OBSERVER PROGRAMMEpulse-static-files.s3.amazonaws.com/world...May 16, 2018 · Rugby sevens is a dynamic, high energy, diverse sport which is a central element of World Rugby’s

OBSERVER PROGRAMME

OBSERVER PROGRAMME | RUGBY WORLD CUP SEVENS 2018 2

THE TOURNAMENTOverview


A vibrant host city

SAN FRANCISCOSan Francisco is often called ‘Everybody’s Favourite City’, a title earned by its scenic beauty, cultural attractions, diverse communities, and world-class cuisine. Measuring 49 square miles, this very walk-able city is dotted with landmarks like the Golden Gate Bridge, cable cars, Alcatraz and the largest Chinatown in the United States.

Views of the Pacific Ocean and San Francisco Bay are often laced with fog, creating a romantic mood in this most European of American cities.

Away from the bright lights and bridges of San Francisco, there is a lot to see and do including visiting the world- famous Napa Valley wine region, the natural beauty of Lake Tahoe, the home of high-tech Silicon Valley, rugged mountain hiking trails in Yosemite National Park and much more.

San Francisco International Airport is serviced by 13 domestic and 32 international airline carriers.

For more information on San Francisco, including visitor guides, visit www.sftravel.com.


A unique venue

AT&T PARKThe iconic AT&T Park is home to the three-time world champions, the San Francisco Giants, one of Major League Baseball’s most historic franchises.

It is one of the most spectacular and highly-rated sports venues in the USA and is uniquely located in downtown San Francisco, along the waterfront overlooking the San Francisco Bay.

With superb public transport links servicing the entire San Francisco Bay Area and in close proximity to the city’s main hotels, AT&T Park is popular for world-class events including an array of international sports and music concerts.

This ultra-modern, vintage inspired ballpark is packed with a variety of unique fan experiences and state-of-the-art facilities for players.

Website: sfgiants.comAddress: 24 Willie Mays Plaza, San Francisco, California, USA 94107Capacity: 42,500 (baseball games)


TOURNAMENT SCHEDULE

rwcsevens.com#RWC7s


OBSERVER PROGRAMME


OBSERVER PROGRAMMEFormat The RWC Sevens 2018 Observer Programme has been devel-oped to ensure participants gain a detailed understanding of the delivery of a major sports event. Participants will be provided with a comprehensive insight into the planning and delivery of this unique event.

The programme will comprise of four sessions, each with a different focus; Growth and unique value of rugby sevens, RWC Sevens bidding, Benefits and event planning, Engaging the fans and Delivering the ultimate stage for sevens.

ObjectivesTo provide participants with:• An overview of World Rugby’s strategy for the growth

rugby sevens• Insight into the increasing commercial value of rugby sevens• Key information on the RWC Sevens bidding process and

event planning and delivery including interaction with key stakeholders

• Exclusive access to observe live venue operations• Networking opportunities

ParticipantsThe programme would benefit:• Potential future hosts of RWC Sevens, Sevens Series or other

sevens events • Event owners and hosts• International Federations• Commercial entities• Other event professionals

Timing18-20 July, 2018

CostThe cost for the two-day programme is $1,000 which includes the programme, lunches, a reception, the welcome ceremony, dinner and a match day ticket. Flights, accommodation and ground transport are not included.


OBSERVER PROGRAMMEProgramme ContentThe programme will take place over two days prior to the start of the tournament. The content is outlined below and will be delivered through a series of presentations, panel sessions and workshops. Breaks and lunches will be provided to provide networking opportunities.

WEDNESDAY JULY 18

MORNING SESSION: THE GROWTH OF RUGBY SEVENS

Rugby sevens is a dynamic, high energy, diverse sport which is a central element of World Rugby’s vision to grow the global game. This session will focus on World Rugby’s strategy for rugby sevens, including the inclusion in the

Olympic Games and the commercial growth of the sport.

WEDNESDAY JULY 18

AFTERNOON SESSION: BIDDING, BENEFITS AND EVENT PLANNING

The session will open with a panel discussion on the important aspects of the bidding process for RWC Sevens. We will then hear from key stakeholders such as USA Rugby on the impact of hosting on the game, followed by

sessions on the planning process by the functional area managers.


OBSERVER PROGRAMME

THURSDAY JULY 19

MORNING SESSION: ENGAGING THE FANS

Fan engagement is a crucial part of any major event but particularly rugby sevens where entertainment is a key theme. These sessions will focus on engaging fans to purchase tickets through to providing

state-of-the-art in-venue entertainment.

THURSDAY JULY 19

AFTERNOON SESSION: DELIVERING THE ULIMATE STAGE FOR SEVENS

AT&T Park is an iconic baseball stadium perched on the edge of San Francisco Bay, which will undergo a significant transformation to host RWC Sevens. Participants will be taken behind the scenes to look at key areas that were

adapted to provide a world-class stage for rugby sevens.

Programme ContentThe programme will take place over two days prior to the start of the tournament. The content is outlined below and will be delivered through a series of presentations, panel sessions and workshops. Breaks and lunches will be provided to provide networking opportunities.


OBSERVER PROGRAMME

FRIDAY JULY 20

MATCH DAY

As part of the programme, participants will be provided with a ticket to attend the event on Friday.

The details for each session will be sent prior to the programme start date.

Programme ContentThe programme will take place over two days prior to the start of the tournament. The content is outlined below and will be delivered through a series of presentations, panel sessions and workshops. Breaks and lunches will be provided to provide networking opportunities.


REGISTRATION FORMIf you would like to attend the programme, please forward the following details to [email protected]:

NameOrganisationJob titleMobileEmailPlease outline what you are most interested in observing:

If there are multiple stakeholders from your organisation who wish to attend, please provide the above details for each person.

On receipt of your application, we will confirm your place (subject to receipt of the fee) and issue a sales invoice for the fee of $1,000 with a unique sales invoice reference number. Payment method is by Bank transfer only - details for a bank transfer will be provided on the invoice, and you must quote the invoice number when making the bank transfer.

For further information please contact [email protected]

Documents

OBSERVER PROGRAMMEpulse-static-files.s3.amazonaws.com/world...May 16, 2018 · Rugby sevens is a dynamic, high energy, diverse sport which is a central element of World Rugby’s