OCR National Travel and Tourism

Unit 1: Assessment Objective 1

Assessment criteria for Unit 1 AO1

PASSCandidates provide a simple chart with a brief explanation of the key factors influencing the development of the UK travel and tourism industries from the 1930s to the present day.

MERIT Candidates provide a clear chart with well developed explanations of the key factors influencing the development of the UK travel and tourism industries from the 1930s to the present day.

DISTINCTIONCandidates provide a detailed chart with in-depth explanations of the key factors influencing the development of the UK travel and tourism industries from the 1930s to the present day.

1930s

Development: Holiday CampsZoom in on the adverts

1. Where are most camps situated?

2. What facilities do the holiday camps offer?

3. Who do you think the adverts appealed to?

4. What feature makes Caister-on-Sea camp unique at this time? Why might this feature have been a big selling point in 1930?

Look at the images of Butlins opening in 1936 and Butlins today. 5. What do tourists expect now that they did not in 1936? What reasons can you give for this change?

Student answers: 1.

2.

3.

4.

5.

6. Refer to the timeline you made. What other developments happened during the 1930s? Give 2 reasons why you think this development was important for the travel and tourism industry.

7. In my view the key development of 1930s was:

1940s

A poor time for holidaysa)

I was evacuated from London in September 1939 aged 10 years and 9mths with several hundred other disabled boys, to a holiday camp taken over by the government called Broadreeds at Selsey Bill in Sussex. I stayed there for about a year. During that time I saw a lot of German aircraft going over and being met by Hurricanes and Spitfires. Near the camp was a gun emplacement and searchlight battery. Things became too dangerous and we were bombed out and moved to Peckforten Castle in Cheshire, where we stayed fro 3 months.

John Prina, WW2 People’s War, BBC Archive

Our holidays in the war years were not the same sort of pattern as before the war. We had to spend time in Bedfordshire primarily. We had school camps as I got into the upper part of the (Bedford) school and we had a very enjoyable time harvesting one summer, about 1942 or 1943, in Stewartby at the brickworks. In their model village at Stewartby they had a few spare empty houses and we were accommodated there and well fed in the London Brick Works canteen.

John Vandepeer Clarke, WW2 People’s War, BBC ArchiveRead extract ‘a’

1. What was the holiday camp used for and why?

Read extract ‘b’

2. What did this person do on their school camp? How and why does it differ to school trips today?

Student answers: 1.

2.

3. In my view the key development of 1940s was:

1950s

Development: Revival of the Holiday Camp & Beach Holiday

Look at the images:

1. Holiday camps continued to advertise family breaks, but which other group of people did they try to appeal to?

2. Why do you think Butlins targeted this group of people?

3. What kind of breaks are these people going on today? Are they different holidays, if so why?

Student answers: 1.

2.

3.

4. Refer to the timeline you made. What other developments happened during the 1950s? Give reasons why you think these developments were important for the travel and tourism industry.

5. In my view the key development of 1950s was:

1960s- 1970s

Development: The Package Holiday & International travel

Look at the images:

1. Which destinations do you see becoming popular with UK tourists? What do they offer that UK does not?

2. Why do you think tourists at this time preferred booking package holidays abroad rather than organising their own breaks?

3. The Boeing 747 was introduced in 1970. It could carry more people than any other plane and held this record for 37 years. How do you think this plane affected the tourist industry?

Student answers: 1.

2.

3.

4. Refer to the timeline you made. What other developments happened during the 1960s-70s? Give reasons why you think these developments were important for the travel and tourism industry.

5. In my view the key development of 1960s-70s was:

1980s- 1990sDevelopment:

The World Comes Closerhttp://airline-news.co.uk/british-airways-face-tv-advert-1989/1. Watch the British Airways advert, what do you think this

tells us about travel in the 1980s and 90s?

2. How does the British Airways advert link to the poster adverts we can see on the right?

3. What are the men in the photo below celebrating?How did it change travel and tourism in Europe?

4. Look at the airlines that started in the 1980s and 90s. How do they differ from the airlines before them?

Student answers: 1.

2.

3.

4. Refer to the timeline you made. What other developments happened during the 1980s-90s? Give reasons why you think these developments were important for the travel and tourism industry.

5. In my view the key development of 1980s-90s was:

Holidays today!

Look at the timeline and think of your own holidays. What have been the developments in travel and tourism in your lifetime?

Make a picture and information board to show these developments.

(Think about changes in technology, lifestyle, law, destinations, transport etc..)

Future developments

What developments do you predict for the travel and tourism industry in the coming years?

Make a picture and information board to show these possible developments.

(Think about destinations, the type of holiday and what modern tourists want)

Development Impact (Reason why it is important?)

1930s

1940s

1950s

1960-70s

1980-90s

Today

Future