B2B buyers go

through about 57% of the purchasing

process before ever talking to

sales3

B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site2

More than half of B2B marketers plan to increase

their content marketing budget in 20161

Content marketing costs 62% less than

traditional marketing

initiatives, while generating about

three times as many leads5

Over two thirds of B2B

marketers say content is the fuel to

fill and accelerate their sales pipelines.1

of B2B marketers claim lead generation is the most important goal of content marketing1

Lead nurturing results in

50% increase in sales-ready B2B leads along with a 33% decrease in cost, helping sales focus on

closing high-value prospects vs. cold calling4

B2B Content Marketing Produces

6X Higher Year Over Year Growth in

Marketing Contribution

Revenue4

6XThe most e�ective

B2B marketers have allocated 42% of

their 2016 budgets to content marketing, a 14% increase from

last year1

85%

SOURCES1 http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf 2 http://resources.kapost.com/blueprint-of-product-launch-marketing.html?rs=The%20Content%20Marketeer?rs=Resources3 https://www.cebglobal.com/marketing-communications/digital-evolution/content-marketing.html 4 http://marketeer.kapost.com/content-marketing-stats/5 http://www.stateofinbound.com/

Content marketing doesn’t have to require a huge amount of time and money. Start small—with a blog, sponsored content on an industry website, or an active presence on a social media channel—and build from there.