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Nuffield Health
Social Listening
Social Listening – Nuffield Health
Over a two month periodFootprint
Across the one month period of review, our data search revealed 1492 mentions were made in user generated environments
Breakdown88% of these were considered neutral4% of these were considered negative8% of these were considered positive
Sentiment by Page Type
0
100
200
300
400
500
600
700
800
900
Blog Facebook Forum General Image News Review Twitter Video
Positive 2 31 3 1 0 12 0 62 4
Neutral 55 275 45 16 5 112 1 803 10
Negative 3 6 2 1 0 15 0 29 0
Axi
s Ti
tle
Chart Title
Top line conversations
•These are the key words linked to the conversations
•The larger the word, the more frequently it comes up in
conversations
Top Authors
Glass DoorOnly 2 reviews
Reviews
Theatre Practitioners
• National shortage
• 2 years further study after general registration
• Funding the course is an issue
• Some NHS trusts offer funding for training
Social Listening - Theatre Practitioners
Over a two month period
Footprint
Across the one month period of review, our data search revealed
789 mentions were made in user generated environments
Breakdown
86% of these were considered neutral
1% of these were considered negative
13% of these were considered positive
Theatre Practitioners – Top Sites
• Most of the mentions where job related – websites advertising jobs
• Other mentions were found in professional groups, most of these are members only so they will not appear in social listening
Professional Group example – Association for
Preoperative Practise
AfPP on Social Networks
Theatre Practitioners - Top line
conversations
Nuffield Careers on Twitter?
Under Hannah
Roberts so not
easy to find
Overview – Theatre Practitioners
• Although social listening did not bring up many
conversations taking place within ‘Theatre
Practitioners’ there is still conversations
happening
• There are a few professional groups that
discussions are taking place – these are
members only
• Current staff could post on behalf of Nuffield
Social Listening – Health Assessment
Doctors (GPs)
• There was a lot more mentions for GPs – blogs, groups and social media and not all closed to the public
• Social Media and Doctors is a hot topic at the moment
• Some websites aimed at doctors—for example, Superego Cafe, the BMJ Group’s doc2doc, and doctors.net—have specific forums for discussing clinical cases
• On doc2doc members need to provide proof of relevant medical qualifications before gaining access to a closed clinical forum – but not all groups are
Hot Topic
Social Media Example
Small Scottish island
of Jura had taken to
social media to
recruit a GP made
headlines in the UK
earlier after the ad
was posted on a
Facebook page
entitled Perfect
Practice: Idyllic
Island GP vacancy
Social Media Example
Social Media Example
GP Blog examples
http://www.gponline.com/home/ is home to many blogs – some
examples
More Blogs
Overview
• GPs are more likely to have public blogs
• They like to be seen as experts in their fields
• More and more are embracing social media
• Most of the professional bodies have issued
guidelines around the use of social – none of
them have suggested not using it
Example of Staff on Twitter
Empty Twitter accounts
Example of
staff on