OASIS Project 1

8/8/2019 OASIS Project 1

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Prof.B.Dutta Gupta


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What is CSR?


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What is CSR?

Corporate Social Responsibility (CSR) is aconcept that encourages organizations toconsider the interests of society by taking

responsibility for the impact of theorganization's activities on customers,

employees, shareholders, communities and the environment in all aspects of its

operations.


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CSR at ITCy ITC has been 'Carbon Positive' three years in a

row (sequestering/storing twice the amount of CO2 than the Company emits).

y 'Water Positive' six years in a row (creatingthree times more Rainwater Harvestingpotential than ITC's net consumption).


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CSR at ITCy Close to 100% solid waste recycling.y ITC's Social and Farm Forestry initiative has greened

over 80,000 hectares creating an estimated 35 millionperson days of employment among th disadvantaged.

y ITC's Watershed Development Initiative bringsprecious water to nearly 35,000 hectares of dry landsand moisture stressed areas.


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Initiatives for CSRy Water Positive CorporationIts water positive strategy was basedon four principles

sustainability of water sources,benchmarked specific water consumption forprogressive reduction,zero waste water discharge and

creating positive footprint throughrainwater harvesting (RWH).


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Initiatives for CSRy Carbon Positive corporationy ITC also adopted a two-pronged strategy for

going Carbon Positive.The company conserved energy andopted for massive aforestation.

.


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Initiatives for CSRZero Solid Waste-

ITC tied up with piggeries to utilize food that was fit for animal consumption andconverted the rest into compost.

The old linen & towels were donated toorphanages and the left over ghee and oil inthe kitchens


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N ew Products introduced by ITC with the help of its of CSR

activities

y A ashirvaad attay Safety Matches and Incense Sticksy Classmate Notebooksy Paperkraft Premium Business Paper


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How do we measure Social performance of acompany?

Community Environment

EmployeesSuppliers

Customer


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Sustainable DividendsAt Penn, what s good for the environmentpay s off in other way s , too.

~ Amy Gutmann , President, Univ. of Pennsylvania

W e purchase 30 percent of our energy from wind power .

Penn saved up to $4 million in energy costs over a year by reducing our electricity demand by 18 percent during peak usage periods.

A monitoring system will be installed that will give students real-time feedback on how their lifestyles affect energy use. This exciting first step

could lead one day to environmental competition among our College

Houses.


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"Greentech Environment Excellence Awards" and "GreentechSafety Awards" ; the Smartest and most Coveted Awards in Corporate

World are presented every year to various Organizations/Companiesfor outstanding Achievements in the field of Industrial Fire Safety &Security and environmental Management


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How do we measure Social

performance of a company? y Social performance of a company can be measured by :y 1.Community involvement: Community residents are

challenged daily to make decisions about what exposures may beharmful to their health. What are they doing about it?

y 2 . Environmental aspect : What have they done?y 3 . Employees: How do they take care of them?y 4 . Suppliers association: Do their suppliers have CSR

policy?y 5 . Customers: Do they create and sustain customer ssatisfaction?y Example : Maruti Suzuki Ranks Highest in Customer Satisfaction in India

For a Seventh Consecutive Year


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How do we measure Social performance of

a company? y Community involvement may includey (a) employees participating in community projectsy (b) community support including sponsorshipy (c) educational liaison including employees giving

talks in schools, courses for school projects andteacher placements

y (d) development of disadvantaged communities indeveloping countries into mainstream supplier


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How to measure? Community

involvementCommunity involvement can be measured as :

(a) percentage of employees involved in community

projects(b) charitable amount raised by staff (c) number of employee hours per week on community projects

(d) annual budget for local community initiatives


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How do we measure Social performance of acompany?

y Environmental aspect may includey (a) environmental sustainability y (b) recycling materialsy (c) reduction in energy usagey (d) environmental management courses for customer


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How to measure? E nvironmental aspect

y (a) annual data on CO2emissions A ction to be taken : Collect annual data on elimination

or compensation for CO2 emission through treeplanting and other initiatives

(b) annual data on water use A ction to be taken : Collect annual data on water

harvesting done(c) volume of waste produced

A ction taken : Collect annual data on amount recycledper year


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How do we measure Social performance of a

company? y Employees satisfaction may include :

(a) treating employees righty (b) how each employee s job fits into the rest of their

lifey (c) feedback on managers from their subordinatesy (d) employee morale


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How to measure? E mployees

satisfactiony Collect data in relation to employees:

(a) absence rate per annum

(b) employees perceptions of job security (c) sickness rate per annumy (d) Recruitment, training and induction processy (e)


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company? Suppliers associationy Suppliers association may include

(a) ethical trading policy (including paying suppliers

on time)y (b) developing long-term relationships with suppliersy (c) how suppliers treat their own employees and their

own suppliersy (d) suppliers environmental impact.


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How to measure? Suppliers associationy In relation to suppliers:

(a) Do the suppliers employees have proper writtencontracts?

y (b) Do the suppliers have proper licenses from thegovernment?

y (c) Do the suppliers have annual CSR plan?


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Child lab o r in India :- (

A Code of WorkplaceConduct for Penn Apparel Licensees

Employment StandardsChild Labor

Licensees and their subcontractorss

hall not employany per s on younger than 15 ( or 14 where the law of the country of manufacture allows) or younger than theage for completing compulsory education in the countryof manufacture . Young workers will not be forced to work overtime hoursthat would prevent them from attending school .

If you want to buy a handmade carpet from India, look for the RUGMARK label .


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company? Suppliers associationy Customers association may include :y Creating and sustaining long term customer s

satisfaction


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How to measure? Customer ssatisfaction

y In relation to Customers, if the companyy (a) has ongoing dialogue with customers,y (b) does customers survey.


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Levis wearing social responsibility withpride


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Case Study 1: C o rp o rate S oc ial

Resp o nsibilityy M any, if not all, of the largest corporations are involved in

development in some way.y

A ccording to theInternational Business

Match (

IB

M)Survey that was conducted on 250 businesses world-wide,

companies which outperformed their peers already showed a grasp of the benefits of a well planned,integrated CSR strategy


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Case Study 1: C o rp o rate S oc ial Resp o nsibilityy

Select a company and answer the following questions :y 1.Introduction :Why have you( we) chosen this

company for this (CSR) project? y 2 . CSR Policy : What is the CSR policy of the company? y A nalyze its CSR Philosophy, Corporate Governance, Code

of corporate ethics, Vision/ M ission statement, etc.y 3 .Environment policy : What is the environment policy

of the company? How is the company making positivecontributions to the earth and its people throughtechnology and action? A nalyze steps taken by thecompany to achieve triple green rating by being 1 00% water positive, carbon positive and producing zero solid waste.


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Case Study 1: C o rp o rate S oc ial Resp o nsibility

y 4.Philanthropic activities : What are itsphilanthropic activities ?

y A nalyze its philanthropic activities such as social

welfare programs Community Outreach programs,y participation in sports tournament to raise money,

support education, etc, to make meaningfulcontributions to the local communities,

y 5.Conclusion : 68 % of companies said that focusingon CSR helped them to make money. How has CSR helped this company?


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Case Study 1: C o rp o rate S oc ial Resp o nsibilityy M ax. M arks : 10y M ax. no. of power point slides : 15y M ax. no. of students : 5 /groupy Submission date : Sept 13,2010y

Presentation date: Sept 20,2010y How to submit : e mail the project report to : [email protected] M ention the names of your group members and team leader.y Each team will present the case study report in M icrosoft Office

PowerPoint On Sept 20 th , 2010

y Reference :y http ://global.mitsubishielectric.com/company/csr/index.html


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D eath by Power point presentationsHow not to make your Power point presentations!


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P resenting as a pair o r gr o upy Presenting as a pair or group :y carefully budget your time and respective

contributionsy if one member of the group takes up the overwhelming

majority of the time this will reflect negatively oneverybody's grades!


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What is p ow er p o int presentati o n?y Some presentations are guilty of the followings:y Too much data (Not my fault if I had to present a

highly condensed project report !).y U se the overheads as collections of 'trigger words',y Presentation read off of the screen;y D o not turn your back on the class to read off of the

screen yourself! ...y Color schemey No Pink lettering on a yellow background, pleasey A nimationsy Do not include random animations for more variety.y Font: try not to dip very much below 24-point standard

fonts


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CSR Role played by ITCCorporate Social Responsibility (CSR) is a conceptthat encourages organizations to consider theinterests of society by taking responsibility for theimpact of the organization's activities on customers,employees, shareholders, communities and theenvironment in all aspects of its operations.

Role played by ITC

y ITC has been 'Carbon Positive' three years in a row(sequestering/storing twice the amount of CO2than the Company emits).

y 'Water Positive' six years in a row (creating three timesmore Rainwater Harvesting potential than ITC's netconsumption).

y Close to 100% solid waste recycling.y ITC's Social and Farm Forestry initiative has greened

over 80,000 hectares creating an estimated 35 millionperson days of employment among the disadvantaged.

y ITC's Watershed Development Initiative bringsprecious water to nearly 35,000 hectares of dry lands

and moisture stressed areas.


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What is CSR?

Corporate Social Responsibility (CSR) is aconcept that encourages

organizations to consider the interests of society by

taking responsibility for the impact of the

organization's activities oncustomers, employees,

shareholders, communitiesand the environment in all aspects of its operations.


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What is CSR?

Corporate Social Responsibility (CSR) is a concept that encourages organizations to consider the

interests of society by taking responsibility for theimpact of the organization's activities on customers,

employees, shareholders, communities and theenvironment in all aspects of its operations.


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What is CSR?

Corporate Social Responsibility(CSR) is a concept that

encourages organizations toconsider the interests of societyby taking responsibility for the

impact of the organization'sactivities on customers,

employees, shareholders,communities and the

environment in all aspects of itsoperations.


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What is CSR?y Corporate Social Responsibility (CSR) is a concept

that encourages organizations to consider theinterests of society by taking responsibility for theimpact of the organization's activities on customers,employees, shareholders, communities and theenvironment in all aspects of its operations.


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What is CSR?Corporate Social Responsibility (CSR) is a conceptthat encourages organizations to consider theinterests of society by taking responsibility for theimpact of the organization's activities on customers,employees, shareholders, communities and theenvironment in all aspects of its operations.


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What is CSR?Corporate Social Responsibility (CSR) is a concept

that encourages organizations to consider theinterests of society by taking responsibility for the

impact of the organization's activities on customers,employees, shareholders, communities and the

environment in all aspects of its operations.


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What is CSR?

Corporate Social Responsibility (CSR) is a conceptthat encourages organizations to consider the




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What is CSR?





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What is CSR?





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What is CSR?





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What is CSR?

Corporate Social Responsibility(CSR) is a concept that

encourages organizations toconsider the interests of societyby taking responsibility for the

impact of the organization'sactivities on customers,

employees, shareholders,communities and the

environment in all aspects of itsoperations.


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What is CSR?





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What is CSR?


interests of society by taking responsibility for theimpact of the organization's activities on customers,employees, shareholders, communities and the



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What is CSR?





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What is CSR?





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What is CSR?





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What is CSR?





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What is CSR?

CORPORATE SOCIAL RESPONSIBILITY (CSR) IS ACONCEPT THAT ENCOURAGES ORGANIZATIONS TO

CONSIDER THE INTERESTS OF SOCIETY BY TAKING RESPONSIBILITY FOR THE IMPACT OF THE ORGANIZATION'S ACTIVITIES ON CUSTOMERS,

EMPLOYEES, SHAREHOLDERS, COMMUNITIES AND THE ENVIRONMENT IN ALL ASPECTS OF ITS OPERATIONS.


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What is CSR?

Corporate Social Responsibility (CSR) is a concept that encourages organizations to consider the interests of society by taking responsibility for t

impact of the organization's activities on customers, employees, shareholdercommunities and the environment in all aspects of its operations.


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What is CSR?

Corporate Social Responsibility (CSR) is a concept that encourageconsider the interests of society by taking responsibility for the im

activities on customers, employees, shareholders, communities and of its operations.


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What is CSR?





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What is CSR?

Corporate Social Responsibility (CSR) is a concept thatencourages organizations to consider the interests of

society by taking responsibility for the impact of theorganization's activities on customers, employees,

shareholders, communities and the environment in allaspects of its operations.


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What is CSR?

Corporate Social Responsibility (CSR) is a concept thatencourages organizations to consider the interests of

society by taking responsibility for the impact of theorganization's activities on customers, employees,

shareholders, communities and the environment in allaspects of its operations.

T ank You

T hank You


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Thank Yo u

Documents

OASIS Project 1