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Past Now
& Future
Upgrading to a Demand-Driven, Responsive Supply Chain to Achieve a New Level of Customer Responsiveness and Outpace the Competition
Jeffrey TAN Head of Strategic Business Development & Product Strategy, Y3 TECHNOLOGIES
Vice Chairman, Supply Chain Management Special Interest Group, SINGAPORE COMPUTER SOCIETY
Deputy Chairman, Digital Commerce Interest Group ,SINGAPORE MANUFACTURING FEDERATION
2nd Annual Manufacturing Excellence, 16th - 18th August 2017, Grand Hyatt Singapore
Supply Chain City
The problem with most supply chains today
4
Limited responsiveness and visibility in supply
chains
Flow not optimized due to mutually exclusive
and conflicting objectives built across functional
silos
Why be responsive?
5
One click away from your competitor
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“Your customer doesn’t care how much you know until they know how much you care”
Here Now
Cheap
Discount
Fast
Trusted
Delivery
Convenient
Brand Popular
Choice
Rewards
Me
Good reviews
Vouchers
Promotion
Quality assured Why
Less silos in operations to be able to give them what they want
Demand Signals: Relevant visibility about real-time
consumption and emerging
buying patterns
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Supply Chain Decisions: Data-driven insights for decisions on
inventory and movement of
materials
Raw
Material
Componen
t
Manufactur
er
Retailer
Consumer CRM
encourages retailer stickiness
Certified use of non-sweatshop
labor
Certified
organic
Organic
?
Use of child
labor?
Loyalty rewards
?
Demand-driven
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A system of technologies and processes that senses and
responds to real-time demand signals across a supply
network of customers, suppliers, and employees
Source: Gartner (May 2013)
Demand Supply
Product
Examples of manufacturing excellence in demand-driven, responsive supply chain
9
IoT-enabled
nerve
centres 3D printing
Convergence the digital and
physical supply chain flows
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Finance
Information
Physical
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Efficient supply chains
Responsive supply chains
Risk-hedging supply chains
Agile supply chains
Responsiveness spectrum
Responsive supply chain
Efficient supply chain
Certain demand
Uncertain demand
Implied uncertainty spectrum
Managing Uncertain Demand
Demand
Uncertainty Low
(Functional
Products)
High
(Innovative
Products)
Su
pp
ly U
nc
ert
ain
ty
Low (Stable
Process)
High
(Evolving
Process)
Low
product
differentiati
on
Higher value supply
chains with market
segmentation
Demand-driven Demand-driven
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Responsiveness and increased speed
6 Levels of Supply Chain Excellence
Source: Tompkins (Aug 2005)
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Modern Supply Chains
Digital
Overcoming fragmentation to
synergize stakeholders and
movements across the supply chain
Suppli
er
Factor
y
Manufacturing
DC
Retail
DC
O2O
Store
Consum
er
Demand-driven
Who wants it and who gets it; Fashion Hype Cycle
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Market size
Time
CREATOR-
DRIVEN
BRANDS OWN
ZARA
OWNS
The Cool Kids
Fashionista
Fashion
Follower Fashionable
Dad /
Mom
jeans
IMITATO
RS
OWNS
Fashion
outcasts
Day of Creation 6 Months 1 Year
Reference: www.psfk.com
Velocity of emergence of new styles and
variants
Marke
t
reach
Local preference of materials based on climate and class
Cutting according to demographic
segment’s body shapes
Conservative/liberal values and preferred
cutting
Glocal customization, manufacturing and fulfilment
Example of The North Face’s AI-powered Personal Shopper
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Intelligent pre-sales
interaction process
based on customer
preferences
Responsiveness in
personalized
customer
experience (CX)
Real-time syncing of
shoppers’ profiles for
prospective
fulfilment
Global brand experience
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Rustan - Y3 Strictly Confidential
Supply Chain Visibility Supply Chain Control Tower
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Rustan - Y3 Strictly Confidential
Real-World Application
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Rustan - Y3 Strictly Confidential
ScTower
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Rustan - Y3 Strictly Confidential
Score Cards
EXTERNAL
DATA
Discoveries Predictions Prescriptions
In-house Machine Learning Platform
Others Others
METHODOLOGY
Sales & Stock Trend
Store Coordinates
CRM
INTERNAL
DATA
Research Institute
Methodologies
Extend with
custom functions
Proprietary
Libraries
Macroeconomic
Social Sentiment
Weather
Footfall
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Rustan - Y3 Strictly Confidential
Real Time Control Tower with IOT enablement
Supply Chain Control Tower
Manufacturing
systems
Warehouse
systems Distribution
systems
Control Tower
Analytics
Supply chain and
manufacturing
systems
IOT integration platform
Manufacturing Warehousing Distribution
Middleware
Global Trade,
Supply Chain
& Logistics:
Ecosystems &
Connectivity
Food Safety & Traceability:
From Farm to Fork
Blockchain in Food Safety &
Traceability
Blockchain: Supply Chain, e-Commerce,
Omni-Channel & O2O
Blockchain in Supply Chain
Value of Blockchain in Supply Chain
A Typical Supply Chain Network of a
e-Commerce Operator
Blockchain: Integrated Brand Loyalty + Product Authentication
& Education Solution
Blockchain: Parallel Imports Traceability
Blockchain: Return Logistics Verification
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Singapore - HQ Tianjin Chennai
8 Bulim Avenue
Singapore 629701
Singapore Tel: (65) 6417-2888
No 7, Xi Er Dao
Tianjin Airport Industrial Park,
Tianjin 300300
People Republic of China Tel: (86) 22-5899-2149
4 Regus Citi Center,
Level 6, #10/11
Chennai – 600004
India Tel: (91) 44-3717-320
Marc Dragon
CEO
Jeffrey Tan
Head of Strategic Business Development & Product Strategy
● Building a powerful system by
converging the digital and physical
supply chains
● Practicing Just-In-Time (JIT)
manufacturing to reduce flow times within production, as well as, response
times from suppliers and to customers
● Monitoring inventory, manufacturing and logistics to achieve greater
operational efficiency
34
How
