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Campaign Outbound telemarketing Webinars (Educational) Discovery (goals, requirements, constituents, data sources) Custom Proposal Engagement Reporting and Analytics Framework Marketing Sales Proposed Faculty Identification Faculty Approval Process (TOS) Set-up of course in online systems Faculty Content Orientation Marketing Campaign Event Management Optional Content Delivery Course Feedback and Evaluation Clinical Tools Delivery Custom Campaign Execution Telemarketing Advertising Event Management Audio/Visual Venue/Catering Print Production Optional Introduction to eLearning catalog Plugging Learner into on-going engagement Framework Local Event Notification System (subsequent courses executed through CME-in-a-Box channel) Referring Physicians Existing & Prospective Learners Referring Physicians Existing & Prospective Learners Bariatric Surgery Practice Bariatric Surgery Practice Bariatric Surgery Practice Hospital System Bariatric Surgery Service Line Hospital System Bariatric Surgery Service Line Sample Community ACS Bariatric Surgery COE Patient Population 1% of bariatric surgical candidates proceed to surgery ) Patient Population 1% of bariatric surgical candidates proceed to surgery ) Course Preparation Framework Course Preparation Framework 3 3 Course Execution Framework Course Execution Framework Ongoing Learner Engagement Ongoing Learner Engagement CME-in-a-Box Services CME-in-a-Box Structured Outreach CME-in-a-Box Structured Outreach 1 1
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Obesity PPMProfessional Services
Acc
ou
nt
Ma
na
gem
en
t
Re
gist
rati
on
Pay
me
nt
Pro
cess
ing
eLearningContent Delivery
Info-Surge
• Audio• Video• Animation• Quizzes• iPhone• iPad• Android
The Obesity Society(TOS)
Auditing of Learner
Evaluation and
Obesity PPM
Reporting
Monthly Review Process
ObesityPPM.com
Analytics/Reporting
Course Completion Reporting
Medical Doctors
(CME by AMA)
Infrastructure
Content Database
Learner Database
Registered Nurses(Contact Hours by
ANCC)
Physician Assistants
(CME by NCCPA)
Nurse Practitioners(CE by AANP)
Certificate Grantedemailed, downloadable
Customer ServicePrimary Care
Providers
Existing & Prospective Learners
Learner Recruitment through both national marketing campaign
and CME-in-a-Box channels
Note: TOS provides AMA PRA Level 1 Credit Only
Existing Learners
Prospective Learners
Campaign to Prospective Learners
Deliveryof
Value to ExistingLearners
Expanding eLearning Catalog
Newsletter
Live, Online Events (Debates, Panel Discussions)
Clinical Tools & Resources
“Ask the Faculty” Forum
Clinical Team Building (2013)
Referral Management System (2013)
“My CME” Tracking Module (2013)
Structured Multi-Channel
Communications Strategy
to both audiences
Systems EnabledScheduling &
Automation of Task Management
• Digital & Print• Inbound Hotline
• Events• Social Media
Marketing &Communications
Framework
CME-In-A-Box
RHCP CME Ongoing Learner Engagement / Online Community Value-Add
• Email Campaign• Outbound telemarketing• Webinars
(Educational)
• Discovery (goals, requirements, constituents, data sources)• Custom Proposal• Engagement
Reporting and Analytics Framework
Mar
ketin
gSa
les
• Proposed Faculty Identification• Faculty Approval
Process (TOS)• Set-up of course in
online systems• Faculty Content
Orientation
• Marketing Campaign• Event Management
Opti
onal
• Content Delivery• Course Feedback and
Evaluation• Clinical Tools Delivery
• Custom Campaign Execution Telemarketing Advertising
• Event Management Audio/Visual Venue/Catering Print Production
Opti
onal
• Introduction to eLearning catalog• Plugging Learner into
on-going engagement Framework• Local Event
Notification System (subsequent courses executed through CME-in-a-Box channel)
Referring PhysiciansExisting & Prospective Learners
Bariatric Surgery Practice
Bariatric Surgery Practice
Hospital System
Bariatric Surgery Service Line
Sample Community
ACS Bariatric Surgery COE Patient Population1% of bariatric surgical
candidates proceed to surgery)
CoursePreparationFramework
3 Course Execution
Framework
Ongoing Learner
Engagement42CME-in-a-Box Services
CME-in-a-BoxStructured Outreach
1
