Objectives:To serve pizzaWe will also serve cheese sticks along with

dipping sauceDefeat the majority of the pizza companies of

the island, and possibly in the country.

Objectives:To present our customers/clients a better-

quality at a low price, and offer customer service that is second to none.

Creating a mutual relationship between customers of all ages.

Vision & Mission (Credo):The Cheeezy Pizza will dedicate itself to

satisfying people worldwide by offering people of the island, the country, and the world with the best services of its kind from the island.

Keys to Success:A better-quality product and extra-special

services and an atmosphere that will encourage customer loyalty.

Employees that have great customer skills.A business location that promises easy

access and quicker delivery.

Target market segmentation:Children of all ages- playgroundTeenagers- serve as hangout area, provide

music, magazines, delicious foodAdults- quiet lounge, buffet

Business LocationOur business location will be in town

Near Visual Impact (available space)

The Cheeezy Pizza will be located in Kolonia Town since it is the island’s busiest and provide easy access to our service area.

Financial Plan:Investment amount: $200,000

Land - $25,000Building renovation- $15,000Equipments- $35,000Advertising- $2,000

Executive Roles:Manager: Latoya Salvador

Experienced in waitressing for a steakhouse restaurant.

Kitchen Division Head: Kamille BillenLikes to cook, creative with recipes

Delivery Division Head: Lisa FredrickOrganized and active

Products:Main product: PizzaAdditional products:

DrinksCheese sticks Dipping sauceOther meal menus (pancakes, burgers, fries,

chicken nuggets, and more)

Marketing Strategy: Advertising using posters, fliers, banners,

newspaper ads, displaying screen at TeleCom, radio forecasting. We will also use coupons and we'll have stores give out raffle tickets eventually

The company will also use e-commerce to let our company be known within the country, and exporting. We will have a website where people can check out our prices and order.

Sales Strategy:The strategy for selling at The Cheeezy Pizza is quite

simple. First, we create a way to let our company be known of its whereabouts, its purpose, and guarantee the satisfaction that we are willing to offer the customers. Second, offer the customer a quality product and service at a low price. Third, make sure that product (pizza) is delivered quickly. Last but not the least, the employees must work to create customer loyalty.

Retail Atmosphere:Decoration

Tiny buckets of colorful plastic flowers hanging from the ceiling

LayoutThe employees will be located at front door,

behind counterTables along the glass windowsPlayground located outside, surrounded with a

fence

Retail Atmosphere:Furnishing- Concrete building, wooden

furnitureScent- The aroma of the pizzaSignage- The Cheeezy PizzaColor- TurquoiseMusic- songs that will keep the employees

moving and customers enjoying.

Market Analysis:Location provides

Diverse customers (many with jobs and families with high enough income)

CompetitionPerfect areas for advertising

People are everywhere that it would be impossible for them to miss our ads and notices.