OAISocialMediaProcedures

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OAI, Corp.

Social Media Marketing Plans and Procedures

4545 West Hillsborough Drive

Tampa, FL 33614

(813) 888 8796

[email protected]

OAI, Corp. Sales & Marketing

Updated November 2012


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Table of Contents

I. Social Media Summary/Objectives1.Social Media Vision2.Social Media Mission Statement3.Target Market (s)

II.Facebook as a Social Medium1.Login information2.Daily routine3.Initiatives4.Vision

III. Twitter as a Social Medium1. Login Information2. Daily Routine

3. Initiatives

4. Hashtags

5. Vision

6. Twitter Terms

IV. Blogging as a Social Medium1. Login Information

2. Daily Routine

3. Initiatives

4. Vision

V.Bitly1. Login

2. Uses

VI. Pinterest1. Login

2. Uses

VII. Governing Rules, regulations and guidelines for all social media platforms


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Social Media Summary/Objectives

Social Media is a platform, free of cost that expresses both fact and opinion. Anything posted on OAIsocial mediums is held accountable by OAI and its constituents.

1. Social Media VisionTo provide both internal and external information as a virtual experience.

i. To provide Internal Informationa. Staff member additions, promotions and recognitionsb. Accessible, up-to-date contact informationc. Inside looks (production, company changes)

ii.To provide External Informationa. Promote collaborations, events and promotionsb. Personal shout outs to clients, fans

c. Consistent contact in events OAI is a part of

2. Social Media Mission Statementi. OAI, Corp. will utilize social media to broadcast beyond ordinary works and recogniz

persons with beyond ordinary loyalty.

3. Target Market(s)i. Industries

1. Sports Teams/Organizations2. Businesses (large, small, local)3. Printing/Advertising

II.Facebook as a Social Mediumwww.facebook.com/OAICorp

1. Login informationAvailable to overseer.

*Current overseer of OAI Facebook can utilize their personal Facebook. Only the Sales &Marketing Coordinator can make the overseer an admin of the OAI Page. This can be done v

Edit Page -> Admin Roles

2. Daily Routinea. Respond to any and all wall posts, comments, interactions. Comment on at least 3 posts of

others.b. Check target clients for articles, and share at least one per day (Suggested: USF Athletics,

Tampa Bay Forum, Raymond James, Tampa Bay Rays, Tampa Bay Storm)c. Post status that includes one of the following: Link to website, link to twitter @OAICorp

d. At least once a week, propose a fun question or interactive thoughte. Like pages of businesses that interact with your followers as you notice in news feed.


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3. Initiativesa. Polls, forums, questions

b. Links to blog postsc. Links to those we collaborate with, most will return the favor

4. Vision

i. Page statistics show up in right hand corner constantly going up, at least 3 new likes a week, othersharing OAI posts.

III. Twitter as a Social Medium

twitter.com/OAICorp ; @OAICorp

1. Login Informationa. Available to overseer.

2. Daily Routine

a. Click Connect Retweet AND Respond to all who tweeted at OAIb. Check followers, and follow them back. Block all spam/ inappropriate followers.

c. Tweet about anything going on/coming up with OAId. Browse twitter feed, retweet articles related to industry double check before.

e. Check magazines by Flyer slots near break room anything to post about?f. Follow those that interact with your followers/ who you are following

g. You can tweet as many times as you want, unlike FB statuses. Tweet fun things, take Pictures withcomments. Go around OAI Anything that would make for a good twitpic? All pictures approved b

General Manager.

3. Initiatives

a. Twitter promotions: i.e. First one to Retweet gets ______b. Tweeting special thanks to all in-person clients

c. Trending Topics (appropriate ones)d. Hashtags at any tradeshows, industry discussions

4. Hashtags

a. #TampaBay #Graphics #Sports #Banners #Signage #Display #Advertising #Printing

5. Visioni. Twitter followers up by at least 5 every week, consistent interaction and feedback loop. 2012 year

goal of 300 followers.

6. Twitter Terms@USERNAME (Used to tweet at someone)

RT Re-Tweet (Used to ask someone to RT what you posted, or when you have Re-tweeted a quoteDM Direct Message (i.e. DM us with your information . . . )

MT Modified Tweet (when you quote someone elses tweet, but shorten it)


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IV. Blogging as a Social Medium

1. Login Information

oaicorp.tumblr.coma. Available to overseer

2. Daily Routine

a. At least one first-person blog post a week (Talk about an event OAI Put on or attended, big projecworked on, any promotions)

b. Share articles related to the industryc. Copy all positive testimonials and case studies on OAI to the blog

d. Follow other blogs, honorable mention them when they blog something with a common intereste. Link blog posts to Facebook and Twitter

f. Behind the scenes and production views

3. Initiatives1. Quick and easy way to broadcast fun information

2. Connecting to other related blogs

4. VisionBlog showcases a unique beyond ordinary personality and is a valid representation of interests of OA

V. Bitly

www.bitly.com

1. Login

a. Available to overseer

2. Usesa. All links for Facebook and Twitter generated and shortened via Bitly

b. use URL given by bitly when you postc. Check back on bitly to see ratings of clicks and saves

d. Note what gains interest, what does not - have an evaluation at least every 2 months.

VI. Pinterest1. Login

a. Available to overseer

2. Usesa. brand awareness

b. product awareness

3. Guidelinesa.Pin product pictures (pin from Tumblr & website to drive traffic)

b.Pin OAI projects (can pin by uploading .jps but be sure to add OAI website into pin)c.Pictures pinned should be of good quality showing the scope of the product and/or project

d,Pins should be done in increments, once a day as to not overload followers feedse.Product pins can be tweeted or posted on FB but do so minimally & only those with stellar picture

or pertaining to any trending topic or event


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VII. Governing Rules, regulations and guidelines for all social media platforms

a. Only overseers of the social mediums may post updates, designated by Sales & MarketingCoordinator

b. All pictures must be approved by General Managerc. No foul language or inappropriate content

d. Only articles related to the industry or major world events if approved to be appropriate by GeneraManager

e. Logout upon time on medium, to avoid hackingf. Have (appropriate) fun!

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OAISocialMediaProcedures