Who among us hasn’t needed a second chance? New beginnings can be difficult, but for some people starting

over is even more challenging. At NuPersona, we’re prepared to

help those who face perhaps the biggest challenges in receiving a

fresh start: people who were recently released from jail or prison

who are ready to become productive members of society.

We realize that not all offenders can be rehabilitated. However,

it is possible for many to pay their debt to society, show remorse,

and leave prison wanting to get their lives back on track. The

difference between people who are rehabilitated and the rest of

society is that most other people have a social support system to

help them start anew. Many ex-offenders may not have any social

support at all, and this can make it more difficult for people to

integrate back into society.

On top of this stressful and upsetting situation, they must face

the “Google Dilemma.” The “Google Dilemma” is what NuPersona

founder Randall Krugh calls the especially difficult situation

ex-offenders face—their information never disappears from

the Internet, which most employers use to screen potential

employees. Randall knows about this dilemma firsthand. More

than 30 years ago, he was convicted of drug possession in

Florida and served nine months of an 18-month sentence, being

released for good behavior. Randall says when he left prison he

was remorseful, ashamed, and completely rehabilitated. Since

he left prison, Randall has been a model citizen, had no trouble

with the law, and has built a successful and productive life.

Though he has worked diligently to rebuild his life, Randall

also credits his strong Christian faith for his success. However,

regardless of how well Randall has done, he still faces negative

and inaccurate articles about his past on the Internet.

NuPersona, Inc.Randall Krugh, President11350 Harrison-Willshire RoadConvoy, OH 45832614.364.1447www.nupersona.orgnupersona@gmail.com

Nu PersonaNew Beginnings

A Case for Support

“Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.”

— Carl Bard, Scottish theologian, writer, and broadcaster

The three main barriers that ex-offenders face as they reenter society include:• “TheGoogleDilemma”• Lackofincomegeneration• Lackofaccesstofinancialservices

Randall’s own struggles motivated him to start NuPersona. His

goal is not to help ex-offenders wipe their slate clean or to hide

their record. His goal is to help ex-offenders rehabilitate their

digital presence by developing a fully vetted online profile. In

their NuPersona online profile, ex-offenders will:

• Revealtheirchargesandsentence

• Tellthetruth

• Expressremorse

• Provideevidenceofauthenticrehabilitation

• Display“CertificatesofAchievementsandEmployability”

obtained during incarceration

• Discloseaplanforfindingwork

• Describeamethodforpositiveinteractionwiththeirfamilies

and communities

• Declareapubliccommitmenttobeingaproductive,socially

responsible citizen1

Throughsearchengineoptimization(SEO)technology,each

ex-offender’s “NuPersona” will first be viewed on the NuPersona

website whenever his or her name is searched on the Internet.

Ex-offendersmaychoosetohavetheironlineprofileswritten

by NuPersona’s professional writers for a one-time fee of $40.

Subscribers may also apply for NuPersona membership benefits

for a monthly fee of $7.00. The benefits include but are not

limited to:

• Onepotentialfreesmartphoneengineeredtogenerate

income and build up savings. Visit www.nupersona.org

for details.

• Accesstoemploymentopportunities

• Accesstofinancialservices,includingcheckingandsavings

accounts

The benefits NuPersona offers ex-offenders can be life-

changing. Without a more positive online profile, an ex-

offender can’t get a job. With no credit or bad credit, an

ex-offender can’t purchase a cell phone (which is useful while

seekingemployment).Withoutfinancialliteracy,anex-offender

won’t be able to maintain an apartment or car pay payment. In

short, daily activities that we take for granted are difficult for

ex-offenders to pursue.

The NuPersona ReachThe implications of NuPersona’s services are enormous and

far-reaching. To date, there is no other nonprofit organization

or company in the United States that provides digital

rehabilitation services for ex-offenders. Though NuPersona’s

initial target audience is Ohio, President Randall Krugh is

prepared to offer services nationwide.

NuPersona, Inc. | Randall Krugh, President | 11350 Harrison-Willshire Road | Convoy, OH 45832 | 614.364.1447 | www.nupersona.org | nupersona@gmail.com NuPersona, Inc. | Randall Krugh, President | 11350 Harrison-Willshire Road | Convoy, OH 45832 | 614.364.1447 | www.nupersona.org | nupersona@gmail.com

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NuPersona’s mission is to develop, design,

and manage a social networking site for ex-

offenders, re-defining how they are perceived

after release from prison and rehabilitation.

Consequently, NuPersona will:

•Improveex-offenders’opportunityfor

gainful employment

•Improvefamilyunification

•Reducerecidivismrates

•Enhancepublicsafety

The NuPersona SolutionNuPersonaisastart-up,501(c)3tax-exemptnonprofitsocial

networking site that enables rehabilitated ex-offenders to

change their online image. People who leave their criminal

past behind—through remorseful and honest rehabilitation—

can then begin a normal, law-abiding life where second

chances are not hindered by the digital documents of past

mistakes.

How Does NuPersona Work?Rehabilitated ex-offenders may sign up for a NuPersona

subscription at no cost. The social network aspect of

NuPersona works much like Facebook and LinkedIn, but the

difference is that NuPersona exists to solve various reentry

problems ex-offenders experience. NuPersona subscribers

will redefine their image and also connect with family,

community-based organizations, employers, and parole

officers, all in a non-judgmental, online environment.

“Put off the Old Self and put on the New Self.”

— Colossians 3:8-12 (New American Standard) Bible

Why NuPersona MattersWhat happens to ex-offenders is important to society because

all of our lives are intertwined. If an ex-offender cannot find a

job, a home, or be with his or her family, this affects you with

more of your tax money supporting those who can’t support

themselves or the possibility of ex-offenders returning to

crime out of desperation. Oppositely, if an ex-offender is able

to secure a job and a safe place to live, re-unite with his or her

family, pay taxes, and in general, be a contributing member of

society, this also affects you.

NuPersona’s approach will help ex-offenders continued

rehabilitation and re-integration into society in many ways.

• Rehabilitatetheirdigitalpersona

• Re-unitewithfamily

• Secureajob

• Stayoutofprison

• Haveaccesstoformalfinancialserviceswithmoney

management tools designed to generate and build savings

• Createsustainablesavings

• Repaircredithistory

• Haveaccesstohealthcare

• Interactandbuildpositivenetworkswithfamily,friends,and

mentors

These outcomes have a broad impact on society:

safer communities with productive citizens who

contribute positively to society.

Though NuPersona cares about rehabilitating ex-offenders because they are humans, this is also an economic issue. According to a study conducted by the VERA Institute of Justice (http://www.vera.org/pubs/price-prisons-what-incarceration-costs-taxpayers):

•In2010,theOhioDepartmentofRehabilitationandCorrection(ODRC)had$1.27 billion in prison expenditures and another $50.5 million in prison-related costs beyond the department’s budget.

•TheaverageannualcostperinmateinOhioin 2010 was $25,814.

•Thetotaltaxpayercostwas$1,315.50.

NuPersona, Inc. | Randall Krugh, President | 11350 Harrison-Willshire Road | Convoy, OH 45832 | 614.364.1447 | www.nupersona.org | nupersona@gmail.com NuPersona, Inc. | Randall Krugh, President | 11350 Harrison-Willshire Road | Convoy, OH 45832 | 614.364.1447 | www.nupersona.org | nupersona@gmail.com

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HowYouCanHelp:InvestinSolutionsthatWork

At NuPersona, we’re excited to start helping ex-offenders

reenter society. We want to offer services to them at little or no

cost, but we need your help to raise $350,000 to cover website

development and implementation, smartphone application

development, IP development, administrative costs, marketing,

and consumable supplies for ex-offenders.

Will you consider making a gift to NuPersona today?

Your donations will help us meet our goal of $350,000, which

will cover all of our start-up costs and support 25 rehabilitated

ex-offenders as they work to secure jobs and become productive

members of society. Gifts of all sizes will help us achieve our

NuPersona, Inc. | Randall Krugh, President | 11350 Harrison-Willshire Road | Convoy, OH 45832 | 614.364.1447 | www.nupersona.org | nupersona@gmail.com

N e w B e g i n n i n g s

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goal and all donations are tax-deductible. You may choose to give

through a variety of options, based on your ability.

• Agiftofcashorsecuritiesallowsyoutotakethemaximum

income tax deduction and puts your gift immediately to work.

• Amulti-yearpledgeenablesyoutomaximizetaxdeductions

and make a larger gift by spreading your donation over two

or three years.

• Adeferredorplannedgift,suchasacharitablebequestinyour

will or trust, allows you to leave a legacy through NuPersona.

Randall Krugh, President of NuPersona, is available to answer any

questionsyoumayhaveabouthowyourinvestmentwillchange

lives. Please feel free to call Randall at 614-364-1447, email him at

nupersona@gmail.com, or visit www.nupersona.org to make an

online donation.

Thank you for your time and consideration.

Together, we will help rehabilitated ex-offenders

begin new lives.

A $100 donation to NuPersona will . . .

Pay for 14 subscribers to receive membership benefits for one month

Further advance website development

Further advance smart-phone App development

Cover the costs for two clients to have their NuPersona profiles written by a professional writer

NuPersona President Randall Krugh has been appointed by The Ohio DepartmentofRehabilitation&CorrectionasavolunteerNorthwestOhioCoordinatorfor“TheOhioEx-OffenderReentryCoalition.”HealsowillrepresentVan Wert County as a partner in this coalition. You can read more at http://www.reentrycoalition.ohio.gov/pages/coalitions/vanwert/vanwert.html