Oct 102 Niceto Tweetyou 2010 Handout

8/8/2019 Oct 102 Niceto Tweetyou 2010 Handout

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Nice to Tweet You 102

Diving Deeper into Social MediaDiving Deeper into Social Media

Presented by:Springboard Marketing &Nonprofit Leadership Center of Tampa Bay

Presenters:Alisa Jenkins. President, Springboard MarketingSandra Higgins, Director of Social Media Programs

Follow Us:

2010 Springboard Marketing & Communications Inc

Goals for Today

Overview of social media marketing

Advanced use of social platforms

Technology/Tools

Content Strategies

Tips for streamlining work

Trends to watch

But Before We Start

Introductions

Your Name/Organization

Your experience with them


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Social Media Marketing Overview

Back To Basics

Goals

What do you want toachieve?

Strategy

W at act ons wdeliver these results?

Results

How will you measuresuccess?

Marketing Lifecycle

GettingNoticed/Dating

(Awareness)

GettingMarried

(Acquisition)

LivingHappily

Ever After

(Retention)

Social Media offers: Wide reach

New audiences

Trusted among users

Social Media offers: Reinforcement

Social Media offers: Visibility of an active brand

Reinforces decision to

support your organization

Offers channels to recognizeand thank supporters


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Popular P latforms for Nonprofits

Platform Good Matches

Blog Info rich: curriculum, events, articles, research, videos, etc.

Interested in building organic search performance

Want to establish expertise/become trusted advisor

Facebook Active volunteer base

Events/Headlines/Breaking news

Photo Sharing

Twitter Technicallycomfo rtable target audience(s)

Information rich/Active

Events/Headlines/Breaking news

YouTube Visual mission

Compelling video assets

LinkedIn Business-to-business

Funders/Community outreach/Volunteers

135-million US users

55% Female

45% Male

18-34 is largest segment at 42%

35+ years old = fastest growing demographic

(which is also the demographic

most likely to donate online)

Source: quantcast.com 5/2010

Facebook

Profile

FacebookGroup

FacebookFan Page


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Default Facebook Fan Page

Creating a Custom Landing P age

Creating Customized Tabs


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Show Me The Money!

Your fundraising strategy requires: A cause / issue people are passionate about

A group of highly engaged fans

An integrated fundraising campaign

A benefit to the donor

Facebook Fundraising Applications

Causes Firstgiving

Overview Causes are created bynonprofits andsupporters. Supporterscan request friends todonate on their behalf

Supporters act asactivists for a chosencause and create afundraising goal for abeneficiary (nonprofit)

rthday sh

Pros Free, easy to set up Free, easy to set up

Cons Transaction fee Transaction fee,supporter needs to createa Firstgiving page &

recruit

Best for Quick awareness

building

Supporter-based

fundraising

Content to Engage/ Build Fans

Maintain fresh, relevant content

Say thank you

Share event photos/videos

s or npu

Have fun

Advocate

Ask for exposure


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Measuring Results

Facebook Insights

Available to Facebook

Fan Page admins

Provides metrics on

Fan engagement

Demographics of fans

Fan growth

Perceived post quality

54.5-million US users

55% Female

45% Male

18-34 is largest segment

35-49 is second largest segment


Twitter in a Nutshell

Their followers

Your followers

You


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Customized Tw itter Page

The New Tw itter

Using Twitter Lists


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Sample Twitter List

Tw itter Hashtags

Content to Engage/ Build Followers

Follow

Retweet (with acknowledgement)

Reply

,

Start a conversation

Create polls (www.twitter.polldaddy.com)

#FollowFriday

Ask


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Measuring Twitter

To Blog or Not to Blog

Reciprocal linking strategy

Add a live feed to your website

Automate blog content sharing with other platforms

Building Blog Readership: Technology

Use strategic titles for posts/keywords in content


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Building Blog Readership: Content

Follow active bloggers who cover topics

related to your organization Promote posts by these bloggers and leave

comments on their blogs

Dont avoid controversy

Have a voice

Respond to readers who leave comments

Use photos, videos, audio files, checklists, etc.

Streamline Content Development

Develop Top Ten Lists

Share headlines and link to the full stories

Report from events

Share learnings/trends

Collect opinions

Track questions from clients and the community

Subscribe to other blogs that may be a sourcefor story ideas

Measuring Blog Performance

Links/Mentions

Subscribers

Comments

Google analytics (traffic to/from blog)


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Tracking Reputation Online

SocialMention.com

Google Alerts (www.google.com/alerts)

og u se.com

BoardReader.com

YouTube

110-million US users

50% Female

50% Male

13-17 is largest segment

18-34 is second largest segment


YouTube Nonprofit Programa way to make it even easier for people to

,content on the site.

EducateRaise AwarenessTell Your Story

www.youtube.com/nonprofits


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YouTube Nonprofit P rogram Example

Measuring YouTube

Number of downloads

Number of views

a ng o con en

Number of comments

Website clickthroughs

Managing Your Time

Social media is not a waste a time,

.Beth Kanter

BethKanter.org


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HootSuite

TweetDeck

Ping.fm


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New and Upcoming Trends

1.8-million users in US

63% Female

37% Male

35-49 is largest segment at 36%

35+ years old = demographic most likely to donateonline


The #1 reason why you need to addyour nonprofit to Foursquare

Someone else will do it for you


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10 types of nonprofits that should be onFoursquare

1. Museums and art galleries

.

3. Performing arts centers and theaters

4. Zoos, aquariums and animal shelters

5. Food banks and homeless shelters

6. Health clinics, hospitals and gyms

7. Outdoor recreation areas

8. Schools and universities

9. Religious institutions

10.Corporate accountability organizations (Greenpeace, PETA, etc.)


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Smartphones

Did you know?

By the end of 2009 there were 4.6-billion mobilecellular subscriptions globally

Smartphones

In the US and Europe virtually all phones sold will besmartphones within 5 years

By 2013 mobile phones will overtake PCs as the mostcommon Web access device worldwide

Source: Gartner Research 1/2010

Smartphones

2 more reasons why you should care.


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Smartphones QR Code (Quick Response)

Bar codes containing detailsof a web address, which canbe read by your mobilephone

TO READ A QR CODE:www.get.neoreader.com

To CREATE A QR CODE

www.qrcode.kaywa.com

Questions?Questions?

Additional resources online:www.delicious.com/SpringboardMktg

Contact Us:

P one: 727-524-9696 We : Spring oar ing.com

email: [email protected] (note ing)

Contact NLCTB:Nonprofit Leadership Center of Tampa Bay

Phone: 813-287-8779 Web: www.nlctb.org

email: [email protected]

Documents

Oct 102 Niceto Tweetyou 2010 Handout