21
OBE based Teaching Lesson Plan 2020-21 Program:MCOM Regular Course Name: STRATEGIC BRAND MANAGEMENT Course Code: P115 MA 402 Semester: IV Semester Lecture hours: 60 Hours Faculty in-charge:Dr Nagaraj H. : COURSE OBJECTIVES: The students will be able to 1. Illustrate the steps involved in strategic Brand Management process in the capacity of Brand Manager. 2. Justify the development, application and implication of customer based Brand equity model. 3. Evaluate the contribution of each brand element towards building brand equity. 4. Compare and contrast the applicability of each branding strategy in the context of Indian marketing. 5. Identify the factors that determine the brand imitation decision in the global context. 6. Evaluate the steps involved in each method of brand valuation in finance and Accounting. Course Outcome No. Course Outcomes T level Indicator CO1 Define branding concepts and process involved in brand management. T1 CO2 Explain the key issues and steps involved in brand management, including how to establish brand identity and build brand equity. T2 CO3 Identify the brand elements that help build brand equity. T1

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Page 1: OBE based Teaching Lesson Plan 2020-21

OBE based Teaching Lesson Plan 2020-21

Program:MCOM Regular

Course Name: STRATEGIC BRAND MANAGEMENT

Course Code: P115 MA 402

Semester: IV Semester

Lecture hours: 60 Hours

Faculty in-charge:Dr Nagaraj H.

: COURSE OBJECTIVES: The students will be able to

1. Illustrate the steps involved in strategic Brand Management process in the capacity of Brand

Manager.

2. Justify the development, application and implication of customer based Brand equity model.

3. Evaluate the contribution of each brand element towards building brand equity.

4. Compare and contrast the applicability of each branding strategy in the context of Indian

marketing.

5. Identify the factors that determine the brand imitation decision in the global context.

6. Evaluate the steps involved in each method of brand valuation in finance and Accounting.

Course

Outcome

No.

Course Outcomes T level

Indicator

CO1 Define branding concepts and process involved in

brand management.

T1

CO2 Explain the key issues and steps involved in brand

management, including how to establish brand identity

and build brand equity.

T2

CO3 Identify the brand elements that help build brand

equity.

T1

Page 2: OBE based Teaching Lesson Plan 2020-21

Module No. &

Topics Covered Course

Outco

me No.

No. of

Lecture

Hours

Pre-Class

Activity

Instructional

techniques

Assessment T

level

Module - 1: Introduction Introduction to brand management; Brand – meaning, evolution, functions, role, advantages; Branding – meaning, creation of brands and challenges; Brand management – strategic brand management process.

CO1 10 Hrs Reading of

recommended

material/

watching

videos on

selected

topics

Lecture,

illustrations,

discussions

Discussion,

Questions &

Answers

T1

Module - 2: Brand equity, identity and positioning. Brand equity – meaning, steps in building brands – brand building blocks – David Aaker’s brand equity model; Brand identity and positioning – brand value.

CO2 12 Hrs Reading of

recommende

d material/

watching

videos on

selected

topics

Lecture,

illustrations,

discussions

Case study

analysis and

discussion

T2

Module - 3: Brand elements

CO3 7 Hrs Reading of

recommende

d material/

Lecture,

illustrations,

discussions

Assignment

and

Presentation

T1

CO4 Develop a Technique to measure brand equity and a

range of performance related outcomes.

T6

CO5 Design and implement brand strategies that consider

brand naming, brand extension, brand stretching, brand

architecture and so forth.

T6

CO6 Identify the challenges of managing a global luxury

brand over time and geographical boundaries in the

international Luxury Markets.

T4

Page 3: OBE based Teaching Lesson Plan 2020-21

Choosing brand elements – criteria – options – tactics – leveraging brand knowledge – meaning – dimensions. Brand value chain .

watching

videos on

selected

topics

Module - 4: Brand measuring techniques Measuring brand equity – techniques-brand audit process- return on brand investment. Managing brand equity – reinforcement, revitalisation, etc

CO4 8 Hrs Reading of

recommende

d material/

watching

videos on

selected

topics

Lecture,

illustrations,

discussions

Assignment

and

Presentation

T6

Module - 5: Sustaining branding strategies Designing and sustaining branding strategies – brand architecture and hierarchy –building brand equity at different hierarchy levels- branding strategy- brand imitations – strategies. Marketing programmes to build brand equity-IMC strategy-Designing and implementing brand equity programmes.

CO5 15 Hrs

Reading of

recommende

d material/

watching

videos on

selected

topics

Lecture,

illustrations,

discussions

Assignment -

Article

Reading and

Reflection

T6

Module - 6: Managing brands across geographical boundaries

CO6 8 Hrs Reading of

recommende

d material/

watching

videos on

selected

topics

Lecture,

illustrations,

discussions

Online quiz

and case

study

T4

Page 4: OBE based Teaching Lesson Plan 2020-21

Global branding – geographic extension – global opportunities – conditions – barriers- organisation for a global brand – pathways to globalisation of bands Luxury brand management – definition and relativity – psychological phenomenon associated – luxury marketing mix, luxury retail – international luxury markets

Continuous Internal Assessment – (Examples)

Power point presentation in class on the given topic.

Case study analysis

Class test

Page 5: OBE based Teaching Lesson Plan 2020-21

OBE based Teaching Lesson Plan 2020-21

Program:BCOM BPM

Course Name: MANAGEMENT ACCOUNTING

Course Code: C3 15MC401

Semester: IV Semester

Lecture hours: 60 Hours

Faculty in-charge:Dr Nagaraj H.

PO1 - Demonstrate an understanding of every dimension of business environment to predict

the character of future business environment.

PO2 - Propose and implement appropriate decisions in all areas of business management

including finance, marketing, human resource and operation

PO - 3 Demonstrate the diverse knowledge of business and corporate laws and their

applicability in business, finance and audit.

PO4 - Apply the competencies and creativity required to undertake entrepreneurship as a

desirable and feasible career option.

PO5 - Develop broad-based business skills and knowledge, development of general and specific

capabilities to meet the current and future expectations of the business, industry and economy,

at the national and global level.

PO6 - Fulfil educational entrance requirements of relevant provisional bodies and enable the

student to devise a career in professional accounting.

PO7 - Plan, organise, co-ordinate, direct and control, both business enterprise and non –

governmental organisation.

PO8 - Appreciate the significance of sustainable development.

PO9 - Achieve higher levels of proficiency and self-actualization through the pursuit of life-long

learning.

PO10- Create, select and apply appropriate techniques, resources, modern management and IT

tools (including prediction and modeling) to complex management activities with an

understanding of the limitations.

Program Specific Outcomes (PSOs)

PO11- Demonstrate adequate preparation for career development through the acquisition of a

solid foundation in the ITES industry.

PO12- Apply the competencies and creativity required to undertake Business Process

Management as a desirable and feasible career option

Page 6: OBE based Teaching Lesson Plan 2020-21

Module No. &

Topics Covered Course

Outcom

e No.

No. of

Lecture

Hours

Pre-Class

Activity

Instructional

techniques

Assessment T

level

Module - 1: Introduction Meaning–Objectives–Nature and Scope of

Management Accounting –

Role of Management

Accountant–Relationship

between Financial

Accounting – Cost

Accounting and

Management Accounting.

CO1 5 Hrs Reading of

recommended

material/

watching

videos on

selected

topics

Lecture,

illustrations,

discussions

Discussion,

Questions &

Answers

T1

Module 2: Financial

Statement Analysis

Meaning–Types–Meaning

and Concept of Financial

Analysis, Types of Financial

Analysis – Methods of

Financial Analysis,

CO2 10Hrs Problems

Problems Case study

analysis and

discussion

T4

Course

Outcome

No.

Course Outcomes T level

Indicator

CO1 Explain the role of a Management Accountant in the

present scenario.

T2

CO2 . Analyze the financial statement analysis by using

comparative, common size statements and trend

analysis.

T4

CO3 Evaluate the solvency, turnover/performance and

Liquidity of a business by using Benchmark ratios

T5

CO4 Interpret the magnitude and pattern of sources and

Application of fund under different head of account

T4

CO5 Interpret the magnitude and pattern of inflow and

outflow of cash within the IFRS framework.

T4

CO6 Identify the challenges of managing a global luxury

brand over time and geographical boundaries in the

international Luxury Markets.

T2

Page 7: OBE based Teaching Lesson Plan 2020-21

Problems on Comparative

Statements – Common

Size Statements, Trend

Analysis

Module 3:Ratio Analysis

Meaning–Importance–Utility of Ratios–Classification of Ratios –

Calculation and

Interpretation of Ratios –

Preparation of Income

Statement and Balance

Sheet with Ratios

CO3 15 Hrs Problems

Lecture,

illustrations,

discussions

Assignment

and

Presentation

T4

Module – 4: Fund Flow

Analysis Meaning –

Concept of Fund and

Funds Flow Statement –

Use sand Significance of

Funds Flow Statement–Procedure for Preparing

FFS – Schedule of Changes

in Working Capital –

Statement of Sources and

Application of Funds

CO4 13Hrs Problems

Lecture, Quiz T4

. Module 5: Cash Flow

Analysis Cash Flow

Analysis–Meaning and

Concept–Comparison

between Funds Flow and

Cash Flow Statements –

Uses and Significance of

CFS – Preparation of Cash

Flow Statement as Per

Accounting Standards

CO5 12 Hrs

Problems

Lecture, Assignment –Case study

T4

. Module 6: Management

Reporting Methods of

Reporting – Requirement

of a Good Report- Kinds of

Reports–Principles of

Good Reporting system–Drafting of Reports under

different situation

CO6 5 Hrs Case stuuudy

Lecture,

illustrations,

discussions

Assignment T4

Page 8: OBE based Teaching Lesson Plan 2020-21

OBE based Teaching Lesson Plan 2020=21

Program:B.COM REGULAR

Course Name: HUMAN RESOURCES MANAGEMENT

Course Code: C115MC402

Semester: IV

Lecture hours: 60 HOURS

Teachers: Dr, Nagaraj,

Course

Outcome

No.

Course Outcomes T level

Indicator

CO1. Explain the role of Human Resource Manager with

special reference to attrition.

T1

CO2. Illustrate the process of HR planning, Recruitment,

selection and Induction of a hypothetical organization.

T2

CO3. Compare and contrast the Training methods and

techniques adopted by any two organization and

evaluation of training programme

T4

CO4. Distinguish between Traditional and modern method of

Performance appraisal system in the context of Career

Planning and Development and succession planning.

T4

CO5. Justify the Design of Compensation and rewards in

alignment with Job Evaluation.

T5

CO6. Develop a process of HR Audit and generate Audit

Report of a hypothetical organization

T6

Page 9: OBE based Teaching Lesson Plan 2020-21

Module No. &

Topics Covered

Course

Outcome

No.

No. of

Lecture

Hours

Pre-Class

Activity

Instructional

techniques

Assessment T

level

Module -1: Brief

Introduction to Human

Resources

Management (HRM)

HRM – Meaning,

Importance, Objectives,

Functions, Processes

Systems Approach to

HRM, Structure of the

HR department,

Meaning and reasons for

Attrition, Merits and De-

merits of Attrition.

CO1 8 Hrs Interactive

lectures

Use of web

resources

Power point

Presentation

s

Quiz

MCQ test

Q &A

Assignment

Project

MOOC

T1

Module –2: HR

Planning, Recruitment,

Selection & Induction

HRP: Objectives, Need

and Benefits, Process of

HRP, Challenges in

HRP.

Recruitment: Definition, Objectives,

factors affecting

recruitment, sources and

techniques, modern

recruitment practices

Selection: Meaning and

definition, significance,

selection procedures,

recent trends in selection

Placement: Meaning

and definition

Induction: Meaning,

definition, process and

importance

CO2 14 Hrs Case

Study Interactive

lectures

Use of web

resources

Power point

Presentation

s

Quiz

MCQ test

Q &A

Assignment

Project

MOOC

T2

Module –3: Training &

Development

Meaning, Importance,

Benefits, Need,

Objective

CO3 10 Hrs Articles to

read Quiz

MCQ test

T4

Page 10: OBE based Teaching Lesson Plan 2020-21

Identification of Training

Needs, Training

Methods & Techniques,

Evaluation of Training

Programmes, Training

Management Systems &

Processes

Q &A

Assignment

Project

MOOC

Module –4:

Performance

Appraisals and Career

Management

Performance Appraisal:

Meaning, need,

objectives, uses, process,

methods (Traditional and

Modern methods),

essentials of a sound

appraisal system,

problems of performance

appraisal

Career Planning &

Development:

Definition, need and

importance, career

stages, process of career

planning and

development.

Establishing a career

development system –actions and pre-

requisites

Succession planning: Meaning and

importance, Differences

in HRP and Succession

Planning.

CO4 10 Hrs Quiz

MCQ test

Q &A

Assignment

Project

MOOC

T4

Module –5:

Compensation and

Reward Management

Job

Evaluation:Meaning,

Importance and

Techniques

Compensation: Meaning, definition,

concepts and objectives,

CO5 8 Hrs Case study Quiz

MCQ test

Q &A

Assignment

Project

T5

Page 11: OBE based Teaching Lesson Plan 2020-21

Continuous Internal Assessment – Power point presentation in class on the given topic.

Assignment

Role Play

Books for Reference:

C. B. Memoria: Personnel Management.

David Bell: Personnel Management.

David R Hampton: Modern Management issues and Ideas.

Deepak Kumar Bhattacharya: Human Research Management

K. Aswathappa: Human Resource & Personnel Management.

K. K. Aheja: Personnel Management.

Michael Porter: HRM and Human Relations.

T. N. Chhabra& K. K. Aheja: Managing People at Work.

Amandeep Kaur, Punam Agarwal –Industrial Relations

OBE based Teaching Lesson Plan 2020=21

Importance of an ideal

compensation plan,

recent trends in

compensation

management, Principles

and methods of

compensation fixation.

Rewards: Meaning and

Importance, Types of

Rewards –monetary and

non-monetary rewards.

MOOC

Module –6: Human

Resource Auditing

Need and Purpose,

benefits, process,

approaches to HR Audit,

phases involved in HR

Audit, Audit Reports –meaning

CO6 10 Hrs Quiz

MCQ test

Q &A

Assignment

Project

MOOC

T6

Page 12: OBE based Teaching Lesson Plan 2020-21

Program:MCOM IB

Course Name: BANK MANAGEMENT

Course Code: P115 AR 301

Semester: I11

Lecture hours: 45 HOURS

Teachers: Dr, Nagaraj, PO 1. Business Environment and Domain Knowledge (BEDK): demonstrate conceptual managerial knowledge across functional domains, advanced knowledge in the area of specialization with an integrative ability, awareness and relationship between business and its environments, both in national and global context PO 2. Critical thinking, Business Analysis, Problem Solving and Innovative Solutions (CBPI): demonstrate critical business thinking in core functional areas of business and the ability to take decisions with a holistic perspective PO 3. Research and Design thinking: design and develop conceptual knowledge, using contemporary research tools for effective performance and recognize the need for self-motivation to engage in life-long learning PO 3. Economic, Social and Environmental Sustainability: understand the impact of professional management solutions in societal, economic and environmental contexts, and demonstrate the knowledge and need for sustainable development PO 4. Effective Communication (EC): communicate effectively with all stakeholders of his/her role as a manager/ an entrepreneur PO 5. Leadership and Teamwork (LT): function effectively as an individual, a member or leader in diverse teams, in multidisciplinary settings PO 6. Modern Tool Usage: create, select and apply appropriate techniques, resources, modern management and IT tools (including prediction and modeling) to complex management activities with an understanding of the limitations PO 7. Entrepreneurial Perspective: identify, assess and shape entrepreneurial opportunities and evaluate their potential for business success PO 8. Social Responsiveness and Ethics (SRE): develop responsiveness to contextual social issues/ problems, explore solutions, understand business ethics and resolve ethical

Page 13: OBE based Teaching Lesson Plan 2020-21

dilemmas PO 9. Global Perspective: demonstrate a global outlook with the ability to identify aspects of global business and cross- cultural understanding PO 10. Independent and life-long learning: achieve higher levels of proficiency and self-actualization through the pursuit of life-long learning PO 11. Cross-Disciplinary Integration and Strategic Perspective: apply the advanced tools and strategies to enhance the export and import operations in business, and meet the demands of globalisation through research activities PO 12. Integrative experience and experiential learning: formulate an integrative international business model/ project through the application of multidisciplinary knowledge in a multicultural environment.

COURSE OBJECTIVES:

1. Illustrate the structure of Indian Banking system and role of its regulatory bodies

2. Relate the process of maintenance of assets and liabilities of balance sheet as per the norms

of Basel II and III with management of risk in the context of credit, market and operational risks.

3. Evaluate the role and implications of money market instruments and derivatives in treasury

management and Disaster management as per IT act and Cyber Crimes and Law.

4. Justify the effect of service quality offered by banks in the wake of adoption of new banking

technology ranging from banking distribution channel to information system security

5. Examine the applicability and implications of contemporary issues of banking technologies

with recent banking techniques as per reports of Rangarajan committee.

Module No. &

Topics Covered

Course

Outcome

No.

No. of

Lecture

Hours

Pre-Class

Activity

Instructional

techniques

Assessment T

level

Module 1: Indian

Banking System And

Regulatory Authorities -

Banking- Definition and

Evolution-Systems of

BankingCommercial

Banking, Development

banking, Co operative

banking. Regulatory

Authorities - Reserve

Bank of India, -

objectives and

functions-Promotional

Role-Regulatory

CO1 8 Hrs Interactive

lectures

Use of web

resources

Power point

Presentation

Quiz

MCQ test

Q &A

Assignment

Project

T1

Page 14: OBE based Teaching Lesson Plan 2020-21

ProvisionsNABARD and

its functions – Securities

and Exchange Board of

India – Objectives and

functions.

Module 2: Functions Of

Banks - Deposit

Mobilisation- Banker,

Customer Relationship-

know Your Customer

(KYC) guidelinesDifferent

Deposit Products-

Services Rendered by

Banks- Payment and

Collection of Cheque-

Function under

Negotiable Instrument

Act-Opening of Accounts

for various Types of

Customers. Credit

Deployment- principles

of lending-Various credit

products- Working

Capital and Term Loan,

Ancillary services-

Remittances, Safe

Deposit Lockers etc.

CO2 8 Hrs Case

Study Interactive

lectures

Use of web

resources

Power point

Presentation

s

Quiz

C

T2

Module 3: Operation

Management - Risk

Management - Risk-

DefinitionRisks in Banks-

Risk Management in

Banks- Risk

identification,

measurement,

mitigation- Credit Risk-

Market Risk-

Operational Risk- Basel

Accord. Treasury

Management - Concepts

and function- Control

and Supervision of

Treasury Management-

Interest Rate RiskDebt

CO3 15 Hrs Articles to

read Assignment

T4

Page 15: OBE based Teaching Lesson Plan 2020-21

instruments- Treasury

bills, Money Market

InstrumentsSecuritisatio

n and Forfaiting-

Derivatives. Balance

Sheet Management -

Prudential norms-

Capital Adequacy- Basel

II and Basel III

guidelines- bank’s balance sheet-

components of assets

and liabilities- Asset

Liability Management-

Asset Classification-

Provisioning, NPA

Management-Effect of

NPA on profitability.

Disaster Management -

Disaster Recovery,

Business Impact

Assessment, RTO, RPO,

Testing, Maintenance, IT

Act 2000. Legal Issues,

Cyber crimes and law,

Money laundering.

Module 4: Banking

Technology - Electronic

Banking-Core

BankingDistribution

Channels-Electronic

payment Systems-

ATMInternet Banking-

Mobile Banking-

Electronic Funds

Transfer Systems- NEFT-

RTGS- Point of Sales-

Plain Messages (Data

communication)-

Structured Messages

(SWIFT)- Information

Technology – Banknet,

RBINet, Datanet,

Technology on Banks-

CO4 5 Hrs

Q &A

Assignment

T4

Page 16: OBE based Teaching Lesson Plan 2020-21

Books for Reference:

1. Khan M.Y., Indian Financial System, McGraw Hill Education (India) Private limited

2. Indian Institute of Banking and Finance (IIBF), Principles and Practice of Banking,

Macmillan,2014

3. Neelam C. Gulati, Principles of Banking Management, Excel Books

4. W.S.Jawadekar, Management Information System s, Tata McGraw Hill Publishing

Company Limited, 1997. (Text Book)

5. Jerome Karnter, Management Information System, III edition, PHI, 1990

effect on Service Quality

and on Customers-

Information System

Audit- Information

System Security.

Nicenet, I-net, Internet,

E-mail,- Role and Uses of

Technology up

gradationGlobal

Developments in

banking Technology-

Impact ofplanning and

development.

Establishing a career

development system –actions and pre-

requisites

Succession planning: Meaning and

importance, Differences

in HRP and Succession

Planning.

Module 5: Issues in

Banking Technologies -

Contemporary Issues in

Banking Techniques –

Analysis of Rangarajan

Committee Reports – E

Banking - Budgeting –

Banking Softwares –

Case study: Analysis of

Recent Core Banking

Software.

CO5 9 Hrs Case study Assignment

T5

Page 17: OBE based Teaching Lesson Plan 2020-21

OBE based Teaching Lesson Plan 2020=21

Program:MCOM Regular

Course Name Research Methodology

Course Code: P118 AR 102

Semester: I11

Lecture hours: 45 HOURS

Teacher: Dr, Nagaraj,

Program Educational Objectives (PEO) Attain higher levels of proficiency for a successful career in commerce, the industry and entrepreneurship with adequate theoretical knowledge about the core and domain disciplines 2. Demonstrate professional competence to pursue higher studies, research, life-long learning for continuous growth and development 3. Adapt to a rapidly changing environment with new learned and applied skills, become socially responsible and value driven citizens, committed to sustainable development Program Outcomes (POs)

PO 1. Business Environment and Domain Knowledge (BEDK): demonstrate conceptual managerial knowledge across functional domains and advanced knowledge in the area of specialization, with an integrative ability, awareness and relationship between business and its environments, both in the national and global context PO 2. Critical thinking, Business Analysis, Problem Solving and Innovative Solutions (CBPI): demonstrate critical business thinking in core functional areas of business and the ability to take decisions with a holistic perspective PO 3. Research and Design thinking: design and develop conceptual knowledge, using contemporary research tools for effective performance, and recognize the need for self-motivation to engage in life-long learning PO 4. Economic, Social and Environmental Sustainability: understand the impact of the professional management solutions in societal, economic and environmental contexts, demonstrate the knowledge and need for sustainable development PO 5. Leadership and Teamwork (LT): function effectively as an individual and a member or leader in diverse teams, in multidisciplinary settings PO 6. Modern Tool Usage: create, select and apply appropriate techniques, resources,

Page 18: OBE based Teaching Lesson Plan 2020-21

modern management and IT tools (including prediction and modeling) to complex management activities with an understanding of the limitations PO 7. Entrepreneurial Perspective: able to identify, assess and shape entrepreneurial opportunities, and evaluate their potential for business success PO 8. Social Responsiveness and Ethics (SRE): develop responsiveness to contextual social issues/problems and explore solutions, understand business ethics and resolve ethical dilemmas PO 9. Global Perspective: demonstrate a global outlook with the ability to identify aspects of the global business and cross-cultural understanding PO 10. Independent and life-long learning: achieve higher levels of proficiency and self-actualization through the pursuit life-long learning.

COURSE OBJECTIVES:

1. Design review of literature under conceptual framework/ theoretical framework/

chronological order so as to identify the research gap and question.

2. Choose an appropriate sampling technique for a given study.

3. Differentiate from one to other methods of collecting primary and secondary data for given

study

4. Choose appropriate tool of analysis of data for testing of hypothesis.

5. Develop a research report for research article, Project report and Thesis

Module No. &

Topics Covered

Course

Outcome

No.

No. of

Lecture

Hours

Pre-Class

Activity

Instructional

techniques

Assessment T

level

Module 1: Introduction

to Research - Research -

Meaning, Purpose,

Scope, Research

approaches, Types

ofresearch, Research

process; Literature

review – need, sources,

taking notes,

identification of

researchgap, writing a

literature review;

Research problem –

CO1 8Hrs Interactive

lectures

Use of web

resources

Power point

Presentation

Quiz

Q &A

Assignment

Project

T1

Page 19: OBE based Teaching Lesson Plan 2020-21

Identification, Selection

and Formulation;

Research design (Plan) –

concepts, meaning,

components, process of

preparation.

Module 2: Hypothesis

Construction & Sampling

- Concept of hypothesis

– Role, Formulation of

Hypothesis. Sampling

design: Meaning, logic

and application of

sampling - Sampling

terminology:

universe,population,

sampling frame, sample

– Determination of

sample size – Methods

of sampling:Probability

and NonProbability,

criteria of choosing an

appropriate sampling

method.

CO2 10 Hrs Case

Study Interactive

lectures

Use of web

resources

Power point

Presentation

s

Quiz

T2

Module 3: Data

Collection,

Measurement and

Scaling - Primary

method of data

collection – Schedule

andquestionnaire design

– types of

questionnaires,

procedure, types of

questions, criteria for

questiondesigning,

questionnaire structure.-

Secondary method of

data collection –

Classification of

secondarydata,

Evaluation of secondary

data.- Qualitative

method of data

CO3 12Hrs Articles to

read Assignment

T4

Page 20: OBE based Teaching Lesson Plan 2020-21

collection – types of

methods -Attitude

measurement and

scaling –types of scales,

classification of scales,

measurement errors.

Module 4: Data Analysis

- Data Processing –validation, editing,

coding, transcription,

tabulation. – Measures

ofcentral tendency –

mean, mode, median;

Measure of dispersion,

Normal distribution,

Crosstabulation.

Descriptive and

inferential analysis -

Hypothesis testing –

steps; Parametric and

Non-parametric tests;

Methods of hypothesis

testing – case of single

population, test for

difference betweentwo

population means – t-

test, z test; ANOVA, Chi-

square test. Correlation

– types, testing

thesignificance of

correlation coefficient,

Regression – simple

linear regression

equation, significance

ofr2.importance,

Differences in HRP and

Succession Planning.

CO4 10 Hrs Problems

Q &A

Assignment

T4

Module 5: Research

Report and Ethics - Need

for effective

documentation,

guidelines for

effectivedocumentation,

types of research

CO5 5 Hrs Case study Assignment

T5

Page 21: OBE based Teaching Lesson Plan 2020-21

BOOKS FOR REFERENCE

1. “Business Research Methods” - Donald R. Cooper & Pamela S. Schindler, 2006. Tata

McGraw-Hill.

2. “Methodology of Research in Social Sciences”- O.R. Krishnaswamy & M.

Ranganatham, 2008. Himalaya Publishing House.

3. Israel .D. Data Analysis in Business Research: A step by-step Nonparametric Approach,

Sage Publications, New Delhi.

4. Research Methodology: Methods and Techniques” C. R. Kothari,2008. New Age International Publishers.

5. “Methodology and Techniques of Social Research” - P. L. Bhandarkar & T.S. Wilkinson,

2009. Himalaya Publishing House.

6. Business Research Methods” - Alan Bryman & Emma Bell, 2008. Oxford University

Press – India Edition.

7. “Business Research Methods” - William G. Zikmund, 2009. Cengage Learning – India

edition.

8. A Practical Guide for Undergraduates & Postgraduates “Jill Collis & Roger Hussey, 2009. Palgrave Macmillan – India.

9. “Research Methodology – A Step-By-Step Guide for Beginners” -Ranjit Kumar, 2008.

Pearson Education.

10. SPSS 17.0 for researchers-Dr.S.L.Gupta& Hitesh Gupta, International Book House Pvt

Ltd, Mumbai.

11. Working papers on commerce/management/ social science research. Research articles

from peer reviewed journal

reports, report

preparation and

presentation, report

structure,Bibliography,

Citation - APA, MLA,

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