O2O2O Principle: Building strategic networks

that have big power.

Mari Anne SnowMay 12, 2016

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Agenda• Why network?• Circle of influence/concern• Networking with a purpose• Strength of weak ties• Using technology to extend your reach• Keep your networks up-to-date• Maintenance and upkeep• Connecting to add value

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No one can do it alone

• The world is too complicated.• Its lonely and so much

harder….much easier with help.

Circle of Influence vs circle of concern

4THE 7 HABITS OF HIGHLY EFFECTIVE

PEOPLE®, Stephen R. Covey

Concern vs influence A Circle of Concern can be big and small,

very personal and can seem overwhelming at times. Our health, our children, problems at work, the amount of government borrowing, or the threat of war.

A Circle of Influence speaks to what we can control. It’s the actions we can take, the choices we make, that have an impact on our circumstances and our outcomes.

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How can you have more influence over your areas of concern?

Your health? Financial situation? Job search? Relationships?

Career advancement?

Focus on increasing your influence

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THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE®, Stephen R. Covey

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Creating a networking strategy

Build a network before you need it.

– Define your end objectives.– Identify key players.– What do they value?– Where can you find them?– Build the relationship, then

ask for things.– Be prepared to give –

reciprocity is networking currency.

http://www.entrepreneur.com/article/219429

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What is a strategic network?

Authors; Herminia Ibarra and Mark Hunter http://hbr.org/2007/01/how-leaders-create-and-use-networks/ar/1

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Building one

There are no magic answers, no shortcuts. Building networks, like cultivating any relationship, takes hard work, focused time, genuine interest and a willingness to trust people and share things.

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Making connections – f2f

• Take a risk, speak up.• Actively seek people out.• Join stuff, try stuff.• Everything is connected.• Get outside your node.

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Strength of weak ties

https://sociology.stanford.edu/sites/default/files/publications/the_strength_of_weak_ties_and_exch_w-gans.pdf

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Building your connections

Online to offline touch points extend relationships and keep you top of mind.

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Use digital channels

• Permission to join someone’s network is permission to stay connected.

• Continuation of the conversation – O2O.

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Creating electronic touch points

• Passive activity that build familiarity.• One to many contact or direct connection.• Can transcend distance and geography.• Easier than face-to-face sometimes.

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O2O2O

• Get back together face-to-face.• Let your network know when you:

– Attend conferences– Workshops– Events– Travel for work

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Network maintenance

• Networks atrophy quickly if they aren’t maintained.• Stay in touch.• Provide compelling value.• Pay attention; touch base frequently.• LinkedIn and other digital channels provide electronic

touch points.http://www.entrepreneur.com/article/233808

Connecting extends your reach

• Be a connector; provide solutions.• Establish a reputation as a problem

solver.• Stay calm under pressure.• Be judicious, hold on to secrets.

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In summary• No one can do it alone.• Focus on increasing your influence to lessen

your concerns.• Take a strategic, proactive approach to

networking.• Get out there and make connections.• Extend the conversation using technology.• Keep your networks up-to-date on your stuff.• Once you build it, maintain it.• Be a connector to add value.

Contact Information

http://www.linkedin.com/in/mariannesnow1

Mari Anne Snow CEO, Sophaya

401.286.9828

masnow@sophaya.com

or

@SophiaThink

Send me a LinkedIn invitation at…