November 2005 NSYSU Junior-Enterprise Promoting Global Entrepreneurship NSYSU Junior-Enterprise Consulting Marketing Finance

November 2005NSYSU Junior-Enterprise Promoting Global Entrepreneurship

NSYSU Junior-Enterprise

Consulting Marketing Finance

NSYSU Junior-Enterprise Promoting Global EntrepreneurshipNovember 2005

What is a Junior-Enterprise ?

A Junior-Enterprise is a non profit organisation of students

A Junior-Enterprise is always linked to a University

A Junior Enterprise is refrained from political and religious issues, and any form of discrimination


General activities of the JE

Junior-Entrepreneurs following undergraduate programs are able to bridge the gap between academic theory and practical experience

Junior-Entrepreneurs carry out market research studies for major companies

Junior-Entrepreneurs collaborate with professionalism and efficiency


Our mission

To work for companies in their projects

Providing them with strategic tools in marketing and communication


Fields of competence in communication

Brand awareness study: Determining the brand awareness

in customers’ and competitors’ mind

Pre-test and post-tests in advertising: Determining the best advertising campaign considering the target


Fields of competence in finance

Business plans: Making an internal and external

diagnosis of the company’s environment (strength/weaknesses, mix marketing, budget, opportunities/threats of the market, trends, competitors…)


Fields of competence in marketing

Client satisfaction study

Feasibility study: Determining the target, the price,

distribution segments, brand marketing

Launching study: Determining the best distribution

segments for a new product and the most effective sales points


Fields of competence in marketing

Competitive study: Documentation research about competitive

prices and products

Settlement study: Finding the right spot

Merchandising study: Placing the product in stores and determining

its competitors


Internal organization chart

4 members of the executive board:- President - Vice President- Secretary General- Treasurer

Quality Department

Commercial Development

Internal&

External Communication

FinanceDepartment

International Relations

Identity Creation


Our approach to satisfy our clients

1 Initial contact : A first appointment is organized with the

customer to define its needs in term of study.

2 Allocation of the study : A student is named as a mission manager

and he is supervised by an executive board member and a Quality Department member who will make sure that the study respects the quality chart.



3 Business proposal : Elaboration of a business project, which is

a draft where we explain how we will conduct the study (the payable expenses, the applied methodology, and the invoicing). When the customer agrees we sign the contract.

4 Carrying out the study : The responsible of the study and his team

will carry out the study by every possible means.



5 Result processing : We process the information and we analyze

the result with a software such as Sphinx Lexica. The processing enable us to elaborate the final report, which will be conveyed to the customer, including a summary and our recommendations.

6 Presentation of the study : The administrator and the responsible of

the project present the final report to the firm.


Our partners ISC Promo Études: A Junior-Enterprise that exists since 1970 and

that is linked to Institut Supérieur de Commerce Paris, an international partner of NSYSU.


ISC Promo Études Ambitious projectsProject SIEGE: Economic Intelligence

Project QUALITY: All our studies must be certified

Project COMMERCIAL DEVELOPMENT

Project MAJE: A movement for all the alumni of our Junior Enterprise

Project ENTREPRENEURIAL CONTEST: A regional contest in which future or recent entrepreneurs compete

Project ATMOSPHERE: Keeping a friendly atmosphere is necessary to preserve efficiency

Project PUBLIC RELATIONS

Project INTERNATIONAL: Market research on foreign markets, keeping in touch with other Junior Enterprises around the world

Project FINANCE: Achieving Business plans

Project TELETHON: A national event in the favor of disabled people

Project NEW IDENTITY: A new logo is under construction


ISC Promo Études

Their achievements and honors

They have obtained the ISO 9001 standard in 2003, which certifies of the quality of our market researches step by step

The marketing label which was awarded by Syntec and Marketing Mix for the best research executed with the software Sphinx

The communication label awarded by HCA and Stratégie for the best communication policy

Final four for the best Junior Enterprise in France: award given by KPMG for the most effective management

Member of the Senior Committee of 12 best Junior Enterprises in France

35 years of existence

260 000 € of turnover per year

80 market research studies every year


ISC Promo Études

Junior- Enterprise: an international label of quality

Rapid development and dynamism of all Junior enterprises resulted in the creation of a national confederation named CNJE (Confédération Nationale des Junior Entreprises) in 1969.

Its mission is to coordinate and animate the national network and to keep contact with the foreign Junior Enterprises. This French movement is composed of 130 members.

On the European level, Junior Enterprises are managed by JADE (Junior Association for Development in Europe) throughout more than 20 countries.

Our sponsors


ISC Promo Études ISC Promo Etudes assetsWith our 260,000 € of turnover per year, ISC PROMO

ETUDES works with young entrepreneurs, small and medium-sized companies, local authorities, and multinational firms, such as:


The NSYSU Junior-Enterprise is

An opportunity &

A challenge


An opportunity

For the students to get skills in : marketing, management, and communication,and to experience professional practices.

For NSYSU to be proud of its students and to benefit from a good, entrepreneurial and quality image.


A challenge

Because the creation of a Junior-Enterprise at NSYSU is a new concept

Because NSYSU students are eager to show their entrepreneurship and competence


Examples of articles


Examples of articles


FAQ How to be confident with students? The members of the JE are selected according to their

competences and motivation. Students will benefit from the help of the teachers in the campus. And we will also benefit from the help of our partners ISC Promo Etudes and ShARE.

You have no obligation of means and results.The satisfaction of our customers is our priority. Moreover, we

have a field of quality, which makes sure of the pertinence of the final reports. We will make sure to follow up our customers and we will ask our partners to give us an appreciation in order to always improve our services.

Do we have to pay for your services? We realize professional studies comparable to services realized

by some firms and our prices are more competitive.


Contacts

ISC Promo Etudes (JE of ISC)Kosta STANIMIROVICInternational Project [email protected]

Documents

November 2005 NSYSU Junior-Enterprise Promoting Global Entrepreneurship NSYSU Junior-Enterprise Consulting Marketing Finance