nscnewsletter


2/8

01/

Welcome from the CEO

02/

NSC Group acquires WA-based businesses

05/

Award-winning RAD Carrier Ethernet

Demarcaon unit now available from NSC

07/

Stephen Johnson now on the beat for NSC

09/

Citrix selects NSC for India expansion

12/

NSC Group wins regional Avaya award

Inside this issue

01/ converge 09/2011

Cover credits: kignicant change in the

business communicaons landscape in

Australia and New Zealand. This is because

BREEZE is a xed-price,

pay-as-you-go means of implemenng

communicaons: customers dont own

the expenditure.


3/8

welcomemonths as Australian business responds to very mixed

economic signals. While Australia fared much beer

than many other developed economies during the

GFC, its clear that many sectors are facing challenges

in what is generally conceded to be a two speedeconomy. In this context, NSG Group will achieve a

modest year-on-year revenue growth for the year

ended June 30, 2011.

However, its been a watershed year for NSC with

respect to our services-based revenues. Our services

revenues will record an 18% growth and represent

more than 50% of our total revenue streams, a rst in

the nancial history of the company.

At NSC we pride ourselves in the quality of sta

we employ and the environment in which we

employ them. This is evidenced by our sound sta

retenon raos and the connual expansion we have

experienced in sta numbers, which now proudly

stands at 205 across the group.

Regards,

Craig Neil

Managing Director

NSC Group

Im very pleased to announce that NSC has now

launched our Communicaon-as-a-Service oering.

Weve called it BREEZE because it will make

implemenng unied communicaons simple, hassle-

free and cost eecve.

Twelve months in development, BREEZE represents a

very signicant change in the business communicaons

landscape in Australia and New Zealand. This is

because BREEZE is a xed-price, pay-as-you-go means

of implemenng communicaons: customers dont

own the infrastructure, so theres no need for capital

expenditure. NSC takes responsibility for all hardware,

soware, upgrades and management, leaving

customers free to focus on their core business.

Although BREEZE can be implemented in organisaons

of any size, we believe that it will be of parcular

interest to medium-size organisaons. As someone

who has built a business from scratch, I know how

challenging it can be to fund investments in technology

as an organisaon grows. BREEZE is NSCs commitment

to supporng other growing companies.

As we approach the end of the nancial year, Ive been

encouraged by what NSC has achieved in the past 12

Changing the business communicaons landscape

09/2011 converge /02


4/8

In recent months, NSC Group has acquired

several Perth-based businesses as part of a

strong and ongoing commitment to Western

Australia.

Our commitment is to be the best-skilled,

best-resourced, most nancially stable and

most technically advanced communicaons

integrator in Western Australia, said NSC

Group Managing Director, Mr. Craig Neil.

Our recent acquisions support that goal.

PABX Service GrouP (PSG)

At the beginning of the year, NSC acquired

Perth-based company PABX Service Group

(PSG). Established 10 years ago, PSG

specialises in providing IP telephony and

data networking soluons to the Western

Australia market. The company has a

strong customer base spanning healthcare,government, manufacturing, hospitality and

mining t segments across the enre state.

According to NSC Managing Director, Mr.

Craig Neil, the skill set and customer-

orientated culture of PSG was a very good

t with NSC.

PSG has built a great reputaon in the local

market and ideologically; their execuve

team shares the same focus on best pracceand customer servics NSCs, said Mr. Neil.

The integraon of PSG sta members into

the NSC fold has been completed, with

former PSG director Nick Iellamo expressing

delight with the outcome of the acquision

for his team and his customers.

Zi-ArGuS (WA)

Last month, NSC Group acquired thedata-networking business of industrial-

automaon provider ZIARGUS (WA) Pty


NSC Group blows the case

for infrastructure ownership

away with BREEZE

The business communicaons landscape

changed this month when NSC Groupannounced the launch of Breeze, a rst-of-

kind Communicaons-as-a-Service oering,

aimed at blowing away many of the onerous

costs, complexity and overheads associated with

infrastructure ownership.

Breeze from NSC is an outsource model that

delivers the latest in IP Telephony and Unied

Communicaons systems to every desk top on a

pay-as-you-go basis, cung costs down to a xed

price, per user. There is no need for businessesto own even a single box or soware license, as

the responsibility for all hardware, soware and

management rests with NSC, and all systems

and upgrades are delivered under a guaranteed

Quality of Service.

Under the unique Breeze model, customers

sign a single contract with NSC to cover all

communicaons infrastructure, soware, user

devices and services. There are no addional

third-party nance contracts, no complexbundles and no obligaon to use any specic

telecommunicaons provider.communicaons

NSC Group acquiresWA-basedbusinesses


5/8


NSC Group, a RAD Data Communicaons premier

Australian partner, is pleased to announce the

availability in Australia of the ETX-203A Carrier

Ethernet network terminaon unit. It was recently

awarded the 2010 Global Frost & Sullivan Award for

Price Performance Value Leadership.

The award endorses the ETX-203A as a feature-rich,comprehensive soluon at an extremely compeve

price. The Frost & Sullivan award is given annually to

a company whose product is judged by the analyst

organisaon to best suit market and its clients needs

based upon price compeveness, features, ease of

use of the product and the service eecveness of the

company.

Frost & Sullivan said that the ETX-203A has reset the

average selling price of Carrier Ethernet demarcaon

devices without compromising on features and is oneof the most feature-rich products on the market. Frost

& Sullivan said that the ETX-203A comprehensively

addresses service-provider requirements in the areas

of trac management, service creaon, SLA assurance,

device management and lifecycle cost opmisaon.

RAD introduced the ETX-203A in September 2010 as a

game changing soluon that lowers the capex barrier

for service providers in the business-services market.

The network terminaon unit is based on RADs in-house developed EtherAccess Carrier Ethernet ASIC,

which enables RAD to oer the ETX-203A at a highly

compeve price and on a licensing-based pay-as-you-

grow basis.

Receiving a presgious award such as this is not only

an honour, but a validaon of RADs approach to the

Carrier Ethernet market, said Ma Sully, NSC Network

Soluons. NSC is bringing the ETX-203A to the

Australian market specically to deliver the benets

of RADs EtherAccess technology at a price point thatremoves nancial obstacles for service providers who

want to oer Ethernet business services.

Award-winningRAD Carrier Ethernet Demarcaon unit

now available from NSC


6/8

NSC Group has been selected by Citrix Systems as

its prime voice-infrastructure partner for the design,

implementaon and management of its voice soluon

across Asia Pacic.

A new telephony soluon has been designed to

meet Citrixs expansion plans for India, whichincludes the addion of new locaons for research

and development teams in Bangalore. Over the

next ve years Citrix plans to invest around $US200

million in the new R&D centres, which will eventually

accommodate more than 1500 people.

The Avaya soluon from NSC includes three gateways,

Avaya Communicaon Manager 5, Modular Messaging,

AES, Elite agent and a range of headsets, sophones

and IP phones. An Avaya S8800 LSP media gateway

will service an addional 600 users in Bangalore andwill be controlled and managed from Citrixs Sydney

headquarters.

As we connue to rapidly expand our desktop

and applicaon virtualizaon business, we need a

business partner that delivers us the latest in voice

technologies, said Stuart Driver, Director, IT Services,

Citrix. NSC has been able to meet and exceed our

requirements not only in India, but throughout the

Pacic region.

As part of our commitment to going that extra

mile for our customers, NSC is pleased to act as the

Asia Pacic arm of Citrixs virtual Voice Architecture

team, said Craig Neil, Managing Director, NSC

Group. Our role includes leading roadmapping and

technology discovery sessions, soluon design and

implementaon management, as well as providing

ongoing support.

The new R&D facility in Bangalore is the rst in arange of projects that will be managed by NSC as Citrix

connues to expand its APSAC presence.

Citrix selects NSC

for India expansion

Receiving a presgious award such as this is not only an honour, but

a validaon of RADs approach to the Carrier Ethernet market.



7/8

Stephen Johnson on the beatHelping businesses connect their communicaons systems

with the internet super highway is a long way from keeping the

peace on the streets of the Redfern in Sydneys inner-city, but

Stephen Johnson has carved out an admirable career in both.

Recently appointed as the NSW State Sales Manager for NSC

Group, Stephen started his career in the NSW Police Force.

Aer nearly ve years, he made the move from the beat to

business, joining James Hardie for seven years in sales and

business development.

Stephens entree to the telecommunicaons industry began

in 1995 when he joined Alcatel. Starng as an Account

Manager, Stephen steadily progressed through the

organisaon to become Regional Manager in Melbourne.

He parcipated in the formaon of ICT-integrator Integ,

where his leadership skills and strong customer focus

provided signicant year on year growth. During his

tenure, Stephen helped Integ to secure several major

projects including large scale deployments for the

NSC Group has won the Avaya Connect APAC TopPerformer Channel Partner Award for 2010.

Presented at theAvaya partner conference late last

year, the trophy was awarded to NSC for the best

revenue performance in the region. The criteria

included overall revenue performance, year on year

growth and achievement of target, which NSC strongly

over-achieved.

We are extremely proud of our achievements,

parcularly in what was a challenging businessenvironment, said NSC Group Managing Director,

Craig Neil. 2010 saw us operang in a highly

NSC Group wins regional Avaya award

compeve communicaons landscape that includeda ra of new players, contracted technology budgets

and a higher than usual degree of cauon from

purchasers.

Every new piece of business was hard won and is a

testament to the professionalism of the NSC team,

he said.

NSC more than doubled its Avaya business in 2010,

which is a tremendous eort. NSC is a strong and

valued channel partner for Avaya in Australia andNew Zealand and I congratulate the whole team for

this impressive Lancon, President Avaya Asia Pacic.

BREEZE

Freedomtogetonwithbusiness

Isthecostofdelivering,managingandmaintainingcomplexcommunicaonssystemslimingyourbusinesspotenal?NSCGroup,Australiasleadingcommunicaons

integratornowbringsyouBreeze.Asimple,easyandcosteffecvewaytoprovide

UnifiedCommunicaonsandContactCentreserviceswithinyourbusiness.Findoutmoreatwww.nsc.net.au/breeze


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