brands were prices, special offers and the economic crisis. which were cited in 61% of thecases, while reasons such as I like to try other brands or indifference between one brand or another accounted for only 28% of the casesDont know / Dont answerOthersPriceBuy according to offersForced by crisisDoesnt care about one brand or anotherI like to try other brands

Purchase Intention1. I would intend to buy counterfeit shoes.2. I am likely to purchase any counterfeit shoes.3. I have a high intention to buy counterfeit shoes.De Matos et al. (20072Attitude towards buying counterfeit shoes1. Counterfeit shoes generally benefit the consumers.2. There is nothing wrong with purchasing counterfeit shoes.3. Generally speaking, buying counterfeit shoes is a better choice.De Matos et al. (2007)3Value Consciousness1. I am very concerned about low price, but I am equally concerned about high quality.2. When purchasing a counterfeit shoes, I always try to maximize thequality I get for money I spend 3. I generally shop around for lower prices on counterfeit shoes, but they still must meet certain quality requirements before I will buy them.Lichetenstein et al. (1993)4Past Experience1. I have bought counterfeit shoes in the past.2. I am intended to buy counterfeit shoes in the future as well. 3. I found counterfeit shoes a better choice to have in the past.Tom et al. (1998).Journal of Public Administration and GovernanceISSN 2161-71042014, Vol. 4, No. 329 www.macrothink.org/jpag5Low price1. I usually purchase the least expensive counterfeit shoes2. I often find myself checking prices.3. I am always attracted towards low price shoes.4. The low price of counterfeit shoes is appealing to me.5. I buy counterfeit shoes because the prices of genuine brands are unfair.Tom et al. (1998).6Easy Access1. I dont need to make much effort to buy a non-deceptive counterfeitShoes2. Non-deceptive counterfeit shoes are available in my local area3. In every shoes shop non-deceptive counterfeit shoes are available.4. There is no legal problem in obtaining non-deceptive counterfeitshoes.Lee and Workman (2011), Yoo and Lee (2009), de Matos et al. (2007).7Social Status1. I would be proud to own a counterfeit of branded shoes2. I would buy a counterfeit of branded shoes just because it has status3. I would pay more for a counterfeit of branded shoes if it had status

Below 15000 15000-25000 25000-35000 35000-45000 45000-55000 Above 5000015-20 Years 20-25 Years 25-30 Years 30-35 Years 35-40 Years Above 40 Years Student Employed Businessman Unemployed HousewifeQualityI would buy counterfeit products even if I could easily afford to buygenuine designer products 25.70 * * 3.53 4.11Buying counterfeit products demonstrates that I am a wise shopper 27.61 * * 3.00 3.73Counterfeit products are just as good as designer products

Attitude towardscounterfeit productCounterfeit products are as reliable as the genuineproductsCounterfeit products have similar quality to the genuineproductsCounterfeit products provided similar functions to thegenuine productsConsidering price, I prefer counterfeit productsGenerally speaking, buying counterfeit products is a wisechoicePurchase intentions I would think about a counterfeit products as a choicewhen buying somethingI will buy counterfeit productsI will consider purchasing counterfeit products for a friendI would recommend counterfeit products to friends andfamilyI will buy counterfeit products from peddlersI would say favourable things about counterfeit products

Attitude Statements t Buyers Non-buyers Counterfeit products are just as -6.10 3.3077 3.8989 good as designer products I like counterfeit goods because they -5.23 3.5871 4.058 Demonstrate initiative and ingenuity On the part of the counterfeiters Buying counterfeit products is away to -4.00 3.2464 3.7023 Get back at uncaring and unfair big business I buy counterfeit products because the prices -8.85 2.359 3.3309 of designers products are unfair and gouge I buy counterfeit products because counterfeiters -3.33 3.7742 4.0652 Are little guys who fight big business People who buy counterfeit products are 5.03 3.7355 3.1986 Committing a crime I would buy counterfeit products even if I could -5.70 3.5256 4.1127 Easily afford to buy genuine designer products People who sell counterfeit products are 5.00 3.2387 2.6823 Committing a crime Buying counterfeit products demonstrates -7.61 3 3.7256 That I am a wise shopper Counterfeit products do not hurt the -4.28 3.0385 3.4477 U.S. economy Counterfeit -products hurt the companies that 2.08 2.4359 2.2319 0 Manufacture the legitimate product I like buying counterfeit products because its -1.68 4.0387 4.1775 like playing a practical joke on the manufacture of the non-counterfeit product

I have a positive perception towards non-genuine products 0.721

Buying pirated goods is a better choice while shopping 0.796

Theres nothing wrong with purchasing counterfeit goods 0.801

It would be desirable for me to buy counterfeit products 0.825

I consider that buying Counterfeit goods is great idea

Hopefully I will purchase non-Genuine branded products now or within the next 6 month 0.471

Hopefully I will purchase Counterfeit branded products within the next 2 years 0.654

I intend to continue to purchase and use counterfeit branded products in the future 0.750

I recommend my family and friends to purchase pirated branded products.