OBJECTIVE OF THE PROJECT

The primary motive is to understand the branding strategies and of the company to promote its No. 1 in cosmetic

The secondary motive is to understand how the company overcomes the challenges put forward by the rival companies on competition promotion and marketing strategies of its product

LIMITATIONS

It was impossible to gather the current sales of ‘Lakme’ and the current branding strategy applied by the company because as a part of secret information of the company they have not disclosed it.

It was also not possible to know the top position in the sales of cosmetics this year, as the company has still not come up with its facts and figures.

 

RESEARCH METHODOLOGY The research is based on:-

Primary Data1 ) Q u e s t i o n n a i r e

Secondary Data I n t e r n e t C o m p a n y  Reports& Broachers M a g a z i n e Newspapers Art ic les & Journals

Data is also gathered by talking to the respondents (Target Audiences, understanding their beauty needs, what aspire them to go for the brand. Also the level of:-

1 ) B r a n d   a w a r e n e s s 2 ) P r i c e   l e v e l , 3)Visibility of brand personality 4)Expectancy of communicat ion

All these factors were the prime criterion for selecting (which brand), short listing and ranking (level of trustworthiness or most flavored) which had helped us for identifying the winner in cosmetics industries