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Project proposal for Non Profit Organization.
Citation preview
The St. Louis Disaster Relief Foundation
Table of Contents:
Overview of NPO …………………………………… 3-5
Projected Budget …………………………………… 6
Marketing ……………………………………………... 7
Logo ……………………………………………………... 8
Fundraising …………………………………………... 9
Works Cited ………………………………………….. 10
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Overview of NPO:
Mission Statement:
The St. Louis Disaster Relief Foundation strives to aid victims of natural disasters
in the St. Louis metropolitan area with essential need care packages and transportation
services.
Needs Analysis:
As a part of the mid-west of the United States, the St. Louis area is prone to
tornadic weather, especially during the spring and summer seasons. Depending on the
severity of the storms, many are left without the basic resources to survive. Often times
the community scrambles to find resources after a disaster. The St. Louis Disaster Relief
Foundation will collect supplies on a yearly basis for the goal of having them ready when
disaster strikes the area. Plenty of organizations respond to devastating weather in the
efforts to help the community. These efforts include medical care, missing persons
inquiries, and temporary shelter. The organizations also seek donations, however, in a
tornadic disaster, so much can be lost in a matter of minutes. It takes longer to collect
donations for a whole community.
The St. Louis metropolitan area is comprised of both Missouri and Illinois towns.
For both states, the average number of
tornadoes per year is twenty-seven. Average
deaths in Illinois per year due to tornadoes are
6 and in Missouri it is 2. The map on the left
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indicates the amount of tornadoes around the United States. The green indicates spring
and red indicates summer, which are the most common seasons for tornadic weather.
AmeriCorps is an organization that responds to disasters in a wider range. They
are a national organization and have helped relief efforts after the most devastating
tornado in 60 years hit Joplin Missouri. Their main focuses were setting up a call line for
missing persons, providing homeowner assistance and casework, and operating donation
and distribution warehouses (Joplin, MO Tornado).
While AmeriCorps’ relief efforts are beneficial to the community, there is a need
to help individuals make it through the rough after effects and ease their worry for
finding resources to make it through until they find temporary housing. Supplies that are
needed in this area where tornadoes are the most common natural disaster include non-
prescription medication such as painkillers, toiletries, food, clothing/shoes/coats etc., as
well as food for pets. The American Red Cross provides areas around the United States
with supplies after a tragic storm or earthquake (Disaster Relief). One supply that is often
neglected is pet food. Also, our foundation has the advantage of locality. The St. Louis
Disaster Relief Foundation will be able to quickly respond to natural disasters. By closely
monitoring weather conditions the organization can better respond to damaging weather
such as tornadoes. While the Red Cross gathers supplies and sets up a base in the area we
will be available to pick up temporary supplies from until more help can arrive.
We will also offer transportation services. Through a volunteer system we can
drive residents around the area so that they can continue to work, go to school, etc.
Proposal:
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The St. Louis Disaster Relief Foundation will be a local organization that will
benefit residents in the Missouri and Illinois metropolitan area. The organization will
provide resources, including: canned goods, personal hygiene supplies, and clothing. Our
goal as an organization is to provide basic supplies to those facing the aftermath of
disastrous weather or natural disasters, the most common of those being tornadoes. The
area is also prone to severe winter weather and, in rarer cases, face the possibility of
earthquakes.
The organization will quickly provide care packages for families and individuals
facing these occurrences in hopes to ease their stress and help in their journey to
recovery. Donations will be collected on a yearly basis and fundraising will occur during
the months of February-April in preparation for the tornado season.
Projected Budget:
This represents the projected budget for the next fiscal year.
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*Based off average across the St. Louis Area ** Prime time day parts air between the hours of 8pm-10pm
Marketing:
The audience we are trying to reach is the whole community that makes up the
metropolitan St. Louis area. Branding will be achieved through our website, logo, and
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Type of Costs Yearly Cost Total
Rental fee for office space*
$12/sq. foot with 1000 sq. feet
$12,000
Rental fee for storage building*
$2.5/sq. foot with 4,000 sq. feet
$10,000
Advertising costs (included:
radio/television)
$500 for recurring television spots during prime time day parts**
$900$400 for recurring radio spots during
prime time day parts**
Insurance fees $300 per month $3,600
Marketing costs (included: key chains,
t-shirts, pens)
$1,000 budgeted each year (will fluctuate)
$1,000
Total costs for the fiscal year
------------------ $27,500
social media presence. During our fundraiser other branding items will be available such
as pens, key chains, notebooks, and t-shirts for free to those who participate. Since social
media is the cheapest and quickest way to advertise and reach out to the community this
will be what we focus on the most. Social media sites that will be used include:
Facebook, Twitter, Instagram, and YouTube. Our volunteers will continuously update the
sites and the site administrators will be limited to two individuals.
The website address for the organization will be: http://www.stldisasterrelief.org.
On the website, we will advertise for the businesses that have partnered with the
foundation. Links to our social media account will be included in the top right of the page
so users can easily find our accounts and follow updates.
The foundation will establish hash tags for us to track and use as an engagement
strategy with our followers. Examples include: #DisasterTips, #FundraiseFriday, #TBT
(throw back Thursday), etc.
Measurement of our social media will be done through Google Analytics. This
site allows us to track the engagement we are receiving from our followers and how we
are doing against our competitors such as the Red Cross.
Logo:
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The green is for nature and the plus sign is for relief signifying we bring relief from natural disasters caused by nature.
Fundraising:
An annual fundraiser will be held to collect money donations to help purchase
supplies for care packages and transportation services. Throughout the year donations
will be collected in the form of food, clothing, etc. The proposed fundraiser would be a
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carnival hosted by the foundation with the help of local businesses partnering to put the
event together. Funds will be collected from ticket, food purchases as well as prizes.
Through the partnership with local businesses, the only costs projected for this fundraiser
would the rental of carnival rides and games. A portion of proceeds will go towards the
vendors who supply the rides and games. Ideally, this carnival will be hosted in Forest
Park in St. Louis. Tickets will cost $2 each for the rides and the price of games will be
from $2-$5 for each play.
Throughout the year, the foundation will also be accepting donations in the form
of clothing, food, toiletries, and other miscellaneous items. Advertising for donations will
be done through radio and television commercials as well as advertising with Busch
Stadium during the baseball season. We will also advertise large events with newspaper
ads and localized television commercials.
Dependent on need, small fundraisers will be held throughout the year. If funds
collected from our carnival are insufficient volunteers will be selling door to door. Small-
scale fundraisers will be in partnership with local businesses. For example: if we are in
partnership with a bakery we will be selling their products such as cakes and cookies.
From these sales 45% of proceeds will be going towards the foundations.
Works Cited:
"Joplin, MO Tornado." AmeriCorps St Louis. N.p., n.d. Web. 03 Apr. 2015.
"Disaster Relief | Greater St. Louis Region | American Red Cross." American Red Cross.
N.p., n.d. Web. 08 Apr. 2015.
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