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OUR MISSION The Office of University Relations communicates: goals, objectives priorities to various external and internal constituencies The office promotes information about faculty, staff, students, alumni and friends, research, scholarship, activities and community outreach. Beginning with a broad communications plan is your most effective way to communicate your message. University Relations can help you develop your communication goals, create the message, conduct research, develop a timeline and determine the right communications tools—print, Web, traditional media, social media, video, multimedia and more.

O UR M ISSION The Office of University Relations communicates: goals, objectives priorities to various external and internal constituencies The office

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Page 1: O UR M ISSION The Office of University Relations communicates: goals, objectives priorities to various external and internal constituencies The office

OUR MISSION

The Office of University Relations communicates:goals, objectivespriorities

to various external and internal constituencies

The office promotes information about faculty, staff, students, alumni and friends, research, scholarship, activities and community outreach.

Beginning with a broad communications plan is your most effective way to communicate your message. University Relations can help you develop your communication goals, create the message, conduct research, develop a timeline and determine the right communications tools—print, Web, traditional media, social media, video, multimedia and more.  

Page 2: O UR M ISSION The Office of University Relations communicates: goals, objectives priorities to various external and internal constituencies The office

OUR TEAMS

Executive DirectorTo Be Determined

ADMINISTRATIVE SUPPORT: Kelly Baker and Betty Moore

CREATIVE SERVICES MANAGER: Marybeth Bianchi 

PUBLIC RELATIONS MANAGER: Dana Fischetti

STRATEGIC COMMUNICATIONS MANAGER: Mark Hurt

NEW AREA: UNCW-TV MANAGER: Dustin Miller

Page 3: O UR M ISSION The Office of University Relations communicates: goals, objectives priorities to various external and internal constituencies The office

SPEECHWRITING FOR THE CHANCELLOR 

Basic Necessities for a SpeechDate, time and location of speechLength of speaking time (such as 1-2 minutes, 3-5 minutes, 5 or more minutes)Type of speech (i.e., welcome remarks, closing remarks, keynote, other)Type of audience

students and familiesalumni and friendsfaculty and staffboard members and other volunteerslocal organizationselected and appointed officialsbusiness leadersa combination of several types of audience members

Approximate size of the audience (for example: small group discussion setting or large auditorium) 

Page 4: O UR M ISSION The Office of University Relations communicates: goals, objectives priorities to various external and internal constituencies The office

SPEECHWRITING FOR THE CHANCELLORAdditional helpful informationWhich key messages do you think the speech should convey? UNCW’s key messages include:

Emphasis on the journey of learning for students and the connections that students form with faculty and staffEmphasis on a “sense of place” and the university’s commitment to Southeastern North CarolinaCommunity partnerships of many types and their value to both the university and the communityInnovation and entrepreneurship and how efforts under these two umbrellas benefit the university and the community

Are there special audience members who should be recognized during the speech or key announcements/facts that should be included in the speech?What do you hope the speech will accomplish?

Encourage more support for your program/UNCWEncourage more participation/involvement by your audienceInform your audience about the universityServe as a specific call to action – if yes, then what action do you want the audience to take?

About deadlinesThe Chancellor prefers to receive speeches and bullet points 5-7 days before events. Please submit speech requests as soon as possible to expedite preparation of remarks.QuestionsContact Andrea Weaver, speechwriter, ext. 2-7631 or [email protected]